Simple Business Dream Life

Emma Hine

The Simple Business Dream Life Podcast is for established business owners who want to make more money by doing less, without sacrificing their time, their energy, or the life they're working so hard to build. Hosted by Emma Hine, Business Growth Strategist, mentor, bestselling author and speaker, this is a space for simplifying your business so it actually supports your dream life instead of consuming it. Because most business advice tells you to do more. Emma does the opposite. Emma knows what it's like to build a business that looks wildly successful on the outside while quietly draining everything on the inside. After walking away from a 7 figure business that stole her time, her focus and her joy, she started again. This time choosing simplicity. One clear offer, messaging that actually connects, and systems that create freedom instead of pressure. Now Emma helps established business owners cut through the noise, get the few things that actually make money working, and build a business that feels simpler, more profitable, and properly theirs. Inside each episode you'll find honest conversations, grounded strategy, and the occasional loving kick up the bum. Real guidance on simplifying your business so you can make more without hustling, overworking, or chasing someone else's version of success. If you're ready to stop building a business that runs your life and start building one that supports it, you're in the right place.

  1. 2 days ago

    E137: Are You Building a Business Around Who You Think You Should Be with Dr Donna Elliott & Cheryl Reid

    What if the business and life you’ve worked so hard to create look successful on the outside, but don’t actually feel right on the inside? In this episode of Simple Business Dream Life, I’m joined by Dr Donna Elliott and Cheryl Reid, co-founders of Now Is Your Time and creators of Mind Coding®, for a fascinating conversation about self-doubt, identity, intuition and what it really means to be successful. We talk about how easily we can build our lives around who we think we’re supposed to be. We become the reliable one, the successful one, the person who has everything under control. We say yes when we want to say no, make decisions based on other people’s expectations and keep pushing ourselves to achieve more, often without stopping to ask whether we’re building a life we actually want. Donna and Cheryl share their personal journeys of overcoming limiting beliefs, recognising old patterns and learning to trust themselves. They explain how the beliefs we develop throughout our lives can influence the way we approach business, money, success and the decisions we make every day. And we explore a question that I think every business owner should ask themselves: Can you create your dream life if you’re still living as the person you think you’re supposed to be? Because business growth isn't just about making more money, getting more clients or reaching the next milestone. It's about understanding what success means to you, recognising what might be holding you back and having the courage to build something that feels right for you. If you've ever questioned your decisions, struggled with imposter syndrome, found yourself working harder without getting the results you want, or wondered why your business doesn't feel the way you thought it would, this conversation is for you. In this episode, we explore: Identity and self-doubt: How the beliefs we develop growing up can shape the way we see ourselves and approach business.Overcoming imposter syndrome: Why the fear of the unknown can keep us stuck in familiar patterns, even when we're unhappy.The relationship between mindset and business success: How our beliefs about ourselves, money and what's possible can influence the decisions we make.Why working harder isn't always the answer: The difference between forcing results and changing the patterns that keep us stuck.Learning to trust your intuition: What it means to reconnect with your inner authority instead of constantly looking outside yourself for answers.Your money story: How the beliefs we hold about earning, receiving and deserving money can affect our ability to grow a business.Redefining success: Why financial success alone doesn't guarantee fulfilment, and why your version of success is allowed to evolve.Finding your why: How reconnecting with the reason you started your business can help you find your motivation again.Taking the first step: How to start listening to what you really want and take one small action towards it.The question to ask yourself One of the biggest takeaways from this conversation is the importance of getting honest with yourself about what you actually want. Not what you think you should want. Not what other people expect of you. And not what success is supposed to look like according to somebody else's definition. What would light you up if you stopped worrying about whether it was possible, what other people might think or whether you were good enough to make it happen? You don't have to figure everything out today. You don't need a perfect plan or complete confidence in your ability to make it work. Start by allowing yourself to imagine what you really want. Pay attention to the thoughts and beliefs that immediately tell you why you can't have it. And then ask yourself what one small action you could take today to move towards it. As Donna and Cheryl remind us, self-trust grows when we start following through on the things that matter to us. Your business should support the life you want to live. But first, you need to give yourself permission to decide what that life looks like. Meet our guests: Dr Donna Elliott and Cheryl Reid Dr Donna Elliott and Cheryl Reid are the co-founders of Now Is Your Time and creators of Mind Coding. Combining neuroscience, somatics and spirituality, they help people recognise and move beyond limiting beliefs, overcome self-doubt and reconnect with who they really are. Through their work, they encourage people to challenge the patterns that have been holding them back, trust their inner guidance and create lives and businesses that feel more aligned with their true selves. https://www.nowisyourtimeto.com/ A final thought If you've been waiting until you feel more confident, more capable or more ready to go after what you really want, perhaps it's time to stop waiting. You don't need to have every answer before you begin. Sometimes the first step is simply being honest with yourself about what you want and deciding to take it seriously. Now is your time. What is one thing you could do today to move closer to the life and business you really want? Thank you for listening to Simple Business Dream Life. If this episode resonated with you, share it with someone who needs to hear this conversation, and don't forget to follow the podcast so you don't miss future episodes Want to connect? Find me here: Instagram: https://www.instagram.com/iamemmahine Linkedin: https://www.linkedin.com/in/emma-hine Website:  https://www.emmahine.co.uk You Tube: https://www.youtube.com/@EmmaHineStrategy

