Send us Fan Mail In this episode of the FuturePrint Podcast, we speak with Marc Graindourze from Agfa about the evolving role of inkjet in packaging printing, and how the technology is beginning to find its place in one of the most demanding areas of the print industry. Marc outlines the ongoing challenges that continue to define packaging print — from complex substrates and high production requirements to the constant pressure on cost. While these fundamentals haven’t changed, the conversation highlights where inkjet is now gaining real traction, also for fibre-based packaging such as corrugated and folding carton. A key theme throughout the discussion is the relationship between packaging and the end consumer. Whether on a supermarket shelf or delivered through e-commerce, packaging plays a critical role in shaping perception and influencing buying decisions. As Marc explains, this is driving a shift towards more flexible, application-led print strategies — from globally consistent branding through to more localised, targeted production. The conversation also explores how this shift is impacting production models. Alongside high-output, centralised systems, there is growing interest in more compact, lower-investment inkjet solutions that can operate closer to the point of production. These approaches enable faster turnaround times, greater flexibility, and new opportunities for regional branding and short-run applications. From a technical perspective, Marc emphasises the importance of starting with the business case rather than the technology itself. The success of any inkjet solution depends on how well it aligns with the application — whether that’s single-use transit packaging, high-quality branding, or functional requirements such as track and trace. In this context, utilisation becomes critical to achieving a viable total cost of ownership. The discussion focuses in particular on single-pass inkjet systems using water-based consumables, which are increasingly seen as a strong fit for packaging applications due to their productivity, compliance with food packaging requirements, and sustainability advantages. Marc also highlights the importance of consumables within the system — including primers, inks, and varnishes — and how their interaction ultimately defines print quality, consistency, and durability. Looking more broadly, the conversation reinforces that there is no single solution for packaging print. Instead, the modular nature of inkjet allows systems to be tailored to specific applications, from lower-cost, localised corrugated printing through to high-end, full-colour production for sectors such as FMCG, pharma, and luxury goods. Marc’s central message is clear: success in inkjet packaging depends on collaboration. Listen on: Apple Podcast Google Podcast Spotify What is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events: FuturePrint Packaging, Labels & DTS, 29-30 September '26, Valencia, Spain FuturePrint Leaders Summit, 29 September '26, Valencia, Spain FuturePrint Industrial Print, 14-15 April '27, Munich, Germany
