TruTalk Podcast with Luis M. Perez

Luis M. Perez
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  • Entrepreneurship
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TruTalk is where real conversations happen about business, life, and growth. Hosted by Luis Perez of TruView Inspections, this podcast features top real estate professionals, entrepreneurs, and industry leaders sharing the truth behind success. We cover mindset, discipline, leadership, branding, and wealth with no fluff and no filters. Built for realtors, investors, and anyone serious about leveling up.

  1. 13 Oct

    Why 9 Out of 10 Realtors Fail & How AI Will Change Real Estate | Jorge Guerra

    Ten people try to become realtors. According to Jorge Guerra, only one makes it. Jorge Guerra is the founder of Real Estate Sales Force, a brokerage with more than 500 agents across South Florida, and the president-elect of Florida Realtors. After building more than $250 million in preconstruction listings and watching the market crash, Jorge rebuilt his business by adapting, diversifying, and refusing to quit. In this episode of The TruTalk Podcast, Jorge joins Luis Perez to discuss why most real estate agents fail, how long it actually takes to build a sustainable career, and how artificial intelligence is changing the value of the traditional agent. Jorge explains which responsibilities AI may replace, why access to information is no longer enough, and why empathy, relationships, negotiation, prospecting, authentic marketing, and human guidance will determine which agents survive. They also discuss the future of buyer’s agents, why listings create long-term stability, the opportunities agents overlook in commercial real estate and business brokerage, the industry’s new commission structure, and why professionals who want to earn more while providing less value will be exposed. The conversation also goes beyond business as Jorge shares his perspective on leadership, family, raising two sons, working alongside his wife Dinorah, and representing Miami’s Latino community at the state level. This is an honest conversation about failure, reinvention, technology, relationships, and what the realtor of the future must become.

  2. 29 Sept

    $60M Deals, Billionaire Clients & Why “Trying” Isn’t Enough | Jordan Karp

    What separates working hard from actually producing results? Luis Perez sits down with Miami luxury real estate advisor Jordan Karp to discuss the mindset, discipline, and relentless execution behind some of his biggest deals, including a $60M transaction involving the SLS Brickell Hotel. Jordan explains why he believes working and trying aren't enough, why pride and ego don't make you money, and why he takes responsibility even when circumstances are outside of his control. He also shares how he studies failed deals like an athlete studies game film, earns credibility with ultra-successful clients, turns information into opportunity, and approaches Miami's off-market luxury real estate world. From cold calling and building relationships to $30M, $50M and $60M properties, this episode is a look inside the mentality required to compete at the highest level. The TruTalk Podcast, hosted by Luis Perez and powered by TruView Inspections.

  3. 15 Sept

    $1B in Sales, a Lost $100M Deal & the Truth About Work-Life Balance | Jessica Adams

    Jessica Adams built a real estate career the hard way, starting on nights and weekends, becoming a top-ten agent at ONE Sotheby's four years running, and now leading a team at Douglas Elliman with her husband. In this conversation with Luis Perez, she gets honest about the moments most agents never talk about. Jessica shares why you have to burn the boats when you make a decision, how she and her husband caught themselves growing apart while becoming successful, and the turning point that saved their marriage. She breaks down losing a $100 million deal and the three ways you can respond to any failure, why she does not believe in work life balance, and how buying a home is really about energy. Luis opens up too, on losing 52 pounds and refusing to go back, and on buying his own home during Covid over 20 offers, a moment he calls a God incidence. If you work in real estate, run a business, or you are just trying to build something without losing what matters most, this one is worth your time. Follow The TruTalk Podcast for new episodes, and leave a rating if this resonated

