The Greener Gifting Gang Podcast

Eve Cale
  • 5.0 (7)
  • Entrepreneurship

Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts. Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round. If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers. You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet. Each episode is packed with practical ideas and inspiring conversations, including: Gift marketing strategies to help you sell more throughout the yearWays to encourage repeat orders through thoughtful gifting experiencesEco-friendly packaging and sustainable gift wrapping tipsCustomer experience ideas that make your business memorableInterviews with makers, creative entrepreneurs and product business ownersBehind-the-scenes stories from successful small businessesSeasonal gifting ideas you can use in your own businessHonest conversations about sustainability, creativity and running a product-based businessWhether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away. About the host: Eve Cale, founder of Giftwrapped by Eve. "I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round. With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace. Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell." Fancy being a guest? Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you. Email: eve@giftwrappedbyeve.com

  1. 1 day ago

    Why Astrology Birth Charts Make Such Meaningful Gifts with Aimee Heaton

    Enjoyed this episode or want to ask a question? Send us a message What makes a gift feel truly personal? In this episode of The Greener Gifting Gang, Eve chats to Aimee Heaton from From Past To Purpose about why an astrology birth chart can make such a unique and meaningful personalised gift. An astrology birth chart is created using the date, time and place someone was born, making it something that is completely unique to the recipient. But as we discuss, it’s not just the personalisation that makes a birth chart such an interesting gift. We explore the personalisation, experience and depth behind an astrology birth chart gift, and why giving someone something they can spend time exploring and reflecting on can make the experience of receiving a gift much more memorable. Aimee also shares her own love of gift giving, including the joy she gets from finding the right present for someone and her very practical approach to reusing gift bags rather than throwing them away. In this episode, we chat about: Why astrology birth charts make great giftsWhat makes a birth chart such a personal and unique presentWhy personalised gifts can feel more thoughtful and meaningfulHow a gift can offer an experience, rather than simply being something to ownThe depth and curiosity that comes from exploring an astrology birth chartWhy gifts that encourage someone to discover something about themselves can be particularly memorableAimee’s own love of gift giving and what she enjoys about choosing, wrapping and unwrapping presentsThe simple ways Aimee makes her own gift giving more sustainable, including reusing gift bagsWhether you're looking for unique personalised gift ideas for someone special, or you're a service or coaching business wondering how you could position what you already offer as a gift, there are plenty of ideas to take from this conversation. About Aimee Heaton Aimee Heaton is an award-winning Trauma-Informed Personal Transformation Coach, Astrology Guide and the founder of From Past To Purpose®. Her mission is to help people recognise their self-worth, know their value, believe in themselves, trust themselves again, and create a life that aligns with who they truly are and their purpose. Drawing on trauma-informed coaching, psychology, nervous system awareness and astrology, Aimee helps people better understand themselves so they can break free from unhelpful patterns, make decisions with greater confidence and create lasting, meaningful change. Whether through coaching, speaking, workshops or education, everything she does is guided by one belief: lasting transformation isn't about becoming someone different, it's about reconnecting with who you truly are. Connect with Aimee Linkedin: https://www.linkedin.com/in/aimeefrompasttopurpose/ Instagram: https://www.instagram.com/aimeefrompasttopurpose/ Facebook: https://www.facebook.com/aimeefrompasttopurpose/ Podcast: https://open.spotify.com/show/42YbIKYnfVUPQkRVBGlxL7?si=5b706ddf30fa4c38 Website: https://frompasttopurpose.co.uk/ Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.Join in my free challenge for product makers and sellers w/c 21st September  Unwrap the Potential: Your Product as a Gift Follow Giftwrapped by Eve on InstagramJoin our Giftwrapped by Eve - Support for Product Makers and Sellers Facebook community

