Everything is Logistics

Blythe (Brumleve) Milligan
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Everything is Logistics is a show for the freight-curious, the supply chain nerds, and the people who know “it’s complicated” is usually where the best story starts. Hosted by Blythe Brumleve Milligan, the show explores how your favorite stuff, food, freight, and people move from point A to B, and why those systems matter more than most people realize. Topics include freight, logistics, transportation, maritime, warehousing, intermodal, trucking, logistics technology, and the attention economy. With more than 132k downloads and ranked in the top 5% of podcasts across all industries, Everything is Logistics helps you stay curious and become a sharper thinker in freight.

  1. 1 day ago

    How Envoy AI Is Helping Brokerages Take Action on Freight Data

    In this episode of Everything is Logistics, Blythe talks with Michelle McBride, Head of Product at Envoy AI, about how AI is being used inside freight brokerages to reduce operational drag and help carrier sales teams move faster. Envoy AI builds Ellie, an AI-driven orchestration layer for logistics operations. Ellie connects into the tools brokerages already use, including TMS, compliance platforms, load boards, and communication workflows, so reps can take action without jumping between several different screens. They cover: Why carrier sales reps are still dealing with too many disconnected systemsHow Ellie helps with carrier outreach, compliance, load coverage, and exception handlingWhy master data and SOPs matter before rolling out AIHow brokerages should think about change management during implementationWhy trust is one of the biggest adoption challenges for AI in freightHow human-in-the-loop workflows should have a clear path toward autonomyWhy AI in freight is not about humans versus AIThis conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations. Read the full guide here: https://cargorex.io/research/ai-use-cases-in-logistics/ LINKS: Envoy AI: https://tryonvoy.ai CargoRex AI Use Cases in Logistics Guide: https://cargorex.io/research/ai-use-cases-in-logistics/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

    39 min

  2. 3 days ago

    How GoodShip Is Using AI to Make Freight Data Useful

    In this episode of Everything is Logistics, Blythe talks with Nick Boston, VP of Sales at GoodShip, about how shippers are using AI to better understand freight spend, carrier performance, and transportation procurement. GoodShip helps shippers manage freight orchestration and procurement in one platform. Their AI assistant, Lainey, helps users ask questions about their transportation network, prepare for carrier meetings, plan scenarios, and surface insights without waiting on another spreadsheet pull. They cover: Why many large shippers still manage freight procurement with spreadsheetsHow GoodShip brings transportation spend, service, contracts, and carrier data into one systemWhat Lainey does inside the GoodShip platformHow shippers use AI for insights, scenario planning, and meeting prepWhy carrier scorecards are still hard for many teams to manageHow brokers and carriers are starting to use GoodShip for RFP pricingWhy GoodShip includes unlimited use of Lainey in its annual subscriptionThis conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations. Read the full guide here: https://cargorex.io/research/ai-use-cases-in-logistics/ LINKS: GoodShip: https://goodship.io CargoRex AI Use Cases in Logistics Guide: https://cargorex.io/research/ai-use-cases-in-logistics/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

    36 min

  3. 18 Jun

    Autonomous Trucks Are Already Running Freight in Texas

    In this episode of Everything is Logistics, Blythe talks with Tete Xiao, VP of Engineering and AI at Bot Auto, about how autonomous trucking is being used in real freight operations. Bot Auto operates fully driverless trucks in Texas, with current lanes between Houston, Dallas, and San Antonio. Instead of selling software, the company works as a transportation-as-a-service provider, moving trailers for customers using autonomous tractors. They cover: Why Texas and the southern freight corridor make sense for autonomous truckingHow Bot Auto handles drop-and-hook freight with fully driverless trucksWhy night driving is one of the clearest use cases for autonomous freightHow autonomous trucks can operate without driver hours-of-service limitsWhy Bot Auto uses LiDAR, cameras, and other sensors instead of betting on one systemThe difference between replacing drivers and filling lanes that are hard to staffHow the company thinks about safety, lane expansion, and commercial viabilityThis conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations. Read the full guide here: https://cargorex.io/research/ai-use-cases-in-logistics/ LINKS: Bot Auto: https://bot.auto CargoRex AI Use Cases in Logistics Guide: https://cargorex.io/research/ai-use-cases-in-logistics/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

