From The Lab

Response Labs
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From the Lab is the Response Labs podcast network—a content platform featuring authentic, expert-driven conversations about the people and thinking behind our work. Our weekly flagship show explores the intersection of Salesforce Managed Services, Data-Driven Paid Media, and CRM + Loyalty. The network also hosts unique series like Questioning Loyalty, a semi-controversial look at industry assumptions, and Pizza & Pods, a casual, lunch-table style talk show covering business and culture. Subscribe for deep dives into data, personalization at scale, and the strategies that drive exceptional results.

Episodes

  1. 3 days ago

    03. Questioning Loyalty with Yosef Peterseil [Blings]

    “Out of three hundred places that we signed up, only one sent us a birthday greeting. They have all this data. What are they doing with it?” Yosef Peterseil is the COO and co-founder of Blings, a technology company that turns brand communication into personalized, interactive video at scale. His clients span quick service, airlines, luxury auto, and professional sports. In this episode of “Questioning Loyalty” he explains the difference between frequency and loyalty, why he signed up for three hundred QSR loyalty programs to see what would happen, and why personalization now has to work on two audiences at once: the customer, and the AI agent deciding whether the customer ever sees it. Chapters 00:00 Introducing Yosef02:01 What Makes a Category Loyal05:21 300 Loyalty Programs, One Birthday Greeting07:56 Are Campaigns Creating Loyalty or Harvesting It?13:31 Personalizing for AI Agents19:00 Loyalty Rapid FireGuest: Yosef Peterseil (https://www.linkedin.com/in/yosef-peterseil-7bb52337/) Host: Andy Locke (https://www.linkedin.com/in/lockeandy/) “Questioning Loyalty” is a podcast produced by From The Lab. For more information visit responselabs.com.

    03. Questioning Loyalty with Yosef Peterseil [Blings]

  2. 11 Oct

    02. Questioning Loyalty with Carly Ivory [Loyalty360]

    “Is your program actually making somebody more loyal, or are you just rewarding your most loyal customers that would sign up for the program anyway?” Carly Ivory is Senior Vice President at Loyalty360, where the research, the awards submissions, and the constant conversations with brand members give her a wider view of what’s actually happening in loyalty than almost anyone. In this episode of “Questioning Loyalty” she explains why nearly 90% of brands say they’re about to rebuild their program, why technology has been the thing blocking them for three years running, and why some of the most sophisticated programs you know are run by one person who is also doing the emails. Chapters 00:00 Introduction to Loyalty and Marketing05:03 The Impact of Loyalty Programs09:54 Understanding Customer Loyalty14:52 The Role of AI in Loyalty Programs19:50 Data Utilization in Marketing Decisions25:04 Challenges in Data-Driven Marketing29:17 Misconceptions About Data and Decision-Making31:03 Human Biases and AI Limitations33:12 Rapid Fire Loyalty Questions37:37 Factors That Erode Loyalty39:10 The Role of Loyalty ProgramsGuest: Carly Ivory (https://www.linkedin.com/in/carly-stemmer-ivory-82480626/) Host: Andy Locke (https://www.linkedin.com/in/lockeandy)

    02. Questioning Loyalty with Carly Ivory [Loyalty360]

  3. 28 Sept

    01. Questioning Loyalty with John Giaquinto [Rite Aid, Hannaford, Dunkin’]

    “Whoever has an answer is not only wrong, but can’t be trusted.” John Giaquinto has spent over twenty years in supermarket and retail loyalty, at Shaw's, Dunkin' Brands, Hannaford, and Rite Aid. In this episode of “Questioning Loyalty” he explains what happens to a loyalty program when the company around it is shrinking, why more data doesn't change decisions, and why he thinks nobody should trust confident answers about AI right now. Chapters 00:00 Introducing John00:44 Background Check01:39 What Happens to a Loyalty Program When the Company Around it is Shrinking?04:53 Does a Loyalty Program Actually Create Loyalty?07:38 Approach to Starting a New Loyalty Program Today09:40 Impact of AI on Loyalty14:24 Misconception That More Data Is Better16:48 Loyalty Rapid Fire Guest: John Giaquinto [linkedin link] Host: Andy Locke [linkedin link] “Questioning Loyalty” is a podcast produced by From The Lab. For more information visit responselabs.com.

    01. Questioning Loyalty with John Giaquinto [Rite Aid, Hannaford, Dunkin’]

  4. Trailer

    00. Questioning Loyalty with Andy Locke [Host]

    "I've spent the better part of my career growing loyalty programs. But I have questions." Trailer introducing "Questioning Loyalty" Is there really such a thing as loyalty? And if there is, do the programs we build have anything to do with it? "Questioning Loyalty" puts those questions to the people working in loyalty and marketing every day. What does loyalty actually mean, how does it really work, and is any of it worth what we spend on it? Plus the people who ultimately decide whether a program works at all. The customers. New episodes drop every other week. Subscribe wherever you listen or watch. Host: Andy Locke https://www.linkedin.com/in/lockeandy/ "Questioning Loyalty" is a podcast produced by From The Lab. For more information visit responselabs.com.

