Your SEO Coach with Sam Sarsten

Sam Sarsten
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Hey, my name's Sam and in case we haven't met... I'm your SEO coach. My mission is to help broke web designers become unbroke. I get it. I started offering web design because I wanted the time freedom that comes with owning an online business, but I quickly found myself trapped in feast or famine. I tried to claw my way out my offering local SEO, but it was so hard find resources in a cohesive fashion. I was able to slap together systems using bubble gum and duct tape. Then, in 2024, I started teaching web designers and freelancers how to build multi-six-figure SEO businesses of their own. My agency has made over $500K and is still growing. I currently work less than 20 hours a week in my agency and our clients continue to get amazing results. If you're sick of being broke, or undercharging, or not having enough to hire, or not sure how to offer SEO, or wanting to offer AI SEO and don't know where to start... this show is for you. Whether you've been a web designer for decades or you have zero experience, I friggin' got you! New episodes every other Saturday. Start with Episode 1, binge the success stories, then keep going. Let's do this!!

Episodes

  1. 24 Oct

    Here's My Entire SEO Process. Steal It.

    👉 Start charging more for SEO in 2027 ($10K Local SEO Offers - Free Resource): https://samsarsten.com/10k 👉 Jump all-in to the Academy (with a deal off your 1st month): https://www.localseoacademy.co/best-deal In this episode, I break down the components of a $1,000 per month SEO plan, detailing the processes involved in local SEO over a year. I emphasize the importance of value-based pricing, onboarding, and a structured approach to SEO strategy, care, authority, and reporting. In this conversation, I discuss the phases of local SEO, including the strategy, build, care, and authority phases, emphasizing the importance of a structured approach to SEO for client success. I provide insights on building pages, managing backlinks, and the significance of regular reporting and client communication. Takeaways - Value-based pricing is crucial - Structured SEO strategy enhances clarity Structured SEO phases - Importance of client communication Chapters 00:00 Introduction to SEO Plans 07:09 Onboarding and Initial Steps 12:57 The SEO Strategy Sprint 20:06 Care and Authority Phases 24:54 Building and Reporting 26:43 Identifying Key Services and Pages 30:05 Building and Managing Pages 31:59 Tasks in the Build Phase 32:24 Transitioning to the Care Phase 33:51 Establishing Authority Through Backlinks 39:07 Effective Reporting Strategies 40:05 Evaluating Client Success 41:05 Enhancing Content with FAQs and Blogs 43:53 Ongoing Client Engagement and Content Gathering 45:19 Integrating AI into SEO Strategies 48:13 The Continuous Nature of SEO

  2. 10 Oct

    What's Actually in a $1,000/mo SEO Package (And How You're Going to Charge That Much Too)

    👉 Start charging more for SEO in 2027 ($10K Local SEO Offers - Free Resource): https://samsarsten.com/10k 👉 Jump all-in to the Academy (with a deal off your 1st month): https://www.localseoacademy.co/best-deal The conversation focuses on the value and pricing of local SEO services, emphasizing the importance of mindset and understanding the potential return on investment for clients. I share success stories and strategies for web designers and SEOs to confidently charge higher fees for their services, highlighting the need to demonstrate value rather than just listing deliverables. In this conversation, I discuss the importance of value over deliverables in SEO services, emphasizing the need for a strategic approach to pricing and client relationships. I highlight the benefits of charging higher fees to create a sustainable business model and the significance of building trust through effective communication and reporting. Takeaways - Value over cost - Charge confidently for SEO Value over deliverables - Charge higher fees for sustainability Chapters 00:00 The Power of Local SEO Results 02:59 Mindset Shift for SEO Pricing 05:49 Overcoming Pricing Objections 09:06 Building Confidence Through Experience 11:56 Identifying Ideal Clients for SEO 14:51 Stacking the Deck for Success 17:58 Understanding Client ROI for SEO 20:58 Deliverables vs. Value in SEO Packages 25:39 The Race to the Bottom in SEO Pricing 28:25 Shifting Focus: From Deliverables to Strategy 31:34 The Importance of Monthly Reporting 33:36 Overcoming the $2,500 Trap 37:52 Building a Sustainable SEO Business 39:48 The Power of Monthly Recurring Revenue 43:27 Learning from Experience and Building Confidence 46:23 Resources for Transitioning to Higher Fees 48:20 Final Thoughts on Value and Client Relationships