    31 min

  4. 10 Jun

    The Humanoids in Logistics Are Already Here

    The pod may have been a little off-schedule over the last month but that’s for good reason because I’m trying out a new editorial approach to the show and its taken  more legwork to get to a point where I feel comfortable hitting publish.  In May, I scheduled interviews with 8 different companies building AI solutions in logistics. The plan is upload each of those ~30 minute conversations that focus specifically on their product, who it’s for and what to expect. Basically an approach of “here’s everything I would ask if I was trying to understand and eventually/maybe purchase this software.” We also had some written submissions that I included in a written guide along with companies making moves but I personally didn’t interview them for this topic . Because I want CargoRex to be a brand that is successful independent of me being the “voice” of it, I still, and likely will always  want to give my opinion and that home is naturally here. However I think the process needs to be refined where interviews go on one channel and editorial evolves in more narrative/topic based shows that include those interviews where it makes the most sense. I’ll still share those interviews here but I think it’s important that I drop an episode like this ahead of that to set the tone of how I’m thinking about X topic in logistics.  During this new interview process and after learning the real work going into these different AI solutions, I put together a working theory on how the humanoids are already here.  How? My theory is most of the public is waiting for the big ~societal crash into AI agents taking over everything~ that’s turned into fear mongering. Companies simply over-hired, were run inefficiently, and the free money dried up. Businesses had to grow up, cut costs, and get lean. They blame “AI” but in reality, these companies just had bad processes and failed attempts to adopt AI solutions gave them a chance to blame a boogeyman. When you move past the noise and dig a little deeper you can see logistics is doing what it always does: improving that source to porch journey second by second. These solutions aren’t promising the world on a silver platter, but they are committed to creating solutions for specific use cases that requires a human’s expertise that is powered by information + insight to be creative with their problem solving.  You can listen to the full interviews over on the CargoRex YouTube channel (links below) along with our in-depth Cargorex.io guide with all the companies interviewed, quoted, and featured. I’m really proud to hit publish on this new editorial direction and I hope you’ll find value in it.  In this episode: How autonomous trucks are filling routes drivers don’t want, not replacing driversThe 3-hour report that now takes 15 seconds, and what analysts do with that timeWhy AI is the new boogeyman when bad data and worse processes are the real problemThe trust layer: audit logs, human-in-the-loop phases with defined endpoints, and why demos aren’t deploymentsWhat nobody talks about: AI burnout, and what happens when every minute of your day becomes the hard stuffBuild vs. buy: $1.2 million in savings came from solving the right problems, not building everything from scratchToken management as an operational cost, and the Uber cautionary taleWatch this episode on YouTube Find the full AI Use Cases in Logistics Guide over on the CargoRex website —————————————————— Full Interviews available on the new CargoRex YouTube Channel:  1. Sarit Tamir — Founder & CEO, Seeteria "What Happens on Your Floor Between the Scans"  Watch on YouTube: https://youtu.be/IiHVk8eOw0wLinkedIn: https://www.linkedin.com/in/sarittamir/ Site: https://seeteria.com2. Michelle McBride — Head of Product, Envoy AI "The Orchestration Layer Brokerages Have Been Missing"  Watch: https://youtu.be/YGe5EZLoDYELinkedIn: https://www.linkedin.com/in/michelleposadas/ Site: https://tryenvoy.ai3. Tapan Chaudhari — Founder & CEO, Hey Bubba "Voice AI That Books Freight for Truckers 24/7"  Watch: https://youtu.be/XeBVteEJDlwLinkedIn: https://www.linkedin.com/in/ctapan/ Site: https://bubba.ai4. Shawn McCarrick — CEO, Sifted "Why Big Savings Mean You Already Spent the Money"  Watch: https://youtu.be/ZH6-40BxstgLinkedIn: https://www.linkedin.com/in/shawn-mccarrick-04719765/ Site: https://sifted.com5. Jett Chitanand — President, EPG Americas "AI That Cuts 13 Minutes Off Every Warehouse Delivery"  Watch: https://youtu.be/_Q8aM16gn24LinkedIn: https://www.linkedin.com/in/jett-chitanand/ Site: https://epg.com6. Tom Curee — President, Qued "The One Thing You Actually Control on a Shipment"  Watch: https://youtu.be/ymtR9BRvxekLinkedIn: https://www.linkedin.com/in/tomcuree/ Site: https://qued.com7. Tete Xiao — VP of Engineering and AI, Bot Auto "Driverless Trucks Are Already Hauling Freight in Texas"  Watch: https://youtu.be/yWXQq_Fa9c0LinkedIn: https://www.linkedin.com/in/tete-xiao-ba2103120/ Site: https://bot.auto8. Nick Boston — VP of Sales, GoodShip "The Report That Took 3 Hours Now Takes 15 Seconds"  Watch on YouTube: https://youtu.be/grzIjsDC1rsLinkedIn: https://www.linkedin.com/in/nickboston/ Site: https://goodship.io ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

