76 episodes

Learn all about Social Media, Paid Social & PPC, Video Content & Influencer Marketing directly from our team at The Social Shepherd.

Have You Herd - A Social Media Podcast Have You Herd

    • Business
    • 5.0 • 3 Ratings

Learn all about Social Media, Paid Social & PPC, Video Content & Influencer Marketing directly from our team at The Social Shepherd.

    Inside Gen Alpha's Influencer Revolution: How Kids Are Shaping Consumer Culture

    Inside Gen Alpha's Influencer Revolution: How Kids Are Shaping Consumer Culture

    In today's episode of Have You Herd, our Influencer Marketing team talks about the rise of Gen Z influencers and how they'll shape consumer trends, trends and platforms. 👀



    They discuss influencer examples, current campaigns, what it's like to work with talent from different generations, kids' safety concerns and more! 👀



    Join the conversation and let us know your thoughts 👇



    #socialmedia #socialmediamarketing #socialmediaagency #influencermarketing #influencers #genalpha #sephoratweens



    🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/



    ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1



    🚀 Follow us!

    LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

    Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/



    The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. Social Media Experts Unveil Their Wishlist for Platform Updates.

    • 19 min
    The Ultimate Social Media Wishlist: 5 Features That Would Change the Game

    The Ultimate Social Media Wishlist: 5 Features That Would Change the Game

    In today's episode of Have You Herd, Social Media Directors, Zoe and Katie, talk about the social media features they'd like to see released soon to make our jobs easier. 🚀



    They discuss updates that would make their lives easier working at a social media agency, as well as personal features they'd love to see. TikTok drafts across several devices, who's seen your Instagram profile, keyword insights and more! 👀



    Join the conversation and let us know your dream social media updates 👇



    #socialmedia #socialmediamarketing #socialmediaagency #socialmediamanagement #socialmediamanager #instagram #tiktok



    🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/



    ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1



    🚀 Follow us!

    LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

    Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/



    The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. Social Media Experts Unveil Their Wishlist for Platform Updates

    • 11 min
    Predicting the Future of Marketing Analytics: Measurement Mix Modelling Tools

    Predicting the Future of Marketing Analytics: Measurement Mix Modelling Tools

    In today's episode of Have You Herd, Jakub, Joey and Lauren, from our Paid Media department, talk about the recent Marketing Mix Modelling announcement Google did, as well as what's to come for the performance marketing industry.



    🚀 They discuss what 'marketing mix modelling' is, how long it's been around and how it could help tackle some of the current tracking issues, due to cookies being sunsetted, consent modes and data privacy settings.



    👀 Join the conversation and let us know your thoughts 👇



    #socialmedia #socialmediamarketing #socialmediaagency #performancemarketing #digitalmarketing #paidmedia #google #googleads



    🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/



    ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1



    🚀 Follow us!

    LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

    Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/



    The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

    • 14 min
    Our Meta Agency Rep Shares Top Tests for 2024: Unlocking ASC Success

    Our Meta Agency Rep Shares Top Tests for 2024: Unlocking ASC Success

    In today's episode of Have You Herd, Joey & Jakub, from our Paid Media department, sit down with Moe, our Meta rep, to talk about the top 5 tests we're running to boost our ad performance on Instagram and Facebook.



    🚀 They discuss what ASC (Advantage+ Shopping Campaign) is, why Meta is investing so much in automation, as well as our testing and learning experience as an agency of the different tests Meta recommended for 2024.



    📝Join the conversation and let us know if you've run any of these tests for your brand yet 👇



    #socialmedia #socialmediamarketing #socialmediaagency #paidsocial #meta #instagram #facebook #digitalmarketing #marketing



    🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/



    ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1



    🚀 Follow us!

    LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

    Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/



    The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

    • 23 min
    Why Mass Gifting is Outdated: The Evolution of Brand-Influencer Relationships

    Why Mass Gifting is Outdated: The Evolution of Brand-Influencer Relationships

    In today's episode of Have You Herd, Lucy & Becci, from our Influencer Marketing department, talk about the recent shift of influencers' behaviour towards PR lists and how brands should change their gifting approach to create more meaningful relationships.



    💕They discuss why influencers are removing themselves from PR lists and why brands should be going for a more exclusive approach to influencer and content creator gifting campaigns.



    🎁 Join the conversation and let us know what your approach to influencer gifting is 👇



    #socialmedia #socialmediamarketing #socialmediaagency #influencermarketing #influencers #contentcreators



    🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/



    ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1



    🚀 Follow us!

    LinkedIn: https://www.linkedin.com/company/the-social-shepherd/

    Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/



    The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

    • 11 min
    The Rise and Fall of Influencer Brands: Lessons from Tanya Burr, Niomi Smart, and Jaclyn Hill

    The Rise and Fall of Influencer Brands: Lessons from Tanya Burr, Niomi Smart, and Jaclyn Hill

    In today's episode of Have You Herd, Lucy & Adam, from our Influencer Marketing & Strategy departments, talk about the rise and fall of influencer brands. 🤳They discuss the trends of celebrity brands that fail and best practices for influencer brands to thrive in the current economy, based on successful case studies like Tala (Grace Beverly), Refy (Jess Hunt & Jenna Meek) and Prime (KSI & Logan Paul).



    🚀Join the conversation and let us know what the future of influencer looks like for you 👇



    #socialmedia #socialmediamarketing #socialmediaagency #influencermarketing #influencers #celebrities



    🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/



    ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1



    🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/



    The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

    • 26 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

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