Good Girls Get Rich by Karen Yankovich

Karen Yankovich
  • 5.0 (4)
  • Marketing
  • Updated weekly

LinkedIn is the one platform where being experienced, credentialed, and accomplished actually works in your favor. Most women just don't know how to use it yet. Good Girls Get Rich with Karen Yankovich is the only podcast dedicated to helping women leverage LinkedIn for real wealth and influence — without the hustle, the viral posts, or starting from scratch. Karen has spent 20+ years helping women turn their expertise into high-ticket opportunities through relationship-based LinkedIn strategy. Weekly episodes cover everything from profile positioning to beating age bias to landing board seats and corporate contracts. If you're an ambitious woman who's ready to stop being overlooked and start being sought after — subscribe now.

  1. 4 days ago

    "Never Speak for Free" Is Keeping You Off Stages

    Somebody told you never to speak for free. Know your worth, exposure doesn't pay the mortgage - and it sounds like respect. But that rule is written for people who already have a fee. In 2019, Karen spoke at a conference for free - a breakout room, about 40 women - and that one free session turned into four paid speaking gigs. Seven years later, a woman from one of those audiences just messaged her on LinkedIn asking her to speak again. In this episode, Karen breaks down the plan that makes a free stage pay: who actually books you next (it's not the organizer), the one-sentence test that gets you recommended, and exactly what to say when someone asks your fee. In this episode: Why "never speak for free" is incomplete advice, and who it actually protects Row six: the person who books you next is almost never the person who booked you The one-sentence test - could a stranger repeat what you do to someone with a budget? What to say when they ask your fee: ask your questions, say a number, stop talking "We don't have a budget" is the start of a negotiation - recordings, introductions, attendee access Your homework: write your sentence - under 15 words, with a verb, repeatable by a stranger to someone with a budget. Post it on LinkedIn, tag Karen or DM her the link. Want help with it? Bring it into the LinkedIn for Women community   Resources Mentioned In The Episode: Ready for the whole system - how to find stages, get on them, and turn one room into the next four? Grab Karen's free Borrow the Stage masterclass (about an hour) >> Borrow the Stage Masterclass Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability. Work with Karen: Book a call to talk through your own visibility strategy.   Magical Quotes From The Episode: "Free isn't the problem. Free with no plan is the problem." "Stop speaking to the front of the room. Speak to row six." "When somebody says we don't have a budget, that's the start of a negotiation, not the end of negotiation."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

  2. 1 Sept

    How to Get Clients From Podcast Interviews Using LinkedIn

    You got booked on the podcast. It went great. The host said it was one of her favorite conversations, and then the episode dropped, you posted the link, and your sister-in-law liked it. That is not a visibility problem. That is a continuation problem, and it takes about twenty minutes to fix. A podcast has no way to keep you. There is no follow button that means anything for a guest, no messages tab, no way for the woman who thought "oh, she's good" to ever find you again. The show hands you forty minutes and then it takes the room back. LinkedIn is where you keep the room. In this episode: Why the guest list matters more than the download number, and how to pull it The connection request to send the host on the day you record, not the day it airs What to put in your LinkedIn Featured section, and why you rewrite the title The post that is not "so honored to have joined" The one question to ask when somebody messages you about the episode Your homework: find the last podcast you were on, even if it was two years ago. Pull up the episode list. Find ten guests who came on right before or right after you. Connect with five or ten of them on LinkedIn this week, each with a note referencing their episode. Ten people. That is the whole assignment.   Resources Mentioned In The Episode: Borrow the Stage Masterclass: Free on-demand training on building your speaker kit and using LinkedIn to book stages Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability. Work with Karen: Book a call to talk through your own visibility strategy.   Magical Quotes From The Episode: "The stage gets you seen. LinkedIn is where you get chosen." "Exposure doesn't pay. We want the access, and access has a shelf life of about a week." "The audience was the borrowed stage. The guest is the borrowed network. These are not the same asset."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