  2. 4 Sept

    A Simpler September Reset for Your Small Business: Stop, Start & Continue

    Enjoyed this episode or want to ask a question? Send us a message September can feel like the perfect time for a fresh start in your small business. But with all the talk of September resets, getting organised and preparing for Christmas, it’s easy to create a huge list of things you should be doing and end up feeling overwhelmed before you’ve even started. In this episode, Eve shares a simpler approach to September business planning using a straightforward Stop, Start, Continue exercise. Rather than trying to reset your entire business, Eve encourages you to take a moment to reflect on what’s working, what isn’t and where your energy would be best spent as we head into the busy autumn and Christmas period. In this episode, we look at: What you could stop doing in your small businessHow to choose one thing to start rather than overwhelming yourself with a long to-do listWhy it’s important to identify what’s already working and continue doing itHow pausing before saying yes or no can help you make better business decisionsHow to approach the autumn and Christmas season with more focus and less pressureWhy you don’t need to completely reinvent your business every SeptemberLooking for more ways to sell your products as gifts? If you run a product-based business, handmade business or small gift business, September is a great time to start thinking about how your existing products could create more gifting opportunities. Eve's free Unwrap the Potential: Your Product as a Gift Challenge will help you look at your products from the perspective of a gift buyer and identify opportunities to promote and sell them as gifts throughout the year, not just at Christmas. The challenge takes place during the week commencing 21st September and is completely free to join. Register here: giftwrappedbyeve.com/challenge Key topics September reset for small business, small business planning, business planning for Christmas, product-based business, handmade business, gift business, selling products as gifts, Christmas marketing, gift marketing, business focus, Stop Start Continue exercise. Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.Join in my free challenge for product makers and sellers w/c 21st September  Unwrap the Potential: Your Product as a Gift Follow Giftwrapped by Eve on InstagramJoin our Giftwrapped by Eve - Support for Product Makers and Sellers Facebook community

  3. 28 Aug

    Finding the Gift in What You Already Create with Sarah Haugh Designs

    Enjoyed this episode or want to ask a question? Send us a message What if your next best-selling gift is already hiding within the products you create? In this episode of The Greener Gifting Gang Podcast, Eve chats to Sarah Haugh of Sarah Haugh Designs, an upcycler and furniture designer based in Aberdeenshire, Scotland. Sarah creates beautiful, one-of-a-kind pieces by upcycling and transforming existing furniture, giving unwanted or overlooked items a new lease of life. Sustainability is at the heart of her business, from reusing furniture and materials to creating pieces designed to be treasured rather than replaced. Her work has also gained national recognition, including being featured on BBC One's Money for Nothing and Shift the Thrift, and Sarah is a fellow Theo Paphitis Small Business Sunday (SBS) winner. We hear about how Sarah's pieces have been chosen as gifts for special occasions and how she took her existing designs and turned them into a smaller, more accessible gift product – one that flew out last Christmas. It’s a brilliant example of how product-based businesses can find new gift ideas and sales opportunities. We also have a refreshingly honest conversation about the reality of buying and receiving gifts.  Social media often shows us beautifully styled gifts, perfectly chosen presents and picture-perfect reactions. But real-life gifting isn't always like that and Sarah shares her own perspective on the expectations and pressures around choosing and receiving gifts. If you sell handmade, creative or sustainable products, listen in and see what Sarah’s experience sparks for your own business. Connect with Sarah https://www.sarahhaughdesigns.co.uk/ https://www.instagram.com/sarahhaughdesigns https://www.facebook.com/sarahhaughdesigns Mentioned in this episode Ep 47 Ditch the Gift Giving Guilt with Gill Sealey BBC Money for Nothing BBC Shift the Thrift Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.Join in my free challenge for product makers and sellers w/c 21st September  Unwrap the Potential: Your Product as a Gift Follow Giftwrapped by Eve on InstagramJoin our Giftwrapped by Eve - Support for Product Makers and Sellers Facebook community