    36 min

  5. 26 May

    Why the Best SEO Tool in Freight Marketing Is Free

    LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews?  This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter. Included in this conversation is a fresh take on what Google just clarified, including what they're saying about llms.txt files, FAQ pages, and schema. Then we roll into the conversation where Grace asks the questions and Blythe walks through Google Search Console, long-tail keywords, the FAQ-page rebuild, and why your recorded sales calls are the most underused content gold mine in your stack. In this episode: Why Google Search Console beats Ahrefs and SEMrush for figuring out what to fix firstHow to sort your queries for the fastest click-through-rate winsThe long-tail paragraph queries LLMs are actually answeringWhy the FAQ page is the easiest piece of SEO work you can ship this quarterWhat Google just said about llms.txt files (spoiler: you do not need one)How to turn recorded sales and onboarding calls into a content engineWhy YouTube case studies beat gated PDF whitepapers for shippersThe "how did you hear about us" form field every high-intent page should have Watch this episode on YouTube Links and resources: Grace Sharkey on LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/Orderful: https://www.orderful.comGoogle Search Console: https://search.google.com/search-consoleAdam Robinson's Air Cover newsletter on LinkedIn: https://www.linkedin.com/newsletters/air-cover-7450924377958912000/ SEO expert Gaetanao DiNardi: https://www.linkedin.com/feed/update/urn:li:activity:7368964829673390084/ More logistics marketing and sales content over on Everything is Logistics ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

    56 min
  6. Tariffs, Nearshoring, and Why "Made in USA" Is Harder Than It Sounds

    19 May

    Tariffs, Nearshoring, and Why "Made in USA" Is Harder Than It Sounds

    Most conversations about nearshoring assume you're moving away from Chinese manufacturing. Kerim Kfuri, president and CEO of The Atlas Network, has a harder truth: a lot of "nearshoring" is just Chinese foreign direct investment building factories in Vietnam and Mexico. The geography changes. The supply chain dependencies don't necessarily change with it. In this episode, recorded live on the expo floor at the Logistics World Summit in Mexico City, Kerim breaks down what 20 years of building end-to-end supply chains for small and mid-sized businesses has taught him — and what most operators still get wrong. In this episode: How The Atlas Network manages the full supply chain lifecycle for SMBs, from product idea to inventory management, across a network of 2,000 vetted factoriesWhy "nearshoring" in Vietnam and Mexico often means Chinese-owned factories with Chinese standardization — and why that matters for your tariff and sourcing strategyThe US manufacturing reality: why technology (not policy) is the actual leveler, and why we can't snap our fingers and rebuild a workforce we stopped training decades agoKerim's keynote framework from Logistics World: people, process, and innovation — and why "people" is the most undervalued of the threeWhat Kerim (MIT degree in AI and Strategy) says you actually give up when you hand too much to AI: creativity, human factor, and the interpersonal relationships that drive real businessThe signal-versus-noise framework for entrepreneurs: how to identify the three things that must get done today and stop letting everything else winWhy the most common thing Atlas Network hears from new clients is: "I wish we knew about you sooner"A bonus live interview with the founder of Logistics World Summit, who walked up mid-recording on the expo floor Watch this episode on Youtube Links & Resources: The Atlas NetworkKerim's book and speaking websiteBlythe's Logistics World + Mexico City Recap ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

