Built To Grow: Window Companies

Window Marketing Pros
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This is a podcast for window replacement companies that want to scale. It's put on by Window Marketing Pros, a marketing company that's worked exclusively with window companies ranging from $1M/yr up to 120M/yr since 2020. We have on industry experts and successful window company owners to talk about what it took to grow their companies, and about what we've seen constantly works with our window clients. If you're a window replacement company owner, marketing manager, sales manager, or team leader, this podcast is for YOU!

Episodes

  1. 29 May

    What Should Your Window Company Focus On First - Google Ads, SEO, or Google Business Profile?

    We talk with Will Hanke, the owner of Window Treatment Marketing Pros (not to be confused with us, Window Marketing Pros) about the first thing window replacement companies should be focusing on when they want to grow, and when it's time to start adding other ways to get leads.

  2. 15 May

    Window Replacement Leads: How to get 103% more with Google Ads

    Google Ads can be one of the best lead sources for window replacement companies, but it has also become one of the most expensive and competitive. In this episode of Built to Grow, we break down why simply increasing your ad budget is not the smartest way to win. You’ll learn how Google Ads Quality Score affects your cost per click, cost per lead, and ad position — and why improving it can help you compete against companies willing to spend more. We cover the difference between Smart Mode and Expert Mode, why landing pages matter, how keyword relevance impacts performance, and why window companies should avoid reacting too quickly to early campaign data. If your window company is spending money on Google Ads but not getting enough booked appointments, this episode will show you what to look at before increasing your budget.

  3. 5 May

    Simple Growth Moves Window Companies Can Make Today

    In this episode, Jesse sits down with Luke Eggebraaten, owner of Phaser Marketing, to talk about the simple marketing habits that help contractors create more visibility, more trust, and more booked jobs without overcomplicating the process. Luke shares practical advice from growing a niche agency that serves excavation and septic companies across the country, including how contractors can improve their Google Business Profile, get more Google reviews, post consistently across the “big four” platforms, and use authentic jobsite content to build authority in their market. They also discuss why many growing contractors hit a ceiling when the owner stays too involved in low-leverage tasks, how a specialized agency can function like an outsourced marketing department, and why consistency with the basics often beats chasing the newest marketing trend. This episode is especially useful for window replacement companies and other home service businesses that want more leads, better local visibility, stronger reviews, and a clearer growth system without adding unnecessary complexity

  4. 13 Apr

    Window Leads: What is going on with Meta Ads..?

    Meta (Facebook & Instagram) rolled out an entirely new system to for their ads, but didn't tell everyone. We talked about what they changed, how if affects you, and how to get your CPL down and quality back up!

  5. 7 Apr

    Welcome To Built To Grow: Window Companies

    Who are you? What is this podcast about? How can this help my window replacement company? What are the biggest issues stopping window companies from growing? Let's talk about it! Welcome to Built To Grow If you'd like a free marketing audit for your window company, click below: https://demo.thewindowmarketingpros.info/built-to-grow

  • 5 Episodes

About

This is a podcast for window replacement companies that want to scale. It's put on by Window Marketing Pros, a marketing company that's worked exclusively with window companies ranging from $1M/yr up to 120M/yr since 2020. We have on industry experts and successful window company owners to talk about what it took to grow their companies, and about what we've seen constantly works with our window clients. If you're a window replacement company owner, marketing manager, sales manager, or team leader, this podcast is for YOU!

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