237 episodes

Weekly ecommerce strategy, CX and technology podcast hosted by two experienced digital consultants. Featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions. Sponsored by Scayle and Swap. Previously know as Re:platform.

We provide the answers to help you get the most from your ecommerce strategy and tech stack. Our episodes will help you understand the ecommerce landscape, plan for revenue growth and deliver performance improvements. And they're fun!

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast Paul Rogers and James Gurd

    • Business
    • 5.0 • 14 Ratings

Weekly ecommerce strategy, CX and technology podcast hosted by two experienced digital consultants. Featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions. Sponsored by Scayle and Swap. Previously know as Re:platform.

We provide the answers to help you get the most from your ecommerce strategy and tech stack. Our episodes will help you understand the ecommerce landscape, plan for revenue growth and deliver performance improvements. And they're fun!

    EP236: How Ecommerce Brands Are Using Automated Pricing Strategies To Boost Sales Margin & Shift Stock, With Sniffie Founder Tomi Grönfors

    EP236: How Ecommerce Brands Are Using Automated Pricing Strategies To Boost Sales Margin & Shift Stock, With Sniffie Founder Tomi Grönfors

    In this podcast, Sniffie founder Tomi Gronfors shares his insights on helping more than 600 ecommerce retailers implement pricing automation strategies.

    Dynamic pricing is a strategy where ecommerce brands adjust the prices of their products in real-time based on various factors such as demand, competition, market trends, and customer behaviour.

    By implementing dynamic pricing, brands can optimise their pricing to better match what customers are willing to pay at any given moment. For example, during peak shopping periods like holidays or special promotions, brands can increase prices to capitalise on higher demand.

    Conversely, during off-peak times, prices can be lowered to attract more buyers and move inventory. This flexibility helps in maximising revenue by ensuring that prices are always aligned with current market conditions, ultimately driving more sales and higher profits.

    • 39 min
    EP235: 15 Minute Ecommerce Masterclass - 10 Pricing Strategies You Can Test

    EP235: 15 Minute Ecommerce Masterclass - 10 Pricing Strategies You Can Test

    There is da Vinci quote used in Nick Kolenda’s book on pricing psychology that sums up what I’m talking about in this video masterclass: “All our knowledge has its origin in our perceptions”

    Pricing is perception. How we each react to the same price can be different, depending on our perspectives. For this reason, price doesn’t have an absolute meaning. And if we understand what shapes perception, we can influence how price is perceived.

    This video explores ten practical ways this applies to ecommerce stores.

    [01:10] Your building blocks for understanding price
    [02:40] 1. Price fluency
    [03:45] 2. Price structure and simplicity
    [03:45] 3. Anchor high prices with larger numbers
    [06:30] 4. Break pricing into smaller units
    [07:15] 5. Use words of a small magnitude
    [08:25] 6. Alliteration creates a pleasant sensation
    [09:20] 7. Put the larger WAS price on the left
    [10:25] 8. Break down product costs
    [11:50] 9. Encourage customers to spend early
    [13:10] 10. Emphasise the most popular pricing option

    • 14 min
    EP234: Ecommerce Market Mood, Strategy, Tech & AI News – April 2024

    EP234: Ecommerce Market Mood, Strategy, Tech & AI News – April 2024

    The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening within the ecommerce industry in February.

    Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at ecommerce strategy and technology, talking to agencies and technology vendors, so this series is a digest of what they’ve found interesting, what ecommerce teams should be thinking about, as well as highlighting interesting stories and cool tools they come across in their day-to-day work.

    Any questions, please let us know via LinkedIn or using the form on our website https://insidecommerce.fm

    • 39 min
    EP233: The Future of Analytics and Digital Marketing: Insights From The Elevar Summit

    EP233: The Future of Analytics and Digital Marketing: Insights From The Elevar Summit

    In this podcast, James interviews Paul and his Vervaunt cofounder and performance marketing practice lead, Josh Duggan.

    Both recently attended Elevar's US summit on the future of analytics for ecommerce and digital marketing and in this episode we explore what's relevant to ecommerce teams.


    GA4 
    Attribution shifts
    Profit
    Data collection
    Creative
    Content

    • 40 min
    EP232: 15 Minute Masterclass > Anatomy Of The Perfect PDP (Product Details Page) For Ecommerce - 10 Step Guide

    EP232: 15 Minute Masterclass > Anatomy Of The Perfect PDP (Product Details Page) For Ecommerce - 10 Step Guide

    There are rules everyone can follow to improve the PDP for shoppers and drive better conversions. In this video, James Gurd breaks down the steps to achieving nirvana (the place, not the band).

    Timings if you want to jump to something specific:


    [00:40] Define primary and secondary audiences
    [01:02] Build the customer mental model
    [01:46] Define your buyer type
    [02:28] Get the fundamentals right e.g. title, pricing, images, variants etc.
    [09:50] Build in persuasion tactics
    [11:20] Add useful information prompts
    [12:25] Add navigation aids
    [12:55] Add product associations
    [13:22] Add contextual browse abandonment
    [14:28] Review, adjust and finesse

    • 15 min
    EP231: Using AI Chatbots To Create Empathetic Customer Service, With Siena Co-founder Lisa Popovici

    EP231: Using AI Chatbots To Create Empathetic Customer Service, With Siena Co-founder Lisa Popovici

    Technology is redefining customer experiences as traditional retail approaches are adapted to fit with online platforms. As technology keeps transforming commerce, artificial intelligence chatbots have emerged as an essential component in boosting online CX whilst delivering operational gains for customer service teams by reducing ticket volumes.

    In this podcast, we chat to the cofounder of one of the leading ecommerce AI chatbots, Siena. Siena is an autonomous customer service platform designed for commerce, combining the best of human empathy and AI to transform your customer experience.

    Tune in to discover what's happening in AI, how ecommerce teams are using AI chatbots to improve their ecommerce operations and get advice on running proof of concepts and tracking chatbot performance.

    • 42 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

caseydigital ,

One of the best ecomm podcasts

Really great insight from Paul and James into the world of eCommerce and they have some great guests. Keep going guys!
PC

TBonsell ,

Incredible insight into the Ecommerce Industry

Huge fan of this podcast Paul

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