  3. 25 Aug

    How to Optimize Your LinkedIn Profile for Google Search

    Someone Googled your name this week - and whatever came up was your entire first impression. Did your LinkedIn profile hold up its end of the deal? In this episode, Karen walks you through the exact incognito-browser test she uses to see what the internet says about her, and shows you why your LinkedIn profile - not your latest post - is the single biggest lever for controlling what people find when they search your name. Key Takeaways You can't delete the internet, but you can outrank it - and LinkedIn is your fastest, free tool for doing it. Your privacy setting is a revenue setting: if your LinkedIn public visibility is off, turn it on today. The first 30–40 characters of your headline are your billboard on Google. Write them for a real person, not a keyword filter. Your About section works like a Google meta description - open with what you do for people, not your résumé. Recommendations are other people's praise, indexed and working for you 24/7 - turn that toggle on too. Hit follow so you don't miss next week's episode on what to do after someone lands on your borrowed stage. And if this helped, share it with a woman in your circle who still Googles herself and gets nervous about what she'll find.   Resources Mentioned In The Episode: Borrow the Stage Masterclass: Free on-demand training on building your speaker kit and using LinkedIn to book stages Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability. Work with Karen: Book a call to talk through your own visibility strategy.   Magical Quotes From The Episode: "She is not a stranger. She is not a cold lead. She already knows you're good at what you do — and that's the most expensive thing to build." "Your network is not cold. It's sleeping." "The silence is something loud in your head — not hers."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

  4. 18 Aug

    Why Your Dormant LinkedIn Connections Are Your Biggest Opportunity

    You know exactly who I mean. The person you've thought about reaching out to on LinkedIn more than once — and then closed the tab because you didn't know what to say. This week, Karen makes the case for why she's not a stranger, and why your dormant LinkedIn connections might be the single most overlooked opportunity in your business. Karen breaks down why the people already in your LinkedIn network — old coworkers, old clients, people you met at a conference once — are worth more than a brand-new cold connection. Backed by a Rutgers study on reconnecting with dormant ties, she gives you the exact, no-pressure way to build a list of 10 and reach out without it feeling awkward, pitchy, or forced. In this episode, you'll learn: Why a dormant LinkedIn connection is more valuable than a brand-new one The Rutgers study showing reconnected ties often outperform current ones How to build your list of 10 dormant contacts in under a week The exact reconnection message formula — no apologies, no asks, no pitch Why the metric that matters is calls on your calendar, not likes on your post If you've been sitting on a LinkedIn network you think is "dead," this episode will change your mind — and give you a simple weekly habit to start turning it into real opportunities. Loved this episode? Subscribe to Good Girls Get Rich so you never miss one, and share it with a friend who's been avoiding that one LinkedIn message. Ready to go deeper? Grab the free Borrow the Stage masterclass at SheLinkedUp.com/masterclass.   Resources Mentioned In The Episode: Borrow the Stage Masterclass: Free on-demand training on building your speaker kit and using LinkedIn to book stages Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability. Work with Karen: Book a call to talk through your own visibility strategy.   Magical Quotes From The Episode: "She is not a stranger. She is not a cold lead. She already knows you're good at what you do — and that's the most expensive thing to build." "Your network is not cold. It's sleeping." "The silence is something loud in your head — not hers."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

  5. 11 Aug

    Book Speaking Engagements Using LinkedIn (Borrow the Stage)

    Waiting to be "picked" from a speaker portal is not a strategy - it's a lottery ticket. In this episode, Karen breaks down exactly how she used one short LinkedIn message to land a spot on a conference panel - no application, no pitch deck, no waiting in a queue. She shares the real conversation, word for word, and shows you how to find the actual human behind any stage you want to borrow. In this episode, you'll learn: Why the speaker portal is "the void" - and what to do instead How to find the real decision-maker behind any conference, podcast, or corporate event The exact two-sentence LinkedIn message that opened the door What to say (and what NOT to send) after the first reply How to build a simple pipeline of stages you want to borrow If you've been filling out speaker applications and hearing nothing back, this episode will change how you approach it entirely. Loved this episode? Subscribe so you never miss an episode, and share it with a friend who's ready to get on more stages.   Resources Mentioned In The Episode: Borrow the Stage Masterclass: Free on-demand training on building your speaker kit and using LinkedIn to book stages Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability. Work with Karen: Book a call to talk through your own visibility strategy.   Magical Quotes From The Episode: "You're not competing with the other speakers. You're competing with their inbox." "Find the human. Find the human. Send the sentence. That's the whole thing." "If you send out 10 messages and you book one gig, it's still probably the best ROI you have in your marketing."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