  2. 21 Oct

    E136: Sometimes You Have To Let Go Of The Things You Love

    On December 7th I will be hosting my final Growth Event. And today I want to tell you the real story behind that decision. Because it goes a lot deeper than simply deciding to stop running an event. And I think there’s something in it for you too. In this episode of Simple Business Dream Life I’m getting really honest about grief, growth and knowing when it’s time to let go of something you love. Even when it’s working. Even when you’re proud of it. Even when it feels a little bit heartbreaking. In this episode I cover: Why I created The Growth Event in the summer of 2023 and what was really behind itWhat grief does to your confidence, your relationships and your sense of who you are in the worldWhat happened in that room over 7 events and why I’m so proud of what it becameWhy something being good and successful isn’t always reason enough to keep doing itHow this decision connects directly to everything I teach about simplification as a growth strategyThe difference between letting go because something failed and letting go because it has served its purposeThe question I’m sitting with myself and the one I want to leave with youThis episode is for you if you’re holding on to something in your business because you’ve always done it. Because you’re proud of it. Because other people expect you to keep going. If you know something needs to change but letting go feels too hard. If you’ve ever wondered whether growth sometimes means stopping something rather than starting something new. You don’t have to wait until something is broken to decide you want something different. Key Takeaways Just because something is good doesn’t mean you have to keep doing it foreverSimplification is a growth strategy. And that applies to your own business decisions tooLetting go of something successful isn’t failure. It’s clarityYou don’t have to be miserable before you’re allowed to make a changeSometimes the bravest thing you can do is let go of something you love to make room for what comes nextMentioned in this episode The Growth Event. December 7th. Hogarths Solihull. The seventh and final one: https://emmahine.co.uk/the-growth-event Want to connect? Find me here: Instagram: https://www.instagram.com/iamemmahine Linkedin: https://www.linkedin.com/in/emma-hine Website:  https://www.emmahine.co.uk You Tube: https://www.youtube.com/@EmmaHineStrategy

