The Big Swing with Jimmy Roberts

Big Swing Media
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The Big Swing with Jimmy Roberts: Conversations with People Making News in the Business of Golf. Sixteen-time Emmy Award Winner and sports broadcasting legend, Jimmy Roberts, invites you to intimate, one-on-one conversations with some the most significant, A-list executives, entertainers and athletes shaping the future of the golf business — as well as unprecedented, unparalleled access and insights around the trends, deals and investments that define the sport. Check out new episodes every other Wednesday. The show will move to weekly in January 2026. Follow The Big Swing with Jimmy Roberts on YouTube, Apple Podcasts and Spotify, and don’t forget to join our community at bigswingmedia.news for news and updates.

  1. 4 DAYS AGO

    Jack Nicklaus Walked Away From Millions

    Jack Nicklaus turned down millions, and he’s completely at peace with it. In this episode of The Big Swing, Jimmy Roberts sits down with golf legend Jack Nicklaus to explore the business side of one of the greatest careers in sports history. From early deals with IMG to turning down opportunities with companies like Wendy’s and NFL ownership stakes, Nicklaus opens up about the decisions that shaped his life off the course, and why money was never the driving force. This is a rare look at the mindset behind the “Golden Bear” — not just as a golfer, but as a businessman navigating risk, legacy, and long-term impact. In this episode, we cover: The business philosophy that guided Jack Nicklaus’ careerWhy he “always tried to give the other guy a better deal”The deals he turned down — including major ownership opportunitiesLessons from building Muirfield Village and his global golf businessThe importance of owning your name, image, and likenessWhy legacy mattered more than maximizing profitThe biggest mistakes — and why he doesn’t regret them From $5,000 endorsement deals to building a global golf empire, this conversation spans over 60 years of business, leadership, and decision-making at the highest level. This is more than a golf interview, it’s a masterclass in how one of the greatest athletes of all time thought about money, opportunity, and what really matters. If you care about golf, business, or the mindset behind long-term success, this is a conversation worth your full attention. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min

  2. 28 APR

    The LPGA Has a Massive Opportunity... But Can They Pull It Off?

    The LPGA is having a moment — but can it turn momentum into something lasting? At the Chevron Championship, Jimmy Roberts sits down with Craig Kessler to discuss one of the most pivotal moments in the history of women’s golf. With rising viewership, increased investment, and growing global attention on women’s sports, the LPGA finds itself at a crossroads — and a massive opportunity. Kessler, in his first full season as commissioner, lays out a bold vision for the future: building stars, growing fan engagement, improving the product, and capitalizing on what he calls a “once-in-a-generation opportunity.” From lessons learned from the WNBA to the realities of running a global tour with limited resources, this conversation pulls back the curtain on what it actually takes to grow a modern sports league. In this episode of The Big Swing with Jimmy Roberts, we cover: Why the LPGA believes “now is the time to strike”How storytelling and star power can transform the leagueWhat the LPGA is learning from the WNBA’s growthThe biggest challenges facing the LPGA todayThe role of media, sponsorship, and global partnershipsHow players are buying in like never beforeWhat success looks like for the LPGA over the next 5 years This episode also goes inside the business of women’s sports at large — from investment trends to audience growth — and why this moment feels different than anything that’s come before. If you care about golf, sports business, or the future of women’s sports, this is a conversation worth your full attention. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min

  3. 22 APR

    Thomas Friedman on Saudi Arabia, LIV and the $2 Billion Gamble about to fall apart

