Fresh Take with IDDBA

IDDBA

Each month, IDDBA brings you an inside look into the world of dairy, deli, bakery and beyond! Our podcast has expanded! Every month you can catch the What's in Store segment, taking a look at what's in store for the future of our industry. In addition, be sure to join us for our other segments: Executive Aisle, where IDDBA President and CEO has a conversation with another industry leader; Inside IDDBA, bringing you insider information about our annual show; and Test Kitchen, our professional development segment. Join us twice a month, on the first and third Tuesday of the month for Fresh Take with IDDBA! If you want to know what's in store for the future of our industry, you'll want to listen to the What's in Store Podcast!

  1. 20 Oct

    #58 (S5 E20) What's Selling, What's Shifting: Fresh Perimeter Trends with Abby Despins

    What's driving growth across dairy, deli, and bakery, and what do shifting sales patterns tell us about today's shoppers? In this What's in Store episode of Fresh Take with IDDBA, host Kat Shanahan welcomes Abby Despins, IDDBA Vice President of Education and Industry Relations, for a look at the latest trends shaping the fresh perimeter. Deli is growing in both dollar and unit sales. Bakery is experiencing modest dollar growth but declining units. Dairy is seeing unit gains even as dollar sales decline. Together, these trends reveal how differently consumers are shopping across fresh departments. Kat and Abby discuss the changing definition of value, the continued demand for protein, and the influence of GLP-1 medications on food choices. They also examine the challenges of communicating nutritional claims, the growing role of prepared foods, and the importance of delivering convenience without sacrificing quality. Looking ahead to the holiday season, Abby shares opportunities for retailers and manufacturers to connect departments through meal solutions, complementary products, and occasion-based merchandising. The conversation highlights a central opportunity for the industry: understanding how people eat, rather than focusing only on how grocery departments are organized. Listen in for fresh insights and practical ideas to help retailers and manufacturers better serve today's shoppers. Explore What's in Store: IDDBA's comprehensive trends and data publication is updated monthly and available at no cost to IDDBA members: https://www.iddba.org/education/trainings/whats-in-store More from Fresh Take with IDDBA: https://www.iddba.org/podcast Fresh Take with IDDBA releases new episodes on the first and third Tuesdays of each month. Subscribe on your favorite podcast platform so you never miss an episode.

  2. 18 Aug

    #54 (S5 E16) People Before Products: Suzanne Fanning on Trust, Marketing, and Leadership

    What happens when you stop asking consumers to notice products and start helping them notice the people behind them? In this Executive Aisle episode of Fresh Take with IDDBA, Kat Shanahan sits down with Suzanne Fanning, Chief Marketing Officer at Dairy Farmers of Wisconsin and incoming IDDBA Chair of the Board, for a conversation about marketing, innovation, leadership, and the opportunities ahead for the dairy, deli, and bakery community. Suzanne shares the story behind Dairy Farmers of Wisconsin's Born to Dairy campaign and explains why the team moved away from traditional commodity marketing to put real farmers, personalities, humor, and authentic stories at the center. She discusses what the campaign's response and national recognition can teach fresh departments about connecting shoppers with the people behind their food and why trust may be one of the most valuable ingredients a brand can build. The conversation also explores AI and the importance of moving beyond the hype to find practical applications that deliver real business results. Suzanne looks ahead to new Dairy Farmers of Wisconsin initiatives and reflects on the role collaboration, experiences, and developing the next generation of leaders will play in the industry's future. To close the conversation, Suzanne offers advice for emerging leaders: stay curious, challenge assumptions, experiment, and never lose sight of the people who make your success possible. Are you an industry professional with insights, innovations, or best practices to share? We are always looking for guests to join the conversation. Reach out to us to be considered for a future episode. To learn more about IDDBA and becoming a member, visit: https://www.iddba.org/membership/join-iddba/membership Check out Dairy Farmers of Wisconsin's Born to Dairy campaign: https://www.wisconsindairy.org/borntodairy/ Enjoy this fun local news coverage of the campaign: https://www.youtube.com/watch?v=S0RnUp1GTBA

