Easy Does It with Lise Cartwright

Lise Cartwright
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Easy Does It is your 10-minute shortcut to growing a business without social media — no "be everywhere" hustle, no complex funnels, no endless to-do list. If you're a coach, speaker, or expert who's tired of shouting into a feed, this show gives you bite-sized, actionable steps to grow, nurture, and sell — using email, storytelling, and long-form content you actually own. Every episode is short and conversational, built from real client situations and my own business, so you get the exact frameworks and language working right now. We cover how to make an offer every single day without feeling pushy, how to tell stories that sell for you, what to do instead of social media, and how to use a nonfiction book to grow your business. Because business growth doesn't have to be complicated. It gets to be easy — and fun. In less time than it takes to drink your morning coffee, you'll get the clarity and the practical next step to turn your email list into your most valuable business asset. Social media free. easydoesitpodcast.substack.com

  1. 2 days ago

    S11 E4: You Don’t Need New Stories, You Need New Categories

    In this episode, I break down why storytelling often feels harder than it needs to be. You probably don’t need to create more stories. You need a better way to categorize, store, and reuse the stories you already have. I explain how categories help you quickly decide where a story belongs, which offer it can support, and what angle to use when sharing it in an email, sales page, or social media post. In this episode, I cover * How to categorize stories about mistakes, client wins, behind-the-scenes moments, audience questions, myths, struggles, and transformations * Why one story can fit into multiple categories and be used more than once * How “Island A” represents where your audience is now, while “Island B” represents where they want to go * Why every piece of content should point back to a paid offer * Why I recommend keeping a story vault with at least 20 stories * How origin stories can support your About section and sales pages * How story categories can reveal gaps in the stories you’re collecting Resources mentioned * Daily Story Practice Vault * The 1K Lab Accelerator * The $1K Lab Membership This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S11 E4: You Don’t Need New Stories, You Need New Categories

  2. 4 days ago

    S11 E3: Stop Telling Your Story — Tell Theirs

    In this episode, I’m sharing how to make your stories more relevant to the people you want to reach. Whether you’re writing emails, creating content, or building a sales page, your story can’t stop with your experience. It needs to point back to your reader, helping them see how it connects to their needs, goals, and situation. In this episode, I cover: * Why personal stories can fall flat when they stay focused on you * How a lack of relevance can make your audience quietly switch off * The story of my visit to an elephant sanctuary in Chiang Mai, and the business lesson I took from it * How the sanctuary made a simple, specific ask for reviews * Why making the next step easy matters, including the use of a QR code that opened the review page directly * How to help your audience see themselves in your offer and your sales content Your Next Step: If you want another set of eyes on your content, you can find support inside the 1K Lab through the six-week group accelerated version or the membership. * The 1K Lab Accelerator * The $1K Lab Membership This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S11 E3: Stop Telling Your Story — Tell Theirs

  3. 3 Sept

    S11 E2: Why Your Stories Fall Flat (And It’s Not What You Think)

    A story can be true, personal, and still fall flat. In this episode, I’m breaking down the missing ingredient that makes stories more engaging. I’ll show you how to create it in the first line, connect everyday moments to your audience’s struggles, and turn simple experiences into stories with a useful lesson. In this episode, I cover: * Why telling a story isn’t the same as being a storyteller at 00:22 * How “there was someone at the door” creates less tension than starting in the middle of the moment at 00:57 * Why your story needs a before, a struggle, and a reason it matters to your audience at 02:31 * How fear, self-doubt, realizations, and incorrect beliefs can shape your stories at 04:46 * The story of the garage roller door and the unsubstantiated fear that stopped me from driving through at 06:12 * How I connected that everyday moment to the fears that can stop us from writing, promoting, or sharing our work at 07:51 * Why understanding your audience makes it easier to use one story from multiple angles at 09:13 Resources: * The Daily Story Practice Tool ($47 or free as part of The 1K Lab) * Join the next 1K Lab Accelerator here: https://hustleandgroove.com/labaccelerator * Join the $1K Lab membership today: https://hustleandgroove.com/the1klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S11 E2: Why Your Stories Fall Flat (And It’s Not What You Think)

