The Growth Class with Phil Masiello

Phil Masiello
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  • Entrepreneurship
  • Updated weekly

Join Phil Masiello on Crunching Your Growth, a weekly show, designed for entrepreneurs looking to scale their businesses. Every episode features exclusive interviews with founding entrepreneurs who have successfully grown their ventures, offering invaluable advice and actionable strategies. From tales of triumph to close calls, each guest shares the lessons they’ve learned on their growth journey, providing viewers with the insights and tactics needed to achieve their own business success. Whether you're just starting out or you're ready to scale, Crunching Your Growth is packed with practical tips to help you overcome challenges and seize growth opportunities. Hear inspiring anecdotes, uncover key growth tactics, and gain access to insider knowledge from those who have been in your shoes. A must-watch for anyone serious about scaling their business!

  1. 1 day ago

    Fashion to Longevity: Reinventing an Entrepreneurial Legacy with Michele Bohbot

    In this episode of The Growth Class, host Phil Masiello interviews Michele Bohbot, co-founder and Safety Director of Oxynergy2, a longevity and wellness center in Beverly Hills, California.  After building an internationally recognized fashion brand, Michele reinvented her entrepreneurial journey by combining her lifelong passion for creativity, yoga therapy, and holistic wellness to enter the longevity industry. She shares how the COVID-19 pandemic inspired her to explore hyperbaric oxygen therapy and build a business focused on personalized wellness, recovery, and proactive health. Michele explains how Oxynergy2 combines hyperbaric oxygen therapy with red light therapy and other wellness services to create customized protocols based on individual goals, while emphasizing the importance of client education, safety, and personalized care.  She also discusses the challenges of balancing entrepreneurship with family life, the role of continuous learning in staying ahead of emerging wellness technologies, and her vision for expanding Oxynergy2 through franchise partnerships that share the company’s commitment to quality and individualized service. Oxynergy2 website: https://oxynergy2.com/ Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Fashion to Longevity: Reinventing an Entrepreneurial Legacy with Michele Bohbot

  2. 2 days ago

    Performance Marketing: Why Human Expertise Outperforms Automation with Ben Faw

    In this episode of The Growth Class, host Phil Masiello interviews Ben Faw, co-founder of AdVon Commerce and partner at Dynamism Capital.  A West Point graduate, U.S. Army veteran, and seasoned technology entrepreneur, Ben shares lessons from building and scaling BestReviews into a business acquired for a combined valuation of $160 million. He explores the fundamentals of e-commerce growth, performance marketing, and customer acquisition, explaining why skilled human oversight and strong data workflows can outperform automated advertising tools.  Ben also highlights the power of strategic public relations, sharing how a creative campaign offering baseball player Brian Wilson $1 million to shave his beard generated widespread media coverage, increased brand awareness, and helped drive sales.  The conversation examines how PR can strengthen SEO performance and brand credibility, why businesses need to balance paid advertising with organic growth strategies, and how consumer intent shapes effective marketing. AdVon Commerce website: https://advoncommerce.com/ Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Performance Marketing: Why Human Expertise Outperforms Automation with Ben Faw

  3. 6 days ago

    Scaling Creative Businesses: Building a Tattoo Brand That Lasts with Clay Montgomery

    In this episode of The Growth Class, host Phil Masiello interviews Clay Montgomery, founder of Atomic Tattoos and a professional tattoo artist who has grown a single shop into a multi-location business with 17 studios across Florida and Wisconsin.  Clay shares how he built a recognizable tattoo brand by balancing standardized business systems with the creative freedom and individuality that make each studio unique. He explains why investing in company culture, employee retention, and customer service is essential to scaling a creative business without losing its authenticity.  Clay also reveals how centralized operations, including inventory management, billing, lease negotiations, and other back-office functions, allow tattoo artists to focus on their craft while regional managing partners oversee daily operations. Clay also discusses the challenges of expanding into new markets, preparing the next generation of leadership, and navigating emerging technologies like AI in an industry where authenticity and artistic integrity remain central to the customer experience. Atomic Tattoos website: https://atomictattoos.com/ Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Scaling Creative Businesses: Building a Tattoo Brand That Lasts with Clay Montgomery

  4. 19 Oct

    Bootstrapped Beauty Entrepreneurship: Building a Clean Beauty Brand with Gabrielle Melchionda

    In this episode of The Growth Class, host Phil Masiello interviews Gabrielle Melchionda, founder of Mad Gab’s, a pioneering natural and organic beauty brand. Gabrielle shares how she built a business from a homemade lip balm recipe in her mother’s kitchen into a nationally recognized brand featured on QVC and in publications like Vogue, eventually securing retail partnerships with major retailers. She explains the realities of bootstrapped entrepreneurship, the importance of building relationships with retailers and industry mentors, and how persistence helped her navigate business setbacks, market changes, and the challenges of balancing entrepreneurship with family life.  Gabrielle also shares valuable insights into retail expansion, including how to evaluate trade show investments, choose the right sales brokers, understand retailer requirements, and differentiate products in a competitive market dominated by established brands.  As Mad Gab’s continues to grow after more than 35 years in business, she discusses the importance of authentic founder-led marketing, building brand awareness through social media, and maintaining a sustainable business model without outside investment.   Mad Gab’s website: https://www.madgabs.com Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Bootstrapped Beauty Entrepreneurship: Building a Clean Beauty Brand with Gabrielle Melchionda

