Wedding Pros who are ready to grow - with Becca Pountney

Becca Pountney
  • 5.0 (29)
  • MARKETING
  • UPDATED WEEKLY

Are you a wedding business owner that wants to grow your business for success? You are in the right place as you tune into the UK's leading Wedding Industry podcast - winner of the 2025 best business category of the British Podcast Awards. If you want to take your creative passion and turn it into a successful, profitable business doing what you love, you are in the right place. In the Wedding Pros who are ready to grow Podcast wedding business consultant and speaker Becca Pountney will share her expert tips and practical advice to help you find success. In this podcast you will find a mixture of actionable steps, guest experts and other wedding pros who want to share their journey with you. Get ready to laugh, cry and most of all get inspired to grow your dream wedding business.

  1. 3 DAYS AGO

    Why is marketing always the first thing you drop? With Tayler Cusick-Hollman

    Show notes: This week on the podcast I caught up with Tayler Cusick-Hollman, founder of Enji and a great industry friend of mine! We explore the tendency of business owners to cling to familiar practices, even when they yield diminishing returns, highlighting the necessity for innovation in response to market shifts. Additionally, we delve into the concept of the "trust recession," a phenomenon impacting customer perceptions and the imperative for authenticity in marketing efforts. As we navigate through these topics, we aim to provide actionable insights that empower our listeners to embrace change and enhance their marketing effectiveness. Taylers Instagram Enji's website Time stamps: 06:16 - Understanding the Trust Recession in Marketing 20:02 - The Reality of Marketing in the Wedding Industry 29:31 - The Importance of Consistency in Marketing 37:09 - The Importance of Effective Marketing Tools 54:56 - The Importance of Continuing Education and Community Mentioned in this episode: Join Club 150 - The Wedding Pro Members Lounge The Wedding Pro Members Lounge is my private membership community for wedding business owners and venues, offering weekly coaching with Becca, monthly masterclasses, and an on-demand training vault. Club 150 because there's only ever a maximum of 150 members inside! When the 150 seats are gone, the doors close. Join now and experience the community for yourself. Wedding Pro Members Lounge

    1hr 2min

  2. 30 APR

    Is Bridebook still relevant in 2026? With Zoe Burke

    Show notes: This week on the podcast I'm chatting to Zoe Burke, the global head of brand content and social at Bridebook. We delved into the complexities that couples face when navigating the amount of options available to them. Drawing from her extensive experience in the wedding industry, Zoe emphasises the importance of personalisation and the evolving role of directories in facilitating vendor selection. Industry report Zoe's Instagram Zoe's Tiktok Time stamps: 00:02 - Navigating the Wedding Planning Process 00:37 - The Journey into the Wedding Industry 16:39 - Understanding the Modern Wedding Directory Landscape 27:21 - Understanding Couples' Expectations in Wedding Planning 38:18 - The Importance of Personal Connection in Marketing Mentioned in this episode: Club 150 - Wedding Pro Members Lounge A private membership for wedding business owners and venues who are ready to invest in their growth. Weekly coaching from Becca, monthly guest masterclasses, and a full on-demand training vault, all inside a community capped at just 150 members. Find out more Wedding Pro Members Lounge

    44 min

  3. 23 APR

    A life full of temporary friends. With Fausto Pifferrer

    Show notes: This week I'm speaking to Fausto Pifferrer, co-founder of Blue Elephant Events and Catering. We discuss the critical necessity of fostering strong relationships with venues, which serve as the cornerstone of sustained success in this competitive arena. Fausto, with a career spanning over four decades, shares invaluable insights on the significance of treating both clients and staff with the utmost respect, thereby enhancing efficiency in business and overall service quality. Fausto's website Blue Elephant catering Time stamps: 00:01 - Navigating the Industry's Challenges 04:08 - Starting a New Journey in Catering 13:20 - Lessons from the Wedding Business 17:46 - Building and Maintaining Venue Relationships 23:21 - The Journey of Writing a Book Mentioned in this episode: Club 150 - The Wedding Pro Members Lounge If you're tired of running your wedding business alone, this is the community for you. An intimate, supportive membership capped at just 150 members, with weekly coaching, expert masterclasses, and a private group of wedding pros who genuinely want to see you succeed. Find out more now! Wedding Pro Members Lounge