    Pulitzer Prize-winning journalist Thomas Friedman joins Jimmy Roberts on The Big Swing to break down the business, politics, and global strategy behind LIV Golf, the PGA Tour, and the future of the game. From Saudi Arabia’s Public Investment Fund (PIF) to the economics of sports investment, this conversation goes far beyond headlines — diving into why LIV Golf may have been a flawed business model from the very beginning, and what its potential collapse means for players, fans, and the entire golf industry. With billions invested and no clear path forward, is LIV Golf sustainable? Or was it always destined to fail? In this episode of The Big Swing with Jimmy Roberts, we cover: Why LIV Golf “never made sense” as an investmentThe real strategy behind Saudi Arabia’s sports expansionHow the PGA Tour was forced to respond to disruptionWhether LIV Golf can survive without continued fundingWhat happens to players, sponsors, and the global golf ecosystem nextWhy “nobody wins” from the current state of professional golf LIV Golf has already changed the landscape of professional golf — from player movement and prize money to media rights and global investment. But if LIV disappears… what’s left behind? This episode explores the ripple effects across the PGA Tour, the global golf economy, and the future of sports investment and media. If you care about golf, sports business, or where the industry is headed next — this is a conversation worth your full attention. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    33 min

  4. 14 APR

    How DraftKings Turned an Idea Into BILLIONS | Jason Robins

    DraftKings CEO Jason Robins joins Jimmy Roberts to break down the business of sports betting, fantasy sports, and the future of golf wagering. From startup beginnings to a multi-billion dollar company, this is a deep dive into one of the fastest-growing industries in sports. With sports betting surpassing $167 billion in the U.S. alone, this conversation explores how companies like DraftKings are reshaping fan engagement—and why golf has become one of the most unique and valuable betting markets in sports. In this episode of The Big Swing with Jimmy Roberts, Robins shares the origin story of DraftKings, the challenges of building in a highly regulated industry, and how betting, technology, and media are converging to change how fans experience the game. From working nights and weekends out of a spare bedroom to scaling a company with thousands of employees, this is a real look at what it takes to build—and survive—in a competitive, high-stakes business. What we cover: How DraftKings started as a fantasy sports idea and evolved into sports betting The realities of raising money and scaling a startup to billions Why golf is one of the most unique betting markets in sports How odds are created using data, simulations, and modeling The impact of legalization and regulation on the industry The role of betting in fan engagement—and where it’s heading next Advice for entrepreneurs building from scratch For anyone interested in golf, sports business, startups, or the future of fan engagement—this is a conversation worth your time. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    48 min

  5. 7 APR

    The Masters Stories & Secrets | Jimmy Roberts

    Jimmy Roberts shares his experiences covering The Masters, one of the most iconic events in golf, in a rare sit-down interview with Executive Producer Adrienne Gallagher. From unforgettable moments at Augusta National to personal stories built over decades in sports broadcasting, this episode offers a unique look inside golf’s most prestigious tournament. The episode also features a behind-the-scenes vlog of Jimmy preparing for The Masters, including a walk through the memorabilia and moments that have defined his career covering the game’s biggest stage. In this special YouTube-only episode of The Big Swing with Jimmy Roberts, the conversation turns inward. Instead of interviewing one of golf’s biggest names, Jimmy becomes the subject — sitting down with Executive Producer Adrienne Gallagher to reflect on his career, his connection to The Masters, and the stories that have stayed with him over the years. From the traditions of Augusta National to the pressure of capturing iconic moments on television, this is a rare look at the perspective of someone who has spent decades telling the stories of the game. In this episode: The moments at The Masters that have stayed with Jimmy the most What makes Augusta National unlike any other venue in sports The pressure and preparation behind covering golf’s biggest stage Personal memorabilia and the stories behind them How storytelling in golf has evolved over Jimmy’s career Why The Masters still feels different — even after all these years If you love golf, sports storytelling, or The Masters, this is a conversation worth your time. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am #TheMasters #JimmyRoberts #AugustaNational #TheBigSwing #GolfStories #GolfMedia #SportsBroadcasting #GolfHistory See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    33 min

