97 episodes

The Greater than 11% podcast explores roles and opportunities within the creative industries with the aim of improving diversity.

We promote, provide a platform and shout about awesome women and those identifying as non-binary.

Greater Than 11‪%‬ Greater Than 11%

    • Business
    • 5.0 • 58 Ratings

The Greater than 11% podcast explores roles and opportunities within the creative industries with the aim of improving diversity.

We promote, provide a platform and shout about awesome women and those identifying as non-binary.

    Vick Bain - Founder & creator of the F-List

    Vick Bain - Founder & creator of the F-List

    For episode 92 we are joined by Vick Bain who has worked in the music industry for 25+ years and recently has set up her own company VBain Consultancy.

    She shares her creative journey - the first in her family to enter higher education becoming a musician (another first in her family) and then moving into the management and business side of the industry rising to CEO of The Ivors Academy (formerly the British Academy of Songwriters, Composers and Authors).

    When starting her own business in 2019 to focus on campaigning, researching and training on all aspects of diversity in the music & creative industries she focused on a project she had wanted to tackle for some time - analysing the gender of who was on the rosters of over 300 UK record labels and publishing companies. Her findings were published in the report ‘Counting the Music Industry’ and demonstrated, with data how few women are supported financially by the music industry in comparison to men. This research evolved into the F-List - something that set the UK music industry alight in 2020 (listen to find out more).

    Vick is an empathetic, generous campaigner and leader and it was an honour to discuss her career and be in awe of how her persistence has brought about change (and continues to do so). Enjoy

    ----------------------------------------------------

    🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!




    💓 Leave us a review / rating and we will love you forever.




    Be sure to follow us:

    📸 Instagram: @greaterthaneleven 

    🐦 Twitter: @Gre4terThan11
    🔗 LinkedIn: Greater Than Eleven  

    • 38 min
    Isabel Sachs - Creative Producer + Founder

    Isabel Sachs - Creative Producer + Founder

    For episode 91 we are joined by Creative Producer and founder of:


     I LIKE NETWORKING -  Isabel Sachs.

    Isabel shares her journey to discovering a creative life as a result of studying International Relations degree in her native Brazil. Not enjoying the course, she found solace in getting involved - at first running on film sets for friends and slowly she got more involved in all things creative. She decided to channel her energy into founding her own company. A brilliant choice as it evolved into an award-winning cultural agency, which she grew into a huge success with it producing 50+ events a year - including tours, managing artists and a theatre company, but in 2015 she decided to sell the business and move to London.

    In the UK she worked for a number of companies in her capacity as a creative producer within the arts, cultural and entertainment sectors but when the Covid pandemic hit in 2020 she was made redundant. It is from this I LIKE NETWORKING was born.

    To date I LIKE NETWORKING has established:


    a mentoring scheme… and there have been 150+ mentees that have received support.
    There is an online community of approximately 30,000 people actively engaging with the platform
    There has been a podcast series
    And there have been a number of events!

    Isabel shares her journey, the importance of networking - it not being cringe as portrayed in movies - and her ambitions for a more equal and diverse cultural industries.

    Enjoy






    -----------------------------------------------------------------------------

    🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!




    💓 Leave us a review / rating and we will love you forever.




    Be sure to follow us:

    📸 Instagram: @greaterthaneleven 

    🐦 Twitter: @Gre4terThan11
    🔗 LinkedIn: Greater Than Eleven  

    • 42 min
    Amy Smith - Head of Talent

    Amy Smith - Head of Talent

    For episode 90 we are joined by Amy Smith - Head of Talent for the Oscar-winning, world-renowned animation and visual effects creative studio - Framestore.

    Amy is uber passionate and committed to creating a more socially equitable global visual effects (VFX) industry. She shares all the initiatives she and her industry colleagues have been rolling out over the past decade to ensure they are playing the long game when it comes to diversity and inclusion in their sector. This includes; visiting primary schools, apprentice and intern schemes and getting involved in political campaigning for better creative education! SHE IS AMAZING!

    Amy breaks down in eloquent detail all the touchpoints and roles involved in creating a film with heavy VFX . She also covers the different processes and the types of people who work on an advert compared to a movie.

    She also shares how being made redundant from a dream job a few years back was devastating and took a lot of focused effort to both, find another role and manage her wellbeing. She reflects that experience has made her a more empathetic recruiter and Head of Talent.

    Amy's enthusiasm and drive are infectious! This is a fabulous listen to! Enjoy! 

    --------------------------------------------------------------------------

    🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!




    💓 Leave us a review / rating and we will love you forever.




    Be sure to follow us:

    📸 Instagram: @greaterthaneleven 

    🐦 Twitter: @Gre4terThan11
    🔗 LinkedIn: Greater Than Eleven  

    • 53 min
    Anthea Agyekum - Producer

    Anthea Agyekum - Producer

    For episode 89 we are joined by producer and founder and host of Poducate, Anthea Agyekum. 💎

    Still considered 'early career', Anthea shares the uncertainty and challenges of trying to find what creative career was the right fit for her, whilst trying to get her foot in the door of the advertising industry. Anthea is open, honest and direct in discussing what it meant to decide not to go to university and when asked about her successes, such as her work with D&AD and GAUP Magazine, she pointed out - 'there were probably as many 'f-ups' along the way too' and highlighted 'those are part of the journey and the reality of establishing a career.'

