Rain or Shine | Marketing & Entrepreneurship Podcast

Kelsey Reidl | Business & Marketing Coach
  • 5.0 (3)
  • Entrepreneurship
  • Every two months

Rain or Shine isn't just a cute motto you slap on a coffee mug. This is your new operating system. Rain or Shine has been my personal guiding phrase for over a decade, and it acknowledges that there are going to be rainy days.. For all of us, in all seasons. So instead of wallowing in them, why not plant some seeds. Splash in puddles. Know that the sunshine is on its way. Rain or shine also means, lacing up for that 6am run you promised yourself, even when it's pouring and your bed feels like a warm hug. It's hitting publish on that podcast episode, blog post, or business idea even when your inner critic is screaming "it's not perfect yet!" It’s about recalibrating our minds to see that the rainy days are part of life, they are a necessary balance to the sunny days, and to fear them or try to avoid them is just blindness to how the world works. If there’s one quick secret I can share with you before we begin, it’s that consistency beats perfection every …single… time. And the entrepreneurs who WIN aren't the ones who only show up when they feel like it — they're the ones who build the muscle of showing up, even on rainy days.

  1. 1 hr ago

    423 Blair's Home Birth Story: An Unmedicated Home Birth at Nine Days Past My Due Date

    Quick summary Host Kelsey Reidl shares the home birth story of her daughter, Blair Elizabeth, born at 5:13 AM on September 3rd, nine days past her due date. Labour started at midnight after a tornado-warning storm knocked out the midwives' pagers. Five hours later, Blair arrived in the family's basement while big brother Freddy slept upstairs. In this episode Why Kelsey shares personal stories on a business podcastScripting a "dream birth" and the books she read to prepareBeing "overdue" and trusting your baby's timelineA stretch and sweep at zero centimetres, then a tornado warning that same nightWaking at 12:01 AM with contractions already two to three minutes apartSetting up a rented birth pool, and why you should practise firstHow the storm took out the midwives' pagers, and how Dave reached themGoing from zero to seven or eight centimetres in one dayThe unexpected grief of closing the family-of-three chapterLearning to trust her midwife, and following her intuition throughout labour"It's a girl": four pushes, side-lying, and naming BlairA 5:13 AM birth time that felt like a sign from her late momFreddy waking up a big brother, and life as a family of fourKey takeaways Trust your body's timeline. Going past a due date is common. Kelsey used the extra days as bonus time with her family of three.Hope for a birth, but don't grip it. Script your dream birth, then stay open, because you can plan but you have to be ready to pivot.Prepare your gear early. Inflate and test a birth pool before labour starts. Filling and heating it takes a long time.Build a team you trust. Confidence in her midwife grew late in pregnancy, and it made all the difference when it mattered.Follow your intuition. Pool or bed, home or hospital: Kelsey's advice is to tune into your gut rather than what you think you're supposed to do.Memorable quotes "The strongest faith in my body that I've ever held was exactly what I had in that moment.""Every story is unique, and every story deserves to be celebrated.""Detaching from the outcome while enjoying the journey is truly the most important thing."Resources mentioned Kelsey’s Instagram: @kelseyreidlKelsey’s Website: www.KelseyReidl.comFreddy's birth story episode: https://podcast.show/visionarylife/319-from-diapers-to-podcasting-my-life-as-a-new-mama-in-season-13/Episode 422: We Are MovingIna May's Guide to Childbirth by Ina May GaskinBirthing Better Hypnobirthing course (taken during her first pregnancy)The Doula Tree, Norfolk County, which rented Kelsey her birth poolA "dream birth" scripting PDF guide About the Host Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