    00. Questioning Loyalty with Andy Locke [Host]

  5. 18 Sept

    The Power of Shared Experiences: Why Community Drives Loyalty

    In this episode of Podcasts Over Pizza, Carie Jones and Katie Scott explore why shared experiences matter so much in modern marketing and media. While hyper-personalization has its place, Carie and Katie discuss how collective moments build deeper brand connections. From Super Bowl commercials and Marvel’s interconnected universe to Taylor Swift’s Eras Tour, they look at what makes audiences want to participate together. They also touch on how streaming services are going “old school” and returning to weekly episode drops to drive live conversation and nostalgia – all before closing out with a quick debate over Little Caesars vs. local artisanal pizza!

  6. 4 Sept

    Agency Mythbusters: Debunking Client Service Misconceptions

    In this episode of From The Lab, Account Directors Sara Shumaker and Lauren Yoffe host a Client Services team takeover to tackle common industry sayings and challenge traditional agency mindsets. This is a candid discussion about what it really takes to build strong, lasting client relationships. From debunking "the client is always right" to dissecting how to set healthy project scope boundaries, Sara and Lauren break down the balance between strategic guidance and execution. They share how Response Labs bridges the gap between deep technical expertise and thoughtful client relationships, proving that Client Services is about far more than just pushing buttons or saying yes. 👉 Learn more about Response Labs: responselabs.com

  7. 7 Aug

    Decoding Audience Loyalty: Lessons From the Taylor Swift Playbook

    In this debut episode of Podcasts Over Pizza, Carie Jones and Sara Shumaker grab a bite to eat and chat about one of the biggest pop-culture moments in recent news: Taylor Swift’s wedding. What starts as a casual lunchtime debate over Little Caesars vs. local delis quickly turns into a fun, casual look at how Taylor Swift manages her brand. From wedding rumors and high-concept fan inclusion to subtle "Easter eggs," Carie and Sara talk through what makes fan engagement stick – and how those same ideas relate to the work Response Labs does every day to help brands build genuine, lasting connections with their audiences. Music licensed through Soundstripe. Code: PJZGL9GTAWDATTVG

  8. 29 Jun

    Introducing Magpie: How to Maximize Campaign ROI Through Unified Data

    In this episode of From The Lab, Andy Locke and Dan Dawes introduce magpie, a proprietary tool from Response Labs designed to sit on top of your existing marketing platforms. Discover how magpie streamlines data collection, segmentation, campaign creation, and performance measurement to solve the ultimate brand challenge: effective campaign tracking. Andy and Dan share magpie’s origin story, its unique architecture, and how its data-driven approach elevates local and regional marketing. If you're a brand marketer looking to maximize your campaign ROI and unify your data, this episode is a must-listen. 👉 Learn more about magpie: responselabs.com/magpie Key Topics Covered: Closed-Loop Reporting: How magpie uncovers deep insights into customer behavior and campaign effectiveness.Platform Agnostic Design: Seamlessly integrating with your existing marketing stack and handling diverse data sources.Personalization at Scale: How targeted messaging and advanced segmentation drive tangible sales.The Power of AI: Leveraging on-the-fly insights and looking ahead to magpie’s future roadmap of AI integration and automation. Music licensed through Soundstripe. Code: CNI0QN1IC3WHNMHP

  9. 26 Jun

    Lifecycle of 1st Party Data Through The Media Channel

    This episode of From The Lab reveals how to transform your data into powerful media strategies. Carie Jones and Andy Locke share insights on leveraging first-party data to optimize media campaigns, using the RFM model to target high-value audiences, enhance customer targeting, and drive measurable business results. This episode is perfect for all marketers ready to unlock growth potential. Main Topics Covered: The importance of understanding and utilizing first-party data for marketing successApplying RFM modeling to identify top customers and segment audiencesCreating look-alike audiences for precise targeting across media platformsDeveloping detailed customer profiles to inform creative strategiesTesting and iterating ad campaigns for continuous optimizationReal-world examples demonstrating significant ROAS improvementsThe value of efficient media spend, maximizing ROI, and scaling results over time

  10. Trailer

    From The Lab: Official Trailer

    Welcome to From the Lab, the flagship podcast network from Response Labs. We’re bringing you behind the scenes for authentic, expert-driven conversations about the people and thinking behind our work. Within this podcast, we’ll explore the intersection of Salesforce Managed Services, Data-Driven Paid Media, and CRM + Loyalty – giving you actionable strategies for data, personalization at scale, and the tactics that drive exceptional marketing results. What's coming up this season? Beyond our main show, you’ll get access to unique series like Questioning Loyalty – our semi-controversial look at industry assumptions – and Pizza & Pods, a casual, lunch-table talk show covering the latest in business and culture. Our official first episode drops soon. Hit the "Follow" or "Subscribe" button right now to get every deep dive delivered straight to your feed the second it goes live! Learn more at responselabs.com.

  • 2 Trailers
    8 Episodes

Trailers

About

From the Lab is the Response Labs podcast network—a content platform featuring authentic, expert-driven conversations about the people and thinking behind our work. Our weekly flagship show explores the intersection of Salesforce Managed Services, Data-Driven Paid Media, and CRM + Loyalty. The network also hosts unique series like Questioning Loyalty, a semi-controversial look at industry assumptions, and Pizza & Pods, a casual, lunch-table style talk show covering business and culture. Subscribe for deep dives into data, personalization at scale, and the strategies that drive exceptional results.

Information

  • Creator
    Response Labs
  • Years Active
    2026
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © 2026 Response Labs
  • Show Website
    From The Lab