What does it take to turn a personal mission into a lasting legacy? After spending 25 years building a career in staffing, sales, and business development, Roz Corona found herself navigating an unexpected career transition. But instead of letting that setback define her future, she continued building something bigger: a community dedicated to helping women grow, connect, and create opportunities. In this episode of Unfinished Business with Eric Mulvin, Eric sits down with Roz Corona, founder and CEO of Chingona Community and founder of Chingona Vine, to explore her journey from corporate sales to entrepreneurship and nonprofit leadership. Roz shares how a networking idea became a nonprofit serving women and youth, why her family played an important role in creating the Chingona Community brand, and what it means to build an organization rooted in authenticity and inclusion. They also discuss the challenges of funding a nonprofit, finding new opportunities after a mid-career layoff, using AI and social media to grow a business, and balancing professional ambition with family, financial responsibilities, and personal growth. Throughout the conversation, Roz reflects on the importance of human connection, embracing imperfections, and creating opportunities that extend beyond her own success. In this episode, we break down: How Roz transformed a networking idea into Chingona Community.The family story behind the organization's name and logo.Why building an inclusive community matters for women in business.The challenges of nonprofit funding and sustaining community programs.How Roz rebuilt her professional path after a mid-career layoff.Why social media and TikTok are becoming important business tools.How AI helps Roz manage her work without losing her authentic voice.The value of human relationships in an increasingly digital world.Why success involves more than financial achievements.How embracing mistakes and celebrating small wins can change the entrepreneurial journey.What does building a meaningful legacy look like beyond financial success? Watch the full conversation on YouTube or listen to Unfinished Business with Eric Mulvin on your favorite podcast platform. EPISODE HIGHLIGHTS 05:28 | Managing a nonprofit, consulting business, family responsibilities, and multiple projects. 08:11 | How Chingona Community started as a networking idea and became a nonprofit. 11:33 | The mentors who challenged Roz to stop waiting and take action. 14:39 | What “Chingona” means and why Roz embraced the name. 17:16 | How Roz's daughter helped name Chingona Community and her father created the logo. 25:01 | Why Roz believes community should welcome people from every background. 30:02 | The significance of bringing Dolores Huerta to a Chingona Community event. 34:28 | Being perfectly imperfect and speaking openly about difficult life experiences. 38:46 | Why Roz believes entrepreneurs need to understand TikTok and social commerce. 41:22 | Funding, staffing, and uncertainty: challenges facing businesses and nonprofits. 53:19 | Moving beyond survival mode and embracing entrepreneurship later in life. 57:05 | How Roz uses AI to organize ideas, save time, and preserve her authentic voice. 1:00:24 | Why businesses need to adapt to AI while keeping human experience at the center. 1:08:30 | Teaching the next generation about technology, relationships, and meaningful success. 1:16:27 | Learning to celebrate personal growth, accomplishments, and lessons from mistakes. 1:18:58 | Roz's unfinished business ABOUT ROZ CORONA Rozalyn “Roz” Corona is an entrepreneur, nonprofit founder, business development professional, and community advocate with more than three decades of experience in sales, staffing, leadership, and relationship building. She is the founder and CEO of Chingona Community, an organization established in 2019 to create opportunities for women through leadership development, community engagement, wellness, networking, and access to resources. The organization provides programs and community events designed to support women and youth throughout Southern California. Roz also founded Chingona Vine, a consulting and business development company offering services in sales strategy, branding, marketing, lead generation, partnerships, and events. Her entrepreneurial work includes launching Chingona Vine Wines, with proceeds supporting Chingona Community. A graduate of Loyola Marymount University, Roz has built her career around connecting people, sharing opportunities, and helping others move forward. She is also a wife, mother of four, and grandmother who believes in creating a legacy through relationships, service, and community impact. CONNECT WITH ROZ CORONA Chingona Community Website: https://chingonacommunity.com Instagram: https://www.instagram.com/chingonacommunity?xtok=d2N0ejljN29pdGRo Facebook: https://www.facebook.com/share/g/1GF7FPizHN/?mibextid=wwXIfr Chingona Vine Instagram: https://www.instagram.com/chingonavine?xtok=MXdvM21venI3Ym90 Unfinished Business with Eric Mulvin If you enjoy conversations with leaders who are building businesses, reinventing themselves, and creating impact, make sure to subscribe and turn on notifications. 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