  2. 14 Oct

    422 We Are Moving: Buying and Selling a Home While Nine Months Pregnant

    Quick summary Host Kelsey Reidl is back from a short break with three-week-old Blair in her lap and a big life update: the family is moving. She tells the full story, from finding their dream home on the five-year anniversary of her mom's death to almost walking away after the inspection, an offer that collapsed a week after signing, and a final sale that closed with her two days overdue. In this episode Welcoming baby Blair Elizabeth, and why the show took a breakHow dueling emotions, deep joy and grief, can exist at the same timeJuly 19th: the anniversary of her mom's passing and the day the dream home was listedThe "signs" that made the house feel meant to be, including her favourite number, 43Going from 50/50 to 80/20 in four days, and the 80/10/10 rule for buying a homeChoosing community over waterfront: why the family drew a box around their small townWinning a bidding war, then nearly pulling out after the inspectionGetting a house ready to sell in four days, and why you should do everything your stager saysLiving out of the house for all of August during showingsThe 9 PM knock, the "dream offer" and the financing collapseRelisting with the agent in Greece and selling two days past the due dateLessons learned about big decisions, asking for help and letting go of outcomesKey takeaways Don't rush big decisions. Feelings can swing from yes to no to yes in three days. Give yourself time and space before you commit.Use the 80/10/10 rule when buying. Love 80% of the home, plan to change 10%, and accept that you'll live with the last 10%.Do everything the stager says. Four days of repairs, paint and decluttering finished six years of projects and helped the house sell.Ask for help, specifically. A place to work, someone to watch the dog, a mother-in-law with a supply list: people want to show up.Control the outputs, not the outcome. You can't control the market or the buyer's financing. You can make every showing your best one.Memorable quotes "Sometimes you can love what you have and know that the best decision for you and your family is on the other side of change." "We controlled the outputs. We couldn't control the outcome." "With big decisions come big emotions, and it's okay to give yourself time and space." Resources mentioned Kelsey’s Instagram: @kelseyreidlKelsey’s Website: www.KelseyReidl.comEpisode 131: Secrets Out! We're Moving..., the 2020 announcement that we were leaving TorontoEpisode 161: Moving to a Small Town & Impacts on My Business, six months in (listen on Spotify)The 80/10/10 rule for buying a homerealtor.ca, where the listing was presentedPort Dover, Ontario, one of the family's day trips during showingsComing soon on the show: Blair's birth story, plus episodes on pregnancy and preparing for maternity leave About the Host Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

  3. 24 Aug

    421 How to Build a Personal Brand Without Confusing Your Existing Audience

    Quick Summary:  Stephanie Long, founder of Launch Your Nutrition Biz and Booked Out Nutritionist, sits down with marketing strategist Kelsey Reidl to untangle a question a lot of established founders quietly wrestle with: how do you build a personal brand on top of a business that already works, without confusing your audience or diluting what's already paying the bills? What starts as a funnel-strategy conversation turns into a much bigger one about identity, monotony, and giving yourself permission to evolve out loud. In This Episode: Why Stephanie paused content creation for months, stuck between two audiences and two programsThe real difference between "beginner" and "next-stage" content — and why most nutritionists get stuck in the messy middleWhy "the money is in the monotony" and what that means for founders who feel bored by what's workingHow to structure one funnel that leads to two offers, instead of running two competing funnelsWhy a personal brand doesn't need a grand announcement — or its own separate businessPractical ideas for finding your "hook" and turning conversations into content without losing your voice to AI Key Takeaways: If your programs solve genuinely different problems, your audience probably doesn't need two content funnels — they need one funnel with a clear self-select moment (a "not sure which one you need?" CTA) and application-style entry into the more advanced offer.Content pillars usually overlap more than founders assume — beginners want to hear what's ahead of them, and advanced audiences want reminders of the fundamentals.A personal brand isn't a rebrand. You can shift a podcast's tone and content gradually — your audience is evolving with you and doesn't need a big announcement unless you're shutting the whole thing down.Protect a few hours a week for creative content with no attached sales outcome — the only metric is whether it felt honest and alive.If AI-assisted content creation starts to feel like it's flattening your voice, the fix isn't to abandon it — it's to feed it your actual unscripted thoughts (via a recorded weekly check-in, a voice memo, or a journaling habit) so it has something real to work with. Memorable Quotes: "I could probably get most of your course information on ChatGPT or Claude... but I can't get your aura, your essence." — Kelsey Reidl"The money is often in the monotony." — Kelsey Reidl"I've been really scared to share my own opinion... this almost feels like a rebellion." — Stephanie Long Resources Mentioned: Stephanie’s Instagram: @stephanielong.caStephanie’s Website: stephanielong.caKelsey’s Instagram: @KelseyReidlKelsey’s Website: KelseyReidl.comLaunch Your Nutrition Biz (Stephanie's beginner program)Booked Out Nutritionist (Stephanie's advanced program and podcast)Amy Porterfield's Digital Course Academy → Momentum membership modelThe "Yap Challenge" (short daily video prompts, referenced via a coach named Jessie)Claude, used informally by both hosts for journaling and content organization About the Guest: Stephanie Long is the founder of Launch Your Nutrition Biz and Booked Out Nutritionist, and has hosted a business podcast for nutrition entrepreneurs since 2018. She's currently preparing to go on maternity leave and is rethinking how personal brand fits into an already-established coaching business.