    44 min

  4. 16 APR

    Lessons learnt running Wed Pros Live

    Show notes: From the very start, I wanted Wed Pros Live to bring together brilliant speakers who really know their stuff and know how to connect with a room. Just as importantly, an audience of wedding professionals who were ready to learn, share, and get stuck in. The energy in the room was incredible, especially from the attendees right from my Spice Girls entrance through to every single session, it set the tone for such a special day. The quality of the talks reflected exactly what I hoped for: practical, insightful sessions that sparked real conversations and gave people ideas they could take straight back into their businesses. Because the best speakers don’t just share information, they inspire action. They get you thinking differently, challenge what you’re doing, and leave you feeling motivated to make real changes. As I start planning for 2027, that bar isn’t moving—it’s getting even higher. I’m focused on creating an event that feels welcoming, inspiring, and genuinely valuable for every wedding pro in the room. Everything we learned from our first event is shaping what comes next, and I can’t wait to build on it. Wed Pros Live 2027 Wed Pros Live 2026 video recap Time stamps: 00:11 - Reflecting on Wed Pros Live 05:41 - Creating a Successful Wedding Conference 14:15 - The Importance of Quality Speakers 17:07 - The Importance of Audio Visual Quality in Event Planning 24:46 - The Importance of Details in Event Planning 31:22 - Finances and Event Management 35:20 - Feedback Reflections 42:32 - Planning for Wed Pros Live 2027 Mentioned in this episode: Join Club 150 - The Wedding Pro Members Lounge The Wedding Pro Members Lounge is my private membership community for wedding business owners and venues, offering weekly coaching with Becca, monthly masterclasses, and an on-demand training vault. Club 150 because there's only ever a maximum of 150 members inside! When the 150 seats are gone, the doors close. Join now and experience the community for yourself. Wedding Pro Members Lounge

    47 min

  5. 9 APR

    Is website copy still THAT important? With Andrea Shah

    Show notes: This week I'm chatting with Andrea Shah, a seasoned wedding copywriter. We discussed whether website copy is still that important and Andrea explains the fundamental shift in client expectations, emphasising that modern couples are increasingly seeking clarity and transparency particularly in pricing pages. Andrea's Instagram Andreas's Threads Andrea's website Time stamps: 00:00 - The Convenience of Voice Notes in Wedding Planning 06:18 - Shifts in Wedding Industry Marketing 09:12 - The Importance of Clear Communication on Pricing Pages 22:32 - The Impact of AI on Wedding Industry Strategies 28:28 - Common Mistakes in Website Copy 37:40 - The Importance of Multi-Channel Marketing 39:21 - The Importance of Educating Clients on Costs Mentioned in this episode: Club 150 - The Wedding Pro Members Lounge If you're tired of running your wedding business alone, this is the community for you. An intimate, supportive membership capped at just 150 members, with weekly coaching, expert masterclasses, and a private group of wedding pros who genuinely want to see you succeed. Find out more now! Wedding Pro Members Lounge

