Get Booked: A Photography Marketing Podcast

Alison Bell, Melissa Arlena
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Stop posting and praying. Start booking. Get Booked is the podcast for photographers who want real marketing, SEO, and business strategies—not another guru telling you to "just be consistent." Your hosts? Alison Bell and Melissa Arlena—two photographers and military spouses with 27+ combined years in the industry. Melissa is an SEO educator who runs Picture Perfect Rankings, teaching photographers how to get found on Google. Alison is a business mentor who's successfully moved her photography business across the country (multiple times) and knows how to book clients fast in any market. Each week, they break down what's actually working: SEO that gets you on page one, marketing funnels that convert, email strategies that book sessions, and the business foundations you need to grow sustainably. It's why thousands of photographers have made this a top 25% podcast. This is the business education photography school skipped.

  1. 1 DAY AGO

    97: Quarterly Catch Up Q2 - The Episode We Nearly Forgot

    We set goals in January. We recorded a quarterly review episode in April. And somewhere in between, we genuinely forgot what those goals were. Relatable? Probably. This episode is our real, unfiltered quarterly business review — Q1 wins, Q1 flops, and the Q2 goals we're actually going to look at this time. On this episode: How our Q1 goals actually shook out — what hit, what flopped, and what we'd do differently What a sustainable Q2 looks like when summer busy season is coming fast How we're structuring our work schedules with kids home for summer — and why it actually requires planning ahead Why a Quarterly Review download might be the easiest system upgrade you make all year Ready to do your own Quarterly Review? Grab Alison's printable Quarterly Review from the shop — it's a pretty little PDF you'll want to use every single quarter. Link in the show notes. Looking for fresh blog content ideas to fuel your SEO strategy? Melissa has put together 35 Blog Post Topics to help you create content that actually works for your photography business. Want to talk through where your business stands heading into summer? Join the waitlist for a free 15 minute discovery call — spots reopen in the fall. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

    26 min

  2. 27 APR

    96: Mini Mentoring with Morgan Walworth in Minnesota

    We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat!  Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to Get Booked. If you're in the early years of your photography business and wondering why being busy doesn't always feel like progress, this episode is for you. We sat down with Morgan Walworth, a newborn and family photographer based in Minnesota who is 18 months into her business — leasing studio space, shooting in-home and on location, and doing a solid volume of sessions. But she's ready to stop relying on her personal network and start building the systems that get her found by cold leads. We walked through her pricing structure, blogging strategy, email marketing setup, and what to prioritize when everything feels equally urgent. On this episode: How to evaluate your pricing structure and know when you're leaving money on the table Why blogging and email marketing work together to drive real, lasting SEO results Creative ways to get in front of cold leads through local business collaborations Links: Leave a review in Apple or on Spotify Grab the Local Lead Magnet Playbook Download Blog Post Topics @‌getbookedpodcast @‌pictureperfectrankings Used #GetBookedPodcast on socials!

    22 min

  3. 20 APR

    95: Ways to Make Money Without Your Camera

    If you've been searching for ways to make money as a photographer during slow seasons, after a move, or while you're rebuilding — this episode is going to feel like permission. Melissa and I broke down four real income avenues that use the skills you already have, no camera required. On this episode: How to audit your skills and find the income opportunity that fits your life right now Four income avenues for photographers: digital products, consulting, virtual services, and teaching/coaching Why military spouse photographers and anyone who moves frequently have a serious advantage with portable income Build a blogging strategy that BOOKS - On April 23, Alison is hosting her next LIVE workshop Blog To Book: Build a 12 Month Blogging Plan that Books. She'll cover the strategy for ranking, optimizing content, and getting found. Alisonbell.co Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

    23 min

  4. 13 APR

    94: 3 Types of Blog Posts Every Photographer Should Be Writing

    If you've been wondering about the right blog content strategy for photographers, this episode is your answer. We're breaking down the three types of blog posts your photography website actually needs — and why getting the ratio right could be the thing that finally makes Google take you seriously. On this episode: The three blog post buckets every photographer needs — and exactly how many of each Why your FAQ posts are secretly your hardest-working SEO content How local feature posts help (and hurt) when you get the balance wrong Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