    She shares her very personal experience of facing redundancy during the Covid pandemic in 2020 coinciding with the murder of George Floyd in America. At the time, the CEO of the agency, which was about to terminate her contract, sent an email to all staff in response to Floyd’s death and the systemic racism embedded in western culture, detailing 'that their company too needed to take action.' Anthea emailed the CEO directly to introduce herself, share her skills and contribution to the company - and started a conversation.

    Anthea has gorgeous energy, is extremely talented and tenacious and shared so much in this diamond episode. 💎

    -----------------------------------------------------------------------

    🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!




    💓 Leave us a review / rating and we will love you forever.




    Be sure to follow us:

    📸 Instagram: @greaterthaneleven 

    🐦 Twitter: @Gre4terThan11
    🔗 LinkedIn: Greater Than Eleven  

    • 50 min
    Ep88 - Samantha Hornsby & Mae Yip - Eric

    Ep88 - Samantha Hornsby & Mae Yip - Eric

    We are back for Series 3 and are delighted to welcome both Samantha Hornsby and Mae Yip as our first guests after quite a lengthy hiatus.

    Sam & Mae are both the co-founders of Eric - whose offering has evolved over the past few years but is currently taking shape in app form. The Eric app (download here: IOS or Android)  is a hot house of hot house of all the best career advice. Beneficial to all, but with a prime focus on providing 16-25 year olds with little to no experience and with career advice and guidance. It is awesome!

    In this episode they share how they were originally guided away from creative careers, but found themselves distracted in the roles they took on early in their careers so decided to ditch them, join forces and found their own company - LY London and eventually launching Eric.

    There is a lot of laughter, a lot of candid honesty and they share their thinking on the next move for Eric (which could involve Beyonce 🤞).

    ----------------------------------------------------------------------------

    🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!




    💓 Leave us a review / rating and we will love you forever.




    Be sure to follow us:

    📸 Instagram: @greaterthaneleven 

    🐦 Twitter: @Gre4terThan11
    🔗 LinkedIn: Greater Than Eleven  

    • 44 min
    Head of Talent & Co-founder - Shanice Mears

    Head of Talent & Co-founder - Shanice Mears

    For episode 87 we are joined by the gorgeous Shanice Mears, Head of Talent & Co-founder of creative agency, The Elephant Room.

    Shannie shares her passion for fostering community and supporting others - being a bridge between talent and opportunity.

    She goes back to her creative roots and discusses her love of dance and how she shaped her talent and skills to work within advertising.

    Ambitious and wanting to connect with like-minded people she founded 'Girls Let's Talk' before she relocated from Birmingham to London and how her love for music led her to be a Community Manager for the London Chapter of shesaid.so - a brilliant organisation, which brings together a global community of women and gender minorities in the music industry.

    In 2017 she co-founded The Elephant Room with Dan Saxaby and they have just received the news that they have made the shortlist for The Drum Awards for Best Independent Agency of the Year and Best Approach to Diversity and Inclusion. Huge congratulations. 🎉 🎉 🎉

    Shannie is bloody incredible (you'll hear Renee fangirling) - her focus on nurturing, supporting talent and literally building a more diverse creative industries, makes her legendary in our book. 🧡

    You can connect and get in contact with Shannie: shannie.mears@theelephantroom.net

    You can find out more about Creative Storytellers and how to get involved here: theelephantroom.net/case-study/creative-storytellers

    Check out Girls Let's Talk via Instagram: @girlsletstalk__ and click here for shesaid.so.




    Please note this is our final episode for Series 2. We are currently looking for sponsorship to continue with Series 3 - sign up to our newsletter to keep up to date on our future plans.

    -----------------------------------------------------------------------

    🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!




    💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372 




    Be sure to follow us:

    📸 Instagram: https://www.instagram.com/greaterthaneleven/


    🐦 Twitter: https://twitter.com/Gre4terThan11
    🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven

    • 1 hr 3 min

Customer Reviews

5.0 out of 5
58 Ratings

58 Ratings

beeniebudsandco ,

Super inspiring

This podcast is so inspiring, diverse, insightful and powerful. Listening to different careers and stories around that. Amazing! What a huge support for creative women. Renee is absolutely a great host too ☺️

180249 ,

79 - Allyship, a verb not a noun

This is an honest, thought-provoking and moving podcast that really made me think about injustice, about the patriarchy and white privilege. I now feel I understand what allyship means and how we can all take action to reduce some of the inequalities endemic in our society.

Lauren 584 ,

Thoughtful Approach to Tough Topics

This is an excellent podcast that gives an alternative viewpoint without being preachy. The host really probes and isn’t afraid to ask challenging questions - but does so in a really thoughtful manner. Particularly enjoyed the Allyship episode.

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