Every Dimension

Path

We are Path, an award-winning, independent design agency. ‘Every Dimension’ is a podcast about using design to get more. More Available. More Premium. More Responsible. In each episode, we talk to people reshaping how brands grow through better products, better packaging and better thinking. We explore how to demand more from design and how to deliver it, elevating brands through tomorrow’s challenges and opportunities which come in every dimension.

  1. 2 hr ago

    33: Moments That Matter

    Episode 33: Vicky Murray Moments That Matter November 2026 | 37 minute listen Vicky Murray has spent more than 20 years building and advising consumer brands, including Ainsley Harriott, Skyr, Cravendale, Anchor and Lurpak, through senior roles at Symington’s and Arla Foods. She now advises businesses through the marketing consultancy Big Black Door and is applying that experience to her own laundry and home-care brand, Wise Wolves. In this conversation, we explore why smaller brands often try to reach too many audiences, in too many moments, and end up meaning very little to anyone. Vicky explains how to identify the needs and occasions most likely to drive awareness, consideration or purchase; why a tight brief creates greater creative freedom; and how brands can use modern targeting without fragmenting what they stand for. She also shares what she has learned by applying the same discipline to Wise Wolves, where the choices and the investment are her own. A few themes you'll hear: · Why smaller budgets require sharper choices about audiences, needs and moments. · How a tight strategic brief can create more creative freedom and more efficient growth. · Why positioning should be a practical decision-making tool, rather than a complicated statement. · How digital targeting can serve specific moments without fragmenting the meaning of the brand. · Why FMCG brands need to make more of their strategic choices before launch. · What Vicky has learned from building Wise Wolves and resisting opportunities that dilute its meaning. · How small, affordable research can give early-stage brands enough evidence to act with confidence. Diaper brand referenced is https://www.luvsdiapers.com/en-us

    33: Moments That Matter

  2. 5 Oct

    32: When Every Product has a Digital Identity with Camilla Young

    Episode 32: Camilla Young When Every Product has a Digital Identity October 2026 | 32 minute listen Camilla Young leads the UK transition to the next generation of barcodes at GS1 UK, bringing retailers, brands and technology providers together for one of the biggest changes to retail infrastructure in 50 years. Her earlier career in senior commercial roles at Johnson & Johnson, Hasbro, BIC and Pernod Ricard gives her a practical view of both the technology and the commercial realities of getting products onto shelves and into people’s hands. In this conversation, we explore what becomes possible when every physical product has a digital identity. Camilla explains how QR codes powered by GS1 could connect packaging to richer information, trusted evidence and useful services; make products more accessible; and help brands engage people beyond the point of purchase. We also discuss why structured product data will matter when AI increasingly influences what people buy. A few themes you'll hear: · Why the next generation of barcodes is really about giving every product a digital identity. · How connected packaging can make the physical pack simpler while making richer information available when people need it. · Why QR codes can become a doorway to evidence, helping brands support sustainability and sourcing claims. · How digital product information can make packaging more accessible and enable greater independence. · Why brands need structured, trustworthy product data as AI begins to influence shopping decisions. · Where brands should begin ahead of wider point-of-sale adoption during 2027.

    32: When Every Product has a Digital Identity with Camilla Young

  3. 1 Sept

    31: How the Most Human Brands Win with Emma Sant

    Episode 31: Emma Sant How The Most Human Brands Win September 2026 | 24 minute listen Emma Sant is founder of Futureful, a brand strategy and innovation consultant with more than 20 years’ experience helping global businesses identify growth opportunities, unlock innovation and stay relevant as people and markets change. In this conversation, we explore why the brands that grow are often those that stay closest to real human needs, how challenger brands can disrupt established categories by designing around real life, and why great technology only becomes valuable when people understand what it can do for them. Emma also explains how brands can uncover overlooked human moments and translate insight, R&D and future signals into meaningful innovation. A few themes you'll hear: · Why challenger brands can outperform established players by staying closer to real human needs · How overlooked behaviours and moments can reveal new opportunities for growth. · Why big-company processes can sometimes make innovation slower and less responsive. · How to translate complex R&D and technology into propositions people actually value. · Why context matters when taking brands, products and ideas into different markets.