  4. 17 Aug

    420 Behind the Scenes of Hosting Live Events: Our Biggest Fears and What We've Learned After 9 Events

    Quick Summary After eight or nine live events and nearly four years of hosting, Wave for Women co-founders Kelsey and Emily sit down for an unfiltered conversation about the fears that keep them up at night before an event — from pregnancy scares and ice storms to missing name tags and worn-out swag bags — alongside the parts of event-hosting they've learned to fully trust. In This Episode Emily's biggest event fear: a sick kid (or herself) making an event impossible to attendNavigating a first-trimester pregnancy and morning sickness during a live 75-person eventTwo intense weather scares — an ice storm and an air quality warning — and the "Acts of God" risk that comes with event hostingWhy every attendee has a different risk tolerance, and how that shapes hard callsThe "little things become big things" logistics spiral: name tags, tape, table assignmentsReal mishaps: a mismatched speaker time, a water shortage on a hot day, worn swag bagsWhy building an event team (and having a "runner" on standby) changed everythingWardrobe mishaps on the road — bra straps, blisters, and the case for trying on your full outfit beforehandWhat Kelsey and Emily never worry about: guest connection, public speaking, and trusting their unconventional approachWhy choosing small-town venues and unique guest speakers became a competitive advantageKey Takeaways Plan for the things you can't control. Weather, illness, and "Acts of God" risks aren't preventable — build contingency plans and a trusted team rather than assuming you'll be lucky forever.Respect that risk tolerance varies. Not every attendee will weigh a health or weather risk the same way you do — communicate clearly and let people opt in or out.Build an event team, not a two-person show. Having a trusted "runner" on standby for last-minute needs (water, supplies) keeps hosts from being stressed out at their own event.Give yourself grace for the 2% hiccups. Wrong speaker times, mismatched dates, worn swag bags — these happen at almost every event, and naming them openly builds trust with your audience rather than eroding it.Trust your unconventional instincts. Choosing smaller-town venues and guest speakers you personally love — rather than copying what everyone else does — can become your strongest differentiator.Memorable Quotes "Don't make a mountain out of a molehill when little things go funny.""When you make decisions that just feel good in your soul, you will attract the right attendees who see in that vision, and they want to build it out with you."Resources Mentioned Kelsey's Instagram: @KelseyReidlEmily's Instagram: @itsemilyelliotWebsite: waveforwomen.caInstagram: @waveforwomenWave Mastermind — live coaching and blueprints for hosting events, podcasting, and public speakingUpcoming Wave for Women events: October in Elora; early 2027 in ParisAbout the Hosts Kelsey and Emily are the co-founders of Wave for Women, having hosted eight or nine live events over nearly four years — ranging from intimate 10-woman gatherings to events with almost 100 attendees, top guest speakers, and vendors. They also run the Wave Mastermind, a coaching community for women building podcasts, events, and businesses.