  3. 14 Oct

    E135: The Room Changes Everything

    When did you last leave an event and feel like something had genuinely shifted. Not because of what you learnt. Because of who you met. We justify going to events on the agenda. The speakers. The topics. But the content is almost always available somewhere else. What isn't available anywhere else is the room. The specific people. The conversation that happens in the break that you're still thinking about days later. In this episode of Simple Business Dream Life I'm talking about why the people in the room matter more than what's on the stage. And how to make sure you're choosing the right rooms and showing up in them properly when you do. In this episode I cover: Why we justify events on the content when the real value is almost always the connectionsReal things that have happened inside my own event. Collaborations, clients, friendships, people finally feeling like they belongMy honest story of spending a whole event with people I already knew and leaving with nothing new. And what I did differently last weekWhy FOMO is not a strategy and how it leads people into the wrong rooms for the wrong reasonsWhy a room that's right for someone else isn't automatically right for youThe questions worth asking before you buy the ticketHow to show up with intention and find your own way to make it work even if small talk doesn't come naturallyThis episode is for you if you've been going to events and leaving feeling like you should have got more from them. If FOMO has ever made you buy a ticket to something that wasn't quite right for you. If you find networking uncomfortable but you know connection matters. If you want to be more intentional about which rooms you invest in and what you do when you're in them. The room gives you what you bring to it. So bring intention. Key Takeaways The content at events is almost always available elsewhere. The people aren'tThe right room with the right culture can change businesses and lives. The wrong room just costs you a day and a ticket priceA room that's right for someone else is not automatically right for you. Ask who's going to be there not just who's on the stageShowing up isn't enough. You need a plan for what you want and how you're going to get itFind your own way to make connection happen. It doesn't have to look like everyone else's version of networkingMentioned in this episode The Growth Event. December 7th 2026. Hogarths Solihull. Come with intention. https://emmahine.co.uk/the-growth-event Want to connect? Find me here: Instagram: https://www.instagram.com/iamemmahine Linkedin: https://www.linkedin.com/in/emma-hine Website:  https://www.emmahine.co.uk You Tube: https://www.youtube.com/@EmmaHineStrategy

  4. 7 Oct

    E134: Do Less. Grow More. The Book.

    My new book is out. Do Less. Grow More. And today I want to talk to you about it properly. Not in a here's my book go and buy it way. In a this is why it exists and this is who it's really for way. Because the story behind this book is not what you might expect. In this episode of Simple Business Dream Life I'm getting honest about why I rewrote the book from scratch rather than just updating it. What changed between 2022 and now. Who this book is actually written for. And what doing less actually means when the goal is growing more. In this episode I cover: Why I sat down to refresh the first book and ended up rewriting it completelyHow the person who wrote it in 2022 is not the person sitting here today and why that mattersHow losing Becky cemented a lesson I thought I already knew in a completely different wayWho Do Less. Grow More. is actually written for and why it's not a crisis book or a stay small bookWhat doing less actually means and why it's the fastest route to the growth you wantWhy the things that stay in your business need to be connected properly or the sales keep falling through the gapsWhat the Simple SCALE Framework is and how it takes you through the whole processThis episode is for you if you've built something real and it's working on paper but something is niggling. If the freedom you imagined when you started this isn't quite what you're living. If you're busier than you thought you'd be at this point and more tied down than you wanted to be. If you know something needs to change but you're not sure what or where to start. You don't have to blow up everything you've built. You just need to clear the path. Key Takeaways The books that change how we think are written by someone who's been in it. Not from a safe distanceDoing less isn't shrinking your ambition. It's removing the noise so the right things get more of youOne of the biggest reasons businesses plateau is that the right things aren't connected properlyYour business is supposed to fund your life. Not consume itThe Simple SCALE Framework gives you a process to follow not just a concept to think aboutMentioned in this episode Do Less. Grow More. Out now. https://www.amazon.co.uk/Do-Less-Grow-More-business/dp/B0HKDNL7KF  Want to connect? Find me here: Instagram: https://www.instagram.com/iamemmahine Linkedin: https://www.linkedin.com/in/emma-hine Website:  https://www.emmahine.co.uk You Tube: https://www.youtube.com/@EmmaHineStrategy

    E134: Do Less. Grow More. The Book.
  5. 30 Sept

    E133: Are You Out of Alignment? What Your Business Might Be Trying to Tell You with Lynn Jinks

