The JRNY

Paul Cohalan

Welcome to THE JRNY — Risk, Roadblocks & Resilience. A space built on a simple truth: every one of us carries chapters — personal, business, and everything in between. Some chapters are messy, some are triumphant, and some reshape us in ways we never expected. But together, they form the story of who we are and who we’re becoming. This podcast digs into the pivotal moments — the risks you took, the roadblocks you hit, and the resilience those experiences forged. Because success was never meant to be a destination. It’s a journey. Your journey. Our journey. This is THE JRNY. Let’s turn the p

  1. 1 Sept

    Episode 18: The Brutal Reality of Hospitality: Coffee, Growth & Hard Lessons with Simone Sichel

    In Episode 18 of The JRNY, Paul sits down with Simone Sichel, owner of Cup & Co Cafe and Avalon Perth.   From starting his career in resort entertainment across the globe to building a thriving hospitality and wholesale brand in Perth, Simone shares a candid, no-nonsense look into the realities of the industry. They dive deep into the real numbers behind running a venue today, from tight profit margins and soaring overheads to the logistical feat of producing 4,000 wholesale sandwiches a week. Simone also discusses finding the right business partner, quality control, customer experience, and what it takes to survive in a high-risk industry.   Key Topics Covered: The Reality of Hospitality: The brutal truth about opening a cafe today, high failure rates, and why 6% profit margins leave no room for error.  Lessons from Resort Life: Managing massive international resorts across the Maldives and Europe, and transitioning into business ownership in Milan and Spain.  Rising Operational Overhead: Navigating superannuation changes, doubling electricity costs, and the GST structure impacting retail food businesses.  Partnership & Equity Strategy: Why bringing on the right operational partner was game-changing, and how to scale without losing control over quality.  Building Avalon Perth: Fulfilling a 25-year dream, securing a Golden Plate nomination, and curating an unforgettable customer experience.  The Evolution of Coffee: How complex milk preferences, multiple cup sizes, and speed expectations changed the barista workflow.  Scaling Wholesale Logistics: Running an Osborne Park kitchen facility that operates 24/7 to deliver 4,000 fresh food items daily across Perth.

About

Welcome to THE JRNY — Risk, Roadblocks & Resilience. A space built on a simple truth: every one of us carries chapters — personal, business, and everything in between. Some chapters are messy, some are triumphant, and some reshape us in ways we never expected. But together, they form the story of who we are and who we’re becoming. This podcast digs into the pivotal moments — the risks you took, the roadblocks you hit, and the resilience those experiences forged. Because success was never meant to be a destination. It’s a journey. Your journey. Our journey. This is THE JRNY. Let’s turn the p

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