Healthcare Digital Marketing Podcast

Lamar Hull
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Welcome to the Healthcare Marketing Podcast! The only podcast dedicated to providing effective marketing strategies for dentists, independent physicians and multi-location medical practices. Far too many doctors struggle to establish their brand online and consistently increase their new patient appointments. Join Lamar Hull of Med Rank Interactive as he interviews marketers, doctors, and healthcare professionals who share proven healthcare marketing secrets.

  1. 2 days ago

    Ep. 73: Why Your Healthcare Marketing Isn't Bringing in More Patients — with Lauren Schafer

    Your healthcare practice may have a website, post regularly on social media, and invest in digital marketing—but what happens when the phone still isn't ringing? For many dentists and physicians, staying busy with marketing doesn't always translate into more patient appointments, stronger online visibility, or measurable practice growth. In this episode of the Healthcare Digital Marketing Podcast, Lamar Hull sits down with Lauren Schafer to discuss how dental and medical practices can improve their online visibility, build credibility through thought leadership, and use innovative marketing strategies to reach the right audiences. One of the biggest challenges healthcare practices face is standing out in an increasingly competitive digital landscape. Simply having a website or publishing content isn't enough. Practices need to understand how local search engine optimization (SEO), Google Business Profiles, and strategic content can help potential patients discover their services when they're actively searching for care. Lauren shares insights into the most impactful SEO strategies dentists and physicians should focus on to improve their local search presence and attract more qualified patients. Lamar and Lauren also explore an often-overlooked marketing opportunity for healthcare professionals: LinkedIn. While many dentists and physicians focus their marketing efforts on Google, Facebook, and Instagram, LinkedIn can be a powerful platform for establishing professional credibility, building referral relationships, and positioning practice owners as trusted experts in their communities. The conversation also introduces event geofencing, a digital advertising strategy that allows businesses to target audiences based on their presence at specific geographic locations, such as conferences, trade shows, and industry events. Lauren explains how healthcare practices can use this approach to reach relevant audiences and potentially maximize the value of attending or sponsoring industry events. If you're a dentist, physician, practice owner, or healthcare entrepreneur frustrated with marketing that isn't producing enough patient inquiries, this episode explores practical strategies to help strengthen your online presence, improve visibility, and create new opportunities for sustainable practice growth. 💡 In this episode, we discuss: • Why some dental and medical practices invest in marketing but still struggle to generate patient calls • The top 2–3 local SEO strategies healthcare practices should prioritize to improve their Google search visibility • How dentists and physicians can use LinkedIn to build credibility and establish themselves as thought leaders • Ways LinkedIn can help healthcare professionals develop stronger referral partnerships • What event geofencing is and how it works for healthcare marketing • How dental and medical practices can use geofencing around conferences and industry events • Why combining SEO, professional relationships, and targeted advertising can create more opportunities for practice growth 🔗 Links: 🌐 Med Rank Interactive: https://medrankinteractive.com 🌐 Lake House Digital: https://thelakehousedigital.com/  👩‍💼 Lauren Schafer: https://www.linkedin.com/in/lauren-m-schafer/  🎙️ Listen & Subscribe: Apple Podcasts: https://rebrand.ly/apple-podcast-healthcare-marketing Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing 📺 Watch the full interview on YouTube: https://youtu.be/tMtDPg2A-kU  🔖 Hashtags: #HealthcareDigitalMarketingPodcast #LamarHull #LaurenSchafer #HealthcareMarketing #DentalMarketing #LocalSEO #DentalSEO #MedicalSEO #LinkedInMarketing #ThoughtLeadership #EventGeofencing #MedicalPracticeGrowth #PatientAcquisition #DigitalMarketing

    Ep. 73: Why Your Healthcare Marketing Isn't Bringing in More Patients — with Lauren Schafer

  2. 13 Oct

    Ep. 72: Is Your Dental Practice Leaving Money on the Table? — with Kimberly Radke

