The Authority Diary

Emily Dunlop

Welcome to The Authority Diary with Emily Dunlop - your weekly filmed podcast to help you build the business and the brand that feels like home and pays you well. Each episode breaks down what it actually takes to build a business that gives you freedom, fulfilment, and financial abundance. Expect candid solo episodes, unfiltered conversations with founders building powerful brands, and practical strategies you can implement immediately. If you’re ready to stop consuming and start building an authority-led business that pays you back, you’re in the right place.

Episodes

  1. 3 days ago

    Episode 2: How to dream with the lid off: From 4k to 30k months

    Ten years ago, Emily Strickland was my client. This week, she came back on the podcast to share what happened when she finally decided to stop building someone else's dream and start building her own. Emily didn't have a skills problem. She had a visibility problem. After becoming a mother, she found herself facing something many ambitious women experience but rarely talk about: losing the identity that work had always given her. She knew she was capable of building a business. She just didn't yet have the strategy, confidence, or platform to make it happen. As a founding member of The Authority Academy, Emily committed to showing up before she felt ready. Within months, her content was reaching thousands on LinkedIn, three dream clients came through her Dream 100 strategy, and she started building a business around her expertise instead of hiding behind it. In this conversation, we unpack the real work behind building a personal brand, attracting high-value clients, and creating a business that supports your life rather than consumes it. We talk about the fear of being seen, the courage it takes to put your work into the world, and why feeling slightly embarrassed by version 1.0 is often a sign you're moving in the right direction. If you're an expert, consultant, coach, or service provider who knows you're capable of more but keeps waiting for permission, this episode is for you. In this episode: → How motherhood forced Emily to redefine success and reclaim her identity → The fear of becoming visible when your personal brand is the business → What happened after someone told her she looked "desperate" online → The Dream 100 strategy that led to three ideal clients in three months → How she grew her presence and went viral on LinkedIn—twice → Building The Growth Haus before she felt ready → Why feedback is data, not a personal attack → What freedom actually looks like when you're raising a toddler and growing a company → The mindset shifts that helped her stop waiting and start building This is more than a client success story. It's a conversation about identity, visibility, entrepreneurship, personal branding, and what becomes possible when you stop waiting for permission and start trusting your expertise. —— 📝 Apply for The Authority Academy: https://www.thisisemilydunlop.com/the-authority-academy/apply 🔔 Subscribe for new episodes every week 💻 Join my 30-Day Personal Brand Challenge: https://www.thisisemilydunlop.com/masterclass/known-masterclass 📲 Instagram: @emilydunlop_ 💼 LinkedIn: Emily Dunlop 🌐 Website: https://www.thisisemilydunlop.com/

    24 min

About

Welcome to The Authority Diary with Emily Dunlop - your weekly filmed podcast to help you build the business and the brand that feels like home and pays you well. Each episode breaks down what it actually takes to build a business that gives you freedom, fulfilment, and financial abundance. Expect candid solo episodes, unfiltered conversations with founders building powerful brands, and practical strategies you can implement immediately. If you’re ready to stop consuming and start building an authority-led business that pays you back, you’re in the right place.