  4. 21 Aug

    The Personal Touch in Business Gifting with Emma Robson, Stort Valley Gifting

    Enjoyed this episode or want to ask a question? Send us a message What makes a business gift memorable? For Emma Robson of Stort Valley Gifting, it’s the personal touch. In this episode of the Greener Gifting Gang podcast, Emma and Eve talk about how businesses can use corporate gifts to strengthen relationships, stand out from competitors and stay front of mind with their clients. Emma’s approach is about much more than putting products into a hamper. She combines locally sourced products from independent suppliers with a personalised gifting service, creating gifts that feel thoughtful and relevant to the person receiving them. And although Emma works with local suppliers in Essex and Hertfordshire, her business creates gifts for clients across the UK – showing how a local, personal approach can have national reach. In this episode, we talk about: Why the personal touch can make such a difference to business giftingHow thoughtful corporate gifts can help you stand out and be rememberedWhy personalised gifts can have more impact than generic corporate merchandiseHow Emma works with local and independent suppliers to create memorable giftsThe opportunities for business-to-business gifting throughout the yearWhy you don't have to wait until Christmas to send a business giftHow businesses can use gifting to strengthen client and customer relationshipsWhat makes a corporate gift feel genuinely personalWhy supporting small suppliers can add another dimension to your giftingHow a local business can work with clients across the countryIf you sell physical products, you may already think about the people who buy your products for themselves, friends or family. But could your products be bought by a business as a gift? And if they could, how could you add a personal touch that makes the gift more memorable? Business gifting could be another way to create sales from products you already make or sell – and another opportunity to help your products get remembered Businesses need gifts for clients, customers, employees, suppliers, referral partners and events. And when the gift is personal and thoughtfully chosen, it can do more than simply deliver a product – it can help strengthen the relationship between the giver and recipient. That means your products could have opportunities as corporate gifts, client thank-you gifts or business-to-business gifts that you haven't considered yet. Listen to this episode for inspiration whether you are a maker, seller or service business looking for a way to strength relationship. Connect with Stort Valley Gifting stortvalleygifting.co.uk https://www.facebook.com/stortvalleygifting https://www.instagram.com/stortvalleygifting https://www.tiktok.com/@stortvalleygifting https://www.linkedin.com/company/stortvalleygifting/ Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.Join in my free challenge for product makers and sellers w/c 21st September  Unwrap the Potential: Your Product as a Gift Follow Giftwrapped by Eve on InstagramJoin our Giftwrapped by Eve - Support for Product Makers and Sellers Facebook community

  5. 31 Jul

    How to Create Memorable Customer Experiences with Izzy Weatherall, Support Small UK

    Enjoyed this episode or want to ask a question? Send us a message How do you make customers remember your small business long after they've opened their order? In this episode of the Greener Gifting Podcast, Eve is joined by Izzy Weatherall, founder of Support Small UK, a community dedicated to championing independent businesses across the UK. Our conversation is full of practical ideas for makers, handmade business owners and anyone who wants to create a memorable customer experience without spending a fortune. Izzy shares the touching story behind a special gift she once received and why its meaning has stayed with her ever since. It's a reminder that the most memorable gifts aren't always the most expensive, they're the ones with thought behind them. We also cover how gifting has become part of the customer journey within Support Small UK, from welcoming new members to building stronger relationships and encouraging customers to come back again. If you've ever wondered how to make your packaging feel more personal, communicate your sustainability values more effectively or create an unboxing experience that customers genuinely remember, this episode is packed with ideas you can put into practice. In this episode, we discuss: * The meaningful gift that Izzy still passes on today and why it has become such a special tradition. * How Support Small UK uses thoughtful gifts to welcome new customers and strengthen relationships. * Why customer retention often starts with the experience you create after someone buys from you. * Simple ways to make your packaging feel more personal and memorable. * How sustainable packaging and clear eco messaging can help your business stand out. * Why small businesses have a unique advantage over larger retailers when it comes to customer service. * Affordable ways to surprise and delight customers throughout the year. * Practical ideas you can use whether you sell at markets, online or through social media. Whether you make jewellery, candles, skincare, home décor, artwork, stationery, food gifts or any other giftable products, you'll come away with inspiration for creating an experience your customers will remember and want to tell other people about. Connect with Izzy and Support Small UK https://supportsmalluk.co.uk/ https://www.facebook.com/supportsmalluk https://www.instagram.com/supportsmalluk/ https://www.linkedin.com/company/support-small-uk/ Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.Join in my free challenge for product makers and sellers w/c 21st September  Unwrap the Potential: Your Product as a Gift Follow Giftwrapped by Eve on InstagramJoin our Giftwrapped by Eve - Support for Product Makers and Sellers Facebook community

