KlientBoost Kitchen

Patrick Cumming
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  • MARKETING
  • UPDATED FORTNIGHTLY

Get the freshest B2B bite-sized marketing recipes in 15 minutes or less* *Can't guarantee flavor since we're not the ones cookin' for you... (yet)

  1. 9 DEC

    Hit Impossible Pipeline Targets with Segmented LinkedIn Ads Campaigns

    Q4 has arrived with impossible pipeline targets and shrinking budgets. Most B2B marketers are scrambling, but there's a playbook that's working right now to generate actual pipeline (not just vanity metrics) now and into 2026.  In this episode, Patrick breaks down a tried-and-tested LinkedIn Ads strategy that leverages third-party audiences, hyper-targeted segments, and AI-powered research to help B2B teams hit revenue goals.  This playbook breaks down:  → Why native LinkedIn targeting filters kill pipeline generation → How to build dynamically targeted account lists using AI in under 15 minutes → The audience penetration formula (50%+ reach + 10x frequency = pipeline) → Creating thought leader ads based on real customer pain points, not guesswork → Using incentivized conversation ads to convert warm prospects into demos If you are a B2B marketer, growth leader, or demand gen professional struggling to prove ROI on LinkedIn Ads, this playbook will transform how you approach Q4 campaigns—and give you a framework that scales into 2026. Bon appétit 🤌

    21 min

  2. 2 OCT

    How to Track Traffic That Actually Predicts Pipeline | Episode 019

    Most B2B marketers obsess over website traffic numbers. But here's the problem: 50% of that traffic is bots, most visitors have zero buying intent, and you're probably getting blamed when those vanity metrics don't translate to revenue. In this episode, Patrick breaks down why smart B2B marketers in 2025 are ditching total traffic and tracking ICP company traffic instead. He walks through: → Why website traffic is a dangerous KPI to rely on → How to calculate iCPC (ICP Cost Per Click) to measure true channel efficiency → The exact process for tracking ICP traffic using reverse IP tools like Dreamdata → How to present these metrics to CEOs and CFOs in a way that actually gets budget approved If you are a B2B marketer, demand gen leader, or CMO tired of defending traffic numbers that don't drive pipeline, this framework will change how you measure and report on marketing performance. Bon appétit 🤌

    14 min

  3. 27 AUG

    The Marketing Funnel Isn't Real. Here's What Actually Wins Customers Over | Episode 018

    Most B2B marketers know (all too well) what the marketing funnel is. It's the assumption that people follow a linear path when they buy something, from awareness to consideration to decision. But what if we told you that the marketing funnel isn't real? In this episode, Patrick talks to Erica Schneider about the huge flaws with the traditional marketing funnel, and what strategy marketers should use to actually drives revenue. They dive into: → Why the funnel never reflected real buyer behavior (especially on social media) → The MP3 Framework: Market the Problem, Process, and Proof → How to optimize for mind share instead of pushing people through imaginary stages If you are a B2B marketer, content creator, or founder tired of forcing prospects through made-up buyer journeys, this conversation is about human-centered marketing that actually works. Bon appétit 🤌

    42 min

  4. 20 AUG

    GTM Engineer: The Role You Didn't Know You Needed | Episode 017

    GTM engineering is the latest buzzword on LinkedIn, but what does this job title actually mean? And more importantly, how can companies use it to drive real revenue growth? Spencer from Growth Alliance (@GrowthAlliance) joins Patrick to break down: → What GTM engineering actually entails (it's not just sending emails) → The 3 key characteristics of effective GTM engineers → A 90-day implementation roadmap for $10M+ ARR companies → Why testing one variable at a time is non-negotiable If you are a lone marketer at a $10M+ ARR B2B company getting pressure from your CEO to drive more revenue, this is how GTM engineering can help. Bon appétit 🤌

    51 min

  5. 30 JUL

    How to Turn LinkedIn Thought Leadership Posts Into Revenue (Our Complete Strategy) | Episode 016

    Dropping money on LinkedIn Thought Leadership Ads that get a ton of engagement but bring in zero pipeline? In this week's KlientBoost Kitchen, Patrick runs through his strategy on how to transform thought leadership content into actual revenue using LinkedIn ads. You'll learn the 3-step framework for selecting high-performing posts, strategic campaign layering to build brand AND generate leads, and advanced tracking methods to measure real ROI. He also walks through the actual Thought Leadership Ads campaign setup that KlientBoost uses as its cheapest acquisition channel that's generated multiple closed/won deals. Perfect for B2B marketers looking to maximize their LinkedIn advertising ROI beyond vanity metrics. Bon appétit 🤌

    28 min

  6. 16 JUL

    Is Your Marketing Actually Working? Dreamdata's Steffen Hedebrandt Has The Answer | Episode 015

    Long customer journeys and fragmented data sources have broken B2B marketing attribution. So, what are marketers going to do about it? And is there a way to give credit where credit is due along the buyer journey? In this episode, Patrick talks to Dreamdata's Steffen Hedebrandt about how marketers can build a data-driven attribution model that isn't just about the last touch. They got into the weeds about: → The broken B2B attribution model and how to use AI-powered attribution to prove ROI → A strategy to map full customer journeys (to give credit to sales and marketing) → Ways to build better retargeting audiences and reduce CAC → How data can align marketing + sales with shared buyer signals If you are a B2B marketer, demand gen leader, or CMO who is tired of defending what's working to get budget, this is the blueprint for you. Bon appétit 🤌

    32 min

  7. 3 JUL

    Do LinkedIn Ads Actually Work? Fibbler’s Adam Holmgren Found The Success Formula | Episode 014

    Annoying problem every B2B marketer faces: You know your ads are working but have no way to prove it. That's the exact situation that drove Adam Holmgren to create Fibbler: A LinkedIn Ads measurement tool that matches ad data to CRM accounts to prove ROI. In this week's KlientBoost Kitchen episode, Adam unpacks everything he learned building a $20K+ MRR B2B SaaS. We cover: ↳ Measuring LinkedIn Ads performance and proving ROI ↳ Marketing performance reporting tips to win C-suite buy-in ↳ Proven LinkedIn Ads playbooks driving Fibbler's impressive growth ↳ Crafting a compelling strategic narrative that resonates with your ICP ↳ Augmenting LinkedIn Ads with build-in-public organic content No fluff, just 40 minutes of actionable insights between two marketing nerds who've lived the LinkedIn Ads struggle. Bon appétit 🤌

    43 min

  8. 13 JUN

    The Exact B2B Content Marketing Strategy We're Using (And Why Most B2Bs Get It Wrong) - Episode 013

    B2B marketers, here’s the exact content marketing strategy we're using (& why most B2Bs get it wrong): In this week's KlientBoost Kitchen recipe, you’ll learn: ↳ A simple framework for creating a data-driven content strategy ↳ How to pull content ideas from your market (instead of pushing more noise) ↳ A multi-use system that turns 1 podcast into 40+ pieces of content ↳ A 5-step framework for creating world-class, high-performing content ↳ Why checkbox marketing is burning your budget (and how to stop it) Time to take your content strategy from half-baked to Michelin star. Grab your notepad, this one's got heat 🌶️ Bon appétit 🤌

    36 min
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About

Get the freshest B2B bite-sized marketing recipes in 15 minutes or less* *Can't guarantee flavor since we're not the ones cookin' for you... (yet)

Information

  • Creator
    Patrick Cumming
  • Years Active
    2K
  • Episodes
    20
  • Rating
    Explicit
  • Copyright
    © Copyright 2025
  • Show Website
    KlientBoost Kitchen