    Running a busy dental practice doesn’t always mean running a profitable one. Between PPO write-offs, insurance reimbursements, outdated fee schedules, and missed opportunities to improve collections, dental practices can unknowingly leave a significant amount of money on the table. In this episode of the Healthcare Digital Marketing Podcast, Lamar Hull sits down with Kimberly Radke of Advanced Practice Management to discuss how dental practice owners can take a closer look at their insurance participation, revenue, and profitability. One of the biggest questions many practice owners face is whether they should continue participating with PPO insurance plans. Dropping PPOs may sound like an easy way to improve profitability, but Kimberly explains why the decision isn’t always that simple—and why practices need to understand their numbers before making a major change. Kimberly also shares some of the most common insurance mistakes she sees dental practices make and explains where practices may be losing revenue without realizing it. Lamar and Kimberly discuss how practice owners can identify opportunities to improve financial performance while still protecting patient flow and positioning the practice for long-term growth. While marketing can help bring more new patients through the door, increasing patient volume alone won't solve underlying profitability problems. Practice owners also need to understand what happens financially after those patients arrive—including insurance reimbursements, collections, write-offs, and the true value of the procedures being performed. If you're a dentist or dental practice owner wondering whether your PPO relationships are helping or hurting your practice—or you simply want to make sure you're not leaving money on the table—this episode provides practical insights to help you make smarter decisions about the financial side of your practice. 💡 In this episode, we discuss: • The most common ways dental practices leave money on the table • Whether dental practices should consider dropping their PPOs • How practice owners should evaluate PPO participation before making a change • The biggest insurance mistakes Kimberly sees dental practices make • How insurance decisions can impact practice profitability • Why increasing production doesn't always mean increasing profit • How understanding your numbers can help you make better practice decisions 🔗 Links: Med Rank Interactive: https://medrankinteractive.com 🏥 Advanced Practice Management: https://advancedpracticemanagement.com  🎙️ Listen & Subscribe:Apple Podcasts: https://rebrand.ly/apple-podcast-healthcare-marketing Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing 📺 Watch the full interview on YouTube: https://youtu.be/XGcscEc12mo  🔖 Hashtags: #HealthcareDigitalMarketingPodcast #LamarHull #KimberlyRadke #DentalPractice #DentalPracticeOwner #DentalInsurance #DentalPPO #PPOInsurance #DentalPracticeManagement #DentalPracticeGrowth #PracticeManagement #DentalBusiness #HealthcareBusiness #PracticeProfitability #DentalProfitability #HealthcareMarketing

    Ep. 72: Is Your Dental Practice Leaving Money on the Table? — with Kimberly Radke

  3. 4 Sept

    Ep. 71: How to Keep More of What Your Dental Practice Earns — with Kingsley Ifedi, CPA

    Growing a successful dental practice isn't just about increasing production and attracting new patients—it's also about making smart financial decisions that allow you to keep more of what you earn. From tax planning and owner compensation to avoiding IRS red flags, understanding the financial side of practice ownership can have a major impact on your long-term growth. In this episode of the Healthcare Digital Marketing Podcast, Lamar Hull sits down with Kingsley Ifedi, CPA, to discuss the tax and financial strategies every dental practice owner should understand. While this podcast often focuses on marketing strategies that help healthcare practices grow, generating more revenue is only part of the equation. Practice owners also need to understand how to manage that revenue, minimize unnecessary tax liability, compensate themselves appropriately, and reinvest strategically in the business. Kingsley shares practical advice on tax strategies for dental practice owners, how to balance salary and distributions, and IRS red flags that could increase the likelihood of an audit. Lamar and Kingsley also discuss the connection between marketing and financial performance—including why practice owners should look beyond leads and website traffic and understand whether their marketing investment is actually producing new patients, revenue, and a measurable return on investment. If you're a dentist, practice owner, or healthcare entrepreneur looking to build a more profitable practice, reduce unnecessary tax exposure, and make smarter decisions with your money, this episode will help you better understand how financial planning, tax strategy, and marketing work together to create sustainable practice growth. 💡 In this episode, we discuss: • 3 tax strategies every dental practice owner should know • How much dental practice owners should pay themselves through salary and distributions • Common IRS red flags that could increase your chances of an audit • How strong marketing impacts the financial health of a dental practice🔗 Links:🎧 🌐 Med Rank Interactive: https://medrankinteractive.com💰 Kingsley Ifedi, CPA: https://kifedicpa.com/about/   🎙️ Listen & Subscribe: Apple Podcasts: https://rebrand.ly/apple-podcast-healthcare-marketing Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing 📺 Watch the full interview on YouTube: https://youtu.be/5joySZ88EfQ Hashtags:#HealthcareDigitalMarketingPodcast #LamarHull #KingsleyIfedi #DentalMarketing #DentalCPA #DentalPractice #DentalPracticeOwner #DentalTaxes #TaxStrategy #DentalPracticeGrowth #PracticeManagement #HealthcareBusiness #HealthcareEntrepreneur #PracticeProfitability #MarketingROI #HealthcareMarketing

