Innovate Eco

Rob Wreglesworth
  • 5.0 (7)
  • ENTREPRENEURSHIP
  • UPDATED FORTNIGHTLY
Innovate Eco

Green pioneers with bold ideas! Each episode brings an interview with visionary ecopreneurs and innovators who are building businesses and taking action to help solve the climate and nature crises. From cutting-edge technology to revolutionary thinking, our guests are actively tackling our biggest environmental challenges. Join us in discovering the stories of these changemakers as we hope to inspire even more people to take action. If you are interested in being a guest connect with me at www.linkedin.com/in/robwreg

  1. The Startup Diaries (Ep.6) - Choosing Our Collaborating Artists - Pushing Back Against The Rise Of AI Art

    7 APR

    The Startup Diaries (Ep.6) - Choosing Our Collaborating Artists - Pushing Back Against The Rise Of AI Art

    In this episode of Innovate Eco - The Startup Diaries, hosts Rob and Matt discuss their progress with No Longer Known, their planet-positive fashion brand. Matt shares insights from his "research trip" to the Caribbean where he scouted local artists, sparking a deeper conversation about authentic art versus AI-generated images. The hosts explore how partnering with regional artists adds cultural value to their endangered species apparel and debate the ethics of AI in creative work. Plus, enjoy a fun quiz about hummingbirds! If you haven't already please do sign up for the mailing list at www.nolongerknown.com to guarantee your chance to get one of our first drops!

    42 min
  2. The Startup Diaries (Ep.5) - Building An Audience From Scratch - Making The Mountain Chicken A Household Name

    24 MAR

    The Startup Diaries (Ep.5) - Building An Audience From Scratch - Making The Mountain Chicken A Household Name

    If you haven't already please sign up to be first to hear about the launch at www.nolongerknown.com In this episode of the Startup Diaries podcast, Rob and Matt discuss their journey in building a planet-positive fashion brand, No Longer Known. They provide updates on their progress, including smashing their initial sales target and refining their elevator pitch. The conversation shifts to the challenges of building an audience from scratch, navigating marketing strategies, and the role of hype in fashion. They explore the importance of engaging with Gen Z and creating compelling content, while also analysing a case study of a similar brand, 'Sult'. The episode concludes with a quiz on hype culture and fashion brands, emphasizing the need for authenticity and meaningful engagement in their marketing efforts.

    49 min
  3. The Startup Diaries (Ep.4) - Choosing Our Brand Identity - Deep Dive With Our Branding Consultant Ash

    10 MAR

    The Startup Diaries (Ep.4) - Choosing Our Brand Identity - Deep Dive With Our Branding Consultant Ash

    In this episode, Rob and Matt are joined by brand consultant Ash to discuss the critical role of branding in startups, particularly in the context of their planet-positive business. They explore the importance of collaborating with designers, the significance of brand archetypes, and the balance between humor and seriousness in branding. The conversation also delves into the symbolism of the dodo in their branding strategy, emphasising the need for a unique approach that challenges traditional norms in the industry. The hosts delve into the collaborative journey of designing a brand identity, focusing on the evolution of the logo and the creative process behind it. They discuss the importance of visual elements, the playful yet serious tone of the brand, and the significance of collaboration in achieving a cohesive design. The conversation also touches on the fun aspects of branding, including a quiz segment that adds a light-hearted touch to the discussion. For more of Ash's work head to www.studioaaaaaaalvk.com Please also head to www.nolongerknown.com and sign up to our mailing list and VIP list if you haven't already!

    1h 7m
  4. The Startup Diaries (Ep. 3) - We Validated Our Idea! Oh Crap, Now What?! Feedback and the Pricing Dilemma

    24 FEB

    The Startup Diaries (Ep. 3) - We Validated Our Idea! Oh Crap, Now What?! Feedback and the Pricing Dilemma

    In this episode of the Startup Diaries, Rob and Matt discuss their journey in building a sustainable fashion brand called No Longer Known. They reflect on their previous episode's focus on validating their business idea through a 48-hour challenge to secure paying customers. The conversation covers the importance of feedback, the challenges of pricing and sales, and the need for a strong narrative to connect with their audience. They also explore the next steps in their journey, including connecting with artists, improving their online presence, and planning a launch event. 👉 Hi I'm Rob! I believe the best way we can tackle environmental problems is through positive action and by building impactful businesses. Startup Diaries is a podcast where I am trying to build my own planet-positive company and documenting the journey as we go

