Genuine Humans The Social Element

This week, we’re talking to Dom Dwight, marketing director at the home of Yorkshire Tea, Taylors of Harrogate. After university, Dom decided to continue working gigs with his band until the band decided to head to London to make their name, and Dom chose to stay back in Leeds and pursue a different career. He joined Bettys & Taylors of Harrogate as a copywriter and quickly developed Yorkshire Tea’s iconic presence on social media. Fifteen years later, and Dom is now Marketing Director and still just as passionate about the brand. Subscribe   Subscribe to Genuine Humans to receive new…

This week, we’re talking to Kate Cox, chief marketing officer of adtech company BrightBid. BrightBid uses AI, automation and human expertise to create more refined Google Ad recommendations for businesses. Kate started out in media planning and buying before moving on to marketing roles and has worked in marketing leadership roles for high-growth companies like GoDaddy and Moneypenny. Kate talks to Wendy and Tamara about the support of her managers, like Marie Oldham (her boss at Leo Burnett and Havas Media) helped shape her career and discusses how marketing helps drive business, but shouldn’t be held responsible for absolutely everything.…

This week, Tamara and Wendy talk to the hugely inspiring Sally Henderson, the High Stakes Leadership founder and mentor. Sally works with senior leadership teams during high-pressure situations – during crisis situations or M&As, for example – to equip them to excel when the stakes are high. She talks about the hardest decision she ever made (to close a successful business that she didn’t love any more), the joy of following her passion to create High Stakes Leadership, and her drive to help leaders define their purpose. As Sally says, the rules of engagement for leaders are changing. They have…

This week, Tamara and Wendy are chatting with the amazing Jennie Thomson. Jennie is currently the social media director at W Communications, and she has a wealth of agency and brand social and digital experience. From working with brands like Aldi and Weetabix to the tech giant Huawei, Jennie has helped brands navigate the ever-shifting landscape of social media and reputation management. Jennie’s fantastic mentors (former bosses Scott Weavers-Wright and Matt Park-Young) have helped shape her drive to build brilliant teams that complement each other’s strengths and weaknesses and to deliver the best possible creative solutions for the brands she…

This week, we’re talking to the wonderful Ruth Fittock, marketing director of simply roasted crisps, who was one of the team behind the launch of Popchips and Vitamin Water. She tells Wendy and Tamara how burnout in her early career led her to reassess how she approaches life and work, the influence of strong women in her family in her career, and how being told to “speak up or no one will hear you” influenced her approach to marketing. She talks about how important it is to overcome the fear of not fitting in and how standing out and being…

Chief marketing officer at Virgin Red, Kelly Best, has wanted to work in marketing since childhood. Kelly, who has also held marketing leadership roles at Sky and TalkTalk, joins Wendy and Tamara to talk about creating opportunities from chance encounters, the importance of being your authentic self and the value of mentorship. Subscribe   Subscribe…