    Have you ever had that feeling that something in your business just isn't quite right? Maybe everything looks good from the outside. Your business is growing, you're achieving things and you're doing everything you're supposed to be doing, but internally you feel overwhelmed, disconnected, stuck or exhausted. That feeling could be telling you something. In this episode of Simple Business Dream Life, I'm joined by Lynn Jinks, spiritual alignment coach and crystal healer, for a fascinating conversation about what alignment actually means and how it can affect the way we run our businesses. We talk about the connection between your values, beliefs, emotions, energy and the decisions you make, and why being out of alignment can leave you feeling stuck even when you can't quite explain why. Lynn explains how our thoughts can trigger emotions and actions, why learning to recognise your own gut response matters, and how understanding your personal values can give you a much stronger foundation for making decisions in both life and business. We also explore something I'm particularly passionate about: the idea that ambition and alignment can absolutely coexist. Living in alignment doesn't mean shrinking your ambitions, wanting less or stopping yourself from growing. It can actually mean building and growing your business in a way that supports who you are and the life you actually want. In this episode, we talk about: What spiritual alignment actually meansHow to recognise when you're out of alignmentWhy your values are so important when making business decisionsHow your thoughts, feelings and emotions can influence your actionsThe different ways we can experience our gut instincts and intuitionWhy we sometimes ignore the feeling that something isn't rightHow your personal values can change over timeThe connection between your values and your businessWhether ambition and alignment can coexistWhy nurturing yourself can change the way you approach ambitionWhy feeling stuck in business may have more to do with what's happening internally than externallyHow external validation can affect your ability to trust yourselfWhy confidence can come from evidenceHow the energy you bring into your business can affect the way you show upThe role Lynn's spiritual practices, crystals and chakra work play in her coachingAnd the first practical step Lynn recommends if you feel you're living out of alignmentA simple place to start If you're reading this and thinking, “Actually, I think I might be out of alignment,” Lynn's advice is wonderfully simple: Start with your values. What really matters to you? What do you stand for? Where are you living in alignment with those values, and where have you started to move away from them? And perhaps most importantly, are the values you're living by actually yours? Because sometimes the things we think we value have been handed down to us by our families, teachers, society or the people around us. They can become beliefs we follow without ever stopping to ask whether they still fit. And that can have a huge impact on the business we build. About Lynn Jinks Lynn Jinks is a compassionate Spiritual Alignment Coach and qualified Crystal Healer with over two decades of experience supporting women to step into clarity, confidence, and aligned living. She blends grounded spiritual wisdom with practical mindset and energy tools that help individuals reconnect with their true selves, shift limiting beliefs and transform overwhelm into calm. Lynn’s work is rooted in the belief that true transformation begins from the inside out. She combines intuitive coaching, energy alignment, crystal healing, chakra balancing and mindset practices to help clients release emotional blocks, restore balance and ignite inner confidence. Whether through one to one crystal healing, online energy reset sessions, keynote talks and group healing, Lynn offers soulful support that is both actionable and deeply healing.  https://www.lynnjinks.co.uk/Want to connect? Find me here: Instagram: https://www.instagram.com/iamemmahine Linkedin: https://www.linkedin.com/in/emma-hine Website:  https://www.emmahine.co.uk You Tube: https://www.youtube.com/@EmmaHineStrategy

  6. 23 Sept

    E132: You Already Know. So Why Aren't You Doing Anything About It

    Deep down you already know. You probably know which offer isn't working. You probably know which client isn't the right fit anymore. You probably know what you've been avoiding. You probably know what you need to stop doing. And you probably know what you really want to do next. But knowing something and actually doing something about it are two very different things. And the gap between the two is where so much time, energy and money quietly disappears. In this episode of Simple Business Dream Life I'm talking about that gap. Why we sit on things we already know. What's really happening underneath the waiting. And what it actually takes to finally act on the thing you've known for a while. In this episode I cover: Why your gut almost always has the answer before your head catches up and why we dismiss itThe real reason you're not acting on what you already know. And why it's rarely actually about needing more informationFear, lack of self trust and the belief that the right answer should be harder to find than it isMy own story of knowing something needed to change and sitting on it for far too longWhat's actually happening in the gap between knowing and doingWhy more thinking inside the same environment just produces more confusionWhat actually bridges the gap. And why it's simpler than you thinkWhy giving yourself space is one of the most productive things you can do in your business right nowThis episode is for you if you've been circling the same decision for months. If you keep almost making a move and then talking yourself out of it. If you ask everyone else for their opinion because you don't quite trust your own. If you know something needs to change but you just haven't done anything about it yet. You don't have to have every detail worked out. You just have to be honest with yourself about what you already know. Key Takeaways The first answer. The one that comes before the second guessing. Is almost always rightFear dressed up as due diligence is still fearThe knowing doesn't get louder with more thinking. It gets clearer with more spaceSitting on a decision you already know the answer to has a cost that compounds every single dayThe bridge between knowing and doing is almost never more information. It's intentional space away from the noiseWant to connect? Find me here: Instagram: https://www.instagram.com/iamemmahine Linkedin: https://www.linkedin.com/in/emma-hine Website:  https://www.emmahine.co.uk You Tube: https://www.youtube.com/@EmmaHineStrategy

