The Inflation-Proof Restaurant

Mark Sieverkropp
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Are you a restaurant owner? Do you wish you could increase your revenue with just the push of a button, instead of “hoping” people come in the door each day? If so, stick around, because in this podcast I’m going to share with you how I developed an "Automated Sales Machine" (ASM) in my family’s restaurant, and how you can create one in your restaurant as well!

  1. 20/06/2023

    Episode 20: Protecting Your Restaurant's Online Presence from Sudden Social Media Platform Changes

    Explore the challenges restaurants face when using social media for promotion and discover the number one way to help mitigate those risks. Learn strategies for securing your audience despite the ever-changing landscape of online platforms through using your email list. Key Points: - The biggest risk with using social media promotion for restaurants is the lack of control and ownership over the platforms and followers. - An automated sales machine and direct response email marketing can help mitigate this risk by giving you ownership of your email list. - The three main strategies to drive email sign-ups from your social media efforts Links Mentioned:  Convertkit for email management: www.inboxingenuity.com/convertkit  Book a No-Obligation Call: ⁠⁠⁠⁠www.inboxingenuity.com/apply⁠⁠⁠⁠ Companion Guide & Mind Map: ⁠⁠⁠⁠www.inboxingenuity.com/mindmap⁠⁠  **Podcast Sponsored by Inbox Ingenuity. Learn more at ⁠⁠⁠InboxIngenuity.com⁠⁠⁠ Music by Lundstroem from freemusicarchive.org

  2. 15/06/2023

    Episode 19: Growing your Email List with the Help of Enthusiastic Employees

    Discover the secrets to supercharge your restaurant's email list growth with the help of your employees in today's episode! Learn how to create processes, train employees, and maintain enthusiasm to ensure customers are continually signing up. Your restaurant needs an ever-growing email list to have a successful automated sales machine - tune in to find out how. Key Points: - New subscribers are the most engaged and excited, so it's essential to consistently add new people to your email list. - Your employees are the face of your restaurant and are in a prime position to encourage customers to join the email list.- Make sure your employees understand the importance and value of the email list for both customers and themselves. - Create processes to ensure every customer is given the opportunity to sign up, such as including flyers with each order or displaying information in the restaurant. - Your enthusiasm for the process will affect your employees' enthusiasm, so make sure to show that it's important to you.  Links Mentioned:  Day 9: Don't Drown in Details: The Four Simple Rules of Effective Restaurant Flyer Design: https://www.inboxingenuity.com/blog/4-rules-restaurant-flyer-design Convertkit for email management: www.inboxingenuity.com/convertkit  Book a No-Obligation Call: ⁠⁠⁠⁠www.inboxingenuity.com/apply⁠⁠⁠⁠ Companion Guide & Mind Map: ⁠⁠⁠⁠www.inboxingenuity.com/mindmap⁠⁠  **Podcast Sponsored by Inbox Ingenuity. Learn more at ⁠⁠⁠InboxIngenuity.com⁠⁠⁠ Music by Lundstroem from freemusicarchive.org

  3. 14/06/2023

    Episode 18: Deadline Driven Decisions: Creating Timely Offers Your Customers Can't Resist

    Discover the secret ingredients of marketing success as we discuss the power of urgency and scarcity. Learn how these two psychological triggers can motivate customers and increase sales in any restaurant. Don't miss this eye-opening discussion on how to harness FOMO to boost your revenue game! Key Points - Urgency involves a deadline, while scarcity involves a limited quantity, both leading to customer buying tension. - Keep promises regarding urgency and scarcity to increase trust and buying response from customers. - Examples of urgency - Examples of scarcity - Tips for short-term promos (1-2 days) - Tips for longer promos (3-7 days)  - Sales generally increase toward the end of a promotion when urgency and scarcity are heightened. - When offering a limited number of items (scarcity), it's crucial to make sure that most of them move quickly to create a sense of urgency and encourage customers to act fast. Links Mentioned:  Convertkit for email management: www.inboxingenuity.com/convertkit  Book a No-Obligation Call: ⁠⁠⁠⁠www.inboxingenuity.com/apply⁠⁠⁠⁠ Companion Guide & Mind Map: ⁠⁠⁠⁠www.inboxingenuity.com/mindmap⁠⁠  **Podcast Sponsored by Inbox Ingenuity. Learn more at ⁠⁠⁠InboxIngenuity.com⁠⁠⁠ Music by Lundstroem from freemusicarchive.org

  4. 13/06/2023

    Episode 17: Compelling Email Copy - Unlocking Invisible Sales Opportunities in Your Restaurant

    Is your restaurant's email campaign lacking that essential spark to drive customers into action? Join us as we delve into the fine art of writing email copy that effectively hooks your readers, addresses their pain points, and results in an increase in foot traffic and sales for your restaurant. Key Points: - Understand the effort required to get a customer to act upon your email and visit your restaurant - Focus on crafting compelling and engaging email copy that moves the reader forward with every line - Start your email with a strong hook that compels the reader to continue reading - Tune into "WIIFM" - Identify the pain or problem you're solving  - Always include a clear and specific call to action tied to addressing the pain or problem mentioned Links Mentioned:  Convertkit for email management: www.inboxingenuity.com/convertkit  Book a No-Obligation Call: ⁠⁠⁠⁠www.inboxingenuity.com/apply⁠⁠⁠⁠ Companion Guide & Mind Map: ⁠⁠⁠⁠www.inboxingenuity.com/mindmap⁠⁠  **Podcast Sponsored by Inbox Ingenuity. Learn more at ⁠⁠⁠InboxIngenuity.com⁠⁠⁠ Music by Lundstroem from freemusicarchive.org

