How to Build a Bulletproof Go-To-Market Strategy | Adam B Needles

Without a solid go-to-market (GTM) strategy, you might not be cutting through the noise to reach your audience and launch your product or service successfully. So, how do you make sure your GTM strategy packs the punch it needs? Hear it straight from an industry expert – in this episode, Adam B Needles (CEO of ANNUITAS) shares his thoughts on: 

• The motivation behind Adam’s book, The Chief Growth Officer’s Handbook 
• The importance of post-sale engagement 
• Growth Ops mindsets, and how to approach them holistically 
• Conversations being two-way – using omni-channel feedback collection. 

“Conversations are the underlying terra firma of go-to-market. And so the core of effective go-to-market is driving those conversations further.” - Adam B Needles 

This episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.com. 

Want to chat about anything we've covered in this episode, or feature on the show? Contact us at  theinsiders@durhamlane.com