  5. 17 Oct

    Consumer Product Innovation: Scaling Retail Brands with Anish Patel

    In this episode of The Growth Class, host Phil Masiello interviews Anish Patel, Founder and President of Ashtel Studios.  Anish shares how he built a consumer products business from a dorm-room web design venture into a multi-category manufacturer serving major retailers across the United States. He explains how product innovation, persistence, and a problem-solving mindset helped him overcome repeated retail rejections, launch the successful Brush Buddies brand, and secure major retail partnerships. Anish also discusses the challenges of scaling physical products, including inventory risk, cash flow management, supply chain efficiency, and the financial consequences of unpredictable celebrity partnerships. He reveals how diversifying through branded products, private-label manufacturing, and licensed partnerships helped reshape Ashtel Studios’ business model and create more sustainable growth.  The conversation also explores how TikTok is helping smaller consumer brands compete with established CPG companies by driving traffic to retail stores, increasing product sales, and creating opportunities for expanded shelf space.  For entrepreneurs looking to build consumer brands, break into retail distribution, and scale a product-based business, Anish offers valuable lessons on resilience, strategic diversification, and turning product innovation into long-term growth. Ashtel Studios website: https://www.ashtelstudios.com Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Consumer Product Innovation: Scaling Retail Brands with Anish Patel

  6. 6 Oct

    Outdoor Gear Entrepreneurship: Building a Marketplace from the Ground Up with Jake Cohn

    In this episode of The Growth Class, host Phil Masiello interviews Jake Cohn, President of Out&Back Outdoor, Inc.  Jake shares the unconventional journey from professional freer skier and entrepreneur to building and scaling an outdoor gear marketplace that ultimately led to the acquisition of The Locals Sale by Out&Back Outdoor.  He discusses how a simple idea to sell excess ski gear evolved into a community-driven business, the importance of staying adaptable when business plans inevitably change, and the lessons he learned from growing through lean teams, limited resources, and plenty of unexpected challenges.  Jake also shares how his experience as a professional athlete shaped his entrepreneurial mindset, why persistence and the ability to keep moving forward matter when things go wrong, and how Out&Back is working to make outdoor gear more accessible through new and used products and a more sustainable circular model.  The conversation also explores leadership and delegation, building teams around individual strengths, the realities of running a growing business, and Jake’s approach to balancing entrepreneurship, adventure, family, and his continued involvement in the outdoor industry.  Out&Back Outdoor, Inc. website: https://outandbackoutdoor.com/ Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Outdoor Gear Entrepreneurship: Building a Marketplace from the Ground Up with Jake Cohn

  7. 5 Oct

    Niche Digital Platforms: Scaling Local Wine Events Worldwide with Eric Orange

    In this episode of The Growth Class, host Phil Masiello interviews Eric Orange, Founder and CEO of LocalWineEvents.com.  Eric shares the story behind building one of the longest-running digital platforms for wine, food, beer, and spirits events, after a poorly attended wine dinner in 2000 revealed a simple problem: people needed one place to discover local experiences.  He explains how a $1,500 startup evolved into a global event discovery platform, the importance of solving a clear market need, and how early digital advertising helped create a sustainable business model.  Eric also discusses how consumer behavior in the wine industry has shifted from traditional wine education toward experiences, connection, and smaller, more intimate events. He shares insights into building a valuable audience and data set, using customer behavior and AI to better understand consumer interests, and the opportunities to scale and improve monetization through targeted advertising, event promotion, and audience segmentation.  LocalWineEvents.com website: https://www.localwineevents.com/ Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Niche Digital Platforms: Scaling Local Wine Events Worldwide with Eric Orange

  8. 30 Sept

    Food Brand Manufacturing: Scaling Production In-House with Marshall Rader

    In this episode of The Growth Class, host Phil Masiello interviews Marshall Rader, co-founder and CEO of The GFB.  Marshall shares the story behind turning a personal need for better gluten-free food into a nationally distributed CPG brand, from developing the first products by hand to building an in-house manufacturing operation and expanding into major retail channels.  He explains why The GFB chose to manufacture its own products, how bootstrapping and disciplined operations helped the company scale, and the challenges of navigating retail slotting fees, deductions, margins, and distribution. Marshall also discusses the importance of choosing the right retail and foodservice partners, building a team capable of supporting sustainable growth, and knowing when an opportunity creates more complexity than value.  The episode also explores The GFB’s evolution into The Gluten Free Brothers, its expansion into new product categories and co-manufacturing, and how the company approaches long-term growth while maintaining its values as a Certified B Corp.  The GFB website: https://theglutenfreebar.com Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Food Brand Manufacturing: Scaling Production In-House with Marshall Rader
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About

Join Phil Masiello on Crunching Your Growth, a weekly show, designed for entrepreneurs looking to scale their businesses. Every episode features exclusive interviews with founding entrepreneurs who have successfully grown their ventures, offering invaluable advice and actionable strategies. From tales of triumph to close calls, each guest shares the lessons they’ve learned on their growth journey, providing viewers with the insights and tactics needed to achieve their own business success. Whether you're just starting out or you're ready to scale, Crunching Your Growth is packed with practical tips to help you overcome challenges and seize growth opportunities. Hear inspiring anecdotes, uncover key growth tactics, and gain access to insider knowledge from those who have been in your shoes. A must-watch for anyone serious about scaling their business!

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