The Profit, People & Productivity Podcast

Alfie Wenegieme

Welcome to The Profit, People & Productivity Podcast, the show designed for agency founders and leaders who want to master the three P’s that matter most: building profit, supporting people, and boosting productivity.

  1. 1 day ago

    Stop Selling Yourself – AI, Authenticity and Positioning Episode 3 (Part 2)

    Imagine reading your CV out on a first date. Paul Simms says that's exactly how most agencies market themselves. In part two of our conversation, Paul, founder and CEO of Impatient Health, gets into the questions every agency owner is wrestling with right now: why authenticity wins more work than polish, why AI-written content is quietly eroding trust, and why he believes AI won't kill agencies, but will change what clients pay them for. He's also refreshingly honest about his own mistakes, including the positioning problem that held his consulting business back, and the friend who started an agency the same year and is now selling $40m a year. 00:00 Don't let AI do the thinking 02:45 Would you read your CV on a first date? 07:29 Why AI is killing trust 12:54 Scaling authenticity beyond the founder 16:24 "I'm not for you": the power of strong positioning 19:44 Will AI kill agencies? 26:05 "I can do it in five minutes on my laptop" 30:29 How Impatient Health uses AI 33:36 Say no to nine things before saying yes to one 36:35 Three golden nuggets for agency owners 42:26 Becoming a pull company, not a push company 46:05 The positioning mistake that cost him Missed part one? Listen here: https://podcasts.apple.com/gb/podcast/the-profit-people-productivity-podcast/id1840172937?i=1000793813402https://open.spotify.com/episode/0nZjdSTi4YPZwRsJb1aE4I?si=EPBVBjEASB6x6Q8sYwEq4A&utm_source=copy-linkhttps://youtu.be/OZCZrRgo8cM?si=MqrSPtAunz4Ev34r Connect with Paul Simms: https://impatient.health/staff/paul-simms/ Alfie Wenegieme / Profit Sprout: https://profitsproutconsultancy.com/ This episode is sponsored by Rofinery, the commercial visibility platform for agencies: https://www.rofinery.com If you run an agency, follow the show and pass this episode to another founder who needs to hear it. #agencyowners#agencyfounders#agencygrowth#agencylife#agencyleadership#agencymarketing #commsagencies#creativeagencies#digitalagencies#profitability#founderlife #profitsproutconsultancy#rofinery#peoplemanagement#leadership#marketing #marketingagency

    Stop Selling Yourself – AI, Authenticity and Positioning Episode 3 (Part 2)

  2. 6 days ago

    Paul Simms: Why Asking Clients What They Want Keeps Your Agency Average - Episode 3 (Part 1)

    Most of what your clients ask for will keep you average.Paul Simms spent three years quietly building a marketing methodology on oneuncomfortable premise: customers don't know what they want, and asking them isa dangerous strategy.   Paul is the founder and CEO of Impatient Health and formerCEO of eyeforpharma, which he built into pharma's largest event business over 17 years before selling to Reuters in 2019. In part one of this two-part conversation, he unpacks why provocative ideas beat market research, how concept cars and Paris Fashion Week actually work, and what agency owners can borrow from his "halo loop" - a repeatable cycle of provocation, learning, and building that creates pull instead of push.   00:00 Six months of my work, postponed or cancelled 03:12 Earning the title "pharma provocateur" 05:43 The event that unlocked the entrepreneur in him 12:41 You can't break the rules until you know the rules 16:30 You need to define who isn't your customer 27:23 All three business arms being profitable is a badthing 33:27 Why asking customers what they want is a dangerousstrategy 41:04 The halo loop: turn provocation into pull 52:34 How agencies can run bounded experiments with boldideas   Connect with Paul Simms: linkedin.com/in/psimms Alfie Wenegieme / Profit Sprout: linkedin.com/in/alfie-wenegieme Rofinery: https://www.rofinery.com

    Paul Simms: Why Asking Clients What They Want Keeps Your Agency Average - Episode 3 (Part 1)

  3. 17 Sept

    Inside Camino: AI, innovation, and a people-first culture - Episode 2, Part 2

    An inside look at how Camino is scaling with AI without losing what makes it work: its people.Jess from Camino walks through the AI tool her team built in-house, which went from 70% accuracy in 2023 to 99% today, and why she's adamant AI hasn't replaced a single job at her agency. She explains why Camino is still hiring juniors while other agencies cut junior headcount, what running a fully remote team built around Slack actually looks like day to day, and the one thing that keeps her up at night as the business grows. She closes with her start, stop, and thing to seriously consider for anyone leading an agency right now.#AgencyLife #AgencyGrowth #AgencyOperations #AgencyOwner #AgencyManagement #DigitalAgency #Rofinery #MedComms #AIinBusiness #AgencyCulture