  4. 1 Sept

    S11 E1: The Story You Think Is Too Boring to Tell

    Welcome to a brand new season! In Season 11, we’re going to focus on the art of storytelling… I hear this often from my members and email community: “I don’t have any stories to tell.” In this episode, I’m reframing the word “story” as “moment.” A story can sound elaborate and important, while a moment feels smaller, simpler, and much easier to share. I also unpack why your everyday life doesn’t need to be dramatic for your content to connect. Your audience isn’t living through exciting plot twists every day, either. Often, the ordinary moments are the most relatable. In this episode, I cover: * Why “moment” may feel easier than “story” when creating content * Why connection doesn’t require an exciting or dramatic experience * How a brief interaction on a two-lane highway in Thailand became a newsletter story * Why relatability beats drama * How ordinary moments can reveal the expectations and beliefs your audience is struggling with * A simple action step for finding a moment to use in your next email I focused on turning a seemingly boring moment into a meaningful story by connecting it to a real audience struggle. Resources: * Ready for more? Join us inside the next 1K Lab Accelerator here: https://hustleandgroove.com/labaccelerator * Wanna get started now? Join the $1K Lab membership here: https://hustleandgroove.com/the1klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S11 E1: The Story You Think Is Too Boring to Tell

  5. 15 Aug

    S10 E10: Nobody’s Buying My Book on Amazon

    Show Notes: Welcome to the final episode of Season 10! In this episode, I’m diving into a question so many creative entrepreneurs, speakers, coaches, and content creators are haunted by after publishing their book: “Why is nobody buying my book on Amazon?” Here’s the real talk: publishing your book isn’t the end goal. It’s just the start. The truth (and a little secret nobody tells you) is that your book isn’t meant to sell itself—it’s the front door to everything that happens after. In this episode, I cover: * Why “What happens next?” is the real question you need to answer for your book readersI walk you through how most nonfiction readers jump around, grab what they need, and then look for their next step. If you aren’t telling them what that is, they’re going to go looking elsewhere. * How to use your book as an audience builder—not just an info dump. I share why having a “What’s Next?” chapter at the back of your book (yes, literally called “What’s Next?”) is one of the smartest moves you can make. * Ideas for “what’s next”: free and paid offers. Whether it’s an interactive Book Buddy companion, a lower-ticket paid offer, or an email list invite, I give you options that work no matter your goals or your book’s topic. * Audience-building beyond the Amazon black hole: I explain why Amazon is one great place to publish, but also how they keep your buyers’ info—and how to fix that with your own funnels and opt-ins. Resources mentioned: * If you want a deep dive on turning your book into a real client and audience-building machine, I share more on this in the bonus module of First Draft Formula. * The BookBuddy™️ Tool - create your own interactive version of your book This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S10 E10: Nobody’s Buying My Book on Amazon

  6. 14 Aug

    S10 E9 – I Wrote the Book. Now I’m Too Scared to Talk About It

    Show Notes: In this episode, I’m digging into a big, real fear: what happens after you write the nonfiction book you’ve dreamed about—and suddenly realize you’re too shy (or just plain scared) to talk about it? I totally get it. If you’re like me, you don’t feel at home on social media and the idea of pitching your book makes you want to run for the hills. You’re not alone, and honestly, it’s not really “shyness”—it’s the fear of actually being seen, of stepping into the spotlight, and asking yourself, “Can I really talk about this thing I created?” I share how I’ve dealt with my own inner critic (“Neville,” my very own Negative Nelly) and the onslaught of doubts that came with writing my first book. The what-ifs can be overwhelming: What if nobody reads it? What if someone leaves a bad review? I’ve been there, and I want to help reframe this thinking. Here are my best two mindset shifts: * Done is better than perfect—you can’t know if your book connects until it’s out in the world, gathering real data and feedback. 02:57 * Focus on helping others—at the end of the day, I write (and I bet you do too) to genuinely help someone else. Shifting the spotlight off me and onto the reader made the fear start to melt away. 03:45 A book is one of the most accessible assets you can offer. It’s affordable, tangible, and can reach people who really need what you have to share—no social media circus required. When I lean into this, promoting my work becomes less terrifying. If you’re stuck on figuring out what to write or how to get your first draft off the ground, check out bookfinder.hustleandgroove.com—I promise it’ll help you unearth the book that’s hiding in your existing content. You might even have half your first draft ready to go! For those ready to put pen to paper (figuratively or literally), come join us inside First Draft Formula—we’ll write your first draft together in only 6 weeks. Details are in the show notes below! Remember, it’s perfectly okay to feel nervous. You’ve got something important to share, and your people are waiting for you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S10 E9 – I Wrote the Book. Now I’m Too Scared to Talk About It

  7. 13 Aug

    S10 E8: Is Using AI to Write Your Book Cheating?