  4. 1 Sept

    The Broker Decoding Miami's $100M+ Home Boom | Bill Hernandez

    $175 million for a house on Indian Creek. Larry Ellison buying land from a helicopter. Sergey Brin and Larry Page relocating. Six of the wealthiest people on the planet now calling South Florida home. Miami's ultra-luxury market has quietly become the most explosive real estate story in America, and Bill Hernandez has had a front-row seat to all of it. Bill is one half of the Bill & Brian team at Douglas Elliman, the #1 real estate team in Miami Beach for 10 straight years, ranked in the top 1% nationally, with over $3 billion in closed real estate volume and transactions north of $100 million. In this episode of TruTalk, Luis Perez sits down with the broker he calls "The Prophet" to decode what's actually driving the $100M+ home boom, who's really buying these properties, and what's being built right now that will completely transform South Florida by 2030. Bill pulls back the curtain on how Miami quietly became more expensive than New York, why the world's biggest tech founders and billionaires are pouring in, the mistake most investors are making today, and the exact opportunities that will disappear if you don't move fast. Luis also pushes Bill on the uncomfortable side of the boom: Miami is on its greatest economic run ever, but it's become unaffordable for the locals who built the city. When does this level of success become unhealthy for South Florida? If you own real estate in South Florida, plan to, or work in the industry, this is a masterclass you cannot afford to skip. CHAPTERS (00:00) Cold Open: The Miami Bombs (00:37) Meet Bill Hernandez, The Prophet (04:00) From Georgia Tech engineer to Miami Beach broker (06:43) Why brokers are really consultants (09:42) The Bill & Brian origin story: 21 years together (12:36) How Miami became a $20M to $50M+ market (16:09) Larry Ellison buying land from a helicopter (17:54) Zuckerberg's $175M Indian Creek deal (18:45) Sergey Brin and Larry Page relocate to Miami (19:42) 6 of the wealthiest people on Earth live in South Florida (22:13) The $6,000/sq ft comeback of Collins Avenue (24:17) The 2030 forecast: what's being built now (24:30) Miami is now more expensive than New York (25:00) Bill's 2029-2030 prediction: North America's most expensive city (26:06) Ritz-Carlton, Shore Club, Rosewood: the new development boom (30:11) Where South Florida is really heading (32:37) The biggest mistake investors are making today (35:48) The opportunities you'll wish you'd taken (39:02) Miami has become unaffordable for the locals (39:08) When does Miami's success become unhealthy? (45:11) Advice for young families buying in Miami (51:37) The character traits of the ultra-wealthy (52:10) Discipline: the trait most brokers don't have (56:30) Parenting in a wealthy Miami Beach world (1:03:28) Rapid fire: watches, cars, cigars, and Cuban food CONNECT WITH BILL HERNANDEZ AND THE BILL AND BRIAN TEAM Douglas Elliman Miami Beach Instagram: @billandbryanteam @bill.hernandez Website: www.billandbryanteam.com CONNECT WITH LUIS PEREZ AND THE TRUTALK PODCAST Instagram: @TruviewInspections Subscribe for new episodes: @TruviewInspections ABOUT TRUTALK TruTalk is where business meets real life. Hosted by Luis Perez, founder of TruView Inspections, the podcast brings on top performers in real estate, business, and entrepreneurship to share the story behind the success, not just the highlight reel.

  5. 11 Aug

    A $2,000 Rental That Became A $5 Million NBA Deal | Bethany Martinez

    One of Bethany Martinez's first deals was a $2,000 rental for a young NBA player. Then he signed a $55 million contract and went from a downtown apartment to a $5 million house. That story captures how she has built her whole career: treat everyone like they matter, and relationships become a business that lasts. On this episode of The TruTalk Podcast, Bethany sits down with Luis to break down nearly 20 years in real estate at Compass, and the hospitality background that taught her how to serve people long before she sold a single home. She gets into turning friendships into clients, why almost every lead problem is really a systems problem, the true cost of not delegating, and the faith that grounds it all. In this episode we get into: How she turned friendships into a two-decade businessA $2,000 rental that became a $5 million NBA dealTreating every client like a $55 million contractLead problem or systems problem? Almost always systems"Do it, dump it, or delegate it"Why she co-founded a virtual assistant company, Past the TaskBuilding referrals into one of her biggest sources of business"If I'm traveling, I'm making money"How faith and mindset shape the way she leads Whether you're in real estate or building any relationship-driven business, this one is full of gems. Follow The TruTalk Podcast so you never miss an episode, and if you got value from this conversation, leave a rating and review. It helps more people find the show. Hosted by Luis, founder of TruView Inspections. Guest: Bethany Martinez, Real Estate Agent at Compass.

