Coaching Inc with Tom Krol

Tom Krol

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

  1. 4 days ago

    CI - S2 - 155 - How a Local Meetup Turned Into an $80K Per Month Coaching Business with Andrew Lucas

    What if your next $30,000 coaching client didn’t come from an ad, a funnel, or a sales call with a total stranger? That’s exactly what happened to Andrew Lucas, who built his coaching business through a local real estate meetup and a community of people who already knew and trusted him. In this episode, Andrew shares how a simple lunch-and-pizza meetup eventually became a coaching business averaging $80K–$85K per month. He also talks about the mistakes he made early on, why you need a real program before taking people’s money, and how building a community can turn into a powerful coaching business. You’ll Learn How To: Start a local meetup and build a community around your expertiseBuild trust by becoming the hub for information in your marketAvoid the mistakes of coaching without a clear program or designWhat You’ll Learn in This Episode: (03:22) What does a local event look like?(03:53) How Andrew and his wife started with simple real estate meetups(04:58) Becoming the hub of information(06:10) The biggest mistake Andrew made when he first started coaching(08:50) You don’t need to turn every meetup into a client immediately(11:02) The most important part of the program(14:34) When partner split goes the wrong way(17:08) How Andrew presents his $75K program and why $30K upfront works(19:50) Dealing with new laws in South Carolina for wholesaling(25:46) Andrew on promoting the local meetups(32:55) How Andrew competes with other local meetups(34:54) When virtual meetups make sense(35:38) People want connection and want to be around others who think the same way(37:46) Leaning into motivation and proof in coaching(42:41) Keeping the momentum in local meetups(47:00) Why Andrew stopped bringing outside speakers into his meetup(49:20) How Andrew follows up with meetup attendees(52:09) How workshops and joint events can attract your ideal clientsWho This Episode Is For: Coaches who want to build a business through communityReal estate investors thinking about starting a coaching programEntrepreneurs who want to use local events to grow their influenceWhy You Should Listen: Andrew’s story shows that you don’t always need a complicated funnel or a big marketing machine to build a coaching business. This episode gives you a practical look at how a local meetup can grow into a serious coaching business. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

  2. 3 Sept

    CI - S2 - 154 - Build Your Coaching Business Around the Life You Actually Want with Henry Washington

    If your sole purpose of coaching is to make money, don't become a coach. It is profitable, but it can be lucrative and burn you out. In this episode, Tom Krol sits down with Henry Washington to talk about why coaches need to get clear on the life they actually want before building their coaching program. Henry shares how he went from helping people for free to creating courses that eventually generated $10,000 to $15,000 a month, and how that grew into a coaching community. He also explains why he never wanted to chase customers or constantly change his offer just to make more money. Listen and enjoy the show! You’ll Learn How To: Build your coaching program around the life you wantFigure out how much time you really want to give to coachingStart by helping people instead of immediately building an offerStay focused on one offerWhat You’ll Learn in This Episode: (03:11) Henry’s real estate journey from one house to 150 doors(04:33) The problems that come with having a big portfolio(05:29) Cash flow can be harder to live off than it looks on paper(09:55) How Henry accidentally got into coaching(10:55) The panic attack that pushed Henry to learn about real estate investing(13:41) The moment Henry realized he had a responsibility to help other people(15:07) Henry started sharing his real estate journey on Instagram(17:17) Unintentionally creating his first two courses(20:03) What new coaches should and should not do(21:00) New coaches should start with their life, not their offering(21:37) Build your program around the time you actually have(23:19) Go where the audience is(24:29) Henry relied on organic growth before using paid ads(26:58) The two battles every coaching business is fighting(28:30) The difference between chasing customers and attracting them(30:58) COVID changed what customers expect from coaches and online education(34:28) Connect with Henry WashingtonWho This Episode Is For: New coaches who are thinking about starting a coaching businessReal estate investors who want to turn their experience into coachingCoaches who feel trapped by the business they builtEntrepreneurs who want more freedom and less pressureWhy You Should Listen: This episode reminds you that your coaching business should support the life you want, not become the life you have to escape. Connect with Henry Washington: Website: https://www.seeyouattheclosingtable.com/ Instagram: https://www.instagram.com/thehenrywashington/ Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