  3. 4 Aug

    #53 (S5 E15) Helping Shoppers Say Yes to Premium Products with Michael Sadler

    How can retailers help shoppers say yes to premium products? In this What's in Store episode of Fresh Take with IDDBA, Kat Shanahan talks with Michael Sadler of Forever Cheese about how retailers can move beyond price competition and make the value of specialty products clear. Building on his 2026 What's in Store Live session, "Premium for the People: Top Shelf on Every Shelf," Michael shares lessons from specialty coffee and cheese about inviting customers in rather than overwhelming them. He explains how occasion-based merchandising, clear packaging, cross-merchandising, education, and store-level champions can reduce hesitation at the shelf. They also discuss how retailers can build demand beyond the holiday season, communicate product stories in lower-labor departments, and take a fresh look at displays through the eyes of a shopper who knows nothing about the category. Listen in to learn: • Why premium products need a different strategy than commodities • How to merchandise by occasion rather than only by product attributes • How to reduce friction in the shopper's decision • How product stories can remain intact from producer to shelf • What department managers can do now to improve their displays Fresh Take with IDDBA releases new episodes on the first and third Tuesdays of each month. Have an idea for a future episode or a topic you would like us to explore? Reach out to the IDDBA team. Watch or listen to more episodes: https://www.iddba.org/podcast Learn more about IDDBA: https://www.iddba.org

  4. 21 Jul

    #52 (S5 E14) Influence, Trust, and the Skills of Modern Leadership with Suzanne Sherry

    Test Kitchen - Influence, Trust, and the Skills of Modern Leadership with Suzanne Sherry What skills do modern leaders need to build trust, gain buy-in, and move ideas forward? In this Test Kitchen episode of Fresh Take with IDDBA, Kat Shanahan talks with Suzanne Sherry, an instructor with the Wisconsin School of Business Center for Professional and Executive Development, about influence, trust, and the skills of modern leadership. Suzanne explains why the best influencers allow themselves to be influenced and why strong partnerships are essential to effective leadership. She also discusses how to frame ideas around what matters most to your audience, give direct feedback before frustrations begin to build, and recognize your natural reactions when work becomes chaotic. The conversation also previews the IDDBA Leadership Certificate Program, taking place September 15–17, 2026, on the University of Wisconsin–Madison campus. Participants will have opportunities to practice influence, collaboration, framing, and other skills they can begin using when they return to work. Learn more about the IDDBA Leadership Certificate Program as well as the potential for member scholarships here: https://www.iddba.org/education/certifications/leadership-certificate-program Are you an industry professional with insights, innovations, or best practices to share? We are always looking for guests to join the conversation. Reach out to us to be considered for a future episode.

  5. 7 Jul

    #51 (S5 E13) From Show Floor to Store Floor: What's Next After #IDDBA2026

    What's in Store - From Show Floor to Store Floor: What's Next After #IDDBA2026 What happens after the show floor closes? In this What's in Store episode of Fresh Take with IDDBA, Kat Shanahan sits down with Abby Despins, IDDBA Vice President of Education and Industry Relations, and Brad Berg, IDDBA Education Coordinator, to recap What's in Store Live at #IDDBA2026 and explore what comes next for fresh departments. Abby and Brad share what it was like to help bring What's in Store Live to life, from building a grocery store on the show floor to the behind-the-scenes work of chefs, interns, volunteers, and industry partners. They also discuss the trends and takeaways that stood out most, and the continued connection between retail and food service. The conversation also looks ahead to how IDDBA will use show insights and attendee feedback to shape education, programming, webinars, resources, and member support throughout the year. Listen in to hear what IDDBA learned from #IDDBA2026 and how those ideas can move from the show floor to the store floor. Fresh Take with IDDBA drops new episodes on the first and third Tuesdays of each month. Learn more about What's in Store Live: https://www.iddba.org/iddba-show/programs/whats-in-store-live Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership Explore IDDBA's trends publication, What's in Store: https://www.iddba.org/education/trainings/whats-in-store

About

Each month, IDDBA brings you an inside look into the world of dairy, deli, bakery and beyond! Our podcast has expanded! Every month you can catch the What's in Store segment, taking a look at what's in store for the future of our industry. In addition, be sure to join us for our other segments: Executive Aisle, where IDDBA President and CEO has a conversation with another industry leader; Inside IDDBA, bringing you insider information about our annual show; and Test Kitchen, our professional development segment. Join us twice a month, on the first and third Tuesday of the month for Fresh Take with IDDBA! If you want to know what's in store for the future of our industry, you'll want to listen to the What's in Store Podcast!

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