  5. 08/06/2023

    Episode 16: Crafting Powerful Calls to Action For Your Restaurant's Emails

    Discover the secret to making your restaurant's email marketing campaigns truly effective: mastering the art of the call to action (CTA). Discover how you can create persuasive and actionable CTAs that capture your customers' attention and drive sales like never before. We'll also talk about my 5 keys for crafting compelling CTAs for your emails. Don't let your emails gather dust in the inbox; it's time to get noticed and boost your revenue with this essential secret! Key Points: - The main reason for creating an automated sales machine is to generate revenue by ensuring your customers engage with the emails they receive. - Decide on the CTA before writing the email and make sure it is crystal clear, leaving nothing to chance. - Train customers to expect important information in every email they receive and include an invitation to take action. - 5 keys for crafting compelling CTAs for your emails.  Links Mentioned:  Convertkit for email management: www.inboxingenuity.com/convertkit  Book a No-Obligation Call: ⁠⁠⁠⁠www.inboxingenuity.com/apply⁠⁠⁠⁠ Companion Guide & Mind Map: ⁠⁠⁠⁠www.inboxingenuity.com/mindmap⁠⁠  **Podcast Sponsored by Inbox Ingenuity. Learn more at ⁠⁠⁠InboxIngenuity.com⁠⁠⁠ Music by Lundstroem from freemusicarchive.org

  6. 06/06/2023

    Episode 15: Unleashing the Secrets of Successful Email Open Rates

    Discover the critical role email subject lines play in your restaurant's marketing efforts. We'll discuss industry-standard open rates and the proven methods I've used to achieve an extraordinary 59.58% average open rate. Tune in to learn how you can craft compelling subject lines to grab your customers' attention and skyrocket your email open rates. We'll break down five distinct subject line strategies that have proven successful in garnering attention – from using curiosity to capitalizing on current events. Listen and learn as they dive into each tactic and expose the do's and don'ts of crafting engaging email subject lines for your restaurant. Key Points: - Good subject lines are crucial for ensuring high email open rates. A compelling subject line can help your message get in front of your audience and increase conversions. - Two approaches to crafting a subject line - 5 tips for enhancing your subject lines - 5 sample subject line types - The shortcut to crafting killer subject lines - The subject line "eye test" Links Mentioned:  Convertkit for email management: www.inboxingenuity.com/convertkit  Book a No-Obligation Call: ⁠⁠⁠⁠www.inboxingenuity.com/apply⁠⁠⁠⁠ Companion Guide & Mind Map: ⁠⁠⁠⁠www.inboxingenuity.com/mindmap⁠⁠  **Podcast Sponsored by Inbox Ingenuity. Learn more at ⁠⁠⁠InboxIngenuity.com⁠⁠⁠ Music by Lundstroem from freemusicarchive.org

  7. 02/06/2023

    Episode 14: How Personalizing Your Emails Builds Deeper Relationships with Customers

    Join us in this episode as we explore the crucial difference between direct response email marketing and other marketing strategies for your restaurant. Dive into the world of one-on-one communication, and discover how to write personalized emails that truly resonate with each of your customers. Get ready to craft powerful and intimate messages guaranteed to deepen relationships and keep your patrons coming back for more! Key Points: - Focus on writing in a personal manner, addressing individual customers rather than speaking to a group. - Talk like a friend in your emails, leaning more towards casual conversation than formal writing. - Utilize merge fields to add personalization like customer names, birth dates, and current events. - Focus on making customers feel special and valued. - Connect with customers by referencing local events, news, seasons, and shared experiences. Links Mentioned:  Convertkit for email management: www.inboxingenuity.com/convertkit  Book a No-Obligation Call: ⁠⁠⁠⁠www.inboxingenuity.com/apply⁠⁠⁠⁠ Companion Guide & Mind Map: ⁠⁠⁠⁠www.inboxingenuity.com/mindmap⁠⁠  **Podcast Sponsored by Inbox Ingenuity. Learn more at ⁠⁠⁠InboxIngenuity.com⁠⁠⁠ Music by Lundstroem from freemusicarchive.org

  8. 01/06/2023

    Episode 13: Winning Customers Over and Over with an Engaging Welcome Sequence

    Discover the magic of a 30-day welcome sequence for your restaurant, and watch your customer loyalty soar! In this episode, we dive into the basics of the welcome sequence, how to set it up, and why it's crucial for building lasting relationships with your customers. Prepare to be amazed by how this part of your automated sales machine can transform your restaurant! Key Points: - A welcome sequence is a series of emails sent to new subscribers on a regular interval, automatically, without any involvement from you after the initial setup. - Aim for a 30-day welcome sequence to start, though this can be extended over time. - Topic ideas for your welcome sequence emails. - Always include a clear call to action in each email. - Examples of email welcome sequences. - How to set up your welcome sequence in ConvertKit. Links Mentioned:  Convertkit for email management: www.inboxingenuity.com/convertki  Book a No-Obligation Call: ⁠⁠⁠⁠www.inboxingenuity.com/apply⁠⁠⁠⁠ Companion Guide & Mind Map: ⁠⁠⁠⁠www.inboxingenuity.com/mindmap⁠⁠  **Podcast Sponsored by Inbox Ingenuity. Learn more at ⁠⁠⁠InboxIngenuity.com⁠⁠⁠ Music by Lundstroem from freemusicarchive.org

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Are you a restaurant owner? Do you wish you could increase your revenue with just the push of a button, instead of “hoping” people come in the door each day? If so, stick around, because in this podcast I’m going to share with you how I developed an "Automated Sales Machine" (ASM) in my family’s restaurant, and how you can create one in your restaurant as well!

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