  3. 27 Sept

    How to offer local GEO/AI SEO to clients

    👉 Start charging more for SEO in 2027 ($10K Local SEO Offers - Free Resource): https://samsarsten.com/10k 👉 Jump all-in to the Academy (with a deal off your 1st month): https://www.localseoacademy.co/best-deal The episode discusses local GEO, AI SEO services, and the lessons learned from offering these services in the agency. It covers the local GEO loop, competitor analysis, setting up AI visibility tools, monitoring and reporting, and action items. The conversation also delves into the importance of relationship building, lead magnets, and the challenges of using AI SEO tools. I discuss strategies for offering local SEO, including audits, boosts, and ongoing retainers. I emphasize the importance of AI visibility tools and the potential for growth in the local GEO market. I also share insights on pricing, client retention, and the value of AI SEO in the current landscape. Takeaways - Local GEO loop - Relationship building for trust - Challenges of using AI SEO tools Local SEO strategies include audits, boosts, and ongoing retainers - AI visibility tools are crucial for client retention and providing valuable insights - The local GEO market presents significant opportunities for growth Chapters 00:00 Challenges of Using AI SEO Tools and Lead Magnets 28:33 Strategies for Offering Local SEO 36:35 The Local SEO Boost 43:15 The Local SEO and GEO Plan

  4. 12 Sept

    Is SEO Dead? Also: It's Time to Offer AI SEO

    Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): https://samsarsten.com/ai-visibility-starter-kit/ Best deal on my SEO community: https://localseoacademy.co/best-deal SEO is dead for national SEO, but local SEO is thriving. AI overviews and chatbots have changed the game, reducing clicks and impacting businesses. Local SEO remains crucial for connecting service providers with consumers in the community. Takeaways SEO is dead for national SEOLocal SEO is thriving Chapters 00:00 The Impact of AI on SEO03:19 National SEO vs. Local SEO05:01 The Evolution of Local SEO09:10 AI Overviews and Local SEO16:25 The Role of AI in Local SEO26:29 The Future of SEO

  5. 29 Aug

    SEO allowed her to quit her job and build a team in under a year

    Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): https://samsarsten.com/ai-visibility-starter-kit/ Join Alexia in the Academy with this deal: https://localseoacademy.co/best-deal Alexia Lynn shares her origin story, from building her first website to evolving into a branding, web design, and SEO expert. She discusses her design background, love for Pixar, and her journey to becoming a full-time entrepreneur. The conversation delves into her experience with hiring team members and the importance of stable monthly recurring revenue in scaling her business. Alexia Lynn shares her journey of hiring VAs, her big vision for her agency, and the impact of SEO on her business. She also discusses the importance of being true to oneself and the value of results in sales. Takeaways Entrepreneurial journeyEvolution of servicesImpact of design backgroundImportance of stable monthly recurring revenueHiring and team structure Hiring VAs can help with time management and task delegation.SEO has had a significant impact on Alexia's business growth and client success. Chapters 00:00 Future Vision and Team Structure26:15 Finding and Hiring VAs28:34 Big Vision and Agency Growth30:08 Toastmasters and Public Speaking31:03 Impact of SEO on Business36:48 Dealing with Burnout

  6. 29 Aug

    Full-time mom thanks to a few SEO plans

    Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): https://samsarsten.com/ai-visibility-starter-kit/ Join Alyssa in the Academy with this deal: https://localseoacademy.co/best-deal Alyssa Todd shares her journey from a corporate R&D engineer to a solopreneur web designer, emphasizing the importance of time freedom and flexibility. She discusses her early learning experiences, portfolio projects, and the growth of her web design business. Alyssa also highlights her transition to full-time entrepreneurship as a stay-at-home mom and the significance of celebrating small wins. Additionally, she shares insights on the value of coaching and learning by doing, offering encouragement to moms in the web design industry. Takeaways Time freedom and flexibility are key motivators for transitioning to entrepreneurship.Learning by doing and seeking coaching support can build confidence and accelerate growth.Moms in the web design industry should prioritize their own pace and not compare themselves to others. Chapters 00:00 The Origin Story: From Engineer to Solopreneur02:00 Learning and Transitioning to Web Design03:00 Early Projects and Growth04:13 Balancing Business and Motherhood07:29 Adding SEO as a Service25:09 The Value of Coaching and Learning by Doing33:18 Encouragement for Moms in Web Design

  7. 29 Aug

    3X'd his MRR with one sales call

    Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): https://samsarsten.com/ai-visibility-starter-kit/ Join Johnny in the Academy with this deal: https://localseoacademy.co/best-deal Johnny shares his journey into web design, from the early days of Dreamweaver to his current focus on local SEO. He discusses his experience in the Web Designer Pro community and the impact of the Local SEO Academy on his business. Johnny also shares his long-term vision for his agency and the importance of building a team. The conversation covers topics such as team building, long-term vision, business services, and financial forecasting. Johnny shares insights on branding, website development, and the importance of focusing on one thing at a time. He also emphasizes the significance of forecasting and budgeting for business success. Takeaways Web Design EvolutionImpact of Local SEO AcademyLong-Term Vision for Agency Team building and long-term vision are crucial for business growth.Focusing on one thing at a time is essential for success in web design and development.Financial forecasting and budgeting are key to maintaining a stable income and business growth. Chapters 00:00 Journey into Web Design02:56 Impact of Local SEO Academy19:00 Long-Term Vision for Agency22:02 Building a Team and Long-Term Vision25:05 Business Services and Branding42:23 Financial Forecasting and Budgeting