    35 min
  5. The Startup Diaries (EP.2) - Validating Our Business Idea

    11 FEB

    The Startup Diaries (EP.2) - Validating Our Business Idea

    In Episode 2 of The Startup Diaries, we continue documenting our journey to build No Longer Known - a sustainable fashion brand with a mission to raise awareness about endangered species. This week, we tackle the crucial challenge of idea validation, setting ourselves an ambitious 48-hour challenge to secure three paying customers before creating any designs. We discuss pricing strategy, sustainable manufacturing challenges, and debate how to create a premium product that balances environmental impact with quality. Join them as they navigate the early stages of building a planet-positive business, sharing honest insights and lessons learned along the way. To be one of the amazing 3 to help validate our idea head towww.nolongerknown.com and follow the instructions to make a deposit

    46 min
  6. 42 - From Author To Ecopreneur - Building A Buisness To Profitably Restore Nature - Benedict Macdonald, Restore

    6 FEB

    42 - From Author To Ecopreneur - Building A Buisness To Profitably Restore Nature - Benedict Macdonald, Restore

    In this episode, I sit down with Benedict Macdonald, award winning author turned ecopreneur, to explore his fascinating journey from wildlife television producer to founder of nature restoration company Restore. Benedict shares how his childhood fascination with butterflies led him to a career in conservation, eventually leaving a successful career in wildlife television to tackle the challenge of transforming land use in the UK through innovative business models. We dive deep into Britain's complex history with nature, discussing how centuries of wildlife removal have shaped our landscapes, and explore the emerging opportunities for restoration through new financing approaches. Benedict offers fascinating insights into his current projects, including an ambitious plan to restore Atlantic rainforest in the Hebrides, while also sharing practical advice for urban rewilding and garden biodiversity. Our conversation covers everything from the role of wild boar in ecosystem restoration to the potential for nature recovery in cities like Berlin. Whether you're interested in conservation, sustainable business, or simply want to understand how nature and economics can work together, this episode hopefully offers valuable insights into how we can build businesses that help nature thrive. We wrap up with book recommendations and Benedict's optimistic vision for the future of British wildlife.

    1h 24m
  7. The Startup Diaries (Ep.1) - Introducing the Business and Co-Founder

    27 JAN

    The Startup Diaries (Ep.1) - Introducing the Business and Co-Founder

    Welcome to the very first full episode of the Startup Diaries series, where I am finally going to attempt to build my own planet-positive business. Hopefully putting into action what I have learned from nearly 100 hours of interviews with other founders here on Innovate Eco. In this episode, I first introduce our new co-host (who will also be my co-founder). We then go on to explain the business we have chosen to try and create, where the idea came from and then start to get into some of the challenges we foresee, which will be topics for future episodes. I hope you enjoy this mini-series and do get in touch with any thoughts or comments hello@innovate-eco.com

    36 min

  8. 9 JAN · BONUS

    2025 Update: Introducing 'The Startup Diaries'

    Happy New Year everyone! Just a quick update to say things are changing a bit in 2025 and I'm trying some new things. As well as doing traditional founder interviews, we are also starting a side series called 'Innovate Eco - The Startup Diaries'. In this new series, we are going to attempt to build a business of our own in the open and document it in podcast format. Hopefully, you'll enjoy this and find it useful. The aim, as always with this channel, is to help existing ecopreneurs and inspire more people to start a business, so I thought it was time to walk the walk. Please also subscribe on YouTube for more content as we move into video too. Find us at: https://www.youtube.com/@robwreg

    4 min
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5
out of 5
7 Ratings

About

Green pioneers with bold ideas! Each episode brings an interview with visionary ecopreneurs and innovators who are building businesses and taking action to help solve the climate and nature crises. From cutting-edge technology to revolutionary thinking, our guests are actively tackling our biggest environmental challenges. Join us in discovering the stories of these changemakers as we hope to inspire even more people to take action. If you are interested in being a guest connect with me at www.linkedin.com/in/robwreg

Information

  • Creator
    Rob Wreglesworth
  • Years Active
    2018 - 2025
  • Episodes
    50
  • Rating
    Clean
  • Copyright
    © Rob Wreglesworth
  • Show Website
    Innovate Eco

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