The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.

Yuliana Francie
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The Affluent CEO Show She didn't build the wrong life. She just built it as the wrong woman. This is for the woman who has already succeeded — and knows, in the place she doesn't say out loud, that the woman who built it isn't her. Not fully. This isn't a podcast about strategy. It's about the identity underneath it. The nervous system driving it. The truth she's been avoiding. Because more growth isn't what's missing. Honesty is. Every episode dismantles the performance — the one that built the business, the income, the life — and reveals what it's costing her to stay there. Through raw conversations, precision frameworks, and the kind of depth that confronts instead of comforts — this is where she stops expanding from who she was and starts leading from who she actually is. Not hustle. Not performance. Not another blueprint. Sovereignty. Hosted by Yuliana Francie — CPA, author of Embody. Elevate. Expand. — this is where the performance ends and she begins. Follow now. If this found you, you already know why. Follow now. The woman you are becoming is already listening. 📲 Follow me for more exclusive content:👉 Instagram: https://instagram.com/yulianafrancie👉 Facebook: https://www.facebook.com/YulianaFrancie/👉 LinkedIn: https://www.linkedin.com/in/yulianafrancie/

  1. 2 MAY

    There Is No Later

    This is a special episode. On the same day my book was released, my father passed away. Two defining moments, one ending, one beginning. And in between them, a realization I can’t ignore: A life unlived doesn’t disappear. It becomes regret. In this episode, I reflect on:  The complexity of losing someone you were never fully connected to  The weight of words left unspoken  The quiet truth that most people aren’t running out of time—they’re delaying what mattersWhat are you still holding back? What are you waiting to say, choose, or become? Because the time isn’t later. It’s now.

    15 min

  2. 17 APR

    From Overgiving to Overflow with Chelsea Norton

    What if scaling your business wasn’t about pushing harder… but learning how to receive differently? In this episode of The Affluent CEO Show, I’m joined by Chelsea Norton, a somatic therapy and embodiment coach, for a powerful conversation on the shift from overgiving to overflow. Because most women don’t have an offer problem. They have an embodiment gap. We’ve been conditioned to:  over-deliverover-proveover-function…believing that more effort equals more results. But real expansion doesn’t come from force. It comes from alignment. This conversation explores what happens when you stop operating from pressure—and start leading from presence. If this episode is hitting ... it's not random. You're ready for the next version of you.  Start here: https://yulianafrancie.com/embody/

    27 min

  3. 13 APR

    You Don’t Have a Strategy Problem. You Have an Identity Problem.

    You’ve done the courses. You’ve followed the strategies. You’ve refined, optimised, and executed.  So why does it still feel… off?  In this episode, Yuliana Francie challenges the biggest myth in business growth — that you need a better strategy.  After 25+ years as a corporate strategist, she reveals the real reason high-performing women plateau:  It’s not strategy. It’s identity.  This episode explores:   Why strategy is no longer your bottleneck  The hidden cost of overthinking and over-refining  How burnout is a symptom—not the problem  The shift from performing to embodying  Why your business will only grow to your level of consciousness  If you’ve built success but still feel misaligned, exhausted, or stuck in repeating patterns…   This is your turning point.   Because your next level isn’t built by doing more. It's built by becoming more.   → Start your next level: yulianafrancie.com/embody   If this episode is hitting ... it's not random. You're ready for the next version of you.  Start here: https://yulianafrancie.com/embody/

    19 min

  4. 8 APR

    Reinventing First Aid: From Toxic Overload to Plant-Based Power with Jodi Scott

    What if the products you trust to heal you… are quietly harming you? In this episode of The Affluent CEO Show, I sit down with Jodi Scott, founder of Green Goo, to explore the intersection of health, consciousness, and entrepreneurship — and why true innovation often begins with questioning the “normal.” Jodi’s journey didn’t start in business. It started in the medical world — studying health psychology and working alongside physicians to improve how we understand healing. But everything shifted in a moment of awareness. Pregnant. Conscious. Living clean. Yet surrounded by products filled with ingredients she wouldn’t knowingly put in her body. That moment sparked a mission: To reinvent first aid using plant-based, effective, and truly safe solutions. This conversation goes deeper than products. We explore:  The hidden toxicity in everyday “health” products  The gap between traditional medicine and holistic healing  How questioning the system leads to true innovation  Building a purpose-led business rooted in integrity  The power of listening to your inner knowing — even when it disrupts the norm This is not just about skincare or first aid. It’s about reclaiming sovereignty over your body, your choices, and your business. If you’re a woman building wealth, impact, and legacy — this episode will shift how you think about what you consume… and what you create. Ready to go deeper into Jodi’s world and explore her work? → Visit her special collaborative page here: yulianafrancie.com/greengoo If this episode is hitting ... it's not random. You're ready for the next version of you.  Start here: https://yulianafrancie.com/embody/

    21 min

  5. 30 MAR

    Legacy Is Not What You Leave Behind. It’s the Fire You Pass On Today.

