Identity, mindset and real change, with Anthony Trucks, former NFL player, speaker and author of Identity Shift. Anthony Trucks grew up in foster care, made it to the NFL, and by his mid-twenties had watched his marriage, his business and his sense of himself fall apart. In this conversation with Bart Berkey he talks about the morning he looked in the mirror and did not like who he saw, and the slow, uncomfortable work of becoming someone he did. WHO YOU ARE WHEN YOU'RE NOT THINKING ABOUT IT Anthony defines identity as your natural habits, patterns and perspectives, the mechanisms that fire without you paying attention. He explains why most of it was never chosen on purpose, how it shows up in your marriage, parenting, money and health, and how he rebuilt his by studying the people he wanted to be like and practising their habits until they became his own. In this episode: Not being right, getting it right Perspective precedes enlightenment Asking the people you hurt what you did wrong Why change is hard: the tribe, the discomfort, and the one-day wonder A video a day for almost ten years Let the business tell you what to do Most people don't really dream 00:00 Cold open: January 1st, 2016, in the mirror 00:39 Welcome, Anthony Trucks 01:38 What Anthony does that Most People Don't 01:53 Not addicted to being right, addicted to getting it right 02:57 Someone cuts you off in traffic 03:18 Perspective precedes enlightenment 04:30 Where the "Anthony Truckisms" come from 05:18 A video a day for almost ten years 06:36 As a kid, wanting to get it right for Mom 07:58 When he finally liked the man in the mirror 08:12 The NFL, three kids and a life that fell apart 09:13 "I don't like this guy" 10:00 Divorced, then remarried to the same woman 10:25 How did you actually learn to change? 11:25 Ego, everyone's greatest obstacle 11:53 Asking the people you hurt what you did wrong 12:42 Your identity is who you are when you're not thinking about it 14:18 Building the man he wanted to be, on purpose 14:57 Teenagers who still call home 16:42 Why most people don't 16:57 Leaving the tribe 18:55 Bart's "good, the bad and the ugly" moment 19:54 Why he started the daily videos 22:28 Legacy, and putting yourself out there 23:43 Let the business tell you what to do 24:41 100% of $100,000 or 40% of a million 25:50 A shout-out to Chanel 26:32 Who else do you want to become? 28:10 Easy to be, better to become 28:40 Most people don't really dream 30:21 Thank you, Anthony ABOUT ANTHONY TRUCKS Former NFL player, American Ninja Warrior contestant, speaker and author of Identity Shift. Website: https://www.anthonytrucks.com ABOUT THE SHOW Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton before building Most People Don't, LLC. The show is in the top 2% of podcasts globally, with more than 250 episodes about the small, deliberate things that separate a good intention from an exceptional human experience. CONNECT WITH BART Connect with me on LinkedIn: https://www.linkedin.com/in/bartberkey/ Subscribe to my newsletter: https://www.bartaberkey.com/join-the-newsletter Book me for a keynote presentation: https://www.bartaberkey.com/booking-engagement-page Apple Podcasts: https://podcasts.apple.com/us/podcast/most-people-dont-but-you-do/id1556134592 All episodes: https://www.bartaberkey.com/podcast