42 episodes

Whitehat is an Inbound Marketing Agency based in London. We work with B2B companies within the pharmaceutical & life science, technology (hardware & software), manufacturing, charity and educational sectors. These companies tend to be located within the UK or continental Europe and have an average turnover of between £5M and £100M. Their sales cycle is often 6 months or more. They typically have an active direct sales team of at least 5 people but with little or no internal marketing capability.

Inbound Marketing & Sales Whitehat Inbound Marketing Agency

    • Business

Whitehat is an Inbound Marketing Agency based in London. We work with B2B companies within the pharmaceutical & life science, technology (hardware & software), manufacturing, charity and educational sectors. These companies tend to be located within the UK or continental Europe and have an average turnover of between £5M and £100M. Their sales cycle is often 6 months or more. They typically have an active direct sales team of at least 5 people but with little or no internal marketing capability.

    Customer Success The New Way To Win At Business

    Customer Success The New Way To Win At Business

    Courtney Sembler
    Manager, HubSpot Academy Education
    Previous Inbound Professor for Email Marketing, GDPR and Contact Management
    HubSpotter for 5 years
    Email geek, solo traveler enthusiast, and San Francisco native

    • 50 min
    Improving The Customer Experience Through Customer Journey Mapping

    Improving The Customer Experience Through Customer Journey Mapping

    Adriti
    Inbound Service & Service Hub Professor

    Service Hub, customer journey mapping, Chinese food, Porter airlines.
    Build empathy for your customers by using a customer journey map
    Improve the customer experience using HubSpot and Service Hub

    • 56 min
    Building A Lead Generating Chatbot

    Building A Lead Generating Chatbot

    https://www.whitehat-seo.co.uk/hubspot-user-group-london
    Adi: Inbound partner professor with HubSpot Academy. Former consultant. Professional musician

    • 1 hr 1 min
    SEO Strategy in 2020 - HubSpot - Whitehat

    SEO Strategy in 2020 - HubSpot - Whitehat

    A review on current best practice in SEO from HubSpot

    • 1 hr 3 min
    Attribution Reporting in HubSpot

    Attribution Reporting in HubSpot

    https://www.whitehat-seo.co.uk/hubspot-user-group-london
    Speaker: Ari Plaut
    Senior Product Marketing Manager
    Marketing | HubSpot

    • 58 min
    Account Based Marketing In HubSPot ABM

    Account Based Marketing In HubSPot ABM

    An overview of Account-Based Marketing in HubSpot. Presented at the New York HUG event in March 2020. A B2B strategy where marketing and sales work together to close big complex deals at a discrete number of target accounts.

    • 55 min

Top Podcasts In Business

Listeners Also Subscribed To