255 episodes

On How I Built It, you’ll get insight from tech savvy small business owners and developers on how they built their products, from idea to execution. You'll get actionable advice to leverage tech and help your business grow.

How I Built It Joe Casabona

    • Business
    • 4.2 • 13 Ratings

On How I Built It, you’ll get insight from tech savvy small business owners and developers on how they built their products, from idea to execution. You'll get actionable advice to leverage tech and help your business grow.

    How I Ended Up Having My Best Black Friday Sale Ever

    How I Ended Up Having My Best Black Friday Sale Ever

    This year, I made a concerted effort to have a good Black Friday sale. I started thinking about it early, put in a good sequence of emails, and promoted it more than I've promoted anything. The result? My best sale ever. So how did I do it, what were the numbers, and what did I learn? Listen to find out. Plus, in Build Something More, I share the actual revenue, and my thoughts on affiliate programs.



    Top Takeaways





    Preparation and messaging were instrumental. I started thinking about the sale in October - what the offer would be and the direction my business would go in for 2022. Right before the sale, I redesigned the home page to really push the benefits of the membership.Don't be afraid to send too many emails. I sent 9 emails over 5 days, with 4 coming on the last day. Each lead to at least one sale.I also paid attention to how things were going. When I found the membership to be a lot more popular than initially though, I changed the last few emails in the sequence to highlight the benefits of that instead of the fact that a la carte courses were going away.



    Show Notes





    Creator CoursesWhy Subscriptions are Crucial to Your Business with John WarrillowSite Wide SalesConvertKitWooCommerceLearnDashHow to Manage Your Email for a Sane Holiday SeasonJoin the Build Something Club

    • 43 min
    How to Leverage the Facebook Algorithm to Grow Your Business with Jono Petrohilos

    How to Leverage the Facebook Algorithm to Grow Your Business with Jono Petrohilos

    Sometimes it feels like Facebook gets a bad wrap. Of course, sometimes it feels like Facebook gets exactly what it deserves…so where should we, as small business owners, fall on how to use Facebook? Today's guests should help. Jono Petrohilos is a personal trainer and online educator who has a $1 Million online course business. He also runs huge Facebook groups, including one specifically for online course creators. Jono is SUPER passionate about FB groups -so much so that he made me excited about them. He offers a ton of tips for how to start and grow a FB group, and how one can build your business. In Build Something More, we talk about the Facebook outage and how it affected him (and how he has a backup plan!)



    Top Takeaways:



    Spend time in similar Facebook groups and communities, participating and adding value. This will help build a network of 100 people you can invite to your group.The goal of the FB group is the community. It's not about "me" it's about "them." In that vein, encourage participation at every opportunity. Introductions, questions emailed to you, and anything else you think the group would benefit fromThe name is SUPER important. It should be clear and searchable.



    Show Notes:



    Jono PetrohilosJono on FacebookJono on InstagramJono on LinkedinDo we REALLY Need to Own Our Platform?Fitness Education Online | US SiteBuild Something Club

    • 1 hr
    How to Properly Niche and Grow Your Membership with Corey Haines

    How to Properly Niche and Grow Your Membership with Corey Haines

    A few weeks ago, we heard from John Warrillow about why we need to make subscriptions a core part of our businesses. Someone who's done that really well is a marketer and fellow creator Corey Haines. As we recorded this, he was going through the biggest change his membership has seem: consolidation of offerings, niching down, and increasing the price. And it was the best month of the membership to date. Listen on to find why and how he did it. Plus, in what I think is the best Build Something More yet, we talk about pricing: how to price as a creator, offerings, and price to value ratios.



    Top Takeaways:



    On subscription fatigue: Don't conflate consumer subscriptions with business subscriptions. Consumers get fatigued more than businesses.Early on, as a creator you could basically just ask for money and people would support you. Now it's about the right value proposition. If you don't get it right, you won't survive.Niching down allows you to focus, get the right value prop, AND charge more.



    Show Notes:



    Corey HainesCorey on TwitterLi Jin article creator economyMorning BrewBuild Something Club

    • 57 min
    The 2021 Gift Guides Episode!

    The 2021 Gift Guides Episode!

    It's the 2021 Gift Guides episode! This year I revamped the guides to be clearer, including more tools for people who work from home and podcasters, and offering more options for people looking for the perfect pen. In Build Something More, I talk about the transition from Beaver Builder to Gutenberg - why I did it, and how it went.



    Show Notes:



    Gift GuidesWork From Home Video WalkthroughPodcast Guide Video WalkthroughBuild Something Club

    • 40 min
    How to Actually Sell to Your Email List with Samar Owais

    How to Actually Sell to Your Email List with Samar Owais

    Something I (and perhaps you) feel I do terribly is email marketing. I'm worried I'm not segmenting my list the right way, that I email them too much, and that what I send is not aligned with what they signed up for. But let me tell you, after this conversation with Samar Owais, I feel a lot better. Samar is an email expert, and we cover a lot of ground, from setting up a welcome sequence, to when you should sell to your list, to how to segment. This is a mini masterclass in email marketing and one of my favorite episodes to date. Plus, in Build Something More, how Apple is changing the way we measure email marketing success.



    Top Takeaways:



    When someone signs up for your mailing list, your welcome sequence needs to align with your offer and your promise...also, you should have a welcome sequence!When it is too soon to sell to your list? The very first welcome email. Everything else is fair game so soft sell, sew seeds, or even just mention.Segmentation is SO important. You're forming a relationship with your email subscribers, and you can't properly do that if you don't know anything about them.



    Show Notes:



    Samar OwaisSamar on TwitterSamar on LinkedinConvertKitBuild Something Club

    • 46 min
    Why Subscriptions are Crucial to Your Business with John Warrillow

    Why Subscriptions are Crucial to Your Business with John Warrillow

    Subscription services are increasingly popular and for good reason. On top of creating more predictable income for your business, they allow you to really focus and serve your subscribers instead of constantly trying to grind out new sales. Plus, it makes your business more sellable. We'll talk about all of that and more in this week's episode with John Warrillow, best-selling author of Built to Sell, The Automatic Customer, and The Art of Selling your business. And in Build Something More, we'll even talk about what it's like to write a best-selling book!



    Top Takeaways:



    Subscriptions make your business more predictable, more sellable, and place less pressure on your sales process. One Sale → One Payment vs. One Sale → regular monthly payments.You need to go all-in for a subscription business to work. Giving people a choice between one time and subscription will usually result in fewer (if any) subscriptions.When it comes to subscription fatigue, you need to demonstrate value in a tangible way. A 10% discount won't do that. But showing 10x more value will.



    Show Notes:



    John WarrilowThe Art of Selling Your Bussiness: Winning StrategiesThe Automatic CustomerJodie Cook: Built to Sell RadioHow to Hire a VA That Actually Helps with Matthew YahesLaunch by Jeff WalkerGrowing a Multilingual Newsletter (on the side!) with Maciek PalmowskiBuild Something Club

    • 45 min

Customer Reviews

4.2 out of 5
13 Ratings

13 Ratings

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