The Practice: Podcasting for Healthcare Professionals

Toby Goodman

If you work in healthcare, you are already having the same conversations every day. Explaining your approach. Answering the same questions. Clarifying what makes your work different. Most of that effort stays in the room. The Practice is about changing that. This podcast shows you how to turn your expertise into something that continues to support your work. So people understand you before they meet you. So your team stays aligned. So you are not repeating yourself all day. Over time, this becomes a body of work that reflects how you think and how you practise. Something patients, peers, and partners can return to. Each episode explores a simple idea: How to capture the thinking behind your work and make it useful beyond a single conversation. I’m Toby Goodman. I work with high-trust professionals and healthcare organisations where the stakes are high and the message matters. That includes oncologists, therapists, and private practice owners, alongside leadership teams and educators. I’m also the author of Narrow Podcasting, a number one international bestseller. If you want a more deliberate way to communicate, build trust, and grow your practice, you’re in the right place. Say it once. Let it do the work.

Episodes

  1. How Do I Set Up My Own Healthcare Business?

    4 DAYS AGO

    How Do I Set Up My Own Healthcare Business?

    Leaving the NHS or another public or private healthcare organisation to start your own practice can feel risky. You may have a stable salary, a pension, benefits, or simply the security of knowing what arrives in your bank account every month. But for many healthcare professionals, the real risk isn’t leaving. It’s leaving without a clear plan. In this episode, I talk about the difference between building a business and accidentally buying yourself another job. And why communication, positioning, referrals, and visibility matter long before you hand in your notice. You’ll hear:The biggest mistake healthcare professionals make when moving into private practiceWhy technical skill alone is rarely enoughThe difference between selling your time and building an assetWhat can be built before leaving your current roleHow better positioning attracts the right patients or clients When this is done properly, you’re building something with long-term value. 🎧 Follow “The Practice” for more episodes 🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself Case Study Group: https://tobygoodman.com/case-study 🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals Launch: https://tobygoodman.com/launch-a-healthcare-podcast 👋 Connect with me LinkedIn https://www.linkedin.com/in/toby-goodman-cxs/ Instagram https://www.instagram.com/i.am.tobygoodman/ Mentioned in this episode: Next Steps VISIT: tobygoodman.com/thepractice

    4 min
  2. Confidential Podcasting For Healthcare

    6 DAYS AGO

    Confidential Podcasting For Healthcare

    If you run or lead a healthcare practice, you’ve probably had this happen. You explain something to a member of your team. They get it. A few days later, you’re explaining it again. You accept it as part of the job. But it adds up. In this episode, I walk through a practical way to keep communication consistent inside your practice without relying on more meetings, more messages, or more time from you. This is where private or internal podcasting becomes useful. A way to record how you explain things, how you expect things to be handled, and what good looks like in practice so your team hears it directly from you. This is useful if your practice is growing and: You’re repeating the same explanations Standards drift when you’re not there New team members take longer than they should to get up to speed You can’t spend as much one-to-one time with your team as you’d like You want to maintain clarity and culture across different locations Over time, this becomes part of how your practice runs. Your team hears things from you, in your voice. They know what to expect. And you’re not starting from the beginning each time. PLUS: As your practice grows, it becomes harder to stay connected to everyone in the way you used to. A private internal podcast gives you a way to share what’s happening across the practice, keep people informed, and maintain the culture you’ve built, even when your time is limited. Some of what you record internally can also be adapted and used more widely across your website or public podcast. In the next episode, we’ll look at how podcasting applies to patient or client communication, and how to improve that without adding more time to your day. 🎧 Follow “The Practice” for more episodes 🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself Case Study Group: https://tobygoodman.com/case-study 🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals Launch: https://tobygoodman.com/launch-a-healthcare-podcast 👋 Connect with me LinkedIn https://www.linkedin.com/in/toby-goodman-cxs/ Instagram https://www.instagram.com/i.am.tobygoodman/ Mentioned in this episode: Next Steps VISIT: tobygoodman.com/thepractice

    4 min
  3. What Should a Healthcare Podcast Actually Talk About

    6 DAYS AGO

    What Should a Healthcare Podcast Actually Talk About

    If you’re thinking about starting a podcast for your practice, this is usually where it gets stuck. What do I actually say? This episode looks at a simple way to approach that using the conversations you are already having every day. Instead of trying to come up with ideas, you can record the points you find yourself explaining more than once and use them properly across your work. You’ll hear: What to record first if you’re starting from scratchHow to use your podcast to answer questions before they’re askedWhy “who this is and isn’t for” does more work than most people expectHow to reduce time spent on poor-fit enquiriesWays to use podcasting with your teamWhy a focused number of episodes is enough to begin with Over time, this becomes something you can rely on so that: • Patients and clients can listen to it before they meet you. • Your team can reference • Partners can gain clarity and drive business without taking up your time If this feels relevant to your work, follow the podcast and continue with the next episode. 🎧 Follow “The Practice” for more episodes 🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself Case Study Group: https://tobygoodman.com/case-study 🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals Launch: https://tobygoodman.com/launch-a-healthcare-podcast [Connect with me] LinkedIn https://www.linkedin.com/in/toby-goodman-cxs/ Instagram https://www.instagram.com/i.am.tobygoodman/

    3 min
  4. How To Position Your Podcast To Support Your Healthcare Practice.

    6 DAYS AGO

    How To Position Your Podcast To Support Your Healthcare Practice.

    If you work in healthcare, the first question that usually comes up when starting a podcast is: What should this be about? It sounds straightforward, but it often leads healthcare professionals away from their actual work. This episode looks at a more useful way to approach it by focusing on the people you want to be understood by and the conversations you are already having every day. You’ll hear: Why “what should this be about?” is not a helpful starting pointHow to think in terms of people, not contentWhere your best podcast episodes already existHow a podcast can sit inside your work, not alongside itWhat happens when your communication becomes something people can return to Over time, this becomes a body of work that reflects how you think and supports your practice across patients, your team, and your referrals. If this feels relevant to your work, follow the podcast and continue with the next episode. 🎧 Follow “The Practice” for more episodes 🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself Case Study Group: https://tobygoodman.com/case-study 🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals Launch: https://tobygoodman.com/launch-a-healthcare-podcast [Connect with me] LinkedIn https://www.linkedin.com/in/toby-goodman-cxs/ Instagram https://www.instagram.com/i.am.tobygoodman/ Mentioned in this episode: Next Steps VISIT: tobygoodman.com/thepractice

    5 min

About

If you work in healthcare, you are already having the same conversations every day. Explaining your approach. Answering the same questions. Clarifying what makes your work different. Most of that effort stays in the room. The Practice is about changing that. This podcast shows you how to turn your expertise into something that continues to support your work. So people understand you before they meet you. So your team stays aligned. So you are not repeating yourself all day. Over time, this becomes a body of work that reflects how you think and how you practise. Something patients, peers, and partners can return to. Each episode explores a simple idea: How to capture the thinking behind your work and make it useful beyond a single conversation. I’m Toby Goodman. I work with high-trust professionals and healthcare organisations where the stakes are high and the message matters. That includes oncologists, therapists, and private practice owners, alongside leadership teams and educators. I’m also the author of Narrow Podcasting, a number one international bestseller. If you want a more deliberate way to communicate, build trust, and grow your practice, you’re in the right place. Say it once. Let it do the work.