Deeper Diligence

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Headlines move markets. Claims move businesses. We investigate both. Every episode breaks down the evidence behind the biggest stories in AI, advertising, ecommerce, and digital media, showing what can be verified, what can’t, and what everyone else missed.

Episodes

  1. 13 Oct

    S1E9 - Ad Fraud and AI:Combating Bots with Andrew Barrow and Jeromy Sonne

    Episode Notes Ad Fraud, Bots & AI Agents: How to Stop Paying for Fake Traffic (w/ Andrew Barrow, RevenueArc) On Deeper Diligence, host Bogdan Patynski and co-host Jeromy Sonne (CEO of Daypart) talk with Andrew Barrow, former holdco business development...

  2. 6 Oct

    S1E8 - Building Brand Credibility in the AI Search Era (with Heather Physioc, VML)

    Episode Notes Host Bogdan Patynski and co-host Digital_Chadvertising interview Heather Physioc, Chief Discoverability Officer at VML, about credibility, verification, and brand discoverability across search and AI-driven platforms. Heather talks about ...

  3. 9 Sept

    S1E7 - AI Is Irrelevant. Whoever Has the Most Data Wins

    Episode Notes In a Deeper Diligence guest episode, privacy researcher and former FTC researcher Shoshana Wodinsky explains what advertisers actually know about consumers—and how much of the data economy is built on inference rather than fact. Wodinsky ...

  4. 2 Sept

    S1E6 - AI Ads, FTC Rules, and State Disclosure Laws: Staying Compliant with Synthetic Performers with Robert Freund

    Episode Notes Links: newsletter.daypart.ai robertfreundlaw.com Robert Freund, an advertising and e-commerce lawyer, explains that most AI advertising risk comes from applying longstanding FTC Act Section 5 truth-in-advertising principles and endorsemen...

  5. 25 Aug

    S1E5 - Ads for AI Agents: How OpenAds.ai serves ads to AI Agents, Measures ROAS, & What Perplexity’s Block Means

    Episode Notes Bogdan Patynski and Digital Chadvertising hosts Deeper Diligence with Steven Liss, co-founder and CEO of OpenAds.ai, discussing “ads for agents,” where sponsored information is served to AI crawlers (e.g., ChatGPT, Claude, Gemini) and can...

  6. 19 Aug

    S1E4 - Understanding Attribution and Ad Fraud in 2026 with Dr. Fou

    Episode Notes Bogdan and co-host Digital Chatvertising interview Dr. Augustine Fou of Fou Analytics, a longtime digital marketer and ad-fraud researcher (ex‑McKinsey, American Express, Interpublic, Omnicom; PhD MIT), on why pixel attribution dominates ...

  7. 3 Aug

    S1E3 - Decoding Attribution: A Deep Dive with Eric Tilbury

    Episode Notes In this episode of Deeper Diligence, Digital_Chadvertising and guest Eric Tilbury (VP of Programmatic & Solutions Engineering at Inuvo) break down how ad attribution works and why it often fails. They explain user-ID and pixel-based attri...

  8. 23 Jul

    S1E2 - The Google's Gamble: Liability and Control in AI-Driven Advertising

    Jeromy, Bogdan and Lee discuss Google integrating AI more deeply into its ad campaign workflow while changing terms so advertisers are liable for AI-generated mistakes, arguing Google gains control without responsibility and predicting potential lawsui...

  9. 15 Jul

    S1E1 - Inside the Phia Affiliate Fraud Scandal: An Interview with Ben Edelman

    Episode Notes Ben Edelman on Phia’s Alleged Forced Clicks: How Shopping Plugins Commit Affiliate Fraud In a Deeper Diligence guest episode, ad-fraud researcher Ben Edelman discusses his investigation into Phia and the Bloomberg coverage alleging affili...

  • 9 Episodes

About

Headlines move markets. Claims move businesses. We investigate both. Every episode breaks down the evidence behind the biggest stories in AI, advertising, ecommerce, and digital media, showing what can be verified, what can’t, and what everyone else missed.

Information

  • Creator
    Daypart
  • Years Active
    2026
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © 2026 The Diligence Report
  • Show Website
    Deeper Diligence