  5. 10 Aug

    419 Nicole Crone on Motherhood at 40, a Two-Year Fertility Journey, and Rebuilding Business Boundaries

    Quick Summary Nicole Crone — co-founder of My Aligned Purpose and host of a podcast with over 600 episodes — joins Rain or Shine for a candid conversation about becoming a mom at 40 after years of not wanting kids, surviving a two-year fertility journey, and navigating one of the hardest eight-week stretches her business has faced. Along the way, she shares the systems, mindset tools, and rituals that keep her grounded — from "duvet days" to yearly word-of-the-year necklaces. In This Episode Nicole's go-to rituals for decompressing after an overloaded weekHow she uses Claude and Cowork to organize her to-do list into an Eisenhower MatrixHer lifelong love of learning — human design, astrology, Kabbalah, and yogaThe surprising vision that changed her mind about wanting kidsA two-year fertility journey, including a pregnancy loss, and what it taught her about compassion and timingWhat she wishes she'd known about postpartum boundaries as an entrepreneurNavigating the hardest eight weeks in her business's six-and-a-half-year historyHer personal toolkit for processing hard emotions (solo drives, audiobooks, trusted masterminds)Her philosophy on what to share publicly versus keep private as a personal brandWhy My Aligned Purpose builds yearly themes, challenges, and rewards into its coaching programsKey Takeaways Name what your nervous system needs, and ask for it. Vocalizing a specific need — like a full "duvet day" with zero plans — is more restorative than defaulting to "productive" rest.Trust doesn't mean things happen on your timeline. Nicole's fertility journey taught her that "the universe delivers when you know what you want and why you want it" — but not necessarily on schedule.Take the time off you think you don't need. Plan for real postpartum (or any major life transition) downtime rather than assuming you'll want to keep working — you likely won't, and you'll regret cutting it short.Process alone before you process out loud. Solo time (a drive, a cry, a walk) before bringing a hard situation to trusted people helps you find your own direction before outside opinions can sway it.Build structure your community can buy into. Yearly themes, challenges, and rewards — borrowed straight from a teaching background — deepen engagement and retention in a business or program.Memorable Quotes "It's like it does feel really big right now, but it's not going to feel really big if I decide that it's not gonna take any more of my focus, and energy, and attention.""As Dan Martell says, '80% done by somebody else is 100% awesome.'"Resources Mentioned Nicole’s Website: myalignedpurpose.comPodcast: My Aligned Purpose PodcastInstagram: @myalignedpurposeKelsey’s Website: KelseyReidl.comKelsey’s Instagram: @KelseyReidlTime as a Tool — Benjamin Hardy10x Is Easier Than 2x — Benjamin HardyWho Not HowHuman Design, astrology, numerology, Kabbalah (as ongoing personal studies)Claude + Cowork (for task organization via the Eisenhower Matrix)Melanie Auld (Vancouver-based jewelry brand, for the annual "word of the year" necklaces)Dan Martell (quoted concept: "80% done by somebody else is 100% awesome")About the Guest Nicole Crone is the co-founder of My Aligned Purpose, a coaching and educational company she runs alongside business partner Kayla, and host of the My Aligned Purpose Podcast (600+ episodes). A former junior high and high school teacher, Nicole became a mom at 39 to her son, Cruz, after a two-year fertility journey. Her upcoming book, Aligned CEO Method: How to Stop Trading Time for Money and Have Your Most Profitable Year Yet, releases September 18th.