    46 min

  6. 2 APR

    How to get your wedding business into AI search. With Charlie Marchant

    Show notes: This podcast episode features an insightful discussion with Charlie Marchant, the CEO of Exposure Ninja. We discussed the impact of AI and SEO on the marketing landscape within the wedding industry and how to get your wedding business into AI search. As we navigate the complexities of AI search, we emphasise the necessity for wedding business owners to establish a coherent and transparent online presence, particularly regarding pricing. Furthermore, we explore actionable strategies that can enhance visibility across various AI platforms, and look at the importance of aligning website content with consumer expectations and search behaviours. Exposure Ninja's YouTube Charlie's LinkedIn Time stamps: 00:18 - Introduction to Wedding Business Growth 07:27 - Understanding the Shift to AI in Search Marketing 21:32 - Navigating AI and SEO for Wedding Businesses 28:04 - Understanding AI and Pricing Strategies 43:51 - Navigating AI and Search Visibility Mentioned in this episode: Club 150 - Wedding Pro Members Lounge A private membership for wedding business owners and venues who are ready to invest in their growth. Weekly coaching from Becca, monthly guest masterclasses, and a full on-demand training vault, all inside a community capped at just 150 members. Find out more Wedding Pro Members Lounge

    53 min

  7. 26 MAR

    How can new wedding businesses make a good impression? With Vim Ziyambe

    Show notes: In this weeks episode, we explore the question: How can new wedding businesses make a good impression? Through Vim’s journey from registrar to celebrant, it becomes clear that confidence, authenticity, and showing up consistently are key. Vim shares honest insights into the challenges of starting out, the importance of investing in the right support, and how embracing what makes you different can become your greatest strength. Vim's website Vim's Instagram Vim's TikTok Time stamps: 00:20 - Introduction to the Wedding Pros Podcast 10:05 - Transitioning from Employment to Self-Employment: The Journey of a Celebrant 10:11 - Starting a New Chapter: Transitioning from Registrar to Celebrant 23:25 - Embracing Visibility and Authenticity on Social Media 36:57 - Embracing Inclusivity in Spaces Mentioned in this episode: Join Club 150 - The Wedding Pro Members Lounge The Wedding Pro Members Lounge is my private membership community for wedding business owners and venues, offering weekly coaching with Becca, monthly masterclasses, and an on-demand training vault. Club 150 because there's only ever a maximum of 150 members inside! When the 150 seats are gone, the doors close. Join now and experience the community for yourself. Wedding Pro Members Lounge

    44 min

  8. 19 MAR

    The journey to sustainability. With Michelle Miles

    WedProsLive: London waitlist, Ireland tickets, WedProsLive 2027 Show notes: This week I'm chatting to Michelle Miles. We looked at journeys to sustainability and explored the tangible actions that wedding professionals can undertake to foster sustainability within their businesses. To enhance a competitive edge whilst contributing positively to the environment. Carbon Literacy SME Climate Hub inc. simple carbon calculator Navigating the Path to Net Zero: A Guide for Wedding Professionals Offsetting Guide Time stamps: 00:15 - Introduction to Sustainable Wedding Business Strategies 02:42 - Shifts in Sustainability in the Wedding Industry 09:48 - The Importance of Community in Sustainable Business Practices 18:53 - Understanding Carbon Literacy Training 20:58 - Understanding Carbon Literacy and Its Impact 33:32 - Practical Steps to Carbon Reduction 37:29 - Preparing for a Successful Conference 45:09 - Embracing Messy Action in Sustainability Mentioned in this episode: Club 150 - The Wedding Pro Members Lounge If you're tired of running your wedding business alone, this is the community for you. An intimate, supportive membership capped at just 150 members, with weekly coaching, expert masterclasses, and a private group of wedding pros who genuinely want to see you succeed. Find out more now! Wedding Pro Members Lounge

    47 min
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About

Are you a wedding business owner that wants to grow your business for success? You are in the right place as you tune into the UK's leading Wedding Industry podcast - winner of the 2025 best business category of the British Podcast Awards. If you want to take your creative passion and turn it into a successful, profitable business doing what you love, you are in the right place. In the Wedding Pros who are ready to grow Podcast wedding business consultant and speaker Becca Pountney will share her expert tips and practical advice to help you find success. In this podcast you will find a mixture of actionable steps, guest experts and other wedding pros who want to share their journey with you. Get ready to laugh, cry and most of all get inspired to grow your dream wedding business.

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