    Inside Camino: AI, innovation, and a people-first culture - Episode 2, Part 2

  4. 8 Sept

    How Camino grew to £5.3m revenue with 25% profit in three years - Episode 2, part 1

    Most agencies chase growth or profit. Camino's Jess Blackwell built both, hitting £5.3m revenue and over 25% EBIT in three years. In this episode, Camino COO and co-founder Jess Blackwell breaks down how she and co-founder James Turnbull left secure corporate roles with no clients and no funding to build one of the most awarded medcoms agencies in the UK. She explains why they built an agency rather than a consultancy, how "land and expand" drives their organic growth, the real risks behind hiring ahead of the curve, and why every member of her team, not just the finance function, needs commercial acumen. Jess also shares the mistake that nearly cost Camino repeat business early on, and how she thinks about client concentration risk as the business scales.#AgencyLife #AgencyGrowth #AgencyOperations #AgencyOwner #AgencyManagement #DigitalAgency #Rofinery #MedComs #AgencyLeadership #OrganicGrowth

    How Camino grew to £5.3m revenue with 25% profit in three years - Episode 2, part 1

  5. 1 Jul

    How Mark Robinson won every proposal for three months straight - Episode 1, part 2

    Mark Robinson went from a struggling agency to winning every proposal pitched for three months straight. Here's exactly what changed.In part two of this conversation, Mark gets into the detail of how Wrapped turned their new business around, why agency owners should never step away from sales, and what most agencies get wrong when things aren't working. He also covers the shift from Google to LLM search -- why not showing up on ChatGPT or Claude is now a real visibility problem -- and why children are actually the best salespeople in the world.#AgencyLife #AgencyGrowth #AgencyOperations #AgencyOwner #AgencyManagement #DigitalAgency #Rofinery #NewBusiness #AgencySales pwPWWQiwCf7NzPJKnwGL

    How Mark Robinson won every proposal for three months straight - Episode 1, part 2

  6. 18 Jun

    How an agency went from losing money to six figure months by niching down

    When Mark Robinson and his wife Becky took over Wrapped, the agency had no cash flow visibility, no credit control, and wages that came out of their own pockets for six months. If you want that kind of visibility on your own agency's numbers, Rofinery is built for exactly that: https://rofinery.comMark Robinson, CCO of Wrapped, a full service brand marketing agency, joins Alfie and Gareth to talk through buying into a struggling nine year old agency with no idea what its breakeven point was. He breaks down the credit control and cash flow fixes that came first, the decision to niche the agency into healthcare, fintech, and property, and how that niche led to value based pricing without either of them ever calling it that. He also explains why separating "being commercial" from "being a salesperson" changed how the whole team thinks about new business. #AgencyLife #AgencyGrowth #AgencyOperations #AgencyOwner #AgencyManagement #DigitalAgency #Rofinery #CashFlow #ValuePricing #AgencyCulture

    How an agency went from losing money to six figure months by niching down

  7. 29 Apr

    #013 - Why most agencies never increase their value (and how to fix it)

    In this episode of The Profit, People & Productivity Podcast, Alfie and Gareth explore what actually increases the value of an agency. Most agencies focus on growth, but very few focus on value. And that gap shows up when it comes to pricing, positioning, profitability, and ultimately whether a business is sellable or scalable. We break down what buyers actually look for in an agency, including financial clarity, predictable revenue, strong positioning, and the operational systems that make a business easier to run and easier to buy. We also explore how AI is changing the way agencies operate, and why it should be used to improve efficiency before anything else. If you’re building an agency you want to grow, stabilise, or eventually sell, this episode will help you think more clearly about what actually drives value. Start building a more valuable, scalable agency with Rofinery https://rofinery.com

    #013 - Why most agencies never increase their value (and how to fix it)

  8. 1 Apr

    #012 Lifestyle business or big exit? What agency growth really looks like

    Lifestyle agency or building to sell? Whatever your goal, the fundamentals are the same.In episode 12, Alfie and Gareth have an honest conversation about what it really takes to grow and scale an agency — covering profitability, leadership, systems, culture, and new business generation.No fluff, just practical advice for agency owners at every stage.🔗 Check out Rofinery → rofinery.com#AgencyLife #AgencyGrowth #AgencyOwner #AgencyManagement #AgencyOperations #DigitalAgency #AgencyProfitability #Rofinery

    #012 Lifestyle business or big exit? What agency growth really looks like
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Ratings & Reviews

5
out of 5
3 Ratings

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Welcome to The Profit, People & Productivity Podcast, the show designed for agency founders and leaders who want to master the three P’s that matter most: building profit, supporting people, and boosting productivity.

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