Piece by Piece

Tim Berg

Building your body, mind, and life — piece by piece. One piece, one habit, one workout at a time

  1. 6 days ago

    Episode 41: Building Homies Donuts, Betting on Yourself & the Business Behind the Brand | Terry Axiotis

    In Episode 41 of Piece by Piece, I sit down with Terry Axiotis, owner of Homies Donuts, to talk about entrepreneurship, building a food business from the ground up, and what it takes to turn a simple idea into a brand people genuinely love. This episode also has one of my favorite origins yet. After Homies opened near me, I tried the donuts, loved them, and DM’d Terry telling him we had to make a podcast happen. Not long after, I randomly met him during a late-night donut crash-out—and we decided to run it. We get into: Terry’s life before Homies DonutsWhere the idea for Homies came fromWhy he chose the name and built the brand around itThe reality of opening a food businessStartup costs, margins, labor, and profitabilityCreating donuts people actually come back forBranding, social media, and word-of-mouth marketingBuilding a business in the Dearborn communityLeadership, risk, and lessons from entrepreneurshipThe challenges customers never see behind the scenesTerry’s favorite donuts and the biggest sellersExpansion, future locations, and the long-term vision for HomiesThis conversation goes beyond donuts. It’s about taking an idea seriously enough to bet on it, building something people connect with, and learning what entrepreneurship actually looks like once the doors open. And yes—we establish what officially qualifies as a donut crash-out. Piece by piece. 🍩

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Building your body, mind, and life — piece by piece. One piece, one habit, one workout at a time