  8. 29 Aug

    SEO plans let her chill this summer with her kids

    Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): https://samsarsten.com/ai-visibility-starter-kit/ Join Juliana in the Academy with this deal: https://localseoacademy.co/best-deal Juliana Piper shares her journey from being a serial entrepreneur to becoming a successful web designer and SEO specialist. She discusses her struggles with finding a reliable website platform and her transition to using Show It. Additionally, she talks about her experience with SEO and her active involvement in the local business community. Juliana shares her journey of building a successful business while balancing family commitments and limited work hours. She emphasizes the importance of commitment, networking, and trying new strategies. Sam discusses the process of charging higher fees and the impact of recurring revenue on business stability. They also explore the challenges and rewards of growing a business while maintaining work-life balance. Takeaways Serial entrepreneurshipStruggles with website reliabilityTransition to Show ItExperience with SEOActive involvement in the local business community Commitment and networking are key to building a successful business.Recurring revenue and strategic services provide stability and confidence in business offerings. Chapters 00:00 The Journey of a Serial Entrepreneur00:57 Struggles with Website Reliability03:09 Transition to Show It05:51 Experience with SEO17:20 Active Involvement in the Local Business Community24:48 Building Business Through Networking27:16 Charging Higher Fees and Recurring Revenue36:05 Balancing Business Growth and Work-Life Balance42:45 Future Vision and Advice for Struggling Entrepreneurs

  9. 29 Aug

    From Food Stamps to $500K SEO Agency Owner, My Journey to Your SEO Coach

    Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): https://samsarsten.com/ai-visibility-starter-kit/ Best deal on my community: https://localseoacademy.co/best-deal In this episode I share my journey from using food stamps to building two six-figure businesses and achieving time freedom. I emphasize the importance of resiliency and the power of habits and systems in achieving success. I also highlight the significance of seeking help and the impact of mentorship on my journey. I share this journey of building a successful SEO business and the challenges I faced along the way. I also hit on the importance of systematizing and delegating tasks, as well as the value of teaching and mentoring others in the industry. I end the episode encouraging listeners to define their own path to success. Takeaways Resiliency is the most important trait for business owners and in life.Goals are for losers, systems are for winners.Asking for help when needed is a sign of strength.Mentorship and guidance play a crucial role in shaping one's journey to success. ResilienceTeachingServiceSystematization Chapters 00:00 From Food Stamps to Six-Figure Businesses03:17 The Power of Numbers and Transparency06:11 The Journey to Time Freedom10:57 Discovering the Path to Success13:24 The Impact of Mentorship and Guidance26:36 The Journey to Success28:34 Building a Business, Not a Job29:03 Leadership and Team Building30:00 Embracing the Role of a Teacher30:57 Creating Better Systems31:27 Trusting the Team and Achieving Time Freedom32:57 Defining Success and Individual Paths35:19 How Can I Help You?37:39 Local SEO Academy and Community41:31 Tools and Resources for Business Growth47:21 The Journey to Abundance

  10. 22 Aug

    Your SEO Coach Podcast Trailer

    Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): https://samsarsten.com/ai-visibility-starter-kit/ Join my local SEO community with this deal: https://localseoacademy.co/best-deal In this episode, I introduce the concept of Local SEO and its potential for building a sustainable business. I emphasize the importance of learning the fundamentals and avoiding shortcuts to achieve success in Local SEO. Takeaways Local SEO as a defensible marketing platformFocus on building a business, not a job Chapters 00:00 Introduction to Local SEO00:30 Building a Sustainable Local SEO Business

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    9 Episodes

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About

Hey, my name's Sam and in case we haven't met... I'm your SEO coach. My mission is to help broke web designers become unbroke. I get it. I started offering web design because I wanted the time freedom that comes with owning an online business, but I quickly found myself trapped in feast or famine. I tried to claw my way out my offering local SEO, but it was so hard find resources in a cohesive fashion. I was able to slap together systems using bubble gum and duct tape. Then, in 2024, I started teaching web designers and freelancers how to build multi-six-figure SEO businesses of their own. My agency has made over $500K and is still growing. I currently work less than 20 hours a week in my agency and our clients continue to get amazing results. If you're sick of being broke, or undercharging, or not having enough to hire, or not sure how to offer SEO, or wanting to offer AI SEO and don't know where to start... this show is for you. Whether you've been a web designer for decades or you have zero experience, I friggin' got you! New episodes every other Saturday. Start with Episode 1, binge the success stories, then keep going. Let's do this!!

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