Mr President's Brand Alignment Report - The Podcast

Mr President
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Every Week, hear from the sharpest minds in marketing as they share how they are shaping the future of their brands. Interviewed by Nick Emmel, Co-Founder and Chief Strategy Officer at Mr. President.

Episodes

  1. 2 Sept

    "Brand is a Set of Operating Principles". Cherry Tian.

    In this episode of the Brand Alignment Gap Report, Mr. President's Nick Emmel sits down with Cherry Tian, Head of Marketing at Workspace Group, to discuss building a cohesive brand in multi-site businesses and the era of AI. Cherry shares why real brand transformation must be built from the inside out—treating brand as core operating principles rather than just a marketing campaign or logo. She also dives into the power of radical simplicity, explaining why complex brand frameworks fail and why a brand will always die if it lives inside a long PowerPoint deck.

  2. 25 Aug

    Same Core Principles, New Technology. Sarah Fuller

    Nick Emmel sits down with Sarah Fuller, CMO of The AA, to explore how heritage brands can maintain consistency and drive value in the era of AI. With a career spanning Procter & Gamble, Nando's, the BBC, and Dixon's Carphone, Sarah shares her cross-category principles for building authentic brand platforms. She breaks down how The AA evolved its identity from "the fourth emergency service" to a broader driving services business centered around a singular organizing principle: creating confidence for drivers.

  3. 18 Aug

    "What to put on a poster and where to point the money". Jo McClintock

    Jo McClintock (VP Brand & Marketing at Trainline) on how marketers can break down silos, influence product innovation, and drive true organisational alignment by focusing on customer value. Plus, why simple frameworks like "what to put on a poster and where to point the money" help navigate AI, fragmented channels, and brand building in a changing landscape.

  4. 13 Aug

    "Forget Share of Wallet or Voice. Share of Experience is the metric for the future" | Fiona Blades

    Nick Emmel sits down with Fiona Blades, Founder & Co-CEO of MESH Experience, to tackle the shifting landscape of brand measurement. As discovery moves from search to LLMs, traditional advertising shifts to influencers, and owned channels take center stage, tracking impact is getting far more complex. Fiona breaks down why brands can no longer rely on old metrics—and why waking up to measuring every single customer experience across this new terrain is now critical.

  5. 5 Aug

    "One of your target audiences isn't a real person" | Andy Tomkins

    Andy Tomkins (Virgin Active, EA, Walt Disney and OMD) on how brands can navigate the AI era by maintaining tight brand cohesion over short-term noise. Plus, why a brand positioning like "Where Wellness Gets Real" must be more than a marketing campaign, acting as the driving engine for the entire organisation and C-suite.

  6. 28 Jul

    "Kicking the Leaky Bucket" | Nathan Harrington

    Nathan Harrington (Aldermore Bank, Lloyds and GoCompare) on how we can keep brands alive in the era of AI by prioritising effectiveness over efficiency. And why brand needs to be more than a side project but the engine for the whole business.

  7. 21 Jul

    "It Was Already Stitched Into the Lining" | Abi Comber

    Abi Comber (HCA Healthcare, ex-British Airways, ex-Debenhams) on why the best brand truths are never invented — they're already buried in the organisation, waiting to be found.

  • 7 Episodes

About

Every Week, hear from the sharpest minds in marketing as they share how they are shaping the future of their brands. Interviewed by Nick Emmel, Co-Founder and Chief Strategy Officer at Mr. President.

Information

  • Creator
    Mr President
  • Years Active
    2026
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 2026 Mr President