    Show Notes: In today’s episode, I’m diving deep into the big question swirling around the creative and online business world: Is it cheating to use AI to write your book? If you hang out in the non-fiction and how-to space, you’ve probably seen that book sales have taken a hit since AI tools like ChatGPT hit the mainstream. Even names like Tim Ferriss have noticed the drop. It’s easier than ever for people to Google answers or ask AI, so why would someone buy a how-to book? Here’s what I unpacked this episode: * AI’s impact on non-fiction books: The “how-to” self-help industry has seen a downturn as more people turn to AI for quick answers 01:35. * Why your story matters: The one thing AI can’t take from you? Your personal story, your real-life “aha!” moments, and the way you walk through the world 01:49. * Is using AI cheating? It’s not cheating to use AI in your writing process, but I’m a big believer in writing your own messy, honest first draft before bringing AI in to refine things 03:08. * Where AI shines: Tools like the Book Finder help you organize ideas and turn existing content into a book outline, but they don’t replace putting your lived experience and lessons onto the page 04:47. * Don’t deprive your readers (or yourself!) If you use AI from the very first draft, you might miss out on sharing your magic—and that’s what makes your book unrepeatable 05:16. My advice? Use AI as a tool after you’ve poured your own voice, wisdom, and messiness into your first draft. Let AI help polish, but don’t let it take the driver’s seat when it comes to your unique story 05:12. Ready to write your book? Try the BookFinder™️ tool if you want help bringing order to your ideas—it’s safe, secure, and totally private. Want step-by-step guidance? Check out my First Draft Formula program. Doors are open for the August cohort, and if you miss it, jump on the waitlist—I run it every quarter. If you’ve got any questions, just shoot me an email at lise@hustleandgroove.com. And remember: your story still matters in this AI world. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S10 E8: Is Using AI to Write Your Book Cheating?

  8. 11 Aug

    S10 E7: Why Your Book Stalled (And How to Pick It Back Up)

    Show Notes: If you’re in the boat of unfinished nonfiction drafts–maybe you have a Google Drive graveyard or just one lonely half-finished book–I see you, and you’re not alone. I’m pulling back the curtain this episode to share why so many of us start and stall, the real reason it happens, and what you can do to actually finish that book this time. Here’s what I dive into: * Why your book really stalled: Spoiler, it’s usually not about lack of ideas or inspiration. It’s about not making your book a true business priority and letting other tasks crowd it out. When you treat it like a strategic business move (not just a creative whim), you’ll start to see progress 00:09. * Practical scheduling tips: I walk you through how simply blocking 30 minutes (or just 10 if you love to speak instead of type) makes all the difference. It’s about ‘butt-in-chair’ time, nothing fancy 02:51. * Collect vs. create: If you’ve been making any kind of content for at least 3 months–podcasts, YouTube videos, blogs, LinkedIn posts, and more–you’ve probably written your book several times over already. I explain how to ‘collect’ what you’ve got instead of starting from zero 04:44. * The Book Finder tool: I show you exactly how to use bookfinder.hustleandgroove.com to upload your existing content and discover the book(s) hiding in plain sight–complete with stats on how close you already are to a finished draft 05:16. * Stats from my own content: I share how 72% of one of my books was already written in my podcast transcripts, and 52% in my blog. Seriously, it’s way easier than you think to get that first draft done 07:09. * The First Draft Formula (coming soon): A sneak peek at my process for turning all that collected content into your completed book, fast 07:45. If you’re ready to finish what you started (or pick the most promising idea to run with), I’ve got your back. Go check out the BookFinder™️ tool, schedule a guilt-free writing block, and let’s move those books from “someday” to DONE. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S10 E7: Why Your Book Stalled (And How to Pick It Back Up)
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About

Easy Does It is your 10-minute shortcut to growing a business without social media — no "be everywhere" hustle, no complex funnels, no endless to-do list. If you're a coach, speaker, or expert who's tired of shouting into a feed, this show gives you bite-sized, actionable steps to grow, nurture, and sell — using email, storytelling, and long-form content you actually own. Every episode is short and conversational, built from real client situations and my own business, so you get the exact frameworks and language working right now. We cover how to make an offer every single day without feeling pushy, how to tell stories that sell for you, what to do instead of social media, and how to use a nonfiction book to grow your business. Because business growth doesn't have to be complicated. It gets to be easy — and fun. In less time than it takes to drink your morning coffee, you'll get the clarity and the practical next step to turn your email list into your most valuable business asset. Social media free. easydoesitpodcast.substack.com

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