  6. 31 MAR

    GOLFZON Is QUIETLY Taking Over Golf

    GOLFZON is one of the largest indoor golf companies in the world, powering thousands of simulator locations and reshaping how people play the game. CEO of GOLFZON America, Sean Pyun, joins Jimmy Roberts to explain how golf technology is driving a global shift in participation, accessibility, and the future of the sport. From South Korea’s booming simulator culture to the rapid expansion of indoor golf in the United States, this conversation breaks down why off-course golf is becoming one of the most important forces in the industry—and what it means for traditional golf moving forward. If you care about where golf is headed, this one is essential. What we cover: Why simulator golf is exploding globally—and why the U.S. is just getting started How GOLFZON built a dominant business in a category many underestimated The real economics behind indoor golf facilities and why they’re scaling fast How technology is lowering the barrier to entry for new golfers Whether simulator golf complements or competes with traditional courses What the future of golf looks like in a tech-driven, always-on world For anyone following golf, sports tech, or the business behind where the game is going next—this is a clear look at the forces reshaping it. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am The Big Swing with Jimmy Roberts is produced by Big Swing Media. #GolfZon #SeanPyun #GolfTechnology #IndoorGolf #GolfBusiness #TheBigSwing #JimmyRoberts #SportsBusiness #GolfSimulator #FutureOfGolf See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min

  7. 24 MAR

    Why YouTube Golf Is BEATING Traditional Golf | Grant Horvat

    Grant Horvat has built one of the most-watched brands in golf without ever playing a PGA Tour event, and the numbers behind his growth are changing how the entire sport thinks about media, sponsorship, and what fans actually want. In this Best Of episode pulling from our full conversation with Grant, Jimmy Roberts breaks down the rise of YouTube golf through the lens of one of its biggest architects: how Horvat built his platform from scratch, why authenticity beats production every time, and what happens when creators start demanding equity instead of just sponsorship checks. If you follow the business of golf or sports media, this one is worth your full attention. What we cover: Why Horvat walked away from the PGA Tour pathHow YouTube golf became a global business almost overnightThe real metrics behind views, watch time, and channel growthWhy authentic content is outperforming overproduced golf coverageThe shift from brand deals to ownership and equityWhat the PGA Tour and creators are learning from each other right now 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Also airing on Golf Channel Every Tuesday Morning at 7am & 9am The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    15 min

  8. 17 MAR

    How NBC Broadcasts THE PLAYERS Championship | Dan Hicks & Tommy Roy

    Tommy Roy has produced 29 Emmy Award-winning golf broadcasts, including THE PLAYERS Championship, the Ryder Cup, and every major on NBC. Dan Hicks has called the action at TPC Sawgrass more times than anyone else in television. Both sat down with Jimmy Roberts on-site at THE PLAYERS Championship to talk about how NBC brings the game to millions of viewers worldwide. This episode goes inside the broadcast of one of the most-watched events in professional golf: what it takes to capture the drama of TPC Sawgrass and the famous 17th island green, how television storytelling has changed over three decades, and what producers and announcers are actually looking for when the biggest moments happen live. In this episode of The Big Swing with Jimmy Roberts: How NBC approaches the unique production challenges of THE PLAYERS Championship What makes the 17th hole at TPC Sawgrass unlike any other shot in televised golf How golf broadcasting has evolved from the early days to today's multi-platform coverage What Dan Hicks is thinking in the booth during a dramatic finish Tommy Roy on what separates a great golf broadcast from a forgettable one How television shapes the way fans experience and understand the game For anyone who follows golf, sports media, or the craft of live television production, this is a rare look at the people who decide what you see and how you hear it. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am The Big Swing with Jimmy Roberts is produced by Big Swing Media. #ThePlayersChampionship #DanHicks #TommyRoy #NBCSports #JimmyRoberts #TheBigSwing #GolfBroadcast #GolfMedia #PGATour #TPCSawgrass See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    43 min
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About

The Big Swing with Jimmy Roberts: Conversations with People Making News in the Business of Golf. Sixteen-time Emmy Award Winner and sports broadcasting legend, Jimmy Roberts, invites you to intimate, one-on-one conversations with some the most significant, A-list executives, entertainers and athletes shaping the future of the golf business — as well as unprecedented, unparalleled access and insights around the trends, deals and investments that define the sport. Check out new episodes every other Wednesday. The show will move to weekly in January 2026. Follow The Big Swing with Jimmy Roberts on YouTube, Apple Podcasts and Spotify, and don’t forget to join our community at bigswingmedia.news for news and updates.

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