Measured Impact

Neil Callanan
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  • Marketing

A new podcast series exploring how purpose and performance intersect. Leaders at mission-driven companies are redefining what success looks like. The Measured Impact podcast captures their candid stories of how activism, brand building, and revenue growth can work in tandem. Each episode features sharp conversations with changemakers proving that doing good and doing well aren’t mutually exclusive. You’ll hear the real strategies, frameworks, and lessons learned that make impact measurable.

  1. 4 days ago

    BONUS: Can Marketing Save the Planet with Michelle Carvill & Gemma Butler

    In preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair. This one's from Can Marketing Save the Planet? Where Neil makes the case that values-led brands hold their impact work to a lower standard than their sales numbers—and that purpose and performance feed each other rather than compete. He walks through the GRASP Framework, which sorts content goals into discover, engage, and convert before anyone opens a dashboard (and away from misleading glamour metrics.) Links & Resources Can Marketing Save the Planet? (Original episode): https://www.canmarketingsavetheplanet.com/podcasts/episode-123-data-driven-insights-for-purpose-driven-marketing-neil-callanan-loose-grip LooseGrip: https://loosegrip.netMichelle Carvill's LinkedIn: https://www.linkedin.com/in/michellecarvill/Gemma Butler's LinkedIn: https://www.linkedin.com/in/butlergemma/ Neil's LinkedIn: https://www.linkedin.com/in/neilcallanan/The GRASP Impact Framework: https://www.graspyourimpact.comThe GRASP Your Impact Podcast: https://graspyourimpact.com/podcast/

    BONUS: Can Marketing Save the Planet with Michelle Carvill & Gemma Butler

  2. 26 Aug

    BONUS: The Business Case for Good with Lauren Scott (The Resilience Report)

    As we prep Season 2, we're sharing conversations where host Neil Callanan took the guest chair. This episode comes from The Resilience Report, where Neil joins host Lauren Scott to dig into the gap between caring about impact and being able to prove it. He walks through what actually happens to most ESG reports: thousands of hours in, a collective exhale when it ships, and almost no one checking whether it worked—and makes the case for treating impact content as always-on storytelling rather than an annual sprint. Neil breaks down the two mistakes he sees most (too many data points, too many dashboards), why he pushes clients to demote views and page views in favor of consumption metrics, and how the HiPPO problem quietly pulls teams back toward big meaningless numbers. He also shares the "halo effect" study with a longtime client—tracking what a high-engagement values post does to the traditional post that follows it. Links & Resources The Resilience Report: https://www.theresiliencereport.caLauren Scott's LinkedIn: https://www.linkedin.com/in/laurenscott514/LooseGrip: https://loosegrip.netThe GRASP Impact Framework: https://www.graspyourimpact.comNeil's LinkedIn: https://www.linkedin.com/in/neilcallanan/Mentioned in this episode:IM ABLE Foundation: https://imablefoundation.orgMeasureCamp: https://measurecamp.orgIron Viz (Tableau): https://www.tableau.com/community/iron-vizTraction / EOS: https://www.eosworldwide.comStefan Sagmeister, "The power of time off" (TED): https://www.ted.com/talks/stefan_sagmeister_the_power_of_time_offPatagonia Worn Wear: https://www.patagonia.com/worn-wear/

    BONUS: The Business Case for Good with Lauren Scott (The Resilience Report)

  3. 30 Jul

    Behind Measured Impact with Ronald Young Jr. and Neil Callanan

    For our season 1 finale, the tables turn as host Neil Callanan steps into the guest seat to be interviewed by critically acclaimed host, Senior Producer, and CEO at ohitsBigRon Studios LLC, Ronald Young Jr. Neil shares the story behind LooseGrip, his 17+ year digital agency that evolved from general marketing services to a specialized focus on data storytelling for purpose-driven brands. He opens up about his personal journey, detailing how experiencing the profound personal tragedy of losing his four-year-old son, Shea, transformed not only his family and his world, but also how he leads his business, interacts with clients, and embraces authentic human connection. Neil and Ronald dive deep into everything from activism and data to how bold, progressive messaging and commercial performance aren’t mutually exclusive. The conversation concludes with a candid reflection on intentionality, grief, building strong teams, and the essential freedom to "f**k around" in pursuit of doing great work. Follow & Connect: LooseGrip: https://loosegrip.net/LooseGrip LinkedIn: https://www.linkedin.com/company/loosegrip/ Neil Callanan LinkedIn: https://www.linkedin.com/in/neilcallanan/ Ronald Young Jr. LinkedIn: https://www.linkedin.com/in/ronaldyoungjr/ Ronald Young Jr.: https://www.ohitsbigronstudios.com/big-ron  Neil & Ron’s Recs: Rob Delaney: https://www.robdelaney.com The Art of Non-Conformity by Chris Guillebeau: https://chrisguillebeau.com/ Capo Italian Deli: https://capodeli.com Ben's Chili Bowl: https://www.benschilibowl.com/

