How to use your Brand Values to get ahead as a small business owner

Welcome back to On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we create brands and websites for purpose-led businesses, charities, and impact startups. Today, we’re diving deep into the topic of brand values and why they are essential for independent businesses to gain an edge over bigger corporations.

In this episode, we'll explore:

Defining Brand Values: Understanding what brand values are and why they matter.

The Impact on Consumer Choice: How clear and authentic values can influence customer decisions and build loyalty.

Creating Your Brand Values: A step-by-step guide to discovering and defining your brand values.

Authenticity is Key: Ensuring your brand values are genuine and reflected in all aspects of your business.

Internal vs. External Values: Differentiating between values for internal guidance and those communicated to your customers.

We’ll also discuss how smaller businesses have the advantage of integrating these values more seamlessly and authentically compared to larger corporations. By the end of this episode, you'll have the tools to create compelling brand values that resonate with your audience and set you apart from the competition.

Join me as I break down the process of defining and implementing brand values to build a stronger, more loyal customer base. Head over to twoshoescreative.co.uk to book a free consultation call and discover how we can help your business or charity grow.

Tune in next time for an in-depth look at brand visual identity, covering logos, colours, and typography. Thanks for listening! If you enjoyed this episode, please leave a review and share it with someone who will love it too.

You can contact Emily at hello@twoshoescreative.co.uk

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Produced and edited by Bloody Vegans Productions