  6. 3 Aug

    418 What Does a Personal Assistant Actually Do? Shayla of Better Than a Bot Explains

    Quick Summary: In this episode, host Kelsey sits down with Shayla, founder of Better Than a Bot, a personal assistant service based in Calgary. Shayla shares her journey from 15 years in oil and gas to building a business on her own terms — and why hiring a personal assistant isn't just for the elite. This is a candid, inspiring conversation about time, boundaries, burnout, and building a life that actually fits. In This Episode: What a personal assistant actually does (it's not what most people think)The three biggest reasons people don't hire a PA — and why they should reconsiderShayla's three-month onboarding system and how she identifies client pain pointsThe "dead bunnies in the backyard" story and other lessons in setting boundariesThe viral Japanese monkey and what it has to do with entrepreneurshipWhy delegation is the #1 advice Shayla wishes she'd received on day oneHow LinkedIn and word of mouth built her client rosterWhy Shayla's 14-year-old daughter is her biggest reason to keep going Key Takeaways: A personal assistant handles the personal tasks that drain your time outside of work — so you can be fully present for the things that matter.Hiring help isn't an expense; it's an investment in your sanity, your family, and your future earning potential.Saying yes to the wrong clients or projects doesn't just hurt you — it's also unfair to them. Boundaries protect everyone.Delegation is the fastest path to growth. You don't have to do it all yourself.Building trust takes time. Shayla's three-month trial period is intentional — the best client relationships develop over weeks, not in a single discovery call. Memorable Quotes: "When I started my business, I could finally control my calendar. If my daughter had an award show at school, I didn't have to ask anyone.""It's not an expense. It can actually be seen as an investment in you, in your family, in your sanity.""If it's not a right fit, it's not fair to me or to that client." Resources Mentioned: Shayla’s Website: www.betterthanabot.caShayla’s Instagram: @betterthanabotincKelsey’s Website: www.kelseyreidl.comKelsey’s Instagram: @KelseyReidlPunch the Monkey — the viral Japanese monkey Shayla references (search on Instagram!)IKEA plush monkey (sold out during peak viral fame) About the Guest: Shayla is the founder of Better Than a Bot, a personal assistant service based in Calgary, Alberta. After 15 years in the oil and gas industry, she left corporate life to build a business that gives busy professionals back their most valuable resource: time. She serves clients in Calgary and surrounding areas and is passionate about helping people live less stressed, more intentional lives.

  7. 27 Jul

    417 How I Went From Beginner Podcaster to Charging Clients: A Prince Edward County Story

    Quick Summary: Recording live from the car en route to a Wave members' event in Prince Edward County, Kelsey reflects on the origin story that started it all — a fully sponsored podcast tour of PEC eight years ago — and unpacks why deciding to stop being a "beginner" changed the trajectory of her business. She also gives an honest, real-time update on prepping for maternity leave. In This Episode: The full story of how a Toronto co-working space event led to a sponsored six-episode podcast series in Prince Edward CountyWhy the word "decide" is about cutting off other options — and how that mindset let her charge money as a beginner podcasterThe concept of "caging yourself" and the subconscious limits we set around time, money, and ambitionAn honest, unfiltered life update on juggling client work, speaking gigs, and a looming mat leaveHow staggered payment plans and SEO/AI visibility made stepping back from the business easierWhy she's choosing to fully pause the podcast rather than "hustle" to pre-record content Key Takeaways: Getting to the next level often requires a literal decision to stop operating like a beginner — pricing, consistency, and professionalism included.The stories we tell ourselves ("I don't have time," "I'll never...") are self-imposed cages — identifying them is the first step to breaking out.Long time horizons, not quick wins, are where real business and personal growth happen.Staggering client revenue (via 6–12 month payment plans) can make stepping away from a business — for any reason — far less stressful.Consistency, not constant presence, is what builds long-term trust with an audience. Memorable Quotes: On the meaning of commitment: "I'm not gonna hang out in beginner land anymore."On expectations of instant results: "When you stretch the time horizon, success is inevitable."On earning trust: "Consistency breeds trust."Resources Mentioned: Kelsey's Website: www.KelseyReidl.comKelsey's Instagram: @KelseyReidlWave (Kelsey's community for women entrepreneurs)The June Motel — founded by Sarah Slack and business partnerLove Child Social (co-working space, Toronto)Build a New Life blog/program (Prince Edward County business development initiative)Anice Jewelry — founded by BritDrake Devonshire & Frontera Flower Farm (Wave event venues) About the Host Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the WAVE Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