    Behind Measured Impact with Ronald Young Jr. and Neil Callanan

  4. 9 Jul

    Breaking the Cocoa Mold with Belinda Borck from Tony's Chocolonely

    In this episode, host Neil Callanan is joined by Belinda Borck, the Global External Affairs and Reporting Lead at Tony's Chocolonely and Tony's Open Chain. Belinda shares the brand's 2005 origin story, when a Dutch journalist sued himself to expose child labor and tracking failures in the chocolate industry. Moving from a "lonely fight" to an industry-wide collaborative engine, she explains how they open-source their ethical framework, helping over 22 corporate allies eliminate exploitation across the cocoa sector. Neil and Belinda dive into the mechanics of turning dry supply chain KPIs into relatable human stories. Belinda also breaks down their five core sourcing principles, opening up about the real value of traceability, sticking to five-year commitments, and embracing radical transparency even when it brings tough headlines. It’s a candid look at how a profit-driven business can scale industry-wide change, shake up old market practices, and actually move the needle on global sustainability legislation. Links & Resources  Tony's Open Chain: https://www.tonysopenchain.com Tony's Chocolonely: https://tonyschocolonely.com Belinda’s LinkedIn: https://www.linkedin.com/in/belinda-borck/  Belinda's recsNatura: https://www.naturabrasil.com/ The Poisonwood Bible by Barbara Kingsolver: https://www.harpercollins.com/products/the-poisonwood-bible-barbara-kingsolver Poetry Pharmacy: https://www.poetrypharmacy.co.uk Small World: https://smallworldcatering.nl/ Binnen Oranjestraat 14, 1013 JA Amsterdam, Netherlands

    Breaking the Cocoa Mold with Belinda Borck from Tony's Chocolonely

  5. 25 Jun

    A Soapbox Worth Standing On with Les Szabo from Dr. Bronner's

    In this episode, host Neil Callanan sits down with Les Szabo, Chief Strategy and Impact Officer at Dr. Bronner’s, to explore how purpose-led businesses create impact, from frontline employees to thousands of global smallholder farmers. They discuss rising consumer skepticism and how the Purpose Pledge fights back against greenwashing while preserving mission integrity across decades. Moving past standard marketing conversations, Neil and Les explore how a brand can authentically embed structural equity, fair supply chain architectures, and deep stakeholder accountability directly into its foundational DNA. Through the lens of Dr. Bronner’s decades-long history, their conversation demonstrates that consistent commercial growth and systemic integrity can work in tandem without sacrificing one for the other. Links & Resources:Follow Les and Dr. Bronner'sDr. Bronner's: https://www.drbronner.com The Purpose Pledge: https://www.purposepledge.org Follow Les on LinkedIn: https://www.linkedin.com/in/les-szabo-5a214314/  Les's recsGallant: https://www.gallantintl.com Living Harvest: https://www.livingharvest.com Incorruptible by Eric Ries: https://www.incorruptible.co/  Get your sandwich coffeeCoffee Time: https://www.coffeetimepdx.com

    A Soapbox Worth Standing On with Les Szabo from Dr. Bronner's

  6. 10 Jun

    Sustainable Hydration for Sizable Impact with Jennifer Krupey from HydraPak

    In this episode, host Neil Callanan sits down with Jennifer Krupey, VP of Marketing and E-commerce at HydraPak. Jen shares what it’s like leading a brand that operates both as a consumer-facing company and as a major OEM partner for household names like Osprey, Salomon, and Patagonia. Tune in to hear how real-world customer research at ultra-marathon aid stations helped inspire the development of HydraPak’s highly acclaimed SpeedFill Cap and other athlete-driven innovations. The conversation also explores HydraPak’s deep commitment to sustainability across the entire product lifecycle, from tackling the complex challenge of TPU plastic recycling to advancing its ambitious Sustainable Racing program. Jen shares firsthand insights from the recent Paris Marathon, where more than 55,000 runners successfully eliminated single-use cups in favor of reusable Speed Cups. Along the way, she discusses why marketers should look beyond traditional return-on-ad-spend (ROAS) metrics toward a more holistic view through Marketing Efficiency Ratio (MER), and how standing behind premium, built-to-last products can create lasting brand loyalty and equity. Links & Resources Mentioned:Follow Jen and HydraPakHydraPak: https://hydrapak.com HydraPak’s LinkedIn: https://www.linkedin.com/company/hydrapak Jennifer’s LinkedIn:http://linkedin.com/in/jenkrupey  Jen's recsOsprey: https://www.osprey.com/Salomon: https://www.salomon.com/ Trash Panda Disc Golf: https://trashpandadiscgolf.com/ Arc'teryx Rebird: https://rebird.arcteryx.com/ Amp It Up by Frank Slootman: https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115 HydraPak Gear Garage (YouTube): https://www.youtube.com/channel/UCNpHKeQ3PgDSlsFKaWEAsyw The Italian Store: https://www.italianstore.com/ 5841 Washington Blvd, Arlington, VA 22205

