Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs

Laura Johns
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Get More MSP Leads is the podcast for MSP owners who want consistent opportunities, stronger positioning, and predictable revenue. Hosted by Laura Johns, founder and CEO of The Business Growers, this show is built specifically for managed service providers who are ready to stop relying on referrals and start building a scalable lead generation engine. Each episode delivers practical strategies MSPs can use to attract qualified prospects, build trust before the sales conversation, and convert attention into long term client relationships. You will hear real growth strategies, marketing frameworks, sales insights, and operator level thinking designed to help MSP owners increase demand and scale with structure. Whether you are refining your positioning, improving your pipeline, strengthening your authority in the market, or preparing your business for the next level of growth, this podcast gives you the clarity and execution path to move forward with confidence. While earlier episodes explored broader B2B and tech leadership topics, all current and future content is focused on helping MSPs generate leads and grow predictable revenue. To learn more, visit www.thebusinessgrowers.com.

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  1. How MSPs Can Scale Without the Founder Doing Everything (The Integrator Answer)

    EPISODE 1

    How MSPs Can Scale Without the Founder Doing Everything (The Integrator Answer)

    If you're still the one holding everything together at your MSP, that's not a leadership problem. It's a structure problem. In this episode Laura introduces Lydia Walker, the new COO of The Business Growers, and they talk through what it actually takes to scale an MSP past the point where the founder is the glue. Lydia spent 20 years inside telecom and MSP operations, including scaling Altaworx from a three-person agency into a fully owned customer business. She's been in the seat your next hire needs to fill. This is also the first episode under the new name. Get More MSP Leads. Same mission, sharper focus. IN THIS EPISODE: Why the visionary founder is often the ceiling their own business can't break through What Lydia learned scaling Altaworx the hard way Why MSPs that can't scale never took the growth phase seriously EOS, visionary vs. integrator, and why both matter for MSPs What "the hole in the boat" means and why Laura waited as long as she did to fill it ABOUT LYDIA WALKER: Lydia Walker is the COO of The Business Growers. She brings 20 years of operations leadership across telecom, managed mobility, and IT services. She spent over a decade scaling Altaworx before joining TBG to build the operational infrastructure that lets the business grow without Laura in every seat. Connect with Lydia: linkedin.com/in/lydiaawalker ABOUT LAURA JOHNS: Laura Johns is the CEO of The Business Growers. She spent nearly a decade as the marketing leader inside an MSP before founding TBG. Author of Know Grow Scale. Host of Get More MSP Leads. 60+ clients across 23 states. Book a free Growth Session at thebusinessgrowers.com. Get the book at amazon.com/dp/B0DFW781ZT

    24 min
See All Season 6 (1)

About

Get More MSP Leads is the podcast for MSP owners who want consistent opportunities, stronger positioning, and predictable revenue. Hosted by Laura Johns, founder and CEO of The Business Growers, this show is built specifically for managed service providers who are ready to stop relying on referrals and start building a scalable lead generation engine. Each episode delivers practical strategies MSPs can use to attract qualified prospects, build trust before the sales conversation, and convert attention into long term client relationships. You will hear real growth strategies, marketing frameworks, sales insights, and operator level thinking designed to help MSP owners increase demand and scale with structure. Whether you are refining your positioning, improving your pipeline, strengthening your authority in the market, or preparing your business for the next level of growth, this podcast gives you the clarity and execution path to move forward with confidence. While earlier episodes explored broader B2B and tech leadership topics, all current and future content is focused on helping MSPs generate leads and grow predictable revenue. To learn more, visit www.thebusinessgrowers.com.

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