  6. 24 Jul

    Mindful Gifting That Doesn't Cost the Earth with Sarah Lou Crafts

    Enjoyed this episode or want to ask a question? Send us a message In this episode I'm joined by Sarah Lou Crafts to explore how thoughtful gifting and sustainability can go hand in hand. Sarah Lou uses sustainable yarns, cork fabric, and a healthy dose of imagination to create beautiful, handmade eco-conscious gifts.  We discuss why being intentional with the gifts we give matters, how choosing quality over quantity can reduce waste, and why a thoughtfully chosen gift often means so much more than the latest gadget. She shares her passion for creating gifts that are kind to the planet while bringing joy to the person receiving them, a reminder that every gift is an opportunity to show someone you care not just about them, but about the world we all share. Connect with Sarah Lou Discover her beautiful range of eco-conscious gifts at sarahloucrafts.co.uk Read Sarah Lou's blog post about her experience of being on the podcast. instagram.com/sarahloucrafts uk.pinterest.com/SarahLouCrafts/ linkedin.com/in/sarah-skilton/ Other useful links from this episode If you liked this episode you may also enjoy Episode 14:  From Fabric to Gift Wrap: Sue Eagle’s Sustainable Story Rachel Cobb Art created a special gift for Sarah Lou reuseabox.co.uk a different way to source packaging Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.Join in my free challenge for product makers and sellers w/c 21st September  Unwrap the Potential: Your Product as a Gift Follow Giftwrapped by Eve on InstagramJoin our Giftwrapped by Eve - Support for Product Makers and Sellers Facebook community

  7. 17 Jul

    The Calm Creative: Zentangle and Gifting with Sheila Murray

    Enjoyed this episode or want to ask a question? Send us a message In this joyful episode, Eve chats with Sheila Murray, a Zentangle expert with a love for creating and gifting her own unique artwork. In this episode you'll hear - What Zentangle is and why it's such a calming, accessible art form - How Sheila turns her tangles into gifts for friends and family - The joy of slowing down and creating gifts with intention - How a make-do-and-mend mindset isn't just about saving money, it naturally leads to a greener, more mindful way of gifting, long before "sustainability" became a buzzword. Connect with Sheila Website: thecalmcreative.co.uk Instagram: thecalmcreativeuk Facebook: thecalmcreativeuk The WI Sheila and Eve met at a Women's Institute (WI) in Gloucestershire, one of many wonderful groups Eve has worked with. If you run a WI, craft group, or similar and would like Eve to speak or run a greener giftwrapping workshop for your members get in touch at eve@giftwrappedbyeve.com Love the topic of this episode? You'll also enjoy Episode 11: Using Calligraphy to Elevate Your Gifts, with Natalie Winder another conversation about slowing down and adding a personal, handmade touch to the way we give. Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.Join in my free challenge for product makers and sellers w/c 21st September  Unwrap the Potential: Your Product as a Gift Follow Giftwrapped by Eve on InstagramJoin our Giftwrapped by Eve - Support for Product Makers and Sellers Facebook community

  8. 10 Jul

    Ditching Gift-Giving Guilt with Gill Sealey

    Enjoyed this episode or want to ask a question? Send us a message In this episode, I chat with Gill Sealey, founder of The Neurospicy Hub, to unpack something most of us never question: why gift-giving so often feels like an obligation instead of a joy. Gill shares her perspective on why the guilt, pressure, and "shoulds" around gifting can weigh so heavily, especially for those who are neurodivergent.  We talk about how you can let go of that obligation and choose gifts in a way that actually works with how your brain operates, not against it. If you've ever felt drained by gift-giving, second-guessed a purchase out of duty rather than desire, or wondered why "just get them something nice" feels so much harder than it sounds, this conversation is for you. Connect with Gill Gill Sealey is the founder of The Neurospicy Hub, where she supports neurodivergent families and business owners to find ways of doing life and work that suit their brain. She is also a mum, a creative business owner, and someone who is endlessly interested in the little things that help people feel seen and understood.  Connect with Gill theneurospicyhub.com/links brainfriendlybusinessclub.com facebook.com/gillisealey linkedin.com/in/gillsealey instagram.com/brainfriendlybusinessclub Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.Join in my free challenge for product makers and sellers w/c 21st September  Unwrap the Potential: Your Product as a Gift Follow Giftwrapped by Eve on InstagramJoin our Giftwrapped by Eve - Support for Product Makers and Sellers Facebook community

See All (55)

Trailers

5
out of 5
7 Ratings

About

Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts. Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round. If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers. You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet. Each episode is packed with practical ideas and inspiring conversations, including: Gift marketing strategies to help you sell more throughout the yearWays to encourage repeat orders through thoughtful gifting experiencesEco-friendly packaging and sustainable gift wrapping tipsCustomer experience ideas that make your business memorableInterviews with makers, creative entrepreneurs and product business ownersBehind-the-scenes stories from successful small businessesSeasonal gifting ideas you can use in your own businessHonest conversations about sustainability, creativity and running a product-based businessWhether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away. About the host: Eve Cale, founder of Giftwrapped by Eve. "I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round. With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace. Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell." Fancy being a guest? Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you. Email: eve@giftwrappedbyeve.com

Information