The DooDoo Diva's Smells Like Money Podcast

Suzan Marie Chin-Taylor

Bringing You Industry Know-How from Industry Pros Who Know How.

  1. 3 days ago

    S19 E04: ESOP, Exit or Sell-Out? The Truth About Getting Out with Chris Buttenham

    In this episode of the Smells Like Money Podcast, host Suzan Chin Taylor welcomes back Chris Buttenham, CEO and Founder of REINS, to dive deep into succession planning and exit strategies for contractors and skilled trades businesses. Many owners spend decades building a business only to watch their legacy unravel after a rushed exit. Chris details why planning years in advance, reducing owner dependency, and weighing options like ESOPs, private equity, and alternative equity incentive programs are essential to safeguarding both company culture and long term financial value.Key Topics Covered:- The Reality of Succession Planning: Every business eventually shuts down or sells, making a three to ten year transition runway critical for maximum control and flexibility.- Reducing Owner Dependency: Establishing systems and incentivizing key personnel ensures the business thrives independently, raising company valuation.- Understanding ESOPs: Why Employee Stock Ownership Plans offer immense tax advantages but carry high administration costs best suited for businesses with 100 plus employees.- Navigating Private Equity and Rolled Equity: Balancing substantial payouts with operational trade offs when rolling equity into larger acquisition platforms.- Alternative Equity and Retention: Using non qualified or phantom equity arrangements to create golden handcuffs, protect legacy, and empower key team members without giving up immediate operational control.Connect with Chris Buttenham:CEO and Founder, REINSContact: chris@myreins.comLinkedIn: Chris ButtenhamWebsite: myreins.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoney #BusinessExit #SuccessionPlanning #ESOP #PrivateEquity #AlternativeEquity #SkilledTrades #ContractorBusiness #EmployeeOwnership #CreativeRaven

    S19 E04: ESOP, Exit or Sell-Out? The Truth About Getting Out with Chris Buttenham
  2. 2 Sept

    S19 E03: Why Good People Leave (and How to Make Them Stay) with Chris Buttenham

    In this episode of the Smells Like Money podcast, host Suzan Chin-Taylor sits down with Chris Buttenham, CEO and Founder of REINS, to address the labor shortage and retention crisis facing the skilled trades. Moving past the trap of standard, entitlement-style bonuses, Chris explains how independent contractors can utilize alternative equity models like phantom stock and structured profit-sharing to retain star talent. Learn how transparent communication, shared upside, and aligned incentives turn key employees into invested intrapreneurs without business owners giving up operational control or voting rights.Key Discussion Points:* The Skilled Trades Retention Challenge: Private equity firms and larger competitors frequently attempt to poach top talent with large financial packages and equity offerings, making retention a pressing issue for independent contractors.* Why Good Employees Leave: Technicians often exit due to a lack of purpose, misaligned company values, or the urge to become their own boss when they do not feel ownership in what they are building.* Incentives vs. Entitlements: Effective incentive programs must be strictly performance-based with clear, quantifiable metrics, rather than generic bonuses that fuel wage inflation without driving positive behavioral change.* Democratizing Alternative Equity: Tools such as phantom stock and non-qualified 409A plans allow trade businesses to share business growth and future value with staff without transferring voting power, incurring excessive legal overhead, or burdening workers with immediate tax liabilities.* Prerequisites for Success: Before launching an incentive structure, business owners must build a healthy company culture and practice financial transparency so employees clearly see how their daily actions impact overall profitability.Connect with Chris Buttenham:CEO and Founder, REINSContact: chris@myreins.comLinkedIn: Chris ButtenhamWebsite: myreins.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#EmployeeRetention #SkilledTrades #ContractorLife #BusinessGrowth #AlternativeEquity #PhantomStock #Leadership #WastewaterIndustry #TradeServices #SmellsLikeMoneyPodcast

    S19 E03: Why Good People Leave (and How to Make Them Stay) with Chris Buttenham
  3. 26 Aug

