Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry

GoSocial

Eat. Drink. Social. is a podcast about social media marketing in the food and beverage industry and the people behind the posts.

  1. 2 days ago

    115: Talking Real Flavors with Gingerbug

    We sat down with Bren Silk of Gingerbug to talk about what “natural flavors” really mean, his path from homesteading to building Gingerbug, and how the brand is evolving as it grows. Now that the brand is shelf-stable product he shares his journey to bring Gingerbug into the U.S. market while staying true to the flavor and philosophy that started it all.

  2. 19 Aug

    114: Beyond Water: Building the Next Generation of Hydration with Lemonday

    What does it take to stand out in one of the fastest-evolving corners of the beverage industry? In this episode, Ari Susswein, Co-Founder and CEO of Lemonday, talks about building a modern hydration brand in an increasingly crowded functional beverage category. We get into the idea behind Lemonday, the key to flavor and what it takes to keep people coming back for more.

  3. 13 Aug

    113: How AI Is Changing Rum Discovery

    In honor of National Rum Day, Go Social's Founder Courtney Sandora sits down with Jeremy Murrell of Morpheus Consulting to talk about the rum category through the lens of AI visibility. We dig into which brands are showing up, what AI seems to associate with rum, and where there may be opportunities for brands to strengthen their visibility and become part of the recommendation.

  4. 28 Jul

    112: From Peru to the Beverage Aisle: How Purple Drop Is Building a New Category

    Purple Drop co-founder Maria Velasquez joins us to share how a treasured family recipe inspired a modern take on chicha morada, a traditional Peruvian drink made with purple corn, fruit and spices. We discuss preserving the beverage’s cultural roots, adapting an ancient brewing process for commercial production, and the challenge of introducing American consumers and retailers to an entirely new category.

  5. 23 Jul

    111: A Taste of Germany: Building the Brause Brand

    Brause Founder Amna Mettmann joins us to share how her German upbringing inspired a new kind of craft soda for the U.S. market. We talk about building a beverage that sits between traditional soda and non-alcoholic beer, why German heritage has become central to the brand’s story, and how founder-led sampling, premium hospitality and a focus on flavor are helping Brause introduce American consumers to something refreshingly different.

  6. 13 Jul

    110: Building a THC Beverage Brand: Trail Magic on Consumer Education, Retail and Regulation

    In this episode of Eat. Drink. Social., we sit down with Trail Magic co-founder Jason Dayton to explore what it takes to market a THC beverage in one of the fastest-evolving areas of the drinks industry. Jason shares how Trail Magic is building trust, educating consumers and creating a brand that feels approachable in a category still working to define itself. We discuss the challenges of marketing cannabis beverages, the role of occasion, how consumer behavior is changing and what THC brands need to get right as the category moves further into the mainstream.

  7. 22 Jun

    109: Transparent Labels with Broda Beverage

    Broda Beverages is all about transparency and bringing great ingredients to the backbar. Co-founder Alek Szczupak shared how the brand came to be and how social media is helping to get the word out.

  8. 22 Jun

    108: Fabrizia Spirits - When Life Gives You Lemons, Make a Spritz

    Family-owned Fabrizia Spirits has built a business on high quality limoncello and listening to customers' needs. We sit down with Phil Mastroianni, to hear how his business has grown and how the rise of the Limoncello Spritz is giving a boost to him bottom line.

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Eat. Drink. Social. is a podcast about social media marketing in the food and beverage industry and the people behind the posts.

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