    42 min

  7. 5 May

    How to Run LTL and Cross-Border Freight Without Losing Money

    Robert Kowton left a decade at Coca-Cola, walked into freight brokering in 2008 with zero customers, and built a reputation around two things most brokers avoid: LTL and US-Canada cross-border freight. In this conversation, he breaks down exactly why those shipments trip people up and what it takes to get them right. In this episode, you'll learn: Why LTL freight pricing works like a la carte dining, where every carrier action from inside delivery to lift gates is a separate feeThe cross-border documentation mistakes that route your freight to a bonded warehouse in 2026How Robert's "quote to execute" method means he never quotes a load without a carrier plan already in placeWhy he went broad on commodities instead of niching down, and how that protected him through every market downturnThe cold calling approach that still works: research the commodity, trace the supply chain, follow up on the day you said you wouldReal advice for people thinking about becoming a freight agent with no experienceWatch this episode on YouTube Links and Resources: Robert Kowton on LinkedInCDN Freight Broker on YouTubeSPI Logistics Freight Agent Program: https://success.spi3pl.com/SPI Logistics Freight Agent Podcast Series: https://digitaldispatch.io/freight-agent-guide/Robert's fav business tools:Nozbe: https://nozbe.com/File Center: https://www.filecenter.com/Evernote: https://evernote.com/RingCentral: https://www.ringcentral.com/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

    1hr 13min
  8. Supply Chain Reality from a Major Forest Products Importer

    28 Apr

    Supply Chain Reality from a Major Forest Products Importer

    CMPC moves pulp, lumber, plywood, and industrial and consumer packaging from 16 manufacturing sites across South America into North America. Roughly 10,000 TEUs and 300,000 tons of breakbulk annually, touching every Incoterm. Charlie sat down to break down what it actually feels like to run that supply chain through live tariff uncertainty, legacy system inertia, and a Manifest conference floor full of vendors asking for 25 minutes to understand how he procures freight. This conversation was originally recorded on March 11th 2026 Connect with Charlie and CMPC Charlie's LinkedInCMPC WebsiteCMPC LinkedIn Watch this episode on YouTube Other episodes mentioned:  Charlie's visibility panel at Manifest, which Blythe moderatedEiL's Shipper POV series Happy Robot Series B Raise and their founder Pablo Falafox on EiL ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

    49 min
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About

Everything is Logistics is a show for the freight-curious, the supply chain nerds, and the people who know “it’s complicated” is usually where the best story starts. Hosted by Blythe Brumleve Milligan, the show explores how your favorite stuff, food, freight, and people move from point A to B, and why those systems matter more than most people realize. Topics include freight, logistics, transportation, maritime, warehousing, intermodal, trucking, logistics technology, and the attention economy. With more than 132k downloads and ranked in the top 5% of podcasts across all industries, Everything is Logistics helps you stay curious and become a sharper thinker in freight.

Information

  • Creator
    Blythe (Brumleve) Milligan
  • Years Active
    2020 - 2026
  • Episodes
    508
  • Rating
    Clean
  • Copyright
    © 2026 Brumleve Brands, LLC
  • Show Website
    Everything is Logistics

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