  3. 26 Aug

    CI - S2 - 153 - Why More Offers Are Making You Less Money

    More ideas, more offers, and more opportunities sound like a good thing. But sometimes, they are exactly what's keeping your business from moving forward. In this episode, Tom Krol uses the example of a ship with hundreds of oars to explain why entrepreneurs need a clear destination. Tom shares why some profitable opportunities can still be distractions, why owners need the courage to choose one thing, and how getting your team focused on a single destination can lead to more peace, better profits, and less burnout. Listen and enjoy! You’ll Learn How To: Identify whether your business has a clear destinationGet your team rowing in the same directionChoose one primary goalUse a “someday maybe” list to get other ideas out of your headWhat You’ll Learn in This Episode: (01:13) The ship with hundreds of oars(03:35) Lack of clear destination(04:25) The courage to pick one thing(05:18) Make sure every oar is rowing toward the same goal(06:19) When the business becomes a cash grab(06:59) The “someday maybe” folder(07:18) Focus on what the market wants(08:25) Having a personal financial goal(09:04) Progress, not perfectionWho This Episode Is For: Entrepreneurs who are distractedBusiness owners who have too many ideas, offers, or opportunitiesLeaders who lack clear direction with their team and businessWhy You Should Listen: If your business feels busy but isn't moving as quickly as it should, this episode will help you step back, choose a direction, and get everyone moving toward the same goal. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

  4. 20 Aug

    CI - S2 - 152 - The Simple Content Strategy Generating $100K a Month with Nick Sanborn

    In this episode, Tom Krol talks with Nick Sanborn about how he built a large real estate business and coaching funnel by simply documenting what he was already doing every day. Listen as he shares why he tells his team to post three pieces of business-related content every day, why you shouldn’t wait for the perfect setup, and how one simple change to his YouTube strategy helped generate nearly $100K a month in coaching sales. You’ll Learn How To: Create content without spending hours planning or scriptingTurn your everyday work into contentUse the “three pieces of content a day” strategyUse AI to support your content, construction, and real estate teamsWhat You’ll Learn in This Episode: (02:35) About Nick and Sanborn Construction(04:39) Who Nick’s clients are(05:46) Why they choose a done-with-you model(07:01) Difference between showing how to do it and walking you through it(08:11) The market condition in the Midwest(10:56) If you had to start over, start with your phone(11:26) The three-content-a-day rule(13:10) Simple content can outperform highly planned content(14:34) Preparedness creates confidence(17:31) Film everything and put it out there(19:18) The funnel mistake that was costing them leads(21:06) Adding a QR code on YouTube videos(23:02) Create content for how people consume it(24:38) How Nick uses AI across his companies(27:07) Nick’s recommended booksWho This Episode Is For: Coaches who want to start doing contentEntrepreneurs who want to grow their audienceBusiness owners who want to generate more leads through contentWhy You Should Listen: You don't need a huge production team or complicated content calendar. Start by documenting what you're already doing, post consistently, and make it easy for people to take the next step. Connect with Nick Sanborn: Website: https://www.sanbornconstructiongroup.com/ YouTube: https://www.youtube.com/@SanbornConstructionGroup Instagram: https://www.instagram.com/sanbornconstructiongroup Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

  5. 17 Aug

    CI - S2 - 151 - How to Actually Keep the Money You Make

    Have you ever worked really hard but not seen the results of your efforts? On today's episode, Tom Krol breaks down the habits he sees in entrepreneurs who earn a lot of money but struggle to keep it. From knowing your net worth and understanding your numbers to managing debt, taxes, and everyday spending, Tom shares what financially successful entrepreneurs do differently. Listen and enjoy the show! You’ll Learn How To: Track your net worth and cash flowBuild better habits around saving and spendingTake control of your business and personal financesMake purchasing decisions based on numbersWhat You’ll Learn in This Episode: (02:09) The difference between gross and net(03:54) Why wealthy people know and measure their net worth(04:47) The financial trap of only looking at monthly income and expenses(05:40) How much should I live off?(07:06) Money management should be done by husband and wife together(07:35) Watching your net worth grow can improve your confidence(08:01) Struggling entrepreneurs don't know their KPIs and P&L(10:11) Don't try to play games with the IRS(11:29) How to make purchasing decisions based on cash flow and net worth(12:51) Basic terminology every entrepreneur should understand(14:16) Slow down before spending company money(15:41) Why wealthy people feel good about saving money(17:00) The beginning of financial freedomWho This Episode Is For: Entrepreneurs who are just starting to make moneyBusiness owners who are not keeping enough of their moneyFounders who need to get better at managing their numbersAnyone who wants more financial freedomWhy You Should Listen: Tom shares practical lessons on net worth, spending, saving, debt, taxes, and financial discipline that can help you stop running in circles and start building real wealth. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