    Ep. 71: How to Keep More of What Your Dental Practice Earns — with Kingsley Ifedi, CPA

  4. 25 Aug

    Ep. 70: Avoid Costly Legal Mistakes When Buying or Selling a Dental Practice — with Erik Andrieux

    Growing a dental practice isn't just about attracting new patients—it's also about protecting the business you're building. Whether you're buying, selling, or expanding through acquisition, the legal decisions you make can have a lasting impact on your brand, patient relationships, and future growth. In this episode of the Healthcare Digital Marketing Podcast, Lamar Hull sits down with Erik Andrieux, founder of Andrieux Law, to discuss the legal side of practice acquisitions and transitions through the lens of healthcare business growth. While this podcast often focuses on marketing strategies that help practices grow, growth doesn't stop at generating leads. Acquiring another practice, preserving patient trust during a transition, and ensuring valuable marketing assets transfer correctly are all critical pieces of a successful growth strategy. Erik shares practical advice on avoiding costly legal mistakes, negotiating purchase agreements, maintaining compliance when transferring patient records, and ensuring important digital marketing assets—such as your website, domain, Google Business Profile, social media accounts, patient databases, and online reputation—remain protected throughout the transaction. If you're a dentist, physician, practice owner, or healthcare entrepreneur looking to grow through acquisition or preparing for a future exit, this episode will help you understand how legal planning and marketing strategy work together to maximize the value of your practice. 💡 In this episode, we discuss:• The biggest legal mistakes dentists make when buying or selling a practice • The purchase agreement clauses every buyer and seller should carefully review • How patient records can be legally transferred while maintaining compliance • Which marketing and digital assets should be included in every practice transition • Why protecting your brand and online presence is just as important as protecting the transaction itself 🔗 Links:🎧 🌐 Med Rank Interactive: https://medrankinteractive.com⚖️ Andrieux Law: https://andrieuxlaw.com 📺 Watch the full interview on YouTube: https://youtu.be/w_XiqPGMbRs 🔖 Hashtags:#HealthcareDigitalMarketingPodcast #LamarHull #ErikAndrieux #HealthcareMarketing #DentalMarketing #PracticeGrowth #PracticeAcquisition #HealthcareBusiness #DentalPractice #HealthcareEntrepreneur #MedicalMarketing #PracticeTransition #HealthcareInnovation

    Ep. 70: Avoid Costly Legal Mistakes When Buying or Selling a Dental Practice — with Erik Andrieux

  5. 9 Feb

    Ep. 69: The Google Ads Mistakes Costing Healthcare Practices Patients — with John Sanders

