Marketing Without The Madness - by Market House Ltd.

Market House Podcast
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Tips, tools and triumphs presented by Market House Ltd for business owners and marketers.

  1. 25/10/2024

    Episode 15 - Fall And Winter Marketing Refresh: Pivoting Your Strategy for Seasonal Success

    In this episode, we're diving into an essential topic for every business and marketing team: how to pivot your marketing strategy now that we're rolling into the colder months of the year. Topics include: Why Seasonal Shifts Matter in Marketing Assessing Your Current Strategy How to Pivot Your Strategy For Fall And Winter Adjusting Content Themes And Topics Rethinking Product Positioning Refreshing Visuals Tactical Changes For Boosted Engagement Seasonal Keywords And Paid Advertising Boosting User-Generated Content Interactive Fall Content Setting Goals And Tracking Success FREE NEW Resource On Our Website: "Seasonal Marketing Strategy Pivot Checklist"!

  2. 27/05/2024

    Episode 14 - Thinking Bigger With Your Marketing Strategy

    Today we’re diving deep into the exciting world of thinking bigger for your marketing strategy. We’ll explore how to incorporate all aspects of your marketing and advertising into one cohesive campaign goal, the crucial elements you shouldn’t overlook, and the importance of timing in your campaign’s success. So, grab your notepads, sit back, and let’s embark on this journey together.

  3. 03/05/2024

    Episode 13 - Spring Cleaning Social Media Accounts For Your Business

    In this episode of Marketing Without The Madness, host Jessica Penner guides you through the process of spring cleaning your business's social media platforms. Whether you're a seasoned marketer or just starting out, this episode offers practical advice on how to make your social media profiles more professional, consistent, and easy to navigate. Learn why it's crucial to audit your social media accounts to ensure consistent branding across all platforms. Discover how to declutter your content by removing outdated or off-brand posts, and get tips for streamlining your content strategy with a well-organized calendar. The episode also explores the importance of engagement—responding to messages and comments to build relationships with your audience. Additionally, Jessica dives into the best practices for optimizing your social media bios with keywords and location information. Find out how to make your bios more informative and attractive to potential customers, and why a strong call to action can lead to more engagement. The episode concludes with a focus on visuals, offering tips for creating high-quality images and videos that align with your brand's identity. Tune in for a comprehensive guide to spring cleaning your social media platforms and making them shine in 2024!

  4. 29/04/2024

    Episode 12 - Summer 2024 Marketing Trends

    In this episode of Marketing Without The Madness, join Jessica Penner from Market House Ltd. as she explores the latest trends shaping the marketing landscape for Summer 2024. Discover how brands are embracing experiential marketing to create interactive experiences through virtual and augmented reality. Learn why sustainability is not just a buzzword but a crucial business practice as consumers demand eco-friendly and socially responsible brands. The episode also delves into the importance of inclusivity and diversity in marketing. From featuring a diverse range of people in advertising to embracing gender and sexual orientation inclusion, find out how brands are making everyone feel welcome and valued. Explore the shift toward micro and nano influencers and why they're becoming the new face of influencer marketing. Understand how these smaller-scale influencers offer authenticity and a personal connection with their followers. Lastly, discover why video marketing continues to dominate in 2024, with short-form content on platforms like TikTok and Instagram Reels gaining popularity. Whether you're a seasoned marketer or just starting, this episode provides insights and examples to inspire your next marketing campaign. Tune in to find out how to keep your marketing strategy fresh and effective for Summer 2024!

  5. 12/04/2024

    Episode 11 - MINI EPISODE - What's The Deal With User Generated Content?

    What are the green light go's and the no's of User Generated Content for marketing your business? Join Jessica Penner, Creative Director and Owner of Market House Ltd., for this mini-episode for marketers and business owners like you! www.markethouse.ca @markethouseyeg

  6. 09/01/2024

    Episode 10 - MINI EPISODE - Authenticity In Your Marketing

    Welcome to this special MINI EPISODE, where we embark on a journey into the heart of authentic marketing and branding. Join Jessica, creative director and owner of Market House Ltd., to dive into the essential yet often overlooked element of authenticity in branding. Discover actionable strategies, backed by insightful statistics and compelling examples, to navigate the dynamic landscape of branding while staying true to your brand's unique voice. From understanding your audience intimately to fostering transparency and consistency, learn how authenticity stands as the bedrock of enduring brand connections. Tune in and explore how to strike the perfect balance between staying authentic and navigating the ever-evolving realms of SEO and social media.

  7. 25/09/2023

    Episode 9 - A Conversation On Social Media

    Welcome to another exciting episode of Marketing Without The Madness! In today's instalment, we're pulling from our audio vault, featuring a panel discussion from a live event held by the Chamber of Commerce in Leduc and Wetaskiwin Regions. Diving deep into the ever-evolving world of social media for business, this panel was graced by three remarkable women who have not only mastered the art of digital engagement but have also leveraged social media to propel their businesses to new heights. Jessica, the visionary owner of Market House Ltd., a company known for its innovative approach to digital marketing strategies. With a wealth of experience in harnessing the power of social platforms, Jessica is here to share her invaluable insights and strategies with our audience. Monika, the creative mind behind Monika Social, a boutique social media agency renowned for crafting unique, brand-specific content. Monika's expertise lies in helping businesses in the digital landscape, and today, she'll be sharing her secrets to achieving social media success. Brittany from Brittany Miller Biz, a dynamic entrepreneur who has harnessed social media to establish her brand as a force to be reckoned with in the business world. Brittany brings a wealth of practical tips and firsthand experiences to the table, making her a true guru of social media for business. So, whether you're an established business looking to optimize your online presence or an aspiring entrepreneur eager to learn the ropes, this panel discussion promises to be an enlightening journey through the dynamic world of social media for business. Stay tuned as we uncover the strategies, stories, and secrets that have propelled these remarkable women to success in the digital age. Let's dive right in!

  8. 26/06/2023

    Episode 8 - Building a Brand that Stands Out: The Importance of Cohesive Branding and Staying True to Your Message with Jessica Penner, Liz Agudelo and Kaitlin Johnson

    In this episode, we explore the elements of building a strong brand, including cohesive branding and staying true to your brand message. Our team shares insights on how to develop a brand that stands out in a crowded market, how to create a consistent image across all channels, and the challenges of maintaining brand authenticity - while also tackling the issue of copyright infringement and plagiarism. We also discuss the impact of branding on consumer perception and loyalty, and practical tips for businesses looking to elevate their branding game. Whether you're a startup or an established brand, this episode offers valuable insights on how to create a strong brand identity that resonates with your target audience. Visit Us at www.MarketHouse.ca Or on social at @markethouseyeg

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Tips, tools and triumphs presented by Market House Ltd for business owners and marketers.

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