  6. 13 Aug

    CI - S2 - 150 - The Secret to Magnetic Messaging

    What do you say when you're starting out as a coach, and nobody knows who you are yet? In this episode, Tom Krol breaks down how to create what he calls “magnetic messaging,” content that attracts the right people, repels the wrong people, and gives your audience a reason to listen. Today, he shares simple ideas around authenticity, radical differences, creating content from a beginner’s perspective, and giving away real value. Listen and enjoy the show! You’ll Learn How To: Create messaging that attracts your ideal audienceStand out by embracing your radical differencesTurn your experience into useful talking pointsGive away valuable information without losing clientsWhat You’ll Learn in This Episode: (01:51) The attitude of progress, not perfection(02:26) Being real and authentic with your audience(03:42) Enthusiasm makes your message more powerful(04:37) R.O.D.S. explained(05:30) Being different can help you cut through the noise(07:07) The “10,000 Talking Points” idea(07:38) Why you need to remember what it was like to be a beginner(09:02) Write down 100 different questions a newbie would ask you(10:22) Understanding your audience wants to hear your hits(11:15) Bringing people value when you speak(12:34) Being a generous expert and giving away your best information can attract more clientsWho This Episode Is For: Coaches who are just starting to build an audienceConsultants and course creators looking for better messagingEntrepreneurs trying to stand outAnyone who wants to create contentWhy You Should Listen: Tom shows you how to lean into what makes you different, speak with genuine enthusiasm, and give people something they can use. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

  7. 10 Aug

    CI - S2 - 149 - You're 1% Finished

    For today's episode, we will be talking about webinars. Tom Krol explains why a webinar is only 1% finished once you have the slides, talking points, and presentation ready. The real work starts after that, when you begin testing different parts of the webinar to see what gets people to watch, stay, and take action. From testing your CTA and pricing to tracking where people drop off, Tom shares a simple approach to improving your webinar and turning it into a more effective sales tool. You’ll Learn How To: Improve your webinar by using real dataTest different prices, CTAs, formats, and webinar lengthsTrack where people are dropping offCreate a webinar that gets more people to watchWhat You’ll Learn in This Episode: (01:24) What is a webinar?(01:59) The most important thing to know about a webinar(02:48) The metrics and KPIs you need to track after launching(03:49) When to introduce the CTA into the webinar?(04:30) Split testing is the key to improving your webinar(05:29) The difference between teaching webinars and future-pacing webinars(06:30) Write your own webinar instead of paying a consultant(07:17) The first part of the webinar(08:05) A webinar is a journey and requires ongoing workWho This Episode Is For: Coaches who want to use webinarsEntrepreneurs building a scalable coaching businessCourse creators looking to improve their conversionsWhy You Should Listen: If you're using webinars, or planning to start, this episode will help you look at the process differently and focus on the work that drives results. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

  8. 6 Aug

    CI - S2 - 148 - The Biggest Mistake You're Making with Client Reviews

    Most business owners have happy clients, but very few know how to turn those happy moments into powerful marketing. In this solo episode, Tom Krol talks about a simple technique that he used just to make massive amounts of revenue in a short amount of time that doesn't cost a penny. That is, you become a ninja at capturing good news. Listen as he shares a simple strategy for collecting authentic client reviews, and why timing is everything in client reviews. You'll Learn How To: Capture authentic client reviewsCollect reviews consistently without making it complicatedBuild trust with potential clients using real customer feedbackWhat You'll Learn in This Episode: (01:02) Capturing "good news"(02:06) Simple trick that is built on human nature and laws of reciprocity(02:52) Timing is everything in client reviews(04:28) Use the word "reviews" instead of "testimonials" on your website(05:14) Make collecting reviews a weekly responsibility for your team(06:14) Simple contract clause that gives you permission to use client reviewsWho This Episode Is For: Coaches who are looking to build more credibilityEntrepreneurs who want more referralsBusiness owners who aren't consistently collecting reviewsWhy You Should Listen: Tom shares a practical system for collecting authentic reviews, using them effectively, and building trust with future clients. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

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About

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

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