    S19 E02: Human Skills in a Technical World with Karen Valencic

    In this episode of the Smells Like Money Podcast, host Suzan Chin Taylor welcomes back Karen Valencic, engineer, black belt martial artist, and author of Spiral Impact, to explore the critical role human skills play across technical, safety critical industries like wastewater, civil infrastructure, and healthcare. While technical expertise keeps daily operations running, organizational resilience and innovation depend on clear communication, empathy, and intentional leadership.Episode Highlights:- Engaging minds by asking why: Understand why individuals naturally seek shortcuts and how asking team members why a procedure matters builds critical thinking and accountability.- The reteach method: Learn how having team members teach standard protocols to peers exposes knowledge gaps and solidifies technical training.- Cross department empathy: Discover how shadowing adjacent teams, such as sales spending time with operations, breaks down internal friction and silos.- Human innovation versus AI: Explore why artificial intelligence excels at organizing data, while genuine breakthrough innovation still requires spontaneous human interaction.- Mastering open ended inquiry: See how asking thoughtful, clarifying questions helps leaders understand the real reasons behind workplace conflict.- Setting cultural intentions: Learn how a singular focus on worker safety transforms team loyalty, workplace trust, and company profitability.Featured Quote:"Innovation comes from interaction. It is not going to come from AI, because innovation is going to come from two or more human beings having spontaneous conversations."Connect with Karen Valencic:Website: http://www.spiralimpact.comLinkedIn: https://www.linkedin.com/in/karenvalencic/Email: karen@karenvalencic.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoneyPodcast #HumanSkills #LeadershipDevelopment #WorkplaceCulture #CommunicationSkills #SafetyCulture #KarenValencic #SpiralImpact #WastewaterIndustry #LeadershipInTech

    S19 E02: Human Skills in a Technical World with Karen Valencic
  4. 19 Aug

    S19 E01: Why Good Employees Leave (and What Leaders Miss) with Karen Valencic

    Why do talented professionals leave strong organizations, even when compensation, hours, and benefits are competitive? In this episode of the Smells Like Money Podcast, host Suzan Chin Taylor welcomes back Karen Valencic, founder of Spiral Impact, to explore the core reasons behind employee turnover. Karen reveals that retention rarely hinges on the workload itself. Instead, it comes down to the relationship employees have with their direct supervisors and whether they feel truly visible, valued, and empowered. Drawing from real life case studies across multiple industries, she shares how leaders can eliminate micromanagement, resolve unspoken team conflict by focusing on a shared vision, and intentionally shape culture using actionable team credos. Key Discussion Points:- Employees Leave Managers, Not Jobs: Workers depart when they feel dismissed, micromanaged, or unacknowledged by their immediate supervisor. - Outcome Driven Empowerment: Telling skilled workers step by step how to do their jobs drains morale; effective leaders define the end goal, invite input, and grant full autonomy to execute. - Look to the Top of the Hill: Solving conflict solely at the level of the problem magnifies friction. Aligning everyone toward the shared summit makes forward progress seamless. - Physical Alignment Shapes Mindset: Seating colleagues across from each other heightens tension, while positioning them to look in the same direction builds collaborative focus. - Pruning Toxic Culture: Culture naturally defaults to the strongest personality unless leaders are deliberate about cultivating the environment. - The Power of a Team Credo: Establishing concise yes or no questions sets clear behavioral standards and mutual accountability. - The Spiral Impact Framework: Sustainable leadership rests on rotational inquiry, a centered presence, and purposeful direction. Notable Quotes:"When you try to solve a problem at the level of the problem, you only make the problem bigger." "Culture will be the strongest personality, bad or good, unless you have been really deliberate."Connect with Karen Valencic:Website: http://www.spiralimpact.comLinkedIn: https://www.linkedin.com/in/karenvalencic/Email: karen@karenvalencic.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#Leadership #EmployeeRetention #WorkplaceCulture #TeamBuilding #Management #EmployeeEngagement #SpiralImpact #LeadershipDevelopment #ConflictResolution #SmellsLikeMoney