    Sustainable Hydration for Sizable Impact with Jennifer Krupey from HydraPak

  7. 28 May

    Packing Purpose into Every Purchase with Charlie Clark from Cotopaxi

    Neil Callanan sits down with Charlie Clark, Director of Philanthropy at Cotopaxi, to explore how the iconic “Gear for Good” outdoor brand translates its vibrant identity into global impact. They dive into Charlie’s journey, from working at local gear shops to leading Cotopaxi’s foundation, and discuss the company's origin as a purpose-built vehicle for poverty alleviation. They also unpack the nuances of trust-based philanthropy, the danger of restrictive funding, and how Cotopaxi navigates the tension between selling premium products and serving vulnerable communities. Follow Charlie + Cotopaxi:Cotopaxi: https://www.cotopaxi.com/Cotopaxi Foundation: https://www.cotopaxi.com/pages/foundation Instagram: instagram.com/cotopaxiLinkedIn: linkedin.com/company/cotopaxiFacebook: facebook.com/cotopaxiTikTok: tiktok.com/@cotopaxiCharlie Clark on LinkedIn: https://www.linkedin.com/in/charlieclark-pdx/Charlie's recs:MiiR: https://www.miir.comTrust-Based Philanthropy Project: https://www.trustbasedphilanthropy.orgMIT Abdul Latif Jameel Poverty Action Lab: https://www.povertyactionlab.orgUN Foundation: https://unfoundation.orgWorld Centric: https://www.worldcentric.comSaalt: https://saalt.comThe Broken Earth Trilogy by N.K. Jemisin: https://nkjemisin.com/series/the-broken-earthTaste Tickler: http://www.tastetickler.com

    Packing Purpose into Every Purchase with Charlie Clark from Cotopaxi

  8. 13 May

    Glitter, Sparkles & Social Activism with Seth Laxman from Lush Cosmetics

    In this episode, host Neil Callanan is joined by Seth Laxman, the Advocacy and Activism Campaigner at Lush Cosmetics North America. Seth discusses how his background at Greenpeace USA informed his current role, where he transforms 200 retail locations into hubs for social and environmental movement-building. They explore the unique Lush model of "in-store campaigning," which treats social issues with the same creative energy and marketing "treatment" usually reserved for major retail holidays like Valentine’s Day. The conversation dives into the tactical realities of turning retail staff into "boots on the ground" organizers through intensive training and the internal "We Believe" statement that mandates advocacy across the business. Seth shares insights on Lush’s bold 2021 departure from major social media platforms like Meta and TikTok, explaining how the brand prioritizes high-quality, face-to-face human interactions over digital data points. Listeners will walk away with a deeper understanding of how to embed purpose into the foundational DNA of a company rather than treating it as a side initiative. Follow Seth and Lush CosmeticsLush Cosmetics North America: https://www.lush.com/us/en_us (The official website for the fresh, handmade cosmetics brand).Lush Cosmetics LinkedIn: https://www.linkedin.com/company/lushcosmetics/ (The primary social platform where the brand maintains an active presence).Seth Laxman LinkedIn: https://www.linkedin.com/in/sethlaxman/ (Seth's personal professional profile). Seth's recsGreenpeace USA: https://www.greenpeace.org/usa/ (Seth’s former organization where he served as a climate campaigner). People vs. Fossil Fuels: https://peoplevsfossilfuels.org/ (A coalition Seth worked alongside during his time in environmental advocacy). Seventh Generation: https://www.seventhgeneration.com/ (A brand Seth looks up to for their advocacy work).NY Renews: https://www.nyrenews.org/ (The coalition behind the Build Public Renewables Act supported by Seventh Generation).Maintenance Phase: https://www.maintenancephase.com/ (A podcast Seth recommends that debunks health misconceptions).Ministry for the Future by Kim Stanley Robinson: https://www.hachettebookgroup.com/titles/kim-stanley-robinson/the-ministry-for-the-future/9780316300131/ (A climate fiction book Seth recommends for its imaginative storytelling). Get your sandwichBrooklyn Hero Shop: https://brooklynheroshop.com/ (Seth’s local spot for classic, giant sandwiches—specifically the fried chicken cutlet).

    Glitter, Sparkles & Social Activism with Seth Laxman from Lush Cosmetics
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About

A new podcast series exploring how purpose and performance intersect. Leaders at mission-driven companies are redefining what success looks like. The Measured Impact podcast captures their candid stories of how activism, brand building, and revenue growth can work in tandem. Each episode features sharp conversations with changemakers proving that doing good and doing well aren’t mutually exclusive. You’ll hear the real strategies, frameworks, and lessons learned that make impact measurable.

Information

  • Creator
    Neil Callanan
  • Years Active
    2025 - 2026
  • Episodes
    14
  • Rating
    Explicit
  • Copyright
    © 2025 Neil Callanan