    In this episode, I sit down with John Sanders, founder of RevKey, a digital advertising agency built specifically to help therapists and mental health professionals grow their practices using Google Ads—ethically, transparently, and profitably. John founded RevKey in 2018 after seeing too many healthcare professionals waste money chasing clicks, impressions, and vanity metrics that never turned into real patients. What started as a solo operation has grown into a 10-person team focused on clarity, simplicity, and data-driven decision-making in highly regulated, HIPAA-sensitive environments. Throughout the conversation, John breaks down what ethical marketing actually means in healthcare today, why so many practices struggle with Google Ads, and how smaller practices can compete against large, well-funded organizations without matching their budgets. As AI continues to reshape Google Ads, John also shares where healthcare marketers should be paying attention—and where caution is required. This episode is especially valuable for therapists, dentists, and medical professionals who want measurable growth without compromising trust or compliance. What’s the biggest mistake healthcare professionals make when running their own Google Ads—and how can they fix it? What ethical, data-driven marketing really looks like in modern healthcare How small practices can compete with big-budget DSOs and healthcare groups How AI is changing Google Ads—and where healthcare marketers should focus right now The first three marketing actions practices should take to drive growth in the next 90 days 🌐 Med Rank Interactive: https://medrankinteractive.com 🧠 RevKey: https://www.revkey.com  Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing 📺 Watch the full interview on YouTube: https://youtu.be/GHzFhXcqbUU  #healthcaredigitalmarketingpodcast #johnsanders #revkey #lamarhull #googleads #healthcaremarketing #ethicalmarketing #mentalhealthmarketing #therapistmarketing #medicalmarketing #healthtech #healthcareinnovation #medicalpodcast

    Ep. 69: The Google Ads Mistakes Costing Healthcare Practices Patients — with John Sanders

  6. 20 Jan

    Ep. 68: Scaling Smarter Healthcare: Tim Boyle on Virtual Assistants, Compliance, and the Future of Medical Staffing

    In this episode, we sit down with Tim Boyle, a healthcare operations and virtual staffing expert at REVA Global Medical, to explore how medical practices, hospitals, and healthcare organizations are transforming operations through highly trained medical virtual assistants. With nearly a decade of experience in healthcare, Tim has worked closely with private practices, laboratories, and hospital systems to improve patient experience while reducing administrative overload and operational inefficiencies. At REVA Global Medical, his mission centers on addressing two of healthcare’s biggest challenges today: rising labor costs and workforce shortages. Tim shares how virtual assistants can safely and effectively integrate into healthcare workflows—handling everything from scheduling and billing to patient follow-ups—while maintaining HIPAA compliance, confidentiality, and quality of care. Drawing from his background in healthcare leadership (and his earlier career as a professional hockey player), Tim brings a unique perspective on discipline, teamwork, and scalable systems in modern medicine. As AI and automation continue to reshape healthcare, this conversation also dives into what the next 3–5 years of virtual staffing will look like—and how forward-thinking practices can prepare now. 💡 We interviewed Tim on the following topics: For those unfamiliar with medical virtual assistants, what roles can they safely and effectively support—and how should providers identify the first tasks to delegate? How does REVA Global Medical ensure HIPAA compliance and patient confidentiality when integrating remote team members? What measurable outcomes have practices seen after implementing virtual assistants, including reduced overhead, improved patient experience, and faster billing cycles? With AI and automation advancing rapidly, how will virtual staffing evolve over the next 3–5 years? 🔗 Links: 🌐 Med Rank Interactive: https://medrankinteractive.com 🏥 REVA Global Medical: https://www.revaglobalmedical.com 🎙️ Listen & Subscribe: Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing 📺 Watch the full interview on YouTube: https://youtu.be/aMPXwfltNes  🔖 Hashtags:#healthcaredigitalmarketingpodcast #timboyle #revaglobalmedical #lamarhull #medicalvirtualassistants #healthcarestaffing #healthcareoperations #hipaacompliance #medicalmarketing #healthtech #healthcareinnovation #medicalpodcast

    Ep. 68: Scaling Smarter Healthcare: Tim Boyle on Virtual Assistants, Compliance, and the Future of Medical Staffing

  7. 14/11/2025

    Ep. 67: Scaling Trust: Kyle Barich on PatientPoint’s Mission to Empower 30,000+ Practices

