Irish Marketing Podcast

Tinpot Productions
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The Irish Marketing Podcast, powered by IMJ and Tinpot Productions drops every Friday.  Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield.  We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed. Presenter - Daryl Moorhouse Sound Engineer - Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

  1. 5 days ago

    61 - Barry Muldowney: Group MD, Verve The Live Agency

    This week, Daryl sits down with Barry Muldowney, Group Managing Director of Verve, the live agency to explore Verve's expansion from a homegrown Dublin agency into an international live experience powerhouse with teams in London, Amsterdam, and Singapore. Key topics covered in this episode include: The Experiential Strategy Flip: Why CMOs now place live experiences at the centre of their media plans, using multi-sensory engagement to drive lasting brand memory and measurable ROI.International Expansion: Lessons from growing London, Amsterdam, and Singapore, and why establishing real local teams beats vanity virtual offices.Strategic Acquisition ("Project Sandpit"): How Verve joined the US-based Opus Group to gain global scale while preserving its agency culture and brand equity.Sustainability & B Corp: Why ISO accreditations and B Corp status are essential for modern brand strategy and serve as vital prerequisites for global RFPs.Activation Pitfalls: The common mistake of exhausting budgets on sponsorship rights without reserving adequate funding for on-site execution. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin ▶️  Subscribe to our Youtube channel 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    61 - Barry Muldowney: Group MD, Verve The Live Agency

  2. 29 Oct

    60 - Rachael Ryan: Post Tik Tok & The Rayn Collective

    This week, Daryl is joined by Racheel Ryan, former Global Head of Research & Insights at TikTok, to discuss her move from New York back home to Connemara and the launch of The Rayn Collective alongside her sister Hannah. Up for discussion is -  Why a flexible creative collective model based in the West of Ireland is bringing global insights back to Irish brands.Why rigid platform guidelines can stifle creative freedom, and how original, avant-garde ideas drive performance.How platforms shifted from social connections to entertainment graphs, and why users seeking authentic community are moving to Substack and Reddit.How brands can cut through synthetic, AI-generated content by leaning into unvarnished, real-world human storytelling. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin ▶️  Subscribe to our Youtube channel 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    60 - Rachael Ryan: Post Tik Tok & The Rayn Collective

  3. 21 Oct

    59 - Sounding Out with Mark Ritson, Ralph Van Dijk and Mario Rosenstock

    In this special edition of The Irish Marketing Podcast, we bring you highlights from Radio Centre’s Sounding Out 2026 conference at the Mansion House in Dublin, exploring the core theme of profit and trust in audio advertising. Featuring standout moments from world-renowned experts, including Professor Mark Ritson on Profit & Pricing: Why mass marketing works, how price drives corporate profitability far more than revenue, and why emotional, codified ads build lasting brand trust.Ralph Van Dijk (Eardrum) on Audio Effectiveness: The $189 billion annual cost of dull advertising, the power of sonic branding, and how audio reaches both today’s active buyers and tomorrow’s target audience.Mario Rosenstock’s Industry Satire: A hilarious closing set reflecting on media agencies, radio history, and industry awards. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin ▶️  Subscribe to our Youtube channel 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    59 - Sounding Out with Mark Ritson, Ralph Van Dijk and Mario Rosenstock

  4. 14 Oct

    58 - Behind the Scenes: Smyths Toys Character Campaign

    Daryl is joined by Sinéad Byrne, European Marketing Director at Smyths Toys Superstores, and Jen Speirs, Chief Creative Officer at Droga5 Dublin, to discuss the creative strategy behind Smyths Toys’ new European Christmas campaign. Reimagining Smyths’ iconic 300-page catalogue—a cherished holiday tradition for families—as a child's best friend, the team brought to life a larger-than-life character (crafted from over 700 individual toy models, including dinosaurs, dolls, rockets, and footballs). Together, they discuss: The Catalogue as Creative Hero: Bringing a 300-page retail publication to life as an imaginative, playful brand icon across eight European markets.Full 360-Degree Campaign: Integrating brand storytelling with targeted product films and hard-hitting retail messaging to stand out against competitors like Amazon.From Mayo to 300+ European Stores: How Smyths expanded from a family-run pub and newsagent in Claremorris, Co. Mayo, into an international retail leader.Long-Term Brand Building: Exploring the future creative potential and digital footprint for the toy character in upcoming seasons. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin ▶️  Subscribe to our Youtube channel 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    58 - Behind the Scenes: Smyths Toys Character Campaign