  8. 20 Jul

    416 Nervous System Regulation, Intuition & the Art of Human Connection with Sarah McCready of Illuminated Joy

    Quick Summary Sarah McCready, founder of Illuminated Joy, joins host Kelsey for a rich conversation about what it truly means to operate from a place of peace rather than hustle. From charming the village grump as a five-year-old to building a thriving mentorship business after 20+ years in corporate financial services, Sarah shares the real story behind her business name, why nervous system regulation is the missing piece for most entrepreneurs, and how the simple act of genuine human curiosity can become your most powerful business superpower. In This Episode How Sarah and Kelsey met in a café — and why that moment perfectly captures Sarah's gift for connectionThe origin story of Illuminated Joy, from red light therapy and Reiki to a transformational mentorship for womenWhat "the dark night of the soul" taught Sarah about healing, patterns, and creating a new lifeWhy thinking beyond the five senses is no longer "woo" — and what science now says about nervous system regulationHow hustle culture keeps us stuck in a primal state and disconnected from our intuitionSimple, accessible nature-based practices for entrepreneurs who feel stalled or burned outThe surprising reason most people don't connect others — and how to build this as a skillWhy getting outside (rain or shine!) is one of the most neuroscientifically sound things you can do for your businessKey Takeaways Your nervous system drives 90% of your reactions. If you're not learning to regulate it, you're unknowingly operating from fear and stress rather than clarity and creativity.Entrepreneurship is the biggest personal development journey you will ever go on. Unresolved wounds, limiting beliefs, and past patterns will surface — and that's actually an invitation to heal.Nature is not optional — it's regulatory. Getting outdoors, breathing fresh air, and moving your body recalibrates your nervous system and literally brings both brain hemispheres online.Genuine connection starts with curiosity about others, not yourself. Shifting the spotlight from yourself to the person in front of you is the foundational practice of meaningful networking.Start with one small thing and do it for a month. Whether it's a daily walk, deep breathing, or attending one event — momentum builds from commitment to consistency.Memorable Quotes "Those that shine the brightest have experienced a lot of dark — and I am no exception to that rule." — Sarah McCready"When we are in that stuck or stalled place, trying to create a whole new habit that hasn't been familiar to you isn't going to fly. Your body and your mind will resist it. The biggest thing you can do is just get out in nature." — Sarah McCready"The only way you can tap into that inner knowing consciously is to give yourself space and silence and time to reflect inward." — Sarah McCreadyResources Mentioned Instagram: @illuminatedjoyLinkedIn: Sarah McCreadyFacebook: Sarah McCreadyWebsite: illuminatedjoy.comKelsey’s Website: KelseyReidl.comKelsey’s Instagram: @KelseyReidl3 Easy Techniques to Inner Calm (Free resource from Sarah): https://www.illuminatedjoy.com/3easytechniquestointernalcalmIlluminated Joy Website: illuminatedjoy.comGUSS — Sarah's acronym for God, Universe, Source, Spirit (the language of your inner knowing, however you name it)About Sarah McCready Sarah McCready is the founder of Illuminated Joy, a transformational mentorship practice for women. After 20+ years in corporate financial services and a personal healing journey through what she calls "the dark night of the soul," Sarah combined her early work with red light therapy and Reiki into a powerful six-month, one-to-one mentorship program focused on nervous system regulation, subconscious healing, and authentic connection. She is known for her extraordinary ability to see people, build bridges between them, and help women move from survival mode to a life of purpose, peace, and joy.

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About

Rain or Shine isn't just a cute motto you slap on a coffee mug. This is your new operating system. Rain or Shine has been my personal guiding phrase for over a decade, and it acknowledges that there are going to be rainy days.. For all of us, in all seasons. So instead of wallowing in them, why not plant some seeds. Splash in puddles. Know that the sunshine is on its way. Rain or shine also means, lacing up for that 6am run you promised yourself, even when it's pouring and your bed feels like a warm hug. It's hitting publish on that podcast episode, blog post, or business idea even when your inner critic is screaming "it's not perfect yet!" It’s about recalibrating our minds to see that the rainy days are part of life, they are a necessary balance to the sunny days, and to fear them or try to avoid them is just blindness to how the world works. If there’s one quick secret I can share with you before we begin, it’s that consistency beats perfection every …single… time. And the entrepreneurs who WIN aren't the ones who only show up when they feel like it — they're the ones who build the muscle of showing up, even on rainy days.

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