    S19 E01: Why Good Employees Leave (and What Leaders Miss) with Karen Valencic
  5. 12 Aug

    S18 E13: The Science of Influence and Conflict with Karen Valencic

    Welcome to another episode of the Smells Like Money Podcast! In this episode, host Suzan Chin-Taylor speaks with Karen Valencic, the founder of Spiral Impact, engineer, and martial artist. Karen combines her unique background in engineering and Aikido to break down the science of influence and reveal how leaders can turn destructive conflict into productive innovation.Discover why traditional forceful communication backfires, how shifting from statements to questions opens up genuine dialogue, and why mastering conflict is critical for organizational growth, retention, and a healthy workplace culture.Key Takeaways:* The Physics of Influence: Force relies on straight line, hammering statements that trigger defensiveness, while true power is rotational. Asking thoughtful questions instead of making authoritative demands invites open dialogue and breaks down resistance.* Understanding Conflict Mindsets: People generally view conflict through five lenses: attempting to resolve or manage it, avoiding it, actively creating it, pretending it does not exist, or mastering it.* Mastering Conflict vs Avoiding It: Conflict is a necessary component of innovation. Mastering it gives you the tools to re-engage, learn, and guide discussions toward constructive outcomes.* Avoid the Hammer Approach: Repeatedly telling team members what to do causes them to shut down. Small shifts in phrasing that ask for input help soften internal resistance.* Preventing Disengagement: Leaders must go beyond brief, transactional check-ins to understand employee goals, maintain open communication, and recognize early signs of emotional withdrawal.Connect with Karen Valencic: Website: http://www.spiralimpact.com LinkedIn: https://www.linkedin.com/in/karenvalencic/Email: karen@karenvalencic.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoneyPodcast #SpiralImpact #Leadership #ConflictResolution #ScienceOfInfluence #WorkplaceCulture #Management #LeadershipDevelopment #WastewaterIndustry

    S18 E13: The Science of Influence and Conflict with Karen Valencic
  6. 5 Aug

    S18 E12: Part 3: Re-use or Run Out with John "Grizz" Deal

    In this final installment of our multi-part series, host Suzan Chin-Taylor welcomes back John "Grizz" Deal, CEO of IX Water, to discuss the future of industrial water reuse. As AI data centers and manufacturing place unprecedented demands on local water resources, facilities face a critical choice: adapt or risk running out.Grizz explains why traditional, over-engineered treatment models fail modern plants and highlights how targeted, fit-for-use treatment can cut capital expenditure while securing long-term operational resilience.Key Topics Covered:- The Water-Constrained Economy: How industrial growth and energy-intensive AI data centers are accelerating freshwater demand.- Fit-for-Use Treatment: Why treating recycled water strictly to its intended purpose (like cooling or dust suppression) yields massive savings.- Rethinking Wastewater: Shifting from generic multi-stage setups to targeted contaminant removal.- The Closed-Loop Business Case: Viewing industrial wastewater as a recoverable, cost-saving asset rather than trash.Connect with John "Grizz" Deal:CEO ~ IX WaterContact: grizz@ixpower.comLinkedIn: linkedin.com/in/coloradogrizzWebsite: ixwater.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WaterReuse #WastewaterTreatment #IndustrialSustainability #WaterSecurity #FitForUse #CleanTech #CircularEconomy #DataCenterSustainability #WaterScarcity #SmellsLikeMoneyPodcast