    18 min

  5. 6 APR

    93: Tax Deductions You Might Be Missing

    DISCLAIMER: We are not CPAs or financial advisors. This is provided for informational purposes only. Always consult with a qualified tax professional about your own specific tax situation, including local and state tax laws that may apply to your photography business. Tax laws vary by jurisdiction and change frequently. A certified public accountant or tax attorney should review your business expenses and tax strategy.   If you've been wondering which photography business tax deductions you're actually allowed to take — and which ones are slipping through the cracks — this episode is for you. We're getting into the deductions photographers miss most, what to watch out for with 1099s, and why your accountant might not catch everything unless you bring it up first. Grab the full download of possible tax deductions right here On this episode: 📚 The tax deductions photographers overlook most — from home office and mileage to payment processing fees and continuing education ⚠️ The 1099 double-income trap and how to make sure you're not paying taxes on money you never actually received 👥 How to vet, hire, and build a great relationship with an accountant who actually knows your business Ready to go deeper? Alison has put together an eight-page guide to potential deductions and expenses specifically for photographers — grab the link in the show notes.   Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Build a blogging strategy that BOOKS April 23 Alison is hosting her next LIVE workshop Blog To Book: Build a 12 Month Blogging Plan that Books. She'll cover the strategy for ranking, optimizing content, and getting found. Alisonbell.co Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.   Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

    24 min

  6. 30 MAR

    92: Local Lead Magnets for Photographers (That Build Your List)

    We're digging into one of the most misunderstood tools in a photographer's marketing kit — the local lead magnet for photographers. If your freebie is attracting followers from across the country (or across the ocean) instead of clients in your city, this episode is the fix. On this episode: Why generic lead magnets fill your list with the wrong people — and how to make yours hyper-local Lead magnet ideas by genre: destination, newborn, family, senior, wedding, branding, and pet photography How to repurpose your existing blog content into a powerful, city-specific freebie without starting from scratch Get Alison's Local Lead Magnet Playbook   Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Local Lead Magnet Playbook Leave a review in Apple or on Spotify Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

    20 min

  7. 23 MAR

    91: How to Build a Marketing Plan for Mini Sessions

    If you've been wondering how to market mini sessions for photographers the right way — not the last-minute, panic-post-and-pray way — this episode is your step-by-step blueprint. We're walking through exactly how to build a repeatable marketing plan that fills your mini session calendar, creates real FOMO, and gets clients booking before you've even finished your morning coffee. On this episode: Why starting 3–4 months out is the difference between booked out and crickets The 4-phase marketing timeline: lock the details, tease & build, launch, sustain & close How to use your email list, blog content, FOMO tactics, and ads to fill every spot Map Out a YEAR of Marketing with Alison- a full hour of how to plan your marketing no matter what type of photography you do. Ready to map out your marketing for every season, not just minis? Melissa has 35 Blog Post Topics ready to help you create content that keeps working for your photography business all year long. Not sure where to start with your photography business? Book a free 15 minute discovery call with Alison to figure out your next best move.   Links: Alison's shop - past workshops, downloads & more Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Live Workshop coming in April! Get the details in your inbox Map Out a YEAR of Marketing Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

    22 min

  8. 16 MAR

    90: Citations, Backlinks & Domain Authority, Oh My!

    If you've ever wondered how to build local SEO for photographers without playing the exhausting game of chasing magazine features, this episode is for you. We're breaking down citations, backlinks, and domain authority — why they matter more than ever now that AI is recommending local businesses, and exactly what you can do about it today.   On this episode: What citations vs. backlinks actually are — and why both matter for getting found Domain authority: the credit score for your website (and why changing your domain is like closing all your credit cards) How to audit, fix, and build your off-page SEO without losing your mind Backlinko Link Checker Melissa's Citation Service Citations & Backlink Self Audit freebie Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Get on Alison's Workshop Waitlist here Leave a review in Apple or on Spotify Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

    18 min
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Stop posting and praying. Start booking. Get Booked is the podcast for photographers who want real marketing, SEO, and business strategies—not another guru telling you to "just be consistent." Your hosts? Alison Bell and Melissa Arlena—two photographers and military spouses with 27+ combined years in the industry. Melissa is an SEO educator who runs Picture Perfect Rankings, teaching photographers how to get found on Google. Alison is a business mentor who's successfully moved her photography business across the country (multiple times) and knows how to book clients fast in any market. Each week, they break down what's actually working: SEO that gets you on page one, marketing funnels that convert, email strategies that book sessions, and the business foundations you need to grow sustainably. It's why thousands of photographers have made this a top 25% podcast. This is the business education photography school skipped.

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