    31: How the Most Human Brands Win with Emma Sant

  4. 21 Jul

    30: Why Designing for the Average is Costing Your Brand with Alex Cleator

    Episode 30: Alex Cleator Why Designing for the Average is Costing Your Brand August 2026  |  37 minute listen Alex Cleator is Director of Be Kind Research, a product designer, researcher and accessibility specialist helping organisations build more inclusive products, services and experiences. In this conversation, we explore why designing for the “average user” often excludes the very people brands are trying to serve, how inclusive research leads to better commercial outcomes, and why empathy alone isn’t enough. Alex explains how organisations can make people feel genuinely seen, heard and understood without adding unnecessary complexity, time or cost to the design process. A few themes you’ll hear: · Why human-centred design has become an overused phrase and how to make it meaningful again. · Why empathy only creates value when it becomes action through kindness. · How inclusive research uncovers opportunities traditional research often misses. · Why designing for accessibility from the beginning costs less than retrofitting later. · How inclusion creates better products, stronger brands and commercial growth.

    30: Why Designing for the Average is Costing Your Brand with Alex Cleator

  5. 29 Jun

    29: Why Sustainable Design Needs to Grow Up With Chris Sherwin

    Episode 29: Chris Sherwin Why Sustainable Design Needs to Grow Up July 2026  |  30 minute listen Chris Sherwin is a recognised expert in sustainable design and circular innovation, with more than 25 years of experience helping organisations turn sustainability ambition into products, services and business value. In this conversation, we explore how sustainable design has changed, where it is still falling short, and why the next phase needs stronger commercial thinking, clearer briefs and better integration into everyday design practice. A few themes you will hear: · Why sustainability is moving beyond cost and compliance into growth and innovation. · Why design needs to stop treating sustainability as a separate project. · Why commercial literacy is becoming an essential green design skill. · How design can help humanise green technology and make responsible choices easier and more desirable. · Why brands should expect both design brilliance and proven sustainability literacy from their partners.

    29: Why Sustainable Design Needs to Grow Up With Chris Sherwin

  6. 1 Jun

    28: How a Design Mindset Re-Energises Your Business with Ollie Taylor

    Episode 28: Ollie Taylor How a Design Mindset Re-Energises Your Business! June 2026  |  33 minute listen Ollie from Path has a proven track record in change management, internal process optimisation, and innovation strategy. Over the years he’s noticed systemic challenges that recur in larger businesses and hinder decision-making.  In this conversation we unpack those patterns, who we help, what a design mindset brings, the four pillars of our offer, and some practical next steps.  A few themes that you will hear:  Why uncertainty creates indecision and inaction inside organisations  The systemic blockers that lead to stagnation  Why having a design mindset is not a process, but a way of working

    28: How a Design Mindset Re-Energises Your Business with Ollie Taylor

  7. 30 Apr

    27: Easier To Land, Scale and Choose? What Asset-Led Innovation Delivers with Kezia Cottrell

    Episode 27: Kezia Cottrell Easier To Land, Scale and Choose? What Asset-Led Innovation Delivers!  April 2026  |  29 minute listen Kezia has led innovation agency-side for brands and client-side at brand owners. She specialises in asset-led innovation the idea that growth comes from seeing your existing brands, factories, formats, and packaging differently, not from inventing everything from scratch. In a world obsessed with big bets and breakthroughs, this is a far more grounded way of thinking focused on speed, scale, and making ideas easier to land. This conversation is on how starting with what you already have can lead to innovation that’s easier to execute and easier to choose.

    27: Easier To Land, Scale and Choose? What Asset-Led Innovation Delivers with Kezia Cottrell

  8. 31 Mar

    26: Experienced Optimism Designing Better Futures with Human Creativity with Simon Gore

    Episode 26: Simon Gore Experienced Optimism Designing Better Futures with Human Creativity April 2026  |  31 minute listen As a slight break from our usual conversations on demanding more from Design – in this conversation, we’ll explore something Simon is very good at – optimism – not the naïve kind, but the experienced kind and how it is often intrinsic and essential to creative people and their process. The lesson – optimism isn’t a personality trait, it’s a practice. It’s what happens when experienced people use creativity to turn uncertainty into opportunity.

    26: Experienced Optimism Designing Better Futures with Human Creativity with Simon Gore
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5
out of 5
7 Ratings

About

We are Path, an award-winning, independent design agency. ‘Every Dimension’ is a podcast about using design to get more. More Available. More Premium. More Responsible. In each episode, we talk to people reshaping how brands grow through better products, better packaging and better thinking. We explore how to demand more from design and how to deliver it, elevating brands through tomorrow’s challenges and opportunities which come in every dimension.

Information

  • Creator
    Path
  • Years Active
    2023 - 2026
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © 2026 Path
  • Show Website
    Every Dimension