    S18 E12: Part 3: Re-use or Run Out with John "Grizz" Deal
  7. 29 Jul

    S18 E11: Part 2: Trap It or Trash It with John "Grizz" Deal

    In this episode of the Smells Like Money podcast, host Suzan Chin Taylor sits down with John "Grizz" Deal, CEO of IX Water, to discuss the growing crisis surrounding PFAS forever chemicals and produced water. They explore the regulatory landscape, the economic incentives needed to shift industry behavior, and the practical, scalable technologies required to protect our water supply before scarcity drives costs to extreme levels. Key Discussion Points:- The PFAS Dilemma: Trap and Destroy:The regulations for PFAS forever chemicals are emerging at the local community level before flowing up to federal agencies. Rather than trying to break down these incredibly strong chemical bonds at every individual water source, a more viable approach involves trapping the compounds locally. Using a highly affordable proprietary media to concentrate the contaminants allows the concentrated waste to be transported to a centralized destruction facility. This localized trapping combined with centralized destruction keeps capital infrastructure costs low while safely neutralizing the danger.- Rethinking the Produced Water Crisis:Oil and gas extraction brings up massive volumes of formation water, commonly known as produced water. Traditional disposal wells are reaching capacity, causing increased back pressure and even geological shifting in some regions. While political and educational hurdles have slowed progress, treating this water for beneficial reuse in agriculture or hydraulic fracturing is essential to preserving fresh water supplies, particularly in drought prone areas like the American Southwest.- Economics Drive Industry Adaptation:Infrastructure changes slowly, but economic incentives are the fastest way to alter industrial behavior. Companies are far more likely to adopt recycling technologies when presented with substantial operational savings. IX Water addresses this by bypassing traditional sales approaches and using engineers to deploy scalable systems that significantly lower the total cost of water treatment.Connect with John "Grizz" Deal:CEO ~ IX WaterContact: grizz@ixpower.comLinkedIn: linkedin.com/in/coloradogrizzWebsite: ixwater.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WastewaterTreatment #PFAS #ProducedWater #WaterSustainability #EcoTech #IndustrialWastewater #EnvironmentalRegulation #WaterReuse #GreenInnovation #SmellsLikeMoneyPodcast

    S18 E11: Part 2: Trap It or Trash It with John "Grizz" Deal
  8. 22 Jul

    S18 E10: Part 1: Pretreat or Pay with John "Grizz" Deal

    In this episode of the Smells Like Money Podcast, host Suzan Chin Taylor sits down with John “Grizz” Deal, the CEO of IX Water, to kick off a brand new series focused on the complexities of industrial wastewater.The conversation centers on a critical decision that industrial facilities face every day: pre-treating their wastewater onsite or paying hefty fees and fines to dump it into municipal systems. Together, they explore the hidden dangers of clear wastewater, the biological disruptions caused at municipal plants, and the immense financial and environmental benefits of recycling industrial process water.Key Takeaways From This Episode:* The Illusion of Clear Wastewater: Industrial discharge can look perfectly clean but still contain deadly, silent contaminants like Chromium 6, solvents, heavy metals, arsenic, and cyanide.* Disruption of Municipal Systems: Municipal wastewater plants rely on predictable biological processes. When exotic industrial contaminants slip under the radar undetected by standard municipal testing, they can completely destabilize a plant’s biology.* Hidden Fees vs. Hidden Toxins: Facilities often pay extra surcharges to municipalities for exceeding Chemical Oxygen Demand (COD) or total suspended solids. However, this payment structure completely ignores the dangerous chemical components that remain untreated.* Resource Mismanagement: Utilizing fresh, drinkable water for industrial processes like cooling towers is an expensive waste of resources. Non-sewage wastewater from machinery, mining operations, and oil production can be successfully recycled instead.* The Financial Math: Transporting and disposing of hazardous waste can cost plant owners five to six dollars per gallon. Implementing modern pretreatment systems allows companies to reclaim that water for pennies per gallon, transforming a major liability into a valuable asset.Connect With Our Guest: John "Grizz" Deal* Email: grizz@ixpower.com* LinkedIn: [linkedin.com/in/coloradogrizz]* Website: ixwater.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#IndustrialWastewater #WastewaterTreatment #WaterRecycling #Sustainability #GreenTech #Pretreatment #EcoFriendly #WaterConservation #CircularEconomy #SmellsLikeMoneyPodcast

    S18 E10: Part 1: Pretreat or Pay with John "Grizz" Deal

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Bringing You Industry Know-How from Industry Pros Who Know How.