  7. 16 Sept

    E131: What If the Thing That Makes You Different Is Your Greatest Business Advantage with John Spencer Williams

    What if the things you've spent years trying to hide, fix or tone down are actually some of your greatest business advantages? In this episode of Simple Business Dream Life, I'm joined by author and entrepreneur John Spencer Williams to talk about what it really takes to stand out in an increasingly noisy and competitive world. John has spent more than 20 years helping people create businesses, books and brands that stand out. He is the author of three bestselling books, translated into 10 languages, and his latest book, Crazy Successful, explores a fascinating idea: the very things that can make us feel different, whether that's the way our brains work, our personality, our experiences or simply the fact that we've never quite fitted the traditional mould, could be the very things that help us create something extraordinary. Because right now, there is more noise than ever. More people in every niche. More competition. More marketing. More pressure to be visible and more advice telling us what we should be doing. And when everyone is following the same strategies, using the same language and trying to appeal to everyone, how do you actually stand out? According to John, the answer isn't necessarily to become better at doing what everyone else is doing. It might be to stop trying to fit in. We talk about why so many entrepreneurs suppress their personalities in their marketing, why trying to be liked by everyone can leave your content broad, vague and bland, and why showing more of who you really are can help the right people connect with you. John also introduces the idea of creating a Category of One. Rather than entering an already crowded market and becoming just one more person offering the same thing, what if you could create something distinctive enough that you were the obvious choice for the people who wanted it? We also talk about the power of having one strong idea, one clear revenue engine and one compelling offer, rather than constantly creating more products, offers and complicated ways to make money. And, of course, we couldn't have a conversation on Simple Business Dream Life without talking about the pressure to do more. Because if you've ever found yourself thinking you need more offers, more content, more funnels, more platforms or more everything before your business can grow, this episode might give you a completely different perspective. In this episode, we talk about: Why entrepreneurs and creative people often feel like they don't fit the traditional mouldHow your personality and experiences can become a competitive advantageWhy hiding who you are can make your marketing forgettableThe danger of trying to be liked by everyoneWhy vulnerability can help people connect with youHow to deal with criticism, trolling and other people's reactions onlineThe three content sins: broad, vague and blandWhat it means to create a Category of OneWhy a single powerful and distinctive idea can transform your marketingHow to spot opportunities by getting ahead of the adoption curveWhy AI makes being genuinely distinctive more important than everThe importance of building a strong revenue engineWhy one clear offer can take you further than constantly creating moreHow to identify the patterns that might be sabotaging your own successWhy the thing that made corporate life difficult for you could become a superpower in your own businessOne of my favourite parts of this conversation is John's reminder that you don't have to become someone else to build a successful business. In fact, trying to suppress the things that make you different may be making it harder. The way you think. The things you've experienced. The personality traits you've been told are too much. The ideas you have that don't quite fit with what everyone else is doing. Perhaps those aren't things you need to fix. Perhaps they're the starting point for creating something only you can create. About John Spencer Williams John Spencer Williams has spent more than 20 years helping people create businesses, books and brands that stand out. He is the author of three bestselling books, translated into 10 languages, and his work explores creativity, entrepreneurship, psychology and what it takes to create something truly distinctive. His latest book, Crazy Successful, is for entrepreneurs and creative people who know they haven't reached their full potential and want to understand how to use what makes them different as an advantage rather than something to hide. Buy Crazy Successful here: www.crazysuccessfulbook.com Take John's personality test here: www.crazyadvantage.com You can also search for Crazy Successful on Amazon. If you're listening when the episode first goes live, check out John's website for details of his special launch offer and the Crazy Successful Blueprints workshop. A final thought You don't need to be more like everyone else to succeed. In a world where more people are competing for attention than ever before, being more distinctive could be one of the most valuable things you can do. And the best place to start? Looking at the things that make you different and asking yourself: What if this isn't the thing holding me back? What if it's actually my advantage? If you enjoyed this episode, make sure you subscribe to Simple Business Dream Life so you don't miss future conversations and practical strategies to help you build a business that supports your life rather than consuming it. Want to connect? Find me here: Instagram: https://www.instagram.com/iamemmahine Linkedin: https://www.linkedin.com/in/emma-hine Website:  https://www.emmahine.co.uk You Tube: https://www.youtube.com/@EmmaHineStrategy

