What does it take to grow a cash-based physical therapy practice from a handful of mobile patients into a thriving, multi-clinician business? In this episode of the PT Entrepreneur Podcast, PT Biz head coach Courtney Morse sits down with Clay and Emily Jones, owners of 901 PT in Memphis, Tennessee. Since starting their practice in 2017, they've grown from treating patients in their homes and renting a room inside a gym to operating a 5,000-square-foot clinic with a growing team of physical therapists. Clay and Emily share how they transitioned from part-time to full-time ownership, kept overhead low, divided responsibilities as husband-and-wife business partners, and navigated the challenges of hiring, leadership, and financial uncertainty. They also discuss restructuring their pricing model, building a clinical strength training program, creating boundaries between business and family life, and why growing a successful PT practice requires more than simply getting more patients. In This Episode, You'll Learn How Clay started 901 PT with mobile visits while maintaining his full-time job Why keeping overhead low helped them transition into full-time practice ownership How 901 PT grew from approximately six visits per week into a multi-clinician cash practice How Clay and Emily divide responsibilities based on their individual strengths Why financial discipline and mentorship were important during their early growth How Clay has worked through scarcity mindset and the uncertainty of business ownership Why successful clinic owners don't necessarily need to stop treating patients How 901 PT is transitioning toward a time-based offer and expanding patient support Why communication and boundaries matter when running a business with your spouse How strength training, continuity of care, and long-term patient relationships support sustainable growth Why leadership, team culture, and clear core values become increasingly important as a clinic scales Key Takeaway You don't need a large facility, a perfect business plan, or a massive financial investment to start a successful cash-based physical therapy practice. Clay and Emily built 901 PT by starting small, keeping expenses manageable, investing in mentorship, and gradually developing the team and systems their business needed. Sustainable growth comes from understanding your strengths, building meaningful patient relationships, and creating a practice that supports both your team and your personal life. Technology Spotlight Documentation continues to be one of the biggest frustrations for physical therapists. Claire is an AI scribe built specifically for PTs that dramatically reduces documentation time, allowing clinicians to focus on patient care instead of paperwork. Try Claire free for 7 days Free Resource Ready to start your own cash-based physical therapy practice? The free PT Biz Part-Time to Full-Time 5-Day Challenge helps you determine your income replacement goal, understand your pricing and patient volume needs, and create a practical plan for transitioning into full-time ownership. Join the Free PT Biz Challenge PT Biz Training YouTube Get more practical training on starting, growing, and scaling a cash-based physical therapy practice. Watch PT Biz Training on YouTube Connect 901 PT – Clay and Emily Jones 901 PT on Instagram Physical Therapy Biz PT Biz Training YouTube
