24 episodes

Welcome to Influence the Global podcast that shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who together with your host Gordon Glenister will share life experiences, insights and strategies to help you. Gordon Glenister is the Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) and in 2019 launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

Influence Global Podcast - shining a spotlight on influencer marketing Gordon Glenister

    • Arts
    • 5.0, 5 Ratings

Welcome to Influence the Global podcast that shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who together with your host Gordon Glenister will share life experiences, insights and strategies to help you. Gordon Glenister is the Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) and in 2019 launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

    How Do You Ensure Your Campaign Is Legal Across Europe – In Conversation With Lucas Boudet

    How Do You Ensure Your Campaign Is Legal Across Europe – In Conversation With Lucas Boudet

    The European Advertising Standards Alliance (EASA) represents all the leading advertising government bodies in Europe. In this episode we hear from Director General Lucas Boudet on their work in making sure advertising standards are upheld. We also...

    • 24 min
    In Conversation With Photographer's Rebecca Spencer & Latoya Lovell

    In Conversation With Photographer's Rebecca Spencer & Latoya Lovell

    Getting the right shot is never easy, we discuss some of the ups and downs of working as an influencer photographer. We talk to Rebecca Spencer & Latoya Lovell about the type of cameras to work with and what makes a great shoot but equally, what...

    • 22 min
    PR & Influencer Marketing

    PR & Influencer Marketing

    PR and Influencer marketing are often intertwined, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Director General of the Public Relations & Communications Association (PRCA), Francis Ingham about his take on the PR...

    • 35 min
    Influencer Marketing On Tik Tok

    Influencer Marketing On Tik Tok

    Top Tik Tok star Laura Edwards talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about the growth of Tik Tok and how important it will be for brands to engage new audiences. @gordonglenister@laurbubbleProduced by Neil Whiteside...

    • 15 min
    Virtual Influencer Marketing

    Virtual Influencer Marketing

    Head of strategy at Live & Breathe and Founder of Virtual Influencer Agency Dudley Nevill-Spencer talks with Gordon Glenister, Global Head of Influencer Marketing at the BCMA about the growth of the virtual...

    • 26 min
    Worklife Balance In Lockdown

    Worklife Balance In Lockdown

    In this episode we hear about life in lockdown – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Influencers Anthea Biggs and John Adams aka Dad Blog UK who talk about home schooling and their work-life...

    • 29 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

lopteb ,

D Pooley

A must listen PODCAST Fabulous

Mrmunchkin ,

Mr GT

Excellent!

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