  8. 9 Sept

    E130: The Mental Load Nobody Talks About

    When did you last feel actually on top of it. Not just managing. Not just keeping up. Actually clear headed, energised and excited about what you're building. Because most business owners are carrying something they've never quite put into words. Not the to do list. Something heavier than that. Something that lives in their head permanently and never really switches off. And nobody's talking about it. Because talking about it feels like admitting something. And we don't do that do we. In this episode of Simple Business Dream Life I'm talking about the invisible weight of running a business alone. What it actually costs you. And what changes when you finally stop carrying it by yourself. In this episode I cover: What the mental load of running a business actually is and why it's so much more than just being busyThe performing of being fine and why it's one of the most exhausting things you can doWhy we've been taught that coping alone is strength and what that belief is actually costing usMy own story from 2026. Going round in circles alone and what one month of the right support changedThe real cost of carrying it alone. Not just in sales but in time, energy, creativity and joyWhat the other side actually looks and feels like when you stop doing it all yourselfThe difference between employing someone and bringing in a strategic partner and why the how matters less than the decisionThis episode is for you if you're the person who always copes. Who figures it out alone. Who would never dream of showing weakness. And who is quietly exhausted by it. If you're going round in circles on decisions that a 20 minute conversation would resolve. If the spark has gone a bit quiet. If you started this business for freedom and somewhere along the way it stopped feeling like that. The strongest thing you can do isn't cope alone. It's know when to let someone in. Key Takeaways The mental load of business is not the to do list. It's the invisible stuff that lives in your head permanentlyPerforming being fine is exhausting. And it's costing you more than you knowThe people who get furthest fastest are almost never the ones doing it aloneRelieving the mental load doesn't just grow your business financially. It makes it more fun, more creative and more sustainableThe how matters less than the decision. Stop carrying it aloneWant to connect? Find me here: Instagram: https://www.instagram.com/iamemmahine Linkedin: https://www.linkedin.com/in/emma-hine Website:  https://www.emmahine.co.uk You Tube: https://www.youtube.com/@EmmaHineStrategy

4.9
out of 5
19 Ratings

About

The Simple Business Dream Life Podcast is for established business owners who want to make more money by doing less, without sacrificing their time, their energy, or the life they're working so hard to build. Hosted by Emma Hine, Business Growth Strategist, mentor, bestselling author and speaker, this is a space for simplifying your business so it actually supports your dream life instead of consuming it. Because most business advice tells you to do more. Emma does the opposite. Emma knows what it's like to build a business that looks wildly successful on the outside while quietly draining everything on the inside. After walking away from a 7 figure business that stole her time, her focus and her joy, she started again. This time choosing simplicity. One clear offer, messaging that actually connects, and systems that create freedom instead of pressure. Now Emma helps established business owners cut through the noise, get the few things that actually make money working, and build a business that feels simpler, more profitable, and properly theirs. Inside each episode you'll find honest conversations, grounded strategy, and the occasional loving kick up the bum. Real guidance on simplifying your business so you can make more without hustling, overworking, or chasing someone else's version of success. If you're ready to stop building a business that runs your life and start building one that supports it, you're in the right place.