  6. 28 Jul

    If You're Not Closing, You're Unemployed | Bianca Guevara

    Bianca Guevara sold $5 million in real estate in one year and couldn't celebrate it with her dad, her number one fan, who had just passed. That moment taught her the rule she still lives by: if you're not closing, you're unemployed. On this episode of The TruTalk Podcast, Bianca sits down with Luis to break down how she went from 13 years in private equity to becoming a top producer in her first year in real estate, and how she built one of the most trusted personal brands in Miami by being unapologetically herself. A multi-time number one broker and Senior Vice President at Luxe Properties, she leads more than 120 agents and shares the mindset behind it all. In this episode we get into: Faith first, and the values her Cuban parents instilled in her From private equity to top producer in year one $5 million, and the loss that changed everything Why your social media is your resume How authentic lifestyle content creates organic leads 70% referrals: walking in already having the listing Why she turns down overpriced listings Listen, don't pitch Why you can't put all your eggs in one basket Bet on yourself, stay consistent, and remember time is a thief Whether you're in real estate or building any personal brand, this one is a masterclass in authenticity and trust. Follow The TruTalk Podcast so you never miss an episode, and if you got value from this conversation, leave a rating and review. It helps more people find the show. Hosted by Luis, founder of TruView Inspections. Guest: Bianca Guevara, Senior Vice President and Broker Associate at Luxe Properties.

  7. 14 Jul

    How Dennis Carvajal Sold $1 Billion Alone Without a 20 Agent Team

    Everyone says you need a massive team, a big budget, and a brokerage machine to move serious volume in luxury real estate. Dennis Carvajal did over $1 billion in sales without any of it. No 20 agent team, no army of assistants, just one relentless operator who cracked how ultra high net worth clients actually think. On this episode of The TruTalk Podcast, Dennis sits down with Luis to break down the real mechanics of selling at the top of the Miami market. He gets into how he builds trust with billionaire clients, why he refuses to chase deals, and the mindset that lets one person out produce an entire team. If you sell anything high ticket, this is a masterclass in positioning, relationships, and knowing your worth. In this episode we get into: How Dennis sold over $1 billion solo, without a big team"Commission breath," and why the ultra wealthy can smell desperation a mile awayWhy you're not paying for a service, you're investing in an outcomeHow to build trust with clients who have every option availableWhy chasing the deal is the fastest way to lose itHow one operator can out produce a 20 person teamKnowing your value and never dropping your price to win Whether you're in real estate or any high ticket business, Dennis will change how you think about what you're really selling. Follow The TruTalk Podcast so you never miss an episode, and if you got value from this conversation, leave a rating and review. It helps more people find the show. Hosted by Luis, founder of TruView Inspections. Guest: Dennis Carvajal, Luxury Real Estate Advisor, ONE Sotheby's International Realty.

  8. 30 Jun

    From Ecuador Immigrant To A $2 Billion Real Estate Empire | Abel Gilbert

    He came from Ecuador with nothing and built One Path Realty into a company that has done over $2 billion in sales and 4,088 closed homes since 2018. But the most powerful part of this conversation isn't the numbers. It's the moment Abel Gilbert had everything he ever dreamed of and still felt empty, and what he did about it. On this episode of The TruTalk Podcast, Abel sits down with Luis for one of the most personal conversations on the show yet. They get into leadership, building teams, letting go of control, raising triplets, and the faith that changed everything once success stopped being enough. Abel opens his first business at 14, gets found by real estate at 21, and turns the bedroom he never had as a kid into the mission that drives 4,000 families into homes of their own. In this episode we get into: From Ecuador immigrant to a $2 billion real estate empireWhy he realized he was meant to build, not sellThe leadership truth that keeps agents loyal in an industry with noneWhy your next level only comes after you let goThe boat metaphor: what really makes a person sinkSurrounded by everything he dreamed of, and still miserableWhat he found in faith that success could never give himConfidence is a muscle, and how to build it through repetitionIf you're trying to grow in real estate or in life, you're going to take something from this one. Follow The TruTalk Podcast so you never miss an episode, and if you got value from this conversation, leave a rating and review. It helps more people find the show. Hosted by Luis M. Perez, founder of TruView Inspections.

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TruTalk is where real conversations happen about business, life, and growth. Hosted by Luis Perez of TruView Inspections, this podcast features top real estate professionals, entrepreneurs, and industry leaders sharing the truth behind success. We cover mindset, discipline, leadership, branding, and wealth with no fluff and no filters. Built for realtors, investors, and anyone serious about leveling up.

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