    In this episode, we speak to Kyle Barich, Chief Commercial Officer at PatientPoint, a leading innovator in point-of-care marketing and patient engagement. With a mission to “inspire patients to take an active role in their health,” PatientPoint connects healthcare brands, providers, and patients through more than 30,000 practice locations and 145,000+ digital devices nationwide. Kyle brings decades of healthcare marketing expertise, having previously led global agencies and guided top pharmaceutical and health brands in building trust, awareness, and measurable impact at scale. At PatientPoint, he’s helping redefine how marketers reach patients at the most influential moment — inside the care journey. Through PatientPoint’s unique point-of-care ecosystem, Kyle and his team are empowering providers to deliver timely, educational, and brand-aligned messaging that drives better outcomes and stronger patient relationships. For those unfamiliar with PatientPoint — what sets it apart from other health marketing platforms? What are the biggest lessons learned from reaching over 30,000 practice locations and 145,000 devices? How has point of care driven measurable behavior change among patients? Why should health marketers shift focus from top-of-funnel campaigns to point-of-care strategies? Med Rank Interactive: https://medrankinteractive.com PatientPoint: https://www.patientpoint.com Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing 📺 Watch the full interview on YouTube:  https://youtu.be/1W3JoYmMl7w #healthcaredigitalmarketingpodcast #kylebarich #lamarhull #patientpoint #pointofcare #healthcaremarketing #medrankinteractive #medicalmarketing #patientengagement #marketingstrategy #healthtech #medicalpodcast

    Ep. 67: Scaling Trust: Kyle Barich on PatientPoint’s Mission to Empower 30,000+ Practices

  8. 25/09/2025

    Ep. 66: The Diamond Strategy: Unlocking Growth in Healthcare Digital Marketing with Theresa Bassett

    In this episode, we speak to Theresa L. Bassett, CEO of The Diamond Group who is a driving force in digital marketing and sales innovation within the healthcare sector. With a proven track record of crafting high-impact strategies for organizations like Prime Surgical Suites, Atlantic Dental Group, and Williams, Daily & Frazier Dental, she has played a pivotal role in generating over $550M in marketing, advertising, and personal development transactions.  Her proprietary sales and marketing system equips healthcare leaders and practitioners with the tools they need to achieve sustainable growth and patient acquisition success. Passionate about empowering healthcare teams, Theresa has developed a talent recruitment and development system rooted in her Progress = Happiness philosophy.  By fostering a culture of growth, alignment, and momentum, she ensures that organizations remain agile and competitive in an evolving industry. As a speaker and author, Theresa captivates audiences with insights on leadership, innovation, and strategic growth. Her book, Uplevel: Sprint Your Way to the Next Level in Your Life and Business, provides a results-driven roadmap for healthcare professionals seeking to optimize their business and impact. We interviewed Theresa on the following topics: How do you encourage providers to stop “dabbling” in marketing and actually create sustainable, strategic growth? SEO and reviews seem like a mystery to many providers. What’s one simple thing they can do this week to improve how they show up online? What’s a real-world success story where a healthcare provider got results by leaning into a marketing strategy that fit them? Med Rank Interactive: https://medrankinteractive.com/   The Diamond Group: https://www.diamond-group.co/ UpLevel: https://www.diamond-group.co/resources/uplevel  #healthcaredigitalmarketingpodcast #theresabassett #lamarhull #thediamongroup #uplevel #dentalmarketing #medrankinteractive #medicalmarketing #marketingconsulting #strategicgrowth #medicalmarketingwilmingtonnc #medicalpodcast 👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/Y6PXhwz9ejQ

    Ep. 66: The Diamond Strategy: Unlocking Growth in Healthcare Digital Marketing with Theresa Bassett
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Welcome to the Healthcare Marketing Podcast! The only podcast dedicated to providing effective marketing strategies for dentists, independent physicians and multi-location medical practices. Far too many doctors struggle to establish their brand online and consistently increase their new patient appointments. Join Lamar Hull of Med Rank Interactive as he interviews marketers, doctors, and healthcare professionals who share proven healthcare marketing secrets.

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