  6. 4 Aug

    LinkedIn Visibility: You Can't Automate Being Known

    LinkedIn just introduced a way for users to flag posts that appear to be AI-generated — and Karen Yankovich sees this as confirmation of something she's been saying for years: You cannot automate being known. In this episode of Good Girls Get Rich, Karen breaks down what the rise of AI-generated LinkedIn content means for your visibility, your relationships, and your business. Instead of trying to impress the algorithm, it's time to become more human, more specific, and more memorable. In this episode, Karen talks about: Why polished LinkedIn content is becoming less valuable. The difference between being recognized and actually being known. How Karen uses AI without handing over her voice or relationships. Why automated LinkedIn DMs can create activity without creating real opportunities. Why 40 real relationships can be more valuable than 10,000 followers. How to make your LinkedIn content unmistakably yours. Your takeaway: Stop trying to sound impressive. Start giving people a reason to remember you. Subscribe to Good Girls Get Rich, and if this episode resonates, share it with another woman who needs to hear it.   Resources Mentioned In The Episode: Borrow the Stage Masterclass: Karen's free training on how a borrowed stage becomes 20 minutes becomes a client, from Seen to Known to Chosen. LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability. Work with Karen: Book a call to talk through your own visibility strategy.   Magical Quotes From The Episode: "You cannot automate being known." "The machine can write the post, but it can't be you." "It's great to be recognized. It's better to be known."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

  7. 28 Jul

    The 20-Minute LinkedIn Strategy That Replaces Hours of Posting

    In 2010, Karen Yankovich sat in traffic on the Lincoln Tunnel Express for two hours a day, just to get to a job 15 miles from home. She built a business to escape that commute - and then, without realizing it, built a second one: posting every day, chasing hooks, chasing numbers before coffee and after midnight. In this episode, Karen shares the exact 20-minute visibility ritual that got her out of the second commute for good - and how it can do the same for you. This isn't about posting more. It's about a simple, three-part routine that turns LinkedIn visibility into real, paying relationships. Key takeaways: Why "constant" and "consistent" are not the same thing - and why chasing the wrong one burns you out The 20-minute expert visibility plan: tend your inbox, comment with intention, and send two warm opens Why a thoughtful comment is you "borrowing her stage" for 30 seconds Why your years of expertise make 20 minutes worth more than a beginner's four hours How to turn a single "seen" moment into being genuinely "known" by the people who matter If you're ready to stop performing and start building relationships that pay you back, hit subscribe and share this episode with a woman who needs to hear it.   Resources Mentioned In The Episode: Borrow the Stage Masterclass: Karen's free training on how a borrowed stage becomes 20 minutes becomes a client, from Seen to Known to Chosen. LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability. Work with Karen: Book a call to talk through your own visibility strategy.   Magical Quotes From The Episode: "It doesn't have to be constant. It has to be consistent." "Seen is a moment. Known is what you do with that moment." "A viral post is a flower. A relationship is a tree, and a tree keeps producing fruit."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

  8. 22 Jul

    Why Your Beliefs Make You Magnetic: Stop Blending In

    Stop trying to appeal to everyone. The most magnetic brands aren't built by being liked by everyone—they're built by standing for something. In this episode, Karen Yankovich shares why your strongest business asset isn't a clever pitch or a polished LinkedIn profile. It's your conviction. Through the story of a client who finally landed a speaking opportunity after changing one thing—and Karen's own experience turning down a five-figure opportunity that didn't align with her values—you'll learn why speaking up is the fastest path to attracting the right opportunities. In this episode, you'll learn: Why being "palatable" is hurting your visibility The difference between vanity visibility and authentic visibility How to uncover the belief that makes your brand magnetic Why your LinkedIn message needs to be consistent everywhere A simple three-step exercise to clarify your positioning When you stop trying to be for everyone, you become unforgettable to the people who matter most. If you enjoyed this episode, subscribe to Good Girls Get Rich, leave a review, and share it with another woman entrepreneur who's ready to become more visible.   Magical Quotes From The Episode: "Stages don't book topics. They book the woman with the message only she can deliver." "Your people can't find you at half volume." "A magnet that doesn't repel anything doesn't attract anything either."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

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5
out of 5
4 Ratings

About

LinkedIn is the one platform where being experienced, credentialed, and accomplished actually works in your favor. Most women just don't know how to use it yet. Good Girls Get Rich with Karen Yankovich is the only podcast dedicated to helping women leverage LinkedIn for real wealth and influence — without the hustle, the viral posts, or starting from scratch. Karen has spent 20+ years helping women turn their expertise into high-ticket opportunities through relationship-based LinkedIn strategy. Weekly episodes cover everything from profile positioning to beating age bias to landing board seats and corporate contracts. If you're an ambitious woman who's ready to stop being overlooked and start being sought after — subscribe now.

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