    In this final episode of the Embody. Elevate. Expand. series, Yuliana Francie takes you beyond success… and into legacy. Not the kind measured by followers, revenue, or recognition. But the kind that lives on in people, in patterns, and in possibilities long after you’re gone. Through a deeply personal story of her grandmother—a woman who never built a brand yet shaped generations—Yuliana reframes what legacy truly means. This episode is a powerful invitation to shift from building for visibility… to building something that moves without you. Because legacy isn’t about being remembered. It’s about what continues because you existed. 🧠 Key Takeaways  Visibility without multiplication is just performance  People don’t connect with perfection—they connect with truth  Legacy is not what you leave to people, but what you awaken in them  If everything depends on you… you don’t have a business, you have a dependency  Movements—not audiences—are what create generational impact⚡ The Question That Changes Everything What are you deciding? Not what you’re learning.  Not what you understand. What are you deciding to become? If this episode is hitting ... it's not random. You're ready for the next version of you.  Start here: https://yulianafrancie.com/embody/

    15 min

  6. 30 MAR

    Your Life, Your Rules: Rising from the Ashes & Rewriting Your Story

    What happens when life forces you to confront your own mortality—unexpectedly, brutally, and without warning? In this powerful episode, Yuliana sits down with Sharon Morrish, a woman whose life was radically transformed after surviving a ruptured brain aneurysm. From waking up in ICU on life support to discovering she had unknowingly written a goodbye letter to her family, Sharon’s story is a profound reminder that life is both fragile and deeply meaningful. But this isn’t just a story of survival—it’s a story of awakening. Sharon shares how that moment became the catalyst for her philosophy: “Your life, your rules.” She dives into the mindset shift that moved her from unconscious living to intentional living—where gratitude is no longer a cliché, but a daily discipline that rewires the brain and reclaims your power. Together, Yuliana and Sharon explore:  Why high-achieving women often burn out while caring for everyone else  The hidden cost of living by default instead of design  How to train your mind to shift from negative bias to empowered thinking  What it truly means to live life on your terms—without waiting for a wake-up call This episode will challenge you to stop postponing your life and start choosing it—fully, boldly, and unapologetically. If this episode is hitting ... it's not random. You're ready for the next version of you.  Start here: https://yulianafrancie.com/embody/

    21 min

  7. 19 MAR

    Strategy Is the GPS. Identity Is the Engine.

    Why Copying Another Woman’s Blueprint Will Keep You Stuck Forever If Episode One cracked open the illusion… this episode rewires the truth. Because the problem was never your strategy. It was the identity driving it. In this second instalment of the Book Launch Series, Yuliana Francie takes you deeper into the ELEVATE phase of Identity-Led Scaling™—where you stop borrowing blueprints and start building from your own design. Strategy is the GPS. Identity is the engine.  You’ve been buying maps when you needed a new vehicle.If you’ve ever felt like: You’re doing everything right… but something still isn’t workingYou’ve invested in courses, coaches, and strategies that only worked temporarilyYou keep rebuilding your business every 18–24 monthsThis episode will land hard—in the best way. ✧ Ready to Go Deeper? Inside Yuliana’s new book Embody. Elevate. Expand., you’ll find: The full Leadership Archetype frameworkAligned revenue models + pricing strategiesThe Scaling Readiness DiagnosticAI-powered journaling companion👉 Access the book + bonus bundle here: https://yulianafrancie.com/embody If this episode is hitting ... it's not random. You're ready for the next version of you.  Start here: https://yulianafrancie.com/embody/

    18 min

  8. 16 MAR

    The PR Strategy Every Entrepreneur Needs to Get Seen and Paid

    In this episode of The Affluent CEO Show, Yuliana Francie sits down with publicity expert Kate Engler, creator of the Meet the Press Masterclass, to unpack how entrepreneurs can generate powerful media coverage without relying on expensive PR agencies. Kate shares how business owners can become their own publicist by understanding what journalists actually want, crafting stories that go beyond self-promotion, and positioning themselves as experts with relevant, timely insights. Together, Yuliana and Kate explore the difference between paid media and earned publicity, why media credibility matters, and how to make PR work as a true business growth strategy rather than just a visibility play. They also dive into practical topics including how to start building relationships with journalists, how to use newsjacking effectively, what to do in a PR crisis, and why having the right backend funnel is essential if you want media exposure to convert into real leads and revenue. This conversation is packed with practical wisdom for female entrepreneurs who want to amplify their message, grow their authority, and turn visibility into business results. If this episode is hitting ... it's not random. You're ready for the next version of you.  Start here: https://yulianafrancie.com/embody/

    27 min
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About

The Affluent CEO Show She didn't build the wrong life. She just built it as the wrong woman. This is for the woman who has already succeeded — and knows, in the place she doesn't say out loud, that the woman who built it isn't her. Not fully. This isn't a podcast about strategy. It's about the identity underneath it. The nervous system driving it. The truth she's been avoiding. Because more growth isn't what's missing. Honesty is. Every episode dismantles the performance — the one that built the business, the income, the life — and reveals what it's costing her to stay there. Through raw conversations, precision frameworks, and the kind of depth that confronts instead of comforts — this is where she stops expanding from who she was and starts leading from who she actually is. Not hustle. Not performance. Not another blueprint. Sovereignty. Hosted by Yuliana Francie — CPA, author of Embody. Elevate. Expand. — this is where the performance ends and she begins. Follow now. If this found you, you already know why. Follow now. The woman you are becoming is already listening. 📲 Follow me for more exclusive content:👉 Instagram: https://instagram.com/yulianafrancie👉 Facebook: https://www.facebook.com/YulianaFrancie/👉 LinkedIn: https://www.linkedin.com/in/yulianafrancie/

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