  5. 12 Oct

    57 - Paddy Power's Michelle Spillane: MII Marketing Champion 2027

    In this weeks ep, Daryl is joined in Tinpot Studios by Michelle Spillane, Managing Director of Online at Paddy Power, following her recognition as the Marketing Institute of Ireland's National Marketing Champion 2027. With a stellar 30-year career spanning senior marketing leadership roles at RTÉ, Microsoft, Bank of Ireland, Disney, and Paddy Power, Michelle shares invaluable insights into building magnetic, culturally resonant brands in a fast-moving industry. Together, they explore: 🧲 The Power of Brand Magnetism: Why brands must prioritise distinctiveness and avoid "scaling wallpaper" in an era of automated, high-velocity communications.💡 Curiosity as a CMO's Hallmark: How deep consumer psychology and relentless curiosity drive effective strategy and commercial problem-solving.⚽ Behind "The Special One" Campaign: Collaborating with football legend José Mourinho to create an iconic piece of satirical pop culture.⚡ Managing Content at Scale: How Paddy Power empowers its in-house editorial team to publish agile, culture-led content without corporate bottlenecks.🤝 Empathetic Leadership: The importance of lending confidence to teams, shouldering the burden in high-stakes crises, and fostering a collaborative culture. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin ▶️  Subscribe to our Youtube channel 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    57 - Paddy Power's Michelle Spillane: MII Marketing Champion 2027

  6. 1 Oct

    56 - Thinkie: Refreshing Social Media With Jonathan McCrea

    In todays ep, Daryl is joined by broadcaster and tech commentator Jonathan McCrae to discuss Thinky—his new algorithm-free social network built as an antidote to modern digital noise. Together, they explore: Building Thinky: Why Jonathan built an independent, algorithm-free platform with no AI content, video streams, or data tracking.The Decay of Social Media: How mainstream platforms shifted from fostering community to driving algorithmic outrage and self-promotion.Human-Centric Design: Why real-name verification and chronological feeds offer a path back to polite, meaningful online conversation.AI & Persistent Botnet Risks: The alarming technical hazards of autonomous AI "subtasking" and its potential impact on global financial infrastructure.Find out more about thinkie.ie here Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin ▶️  Subscribe to our Youtube channel 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    56 - Thinkie: Refreshing Social Media With Jonathan McCrea

  7. 24 Sept

    55 - Boys & Girls Skoda Tapestry of Ireland Campaign

    On todays ep, Daryl is joined by Jesse Newman (Art Director at agency Boys and Girls) and textile artist Eileen McNulty to discuss the story behind Škoda’s installation at Dublin Airport. Together, they discussed how Škoda's "We're All Woven into the Fabric of Ireland" campaign brought a 3m x 1m handsewn tapestry to Dublin Airport's pedestrian skybridge.what it was like managing Creative Collaboration, navigating the feedback loops and dynamics between an independent textile artist, a creative agency, and a global corporate brand.Why pairing a modern automotive brand with one of Ireland's oldest art forms created an impactful, tangible campaign that resonated with travelers. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin ▶️  Subscribe to our Youtube channel 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    55 - Boys & Girls Skoda Tapestry of Ireland Campaign

  8. 17 Sept

    54 - Top of the Shops - Top 100 Brands 2026

    Daryl is joined in Tinpot Studios by Maev Martin (Editor of Checkout) and Ruth Lloyd Evans (Senior Business Insights Manager at NIQ) to unpack the Checkout Top 100 Brands for 2026. Together, they break down Ireland's latest grocery retail trends, brand performance, and shifting consumer habits, including: Why Coca-Cola holds the top spot for the 22nd consecutive year—and where the real movement is happening further down the rankings, how Gen Z wellness trends and an aging population seeking longer health expectancy are driving demand for functional, convenient, and healthier choices what the rise of weight-loss medications means for calorie intake, nutrient density, and evolving flavour preferences on supermarket shelves. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin ▶️  Subscribe to our Youtube channel 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    54 - Top of the Shops - Top 100 Brands 2026
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About

The Irish Marketing Podcast, powered by IMJ and Tinpot Productions drops every Friday.  Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield.  We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed. Presenter - Daryl Moorhouse Sound Engineer - Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Information

  • Creator
    Tinpot Productions
  • Years Active
    2025 - 2026
  • Episodes
    63
  • Rating
    Explicit
  • Copyright
    © Tinpot Productions
  • Show Website
    Irish Marketing Podcast

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