Next Best Customer

Blake Johnston
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Sales and Marketing Strategies for Growing Businesses

  1. 31 Jan

    Pre-Call Education & Framing (For Better First Calls)

    Summary In this conversation, Blake Johnston emphasizes the significance of pre-call education and framing in the sales process. He discusses strategies for engaging prospects before meetings, including the use of text messages over emails, personalized follow-ups, and the collaboration between sales and marketing teams. The conversation highlights the impact of effective communication on reducing no-shows and improving overall sales metrics. You can find the entire cold lead conversion course at www.coldleadconversion.com. Takeaways Mastering pre-call education is crucial for sales success.Effective pre-call education can significantly reduce no-shows.Text messages are more effective than emails for communication.Personalized follow-ups enhance prospect engagement.Salespeople should customize their outreach to prospects.Automation can streamline the pre-call education process.A clear pre-call education template is essential for consistency.Educated prospects lead to better sales metrics and outcomes.Feedback on pre-call materials is vital for improvement.Collaboration between sales and marketing teams is essential. Sound bites "Pre-call education decreases no-shows." "Personalized follow-ups are key." "Automation can streamline the process." Chapters 00:00 Mastering Pre-Call Education 02:52 The Importance of Communication Mediums 05:47 Sales and Marketing Collaboration

  2. 31 Jan

    How to Begin & End a First Call

    In this episode, we discuss how to begin and end a first B2B sales call to maximize conversion. This information is based on working with hundreds of clients on cold lead conversion and B2B prospecting. In our free Cold Lead Conversion course (www.coldleadconversion.com), we walk through all the key steps it takes to convert prospects into revenue.

  3. 05/09/2023

    Mapping Your Total Addressable Market

    In this episode, we talk through some groundbreaking work were doing with clients helping them map their total addressable market. This is a completely different way to think about the current state of who you're targeting and how you move them from not knowing your company at all into the sales pipeline and eventually to a closed deal.

    Mapping Your Total Addressable Market

  4. 28/12/2020

    Paid Advertising Strategies With Jason Wilmot of Hacktics

    In this episode of Next Best Customer, I talk with Jason Wilmot of Hacktics. Jason is an absolute expert in all types of paid advertising. We talk through the basics that everyone should be doing as well as in-depth Facebook and Google paid strategies. For more info on Jason check out hacktics.com Jason's LinkedIn Profile: https://www.linkedin.com/in/mrjasonwilmot/

    Paid Advertising Strategies With Jason Wilmot of Hacktics

  5. 09/11/2020

    Setting Your 2021 Sales Strategy With Nigel Green

    In this episode of Next Best Customer, I have the opportunity to speak with Nigel Green about 2021 sales strategy planning. Nigel is the author of  Revenue Harvest and someone you need to be following in the sales world.  Nigel's company works with leadership teams on designing, building, and implementing winning sales strategies.  Revenue Harvest: https://therevenueharvest.com/ Nigel's LinkedIn: https://www.linkedin.com/in/revenueharvest/ Nigel's Sales Plans: www.nigelgreen.co/salesplan

    Setting Your 2021 Sales Strategy With Nigel Green

  6. 25/10/2020

    Critical B2B Marketing Trends With Michael Gegg of South Thames Marketing

    In this episode, I have the opportunity to connect with Michael Gegg of South Thames Marketing about critical B2B Marketing trends. Michael's team put together an extensive research report studying how to stand out in professional services marketing. During our conversation we dive into topics about content strategy, messaging, and what marketers actually want to read! Download the full report here: https://souththamesmarketing.com/standing-out-in-a-crowded-market/ Connect With Michael on LinkedIn: https://www.linkedin.com/in/michaelgegg/?originalSubdomain=uk I hope you enjoy the show!

    Critical B2B Marketing Trends With Michael Gegg of South Thames Marketing

  7. 24/09/2020

    What B2B Marketers Can Learn From E-Commerce Marketing With Ann Sieg

    In this episode of Next Best Customer, we talk with Ann Sieg of E-Commerce Business School. Ann is an absolute market expert for both B2B and B2C. During our conversation we talk about how e-commerce marketing relates to more core B2B marketing, specifically diving into really owning the funnel.  Check out Ann's LinkedIn profile here: https://www.linkedin.com/in/annsieg/ I hope you enjoy the show!

    What B2B Marketers Can Learn From E-Commerce Marketing With Ann Sieg

  8. 31/08/2020

    The Tactics Behind Fantastic Messaging & Marketing With Jason Bay of Blissful Prospecting

    In this episode, Jason Bay of Blissful Prospecting drops by and discusses holistic marketing strategies, how to create great messaging, and everything else outbound marketing. If you aren't following Jason and Blissful Prospecting you should be, they are putting out some of the best B2B sales and marketing content in the space.  Jason's LinkedIn Profile: https://www.linkedin.com/in/jasondbay/

    The Tactics Behind Fantastic Messaging & Marketing With Jason Bay of Blissful Prospecting
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About

Sales and Marketing Strategies for Growing Businesses

Information

  • Creator
    Blake Johnston
  • Years Active
    2020 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © 2026 Blake Johnston
  • Show Website
    Next Best Customer