Ahead on Marketplaces (ENG)

Florian Vette
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AOM is the podcast for brands and manufacturers looking to scale on Amazon and other online marketplaces. What opportunities and risks does a marketplace presence hold for brands? How can market share be grown and protected? How do you improve and monitor your brand image on online marketplaces? And what does an optimal setup look like — across sales model, logistics, SEO/content, advertising, Amazon DSP, and tools? As a leading agency with proprietary analytics software, MOVESELL is a pioneer in scalable growth and strategic brand-building on Amazon and the most relevant online marketplaces. Whether you're a Vendor, Seller, hybrid, or not yet active on marketplaces at all — Florian Vette and the MOVESELL experts share best practices from years of experience working with brands like Calvin Klein, Powerbar, Husqvarna and Carlsberg. Expect interviews with industry experts and deep dives packed with actionable insights.

Episodes

  1. 5 days ago

    AOM DSP Snack #9: Strong Growth with Amazon DSP – The Optimization Levers of Successful Brands

    In this edition of the AOM DSP Snack, Florian Vette and Florian Giulio Votta talk about concrete optimization levers for Amazon DSP campaigns – and why the initial setup only accounts for 30% of the work. The topics at a glance: Bidding logic: Why is the retargeting user more expensive than the user at the top of the funnel? Audiences: How big is the lever in the lookback window, and why do lookalikes never belong in the same line item as retargeting? Frequency: How many touchpoints does a user really need before making a purchase? Placements & devices: When does desktop suddenly beat mobile? Creatives: When are dynamic e-commerce ads worth it, and when do custom creatives pay off? Budget & pacing: What does dayparting really deliver? Media agency vs. specialist agency: Why silo thinking between TV, performance and Amazon inevitably leads to wasted data.

    AOM DSP Snack #9: Strong Growth with Amazon DSP – The Optimization Levers of Successful Brands

  2. 1 Sept

    Hugo Brennenstuhl on D2C, AI and Transformation in Germany's Mid-Market (with Marc Bauer, Head of Digital)

    Marc Bauer, Head of Digital Business and Marketing at Hugo Brennenstuhl, is back on the AOM Podcast. Hugo Brennenstuhl stands for power strips and cable reels – and at the same time for one of the most consistent e-commerce transformations among Germany's mid-market companies. How did a long-established German brand manufacturer go through a complete e-commerce transformation – from entering Amazon to an independent D2C strategy? Why does Brennenstuhl rely on ROPT for content automation and review management, and what convinces a Head of Digital Marketing about an AI-powered tool in daily practice? Why is market share tracking not just an Amazon topic, but valuable intelligence for product development, packaging and brick-and-mortar retail? What's behind "hugo!", the new, design-driven product line marketed exclusively D2C, which recently made waves at OMR? How does Brennenstuhl deal with pressure from the Far East – Temu, JD.com, Joybuy? Amazon changes product titles to 75 characters overnight: what does that mean for a company with 700+ SKUs across multiple countries? Florian Vette talks with Marc about the setup that unites Digital and Marketing – and what other brand manufacturers can learn from it.

    Hugo Brennenstuhl on D2C, AI and Transformation in Germany's Mid-Market (with Marc Bauer, Head of Digital)

  3. 25 Aug

    AOM DSP Snack #8: Brand+ & Performance+ – How Amazon's AI Decides on Budget and Brand Direction

    In this AOM DSP Snack, Florian Vette and DSP expert Florian Giulio Votta discuss the latest developments in Amazon DSP and explain why a lot will need to be thought through more strategically in 2026. The episode kicks off with current market movements: What role do Connected TV, Prime Video & Co. play in a full-funnel setup? And is Amazon becoming the "one-stop DSP" for nearly every kind of inventory? Next, the focus shifts to the new AI-based control options: What can Performance Plus and Brand Plus really do? Where is the AI already taking over optimization – and where does strategic expert knowledge remain decisive? Then it gets critical: Amazon has adjusted its attribution model. Why have campaigns suddenly looked different since the start of the year? And what does that mean for view-through conversions and ROAS assessments? Finally, the two take a look at new targeting and inventory options – from in-market extensions to private auction access for Alexa devices. A compact episode about AI, attribution and the question of how much automation Amazon DSP can really handle going forward.

    AOM DSP Snack #8: Brand+ & Performance+ – How Amazon's AI Decides on Budget and Brand Direction

  4. 18 Aug

    AOM DSP Snack #7 – €100,000 Wasted: The Most Common DSP Mistakes Brands Make (Why Amazon DSP Campaigns Fail)

    In this episode of the AOM DSP Snack, Florian Vette and DSP expert Florian Giulio Votta discuss why Amazon DSP campaigns fail so often even when they're technically set up correctly. They start with the fundamentals: Why is DSP more complex than Sponsored Advertising? What's the difference between capturing demand and creating demand and why does DSP feel like a black box to so many brands? Next, they get into the classic setup mistakes: budgets that are too small, targeting that's too narrow, and unrealistic expectations around ROAS & co. plus why DSP rarely works without a clear funnel logic. Finally, the focus shifts to product, creatives, and measurability: When is a product actually DSP-ready? What role do reviews, inventory, and ad creatives play? And how do you spot early on that a DSP campaign is burning budget rather than driving results?

    AOM DSP Snack #7 – €100,000 Wasted: The Most Common DSP Mistakes Brands Make (Why Amazon DSP Campaigns Fail)

  5. 4 Aug

    AOM DSP Snack #6 – Champions League, Gaming & More: How Brands Use Live Sports with Amazon DSP

    Florian Vette and DSP expert Florian Giulio Votta dive into a topic that is rapidly gaining relevance for brands: sports advertising with Amazon DSP. Why are ad placements around the Champions League, NFL, NBA, NHL, and live sports on Prime Video and Twitch becoming increasingly valuable for advertisers? And what makes live sports such a unique environment — one that combines attention, emotion, and advertising impact like no other? The two break down why Amazon is using sports formats to move beyond pure performance into branding and upper funnel strategies, and how sports advertising today can not only be activated but also measured, extended, and turned into tangible results — from reach and retargeting all the way to measurable revenue. A compact episode for every brand looking to strategically leverage sports formats through Amazon DSP.

    AOM DSP Snack #6 – Champions League, Gaming & More: How Brands Use Live Sports with Amazon DSP

  6. 28 Jul

    AOM DSP Snack #5 – Twitch Advertising for Brands: Deep Dive & Best Practices

    In this edition of the AOM DSP Snack, host Florian Vette and ad tech expert Florian Giulio Votta take a closer look at Twitch — a platform that many brands still underestimate, even though it has long grown far beyond gaming. To start, the two discuss how Twitch has evolved from niche streaming to interactive live television: Why do users spend hours of their evenings there? What drives such a strong sense of community, and how does that change the way content is consumed? The two cover audience profiles, ad acceptance, and which brands Twitch works surprisingly well for. How can companies smartly extend existing influencer or team partnerships into DSP? And why does an activated streamer often lead to shopping carts that are significantly larger than in other channels? To close, the two look at concrete cases around the Icon League and show how awareness from live events can be extended programmatically: How does retargeting of streamers and fans work? And why is alignment between marketing and e-commerce so critical to making it all work?

    AOM DSP Snack #5 – Twitch Advertising for Brands: Deep Dive & Best Practices

  7. 23 Jul

    AOM DSP Snack #4 – Step-By-Step Guide for Brands: How to Plan and Execute Successful DSP Campaigns

    In this fourth edition of the AOM DSP Snack, Florian Vette and Florian Giulio Votta dive into how brands can make a strategically smart entry into DSP. But first, the two share fresh insights from the Amazon Frame the Future Day: How is the new advertising logic on Prime Video reshaping the market? Why do 93% of users see ads, and what does that mean for brands? And what role do QR codes, non-skippable ads, and Amazon's own content play in moving video even closer to the sales funnel? From there, Florian and Florian get into hands-on practice: What questions do brands need to answer before a DSP campaign can even be planned? How do you decide between awareness, consideration, and performance objectives? And how do devices, audience signals, and the customer journey influence execution down the line? To close, the two tackle what may be the most important takeaway: How do brands truly meet their audience where they are right now, and why do so many companies still underestimate what DSP is actually capable of?

    AOM DSP Snack #4 – Step-By-Step Guide for Brands: How to Plan and Execute Successful DSP Campaigns

  8. 14 Jul

    AOM DSP Snack #3 – Amazon Marketing Cloud (AMC): Best Practices & Evaluation for Brands

    In episode three, we get to the heart of what makes Amazon DSP truly powerful: data. Florian Vette and Florian Giulio Votta start with a fundamental question: How can companies combine customer data anonymously without exposing personal information? And why is the Data Clean Room changing the way brands can actually use their data? That's where Amazon Marketing Cloud (AMC) comes in, the analytics tool that brings together DSP, Sponsored Ads, and organic data in one place. How do audiences like cart abandoners, users with video touchpoints, or lookalikes of your best customers emerge from this data? And what changes when you can see the entire customer journey, not just the last click? To wrap up, the two dive into the analyses that actually move the needle for brands: path-to-conversion, audience overlaps, and event analyses around Prime Day and Black Week. What do these insights reveal about budget allocation, timing, and media mix? If you want to understand why data-driven decisions are the foundation of every successful DSP strategy, this snack is for you.

    AOM DSP Snack #3 – Amazon Marketing Cloud (AMC): Best Practices & Evaluation for Brands

  9. 7 Jul

    AOM DSP Snack #2 – Video Ads on Netflix, Disney+, Twitch and Prime Video for Brands

    In the second episode of the new format, Florian Vette and Florian Giulio Votta dive deep into the future of video advertising — from the first TV spot to the data-driven streaming era. How has TV advertising changed since 1941, and what does "Connected TV" actually mean? Why is Amazon suddenly everywhere we watch movies, series, and sports? And what makes DSP technology the heart of this new video world? Florian shares insights from his time at one of Germany's largest media sales houses, explains the role of Deforce, and shows how Amazon manages to unite linear and digital advertising worlds. Together, they discuss why Twitch has long been more than just a gaming platform, how Prime Video is redefining reach in the advertising market, and why data-driven campaigns are the key to precise targeting. From the first TV spot for 9 dollars to personalized streaming ads — this episode shows how reach becomes relevance. Want to know why CTV is the new TV and what that means for brands on Amazon? Then this DSP Snack is exactly right for you.

    AOM DSP Snack #2 – Video Ads on Netflix, Disney+, Twitch and Prime Video for Brands

  10. 29 Jun

    AOM DSP Snack #1 – Launching Our New DSP Series for Brands

    AOM DSP SNACK – New format, new voice, deeper insights. AOM DSP SNACK – New format, new voices, deeper insights. In the AOM DSP Snack series, Florian Vette and Florian Giulio Votta take you on a deep dive into the world of Amazon DSP — sharing hands-on expertise, real-world cases, and forward-thinking strategies for brands. What makes Amazon DSP so powerful — and how did programmatic advertising actually evolve? What role does the upper funnel play in modern campaign strategies? And why is data-driven advertising on Amazon about so much more than just retargeting? In this first episode, the two look back at the origins of demand-side platforms — and forward to what's possible in the advertising landscape of tomorrow. Included: real-world insights, an OMR award-winning client case, and a first look at upcoming topics — from CTV campaigns to Amazon Marketing Cloud. Want to know how Amazon is becoming a game-changer in data-driven advertising? This episode is your starting point.

    AOM DSP Snack #1 – Launching Our New DSP Series for Brands
  • 10 Episodes

About

AOM is the podcast for brands and manufacturers looking to scale on Amazon and other online marketplaces. What opportunities and risks does a marketplace presence hold for brands? How can market share be grown and protected? How do you improve and monitor your brand image on online marketplaces? And what does an optimal setup look like — across sales model, logistics, SEO/content, advertising, Amazon DSP, and tools? As a leading agency with proprietary analytics software, MOVESELL is a pioneer in scalable growth and strategic brand-building on Amazon and the most relevant online marketplaces. Whether you're a Vendor, Seller, hybrid, or not yet active on marketplaces at all — Florian Vette and the MOVESELL experts share best practices from years of experience working with brands like Calvin Klein, Powerbar, Husqvarna and Carlsberg. Expect interviews with industry experts and deep dives packed with actionable insights.

Information

  • Creator
    Florian Vette
  • Years Active
    2026
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © MOVESELL GmbH. All rights reserved